SEARCH ENGINE OPTIMIZATION (SEO) PROCESS The 3-stages of the campaign typically breakdown as follows in "man-hours" and workflow. Code- 15% Content- 35% Campaign- 50% One of the main reasons for our success in the 12+ years of experience and more importantly relationships that allow us to link to other relevant websites and content for PR. Our organic search engine optimization services start with creating a solid Internet marketing strategy. We conduct extensive research into your customers’ needs, your services, and offerings, and we can tell you where the two need to meet and where they are currently missing the mark. Once we identify what your potential customer is searching for, we define the highly targeted phrases to target. However, our organic search engine optimization process does not end with just phrase research. We go beyond looking at your key touch points on your website. • Are there any technologies used that are not search engine friendly? • Does your site have the necessary persuasive momentum to convert those with passing interest into customers? • Does your website have what it takes to make the most of your organic search engine optimization campaign? • Organic search engine optimization, sometimes called natural search engine optimization, provides relevant listings in major search engines. • Relevant results are clicked on eight out of ten times by searches when compared to the paid search engine results. Organic search engine optimization, when properly implemented by a search engine optimization
company, can put your message in front of imminent buyers with purchase intent. Those searching and clicking on relevant search engine results have a need and are looking for a solution. These searchers are potential customers, which is why we call them imminent buyers. If they did not have a need, they would not be searching. The fact that they are searching makes these searchers very valuable. A skilled search engine optimization company must understand what these searchers mean to the future of your business - We understand the value of acquiring customers, and we take our clients’ needs and goals very seriously. A skilled organic search engine optimization company can provide more than just organic search engine placement for your company. The right search engine optimization company will help with website usability, Internet conversion, Internet marketing research, and ongoing Internet marketing strategies to grow your business over time. Pay for Performance SEO • No Up Front Money • If you don't Rank, You Don't Pay! • Mitigate your SEO risk Customer Visibility • Increase your web Traffic • The Three Cs of Web Marketing – Code, Content, Campaign • You must be present to be selected Weekly Reporting • Weekly Reports Showing Your Ranking • Integration with Google Analytics • Trending Reports Our guarantee demonstrates our unrelenting focus on the bottom line impact for each customer's Internet marketing strategy. After we achieve your search engine rankings, web site traffic must increase. As traffic increases, your web site must be converting that traffic to visible revenues. Ultimately, increasing revenues is what establishes SEO Advantage as a preferred partner for many of our customers. When needed, our team of diverse marketing personnel can drive SEO, design, copywriting, online press activities, blog engines, social media integration, PPC, conversion rate analysis, call-to-action design, sales pipelineconsulting, website analytics, etc. So, compare us to others: • • • • •
Do they share the risk? Are their fees contingent upon measurable results? Can they demonstrate success online with actual clients ranking for highly competitive keywords? Can you speak with these clients? Have they renewed or plan to renew the services?
This info will be on my agreement/ Service Order- Helpful to understand step by step process:
SEARCH ENGINE OPTIMIZATION (SEO) PROCESS SEO Program Specification The Provider’s Website SEO Program is designed to address search engine algorithms of the largest three search engines (Google, Bing, Yahoo). The scope of the SEO Program is customized according to the needs of the website, the target audience it addresses and the online competition associated with it. The SEO process is divided into the following three stages: Stage I → Evaluation & Planning Stage II→ SEO Implementation Stage III → Monitoring & Maintenance # STAGE I→ Evaluation & Planning Phase: 12 Days Process Deliverables Timelines Pre-optimization Search Engine rank recording Report Day 9 Content and Structure Recommendations Report Day 12 Weekly Tracking Report Begins Report Each Thursday Note: The Content and Structure Recommendations will contain complete details of the on-page optimization that is needed on the client's site for SEO purposes. This may include include Title Tag, Meta Tags, Content optimization, Image AltText, File/Directory name optimization, Link Text, Title Attributes etc. # STAGE II → SEO Implementation Phase: 1 Week Process Deliverables Timelines SEO Implementation Execution (by your development team) Checklist Day 13 Quality Check of Client Site Optimization (as per instructions provided in Phase I) Checklist Day 16 Changes if any (implemented by your development team) Checklist Day 19 Off-site Optimization N.A. Day 18 (and ongoing) Notes: The Quality Check will be carried out upon completion of SEO Implementation Execution # STAGE III → Monitoring & Maintenance Phase: Ongoing Process Deliverables Timelines Weekly reporting Report Each Thursday Weekly review of the effect of algorithm changes and competitive threats to search term optimization. Email of Actions Required if Issues Detected Weekly Note: The purpose of this phase is to retain your site's dominance of the search terms you invested to attain. During the Monitoring & Maintenance Phase the Provider will proactively manage your rankings to ensure that actions are being taken to prevent competitors from over-taking your search engine results. This service will continue until such time as client requests service to end.
When can you see Rankings? Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page optimization (SEO) and Off-Page Optimization (Link Building). Realistically, you can expect to see results for some keywords starting 4 to 6 weeks the optimization has been conducted. Rankings usually stabilize after about two months. Your traffic rises continuously since more and more search engines index more and more optimized pages of your website. How are Ranking Results Measured An automated weekly tracking report tests each keyword’s results in Google and records and reports them each Thursday. The ranking result positions it records are our way to determine if we have meet our goals for each keyword. Project Duration The total SEO process from initial “Evaluation & Planning” to the completion of the “SEO Implementation” phase will take approximately 4 to 6 weeks for optimization of the selected search phrases. However this duration is subject to change based on variables such as the time taken to get a response from the client, discussions, whether any additional content needs to be created on the site, etc.
Published on Aug 24, 2012