Final EAC Media Kit

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embrace a child in ta nza nia

spring 2014 media kit

embrace a child i n t a n za n i a

meet the orphans

Alisen wants to be a doctor or a pilot some day. When his parents died of AIDs, he was left to fend for himself and his six siblings.

Pius has been supported by Em-

Kihinga wants to make his family

Haruma was an abandoned baby

proud and further his education at the university level. He says, "“Give me the chance and my dreams can be heard."

brace a child since 2011. He has ended up second in his class and loves to talk about his accomplishemts at school.

at six Months old. Our ability to support her has provided her with a future and a loving home.

facts about tanzania

what each color in the flag represents: agriculture

the citizens

the lakes and the indian ocean


mineral wealth


in tanzania

tanzania gained its


36 %

400 new cases everyday. 80,000 people die from AIDS annually. has led to over 1.3 million child orphans. 5% of the population is living with AIDS.

top 2


gdp per ca p i ta

live below the poverty line.

44% of the population

exports are gold and coffee.

is 14 years old or younger.

there are over 120 languages spoken.

frequently asked questions:

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What is Embrace A Child in Tanzania (EAC)?

Embrace a Child in Tanzania (EAC) is a 501(3)Š non-profit organization founded in 2010 by Dr. Linda Winkler, director of international outreach/ special assistant provost of Wilkes University. The organization was created to adopt children who have been orphaned due to HIV/AIDS in rural Tanzania.

Is EAC tax deductible?

Yes all donations made (money, food, drinks etc.) to EAC are tax-deductible.

Why donate?

The children we sponsor are in need of a home, clothes, food and most importantly education. Education allows the children to gain hope and break the cycle of struggle they live in. EAC hasadopted 3 children in the past and is working to sponsor a 4th child this year with your help.

4 5

What is the cost to sponsor a child?


Who do I contact for further information or to make other donations??

Approximately $1,200 per year.

If I wanted to write a check to donate to Embrace A Child in Tanzania, how would I do so?

If you wish to donate to EAC, you would write a check out to the Northwest Pennsylvania Synod of ELCA. All donations to Embrace A Child are tax deductible.

Dr. Linda Winkler at 570-408-4605 or


letter of engagement

February 17, 2014 Dr. Linda Winkler Dr. Evene Eswtick Wilkes University Wilkes-Barre, PA 18766

embrace a child in ta nza n ia Dear Dr. Winkler & Dr. Estwick,

This letter will confirm the terms of your engagement with the Integrated Media, Marketing, Communications Agency (IMMC) at Wilkes University. As you may know, IMMC is a unique merger of advanced Marketing students and members of both Studio 20 and Zebra Communications. We are all very excited about this project and look forward to working with you and the Embrace A Child campaign. This letter outlines the duties of your IMMC account team in our working relationship with you during the time of this engagement. At our meeting on Wednesday, January 15, we discussed the current status of Embrace a Child in Tanzania and the parameters of the project to be undertaken by the IMMC team. You indicated that IMMC could be helpful in identifying and informing the community of the effects of HIV/AIDS in Tanzania. We are aware that you would like to have a larger presence in the community in terms of raising awareness of the current HIV/ AIDS situation in Tanzania, fundraise to benefit the education and quality of life for a few orphans, create a web presence, better identify EACs mission and vision and format a brochure or document that provides the general background information. The IMMC Agency will complete the following with the main being to raise awareness of your campaign and the advantages to potential donors: ➢ To raise awareness of the current HIV/AIDS situation in Tanzania ➢ Plan, promote and host a Great Gatsby Gala (date and location TBD) ➢ Raise $3,000 to support the education for sponsored children • Inquire to local institutions, businesses, and organizations to make donations in the following forms: cash, food & beverages, etc. ➢ Create a mission and vision statement • To be publicized on EACs new website and other documents such as a brochure ➢ Renew or develop new logo possibilities It is also our understanding that we reach you via email, and evene.estwick@wilkes.

letter of engagement edu, and that will be our primary contact. Through email you will be able to provide account members with research information, review and approve of all content created, and meet monthly with the account team. The following people will be your IMMC Account Team: Priscilla Bonilla, Anthony Bartoli, Samantha-Ann Kerpovich, Laura Preby, Melissa Scott, and Carly Yamrus; along with the following Zebra members: Haley Adam, Zobaida Azad, Stephanie Hahn and Nicole Zukowski. Professor Jane Elmes-Crahall (Communication Studies) and Sara Moore (Integrative Media) serve as our Agency Directors. Dr. Elmes-Crahall can be reached at 570408-4162 or Prof. Moore can be reached at 570-408-4484 or Feel free to contact them if you have any questions or concerns about your account team. It is necessary for Dr. Winkler, Dr. Estwick and IMMC Agency to sign this letter to ensure that we have a mutual understanding of our working relationships. The IMMC Agency does not charge a fee for its services. We do except Dr. Winkler and Dr. Estwick to submit a signed “Client Evaluation Form” upon completion of the agreement. We will have this project completed by no later than May 2014. The IMMC Agency does reserve the right to amend the terms of this engagement if for some reason we are unable to complete any of the specific items listed. Of course, if you have any questions or need any further information, please call the Zebra Office at 570-4084158 or email or We appreciate your cooperation on this project, and we look forward to working with you as a client-partner this semester. If the terms of this letter are acceptable, please sign and return to us at 020 Bresieth Hall. Sincerely, Priscilla Bonilla (Account Co-Manager) Embrace A Child in Tanzania Account Team IMMC Agency I have read the “Letter of Engagement” and agree to the stated work to be completed by the IMMC Agency account team. I also agree to provide the specified support to the account team. My signature indicates I agree with the terms of the engagement with the IMMC Agency.

Linda Winkler

Dr. Linda Winkler, Director of International Outreach

Evene Estwick

Dr. Evene Estwick, Associate Professor Communication Studies

logo evolution

embrace a child i n t a n za n i a

new logo design design by: anthony bartoli

embrace a child in ta nza nia

previous logo design

grayscale logo design

design by: bryan calabro

design by: anthony bartoli

embrace a child in ta nza nia

ab raham lincoln



R: 112 G: 191 B: 68

R: 252 G: 238 B: 31

R: 35 G: 31 B: 32

R: 96 G: 168 B: 208

C: 60.39 M: 0 Y: 100 K: 0

C: 3.92 M: 0 Y: 93.73 K: 0

C: 0 M: 0 Y: 0 K: 100

C: 60.81 M: 20.28 Y: 6.96 K: 0

pantone: 154-8 U 1-8 U Process Black U

109-5 U

fonts abraham lincoln ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Contact: Anthony Bartoli, Senior Account Manager or 570-313-2959

Dr. Jane Elmes-Crahall, Zebra Communication and IMMC Advisor or 570-408-4162 FOR IMMEDIATE RELEASE

GET DOLLED UP FOR “AN OLD HOLLYWOOD GALA” FUNDRAISER EVENT AT WILKES UNIVERSITY Wilkes-Barre- Wilkes University’s Zebra Communications, the student-run public relations agency at Wilkes, will host “An Old Hollywood Gala” in the lobby of the Dorothy Dickson Darte Center, on the corner of South and River Streets, on Thursday, April 10 from 7 to 10 P.M. The fundraising event will benefit the Embrace a Child in Tanzania campaign, to raise money to support four children who have been orphaned due to HIV/AIDS in Karagwe, Tanzania. The public is invited. Tickets for the Gala will be $10 in advance or at the door on the night of the event. The Gala is Old Hollywood-themed. If they wish, participants are invited to attend in costume as their favorite Hollywood personality from any era. The event will include carving stations, pasta, and hors d’oeuvres donated by a generous community businessperson. Desserts will be donated by The Westmoreland Club of Wilkes-Barre. With the purchase of the $10 ticket, Gala goers will receive a raffle ticket to be entered to win a $50 gift card to Ruth’s Chris Steakhouse at the Mohegan Sun Casino in Wilkes-Barre. Wilkes University student, John Scalese, will be providing the evening’s music from your favorite Hollywood movies, classic and contemporary. Vocalist Macey McGuire and guitarist Brandon Schmeer will also perform. Participants at the Gala will be welcomed to a photo booth, donated by Knot Just Any Day Photography. In addition, Michele Geiser of BePa Studio will be displaying and selling selected photos from her collection, with a portion of the proceeds going to Embrace a Child in Tanzania. The event is intended to increase awareness of HIV/AIDS at global and local levels. This is the third year that Zebra Communications has sponsored the orphaned children in Karagwe, Tanzania, providing funding for housing, food, school and books. For those who cannot attend the event but are interested in helping, tax-deductible donations are gladly accepted. Please contact Anthony Bartoli at or 570-313-2959. [Shown in the photograph, from left to right are members of the Embrace a Child in Tanzania account team: SamanthaAnn Kerpovich, Laura Preby, Anthony Bartoli, Carly Yamrus and Lyssa Scott. Absent: Priscilla Bonilla, Stephanie Hahn, Haley Adam and Zobaida Azad.]

Sponsorship levels Marilyn Monroe $1,000 and up

audrey hepburn $750 - $999

james dean $500 - $749

Frank sinatra $250 - $499

lucille ball $100 - $249 all levels include two tickets to the event checks can be made out to: northwestern pa synod of elca

Thank you Embrace a Child in Tanzania would like to thank you for attending our Old Hollywood Gala.

thank you card

Your generous contributions will greatly help our adopted orphans lead better lives through education.

embrace a child i n t a n za n i a


Integrated Media Marketing Communications

embrace a child i n t a n za n i a

Future Plans: - Create website with: o Biographies on children o FAQ o Contact/donation information o Blog written by sponsored child o AIDs information - Host awareness events - Continue to raise money to sponsor children