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Marketing Strategy
1. An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market? (10 Marks)
2. Corporate strategy aims at increasing business by focusing on its resources & organization structure. Explain this statement with your views. (10 Marks)
3. Case Study
Mrs.Varma was an outstanding sales person in the Ajax Discount Store. She knew the products well, kept up to date with her recordkeeping and was willing to work overtime whenever necessary. None of her co-workers came near her level of overall sales performance.
Because of this effective record Mrs.Varma was promoted to manager of the children’s wear department. Almost from her first day in the new position trouble began to occur. Mrs.Varma complained about her subordinates’ lack of mot