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Color Forecasting

Anthony O’Baner Professor Anthony Miller FASH419: Current Trends & Forecasting


Letter From the Editor The f irst thing majority of the millennial generation looks at when they wake up is their phone. This phone provides visuals, whether it be through Instagram, Snapchat, Twitter, Facebook, or any other social media platform. On those social media platforms are images, and within those images are pixels. These pixels are inividualized puzzle pieces stacking themselves like a game of Tetris in various colors. Color is single-handledly one of the most important aspects of our time, especially while growing up in the digital age-- something I also call the visual age. In this forecasting report, we will explore emerging color palettes based on things presented on the past A/W19 runways. From politics and better understanding of self to interior, nature, and future visionaries entering their creative f ields, there’s a new world of colors coming to prominence in the incoming seasons.


CONTENT


1. Natu r e’ s Neu t ra l s. With the rise of environmental awareness, new neutrals derive from below and transpire above. Shades of sepia translate into shades of subdued, hazy browns and greys, accented by nature’s perservering hue that symbolizes growth.

2. A t Ea s e . As a tense societal and political era comes to a close in 2020, more relaxed hues come to prominence for an effortless sense of tranquility. Inspiration is drawn from discreet, luxurious resorts and travel with destinations of coastal features and modern architecture.

3. Vis iona r y ’ s D e l i g h t . Gen X and Z are f illed with young creatives, innovators, and visionaries who are more in tune with contemporary culture than the prior generation. Acquiring an innate sense of style and individuality, the youth is willing to experiment with fashion and take more risks as clothing becomes a new force and medium of self-expression.

4 . Es s enc e . After global tension and strife, instead of turning away from darkness, we will look towards it to f ind a better, more personal understanding of emotional self. This self-expression allows for a new essence of beauty to emerge in rich jewel tones that are more subdued and saturated than season’s past.


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hen the word neutral is mentioned, colors considered often correspond to deep shades of blue, mundane palettes of khaki, and the timeless blacks and whites. As more millennials’ mental acuity matures quicker due to social media and access to a plethora of information, we are witnessing people strive towards grounded palettes that convey a sense of relatability and professionalism. In turn, this translates into a new

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palette of stones and browns with more relaxed, or tailored, silhouettes that are easily adopted by early adopters and majority. This natural color palette isn’t just a coincidence either.

With the increased knowledge of our environmental footprint as consumers, we see more visuals of the natural elements. This subconcious reminder instills the beauty that the world has to offer-- hence, the new neutral becoming natural.

06


07


7527 C

Gypsum

Cool Gray 1 C

Fog

7528 C

Khaki

Warm Gray 11 C

Deep Taupe

411 C

Wenge

Black 3 C

Soil


Jacquemus

Louis Vuitton 09

Altuzarra

Tom Ford


T

his A/W19 season, there has been plenty of looks on the catwalk that prove the soon-to-be more prominent, or already established, popularity of this natural colorway. Suedes and cashmeres are seen in rich, saturated soil-tones with accents of khakis, taupes, and caramels. Tweeds and Glen print wovens are key materials that will be spotted for this trend, too. Some of the shows of the season that implemented this trend into their shows are: Jacquemus, Altuzarra, Loewe, and Chanel, to name a few. (Left: Loewe)

Chanel

Y/Project

Maticevski


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xperience is a key element when millennials are determining what to spend their money on. As a tense societal and political era comes to a close in 2020, more relaxed hues come to prominence for an effortless sense of tranquility. Inspiration is drawn from discreet, luxurious resorts and travel with destinations of coastal features and modern architecture. These attributes contribute to softer silhouettes and hues, imbuing the ideal of calm and new moderation.

14


9224 C

Grain

691 C

Mauve Blush

7612 C

Quiet Terracotta

5665 C

Faded Juniper

7504 C

Shadow

623 C

Summer Green


17

Jacquemus

Isabel Marant

Rochambeau

Elie Saab Couture


D

estinations like the South of France, like Simon Porte Jacquemus’ home of Salonde-Provence, France, are being looked to for inspiration. Greecian Islands also garner notice for being a huge aspirational attraction. Colorways can correlate to the islands of Mykonos and Santorini. This softer color palette of pastel blues, greens, lilacs, and beige, convey a softer, more dainty appeal in womenswear. As for men, colors once viewed as feminine are being adopted with the rise of fashion neutrality and “norm” disarray. This palette has already been prominent for womenswear, but the main adoption comes with early adopters in the menswear market. We can expect to see more pastel colorways for accessories as it adds an extra sense of novelty to a piece. (Right: Carven)


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en X and Z are f illed with young creatives, innovators, and visionaries who are more in tune with contemporary culture than the prior generation. Acquiring an innate sense of style and individuality, the youth is willing to experiment with fashion and take more risks as clothing becomes a new force and medium of self-expression. Museums will become the new malls where social groups unite inside of art- and creative-f illed environments displaying Basquiat paintings and scupltures by Yves Klein. Each exhibition intrigues with eye-catching color, which will inevitably translate into more vibrant, bold hues as individualism coexists with optimism for A/W 19-20.


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23


16-1361 TPG

Carrot

7751 C

Pear

555 C

Spinach

205 C

Bubblegum

711 C

Notice Me

2945 C

Medium Electric Blue


Marni

Prada

Balenciaga

Calvin Klein 205W39NYC


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ontemporary art and culture play a huge part of this trend. The creative generation is emerging into the workplace with open, strong beliefs and distinct personalities shaped in their youth of technology, and access to information and visuals. Colors are strikingly used to make a statement of inividuality that garners respect, and constant curiosity of these incoming style innovators is portrayed through peculiar pattern-mixing and clashing of styles made to work. (Right: Sacai)

A couple of shows that lead in reference vibrant contemporary art colorways are: Marni with a fabulous collection with a sense of experimental fun with fashion; Prada with a clinical, yet vivacious and bold use of neon color for shearling, chiffons, and leathers; Adam Selman with a brief hot pink sunglass (maybe a new Le Specs collaboration style to come?) that is sure to sell. And as the beauty market continues to boom, it’s only a matter of time before we spot more extreme glam look.

Grid images (L-R): Louis Vuitton, Adam Selman, Prada (SS09)


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fter global tension and strife, instead of turning away from darkness, we will look towards it to f ind a better, more personal understanding of emotional self. This self-expression allows for a new essence of beauty to emerge in rich jewel tones that are more subdued and saturated than season’s past.

More experimental tests with material and silhouette will also emerge during this time for innovators, while the early majority will purchase pieces in more traditional styles.


via The Line, Annie Leibovitz


Warm Gray 10 C

Battleship Grey

188 C

Persian Plum

7474 C

Blue Sapphire

7570 C

California Gold

7643 C

Halaya Ube

5467 C

Timber Green 32


Bertuli

Givenchy

Rochas

Valentino Couture


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n the A/W19 runways, there was an increased use of jewel tones in comparison to previous seasons. This signals that it’s adoption has generated from season’s past and the early majority is accepting of it’s time.

We can expect to see new level of saturation thanks to the use of lusterous materials these hues are applied too: vinyls, plusher leathers, velvets and velours, and more. On the runways, Valentino debuted a gorgeous couture collection featuring rich, vibrant jewel tones; Bertuli highlighted golden hues in supple leather; Givenchy made a subdued green seductive and exciting. (Above: Hermes)

Sonia Rykiel

Givenchy


STREET ST Y L E IMAGE S C OURTESY OF VO GUERUNWAY, GQ, TOMMY TON, PH I L OH , AND C OLL AGE VINTAGE I NSPI R ATION/MO OD IMAGE S C OURTE SY OF TUM BL R ( UNLE SS STATED OTHERWISE )

Color Report - Anthony O'Baner  
Color Report - Anthony O'Baner  
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