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MARKETING SUPPORT CATALOGUE 2013


2 / Schleich POS solutions

Schleich POS – attractiveness for more success Profit from the fascination that is Schleich. The Schleich brand is a guarantee of quality, safety and dependability in the toy industry. By choosing Schleich, you are investing in a strong brand whose products and play worlds appeal to girls and boys alike. We are amongst Germany‘s largest toy manufacturers. Our figurines are sold in over 50 countries. We owe this world­wide success to you as well: as our commercial partner, you play a crucial role in the world of Schleich. Indeed, it is in your shop that children and collectors experience our figurines up close and personal.

With our wide range of POS support measures and sales aids, you‘ll be able to showcase your Schleich products to create a magical world of attraction for both children and parents. You‘ll be able to display our products in a particularly positive light in our specially designed POS systems. Our decoration material and displays are genuine eye-catchers and will make your salesroom even more appealing, allowing you to enhance customer loyalty and win over new Schleich fans!


Schleich POS solutions / 3

2

1

3

4

5

6

7

Perfectly implemented!

1. Sparkys, Prag, Czechia 2. Franz Carl Weber, Zurich, Switzerland

Our optimised POS Solutions add an attractive prestige to your shops and at the same time enhance turnover of Schleich products. This page offers a condensed overview of some of our best cases.

3. XS Toys, Kaunas, Lithuania 4. BR, Kopenhagen, Denmark 5. Toys‘R‘Us Times Square, New York City, USA 6. Dodenhof, Posthausen, Germany 7. Toy Outlet, Seoul, Korea


4 / Wall Presentation

Schleich Wall Presentation

82 cm 103 cm

143 cm

55 cm

55 cm 56“cm 143

MODULAR SYSTEM ILLUMINATED REAR WALL INTEGRATED SHOWCASE EASY ASSEMBLY EASILY EXTENDABLE

122 cm

HEIGHT 265 / 225 cm

103 cm

Plan view

Plan view

Side elevation 55 cm

Side elevation 55 cm


Wall Presentation / 5 Examples:

* TWO-METRE WALL 96100 or 96102 Base module × 2 96101 or 96103 Endset × 1 95045 Metal tray, flat × 12 95046 Metal tray, 2-tiered × 2

96100 Base module W 103 × D 55 × H 265 cm

96101 Endset 2 × Base side section W 2 × D 49 × H 16 cm 1 × Base side panel W 3 × D 55 × H 265 cm

THREE-METRE WALL 96100 or 96102 Base module × 3 96101 or 96103 Endset × 1 95045 Metal tray, flat × 17 95046 Metal tray, 2-tiered × 2 95052 Showcase × 1

*

FOUR-METRE WALL 96100 or 96102 Base module × 4 96101 or 96103 Endset × 1 95045 Metal tray, flat × 23 95046 Metal tray, 2-tiered × 2 95052 Showcase × 1 96102 Base module W 103 × D 55 × H 225 cm

96103 Endset 2 × Base side section W 2 × D 55 × H 16 cm 1 × Base side panel W 3 × D 55 × H 225 cm

*

FIVE-METRE WALL 96100 or 96102 Base module × 5 96101 or 96103 Endset × 1 95045 Metal tray, flat × 27 95046 Metal tray, 2-tiered × 3 95052 Showcase × 1

SIX-METRE WALL 96100 or 96102 Base module × 6 96101 or 96103 Endset × 1 95045 Metal tray, flat × 31 95046 Metal tray, 2-tiered × 5 95052 Showcase × 2 Example: 96100 or 96102 Base module × 3 96101 or 96103 Endset

*not included in the Base module


6 / Gondola Presentation

22 cm

10 cm

10 cm

105 cm

143 cm

55 cm

55 cm

22 cm

143 cm

Modular system Illuminated rear wall Integrated showcase Easy assembly Easily extendable

55 cm

Schleich Gondola Presentation

105 cm

Plan view

55 cm

Side elevation

55 cm

55 cm

Side elevation


Gondola Presentation / 7 Examples:

*

* DOUBLE GONDOLA 96109 Base module T 96110 Endset T 96111 Side panel T × 2 95045 Metal tray, flat × 10 95046 Metal tray, 2-tiered × 2

96109 Base module T W 103 × D 104 × H 175 cm

96111 96110 Side panel T Endset T 4 × Base side section W 2 × D 49 × H 16 cm 1 × Base side panel W 3 × D 104 × H 141 cm

THREE-PART GONDOLA 96109 Base module T 96110 Endset T 96112 Base module L 96113 Endset L 96114 Side panel L 95045 Metal tray, flat × 15 95046 Metal tray, 2-tiered × 2

*

*

Four-part gondola 96109 Base module T 96110 Endset T 96112 Base module L × 2 96113 Endset L × 2 96114 Side panel L × 2 95045 Metal tray, flat × 18 95046 Metal tray, 2-tiered × 2 95052 Showcase 96112 Base module L W 103 × D 55 × H 175 cm

96114 96113 2 × Side panel L Endset L 2 × Base side section W 2 × D 49 × H 16 cm 1 × Base side panel W 3 × D 55 × H 141 cm

The components listed here are also available as part of a wall presentation:

Six-part gondola 96109 Base module T × 2 96110 Endset T 96112 Base module L × 2 96113 Endset L × 2 96114 Side panel L × 2 95045 Metal tray, flat × 18 95046 Metal tray, 2-tiered × 2 95052 Showcase × 2

*

Eight-part gondola 96109 Base module T × 3 96110 Endset T 96112 Base module L × 2 96113 Endset L × 2 96114 Side panel L × 2 95045 Metal tray, flat × 26 95046 Metal tray, 2-tiered × 6 95052 Showcase × 2

*

96112 3 × Base module L

96113 Endset L

*not included in the Base module

96114 2 × Side panel L


8 / Components for Wall and Gondola Presentations

Visuals WaLL (HIGH)

WaLL (LOW)

Gondola

95469 Schleich Logo W 100 × H 70 cm

95468 Schleich Logo W 100 × H 32 cm

95467 Schleich Logo W 100 × H 22 cm

95478 Visual Dinosaurs W 100 × H 70 cm

95477 Visual Dinosaurs W 100 × H 32 cm

95476 Visual Dinosaurs W 100 × H 22 cm

95466 Visual Farm Life W 100 × H 70 cm

95465 Visual Farm Life W 100 × H 32 cm

95464 Visual Farm Life W 100 × H 22 cm

95472 Visual Wild Life W 100 × H 70 cm

95471 Visual Wild Life W 100 × H 32 cm

95470 Visual Wild Life W 100 × H 22 cm

95475 Visual Bayala W 100 × H 70 cm

95474 Visual Bayala W 100 × H 32 cm

95473 Visual Bayala W 100 × H 22 cm

95463 Visual Fantasy W 100 × H 70 cm

95462 Visual Fantasy W 100 × H 32 cm

95461 Visual Fantasy W 100 × H 22 cm

*layout update possible within the calendar year

Shelf Components 95045 Metal tray, flat W 100 cm 10 × Separators 1 × Scanning rail

95052 Showcase W 100 × D 47 × H 30 cm Please see p. 14 for showcase visuals

95046 Metal tray, 2-tiered W 100 cm 32 × Separators 2 × Scanning rail

95048 Separators for Scheich System (PU 32) W 18 cm

95047 Scanning rail for Scheich System W 100 cm

95049 Separators for Scheich System (PU 10) W 36 cm


Components for Pos / 9

Components for Pos

95743 Labels complete product range 2013 including NEW labelling

95769 Barcode scanning sheet 2013 laminated

95770 Insert for collector‘s booklet stand 2013 (95059) W 10.5 × H 14.8 cm

95771 Insert for collector‘s booklet stand with baskets 2013 (95402) W 11.5 × H 19 cm

95058 Collector‘s booklet box for metal trays W 11.2 × D 32.8 × H 12.5 cm

95059 Collector‘s booklet stand (metal) W 30 × D 30 × H 115.5 cm

95402 Collector‘s booklet stand (plastic) with baskets W 30 × D 30 × H 115.5 cm

95479 Basket for collector‘s booklet stand (95402)

95799 Price tag, Euro

95446 Price tag, neutral

95793 Price tag for collector’s booklet stand, GBP/Euro

95795 Price tag for collector‘s booklet stand, neutral

95765 Insert‘s for scanning rail 2013 W 100 cm including NEW labelling

95497 Insert‘s for scanning rail „Schleich neutral“ (PU 10) W 100 cm

95496 Insert‘s for scanning rail ”Anywhere´s a Playground“ (PU 10) W 100 cm


nträger 65 cm

10 / Merchandiser 95300 Base module Merchandiser (single) W 103 × D 48.5 × H 172 cm Including 5 x Metal tray, flat 1 x Metal tray, 2-tiered

Additional components:

95301 Metal tray, flat 95302 Metal tray, 2-tiered

Packstueck A.jpg

Packstueck A.jpg

Packstueck B.jpg

Packstueck B.jpg

Packstueck C.jpg

Packstueck C.jpg

Schleich System-Merchandiser Packstueck D.jpg

Warenträger 65 cm

Packstueck D.jpg

Packstueck E.jpg

Packstueck E.jpg

Packstueck F.jpg

Packstueck F.jpg

Packstueck J.jpg

Packstueck K.jpg

Packstueck L.jpg

Packstueck M.jpg

Packstueck N.jpg

Packstueck O.jpg

Merchandiser (double)

+

= Packstueck J.jpg

Packstueck K.jpg

+

Merchandiser (expansion set)

Packstueck C.jpg

Packstueck L.jpg

Packstueck N.jpg

Packstueck H.jpg Packstueck B.jpg

Packstueck D.jpg

Packstueck I.jpg Packstueck C.jpg

95301 Metal tray, flat 95302 Metal tray, 2-tiered

95304 Rear panel and socket

Packstueck D.jpg

Packstueck K.jpg

Packstueck M.jpg

Packstueck I.jpg

Packstueck B.jpg

Packstueck G.jpg Packstueck A.jpg

Warenträger 65 cm

Packstueck J.jpg

Packstueck H.jpg

Packstueck A.jpg

95303 Additional components gondola

95300 Base module (see above)

+

Packstueck G.jpg

Packstueck L.jpg

Warenträger 100 cm

nträger 100 cm

+

Packstueck J.jpg

Packstueck E.jpg

Packstueck E.jpg

Packstueck F.jpg

Packstueck G.jpg

Packstueck P.jpg

Packstueck N.jpg

95300 Base module (see above)

Packstueck P.jpg

Packstueck H.jpg

Packstueck H.jpg

Packstueck O.jpg

95306 Extension base module lateral

Packstueck N.jpg

Packstueck O.jpg

+

+ Packstueck G.jpg

Warenträger 100 cm

Packstueck L.jpg

Packstueck O.jpg

+

Packstueck M.jpg

95305 Side panels

Packstueck F.jpg

Packstueck M.jpg

=

Packstueck K.jpg

95304 Rear panel and socket

Packstueck I.jpg

Packstueck I.jpg

95301 Metal tray, flat 95302 Metal tray, 2-tiered Packstueck J.jpg

Packstueck P.jpg

Packstueck K.jpg

Packstueck L.jpg


Separators / 11 13313 Product carrier in silver-grey Merchandiser (single) B 104 × T 43 × H 162 cm

Product carrier in silver-grey Module fitting: 7 x Flat board 1 x 2-level board Scanner bars Brochure holder Schleich logo Lockable wheels

104 Packstueck A.jpg

Packstueck B.jpg

Packstueck C.jpg

Packstueck D.jpg

Packstueck E.jpg

Packstueck F.jpg

Packstueck G.jpg

Packstueck H.jpg

Packstueck I.jpg

cm

For system merchandisers with a width of 125 cm.

13484 metal tray perforated W 125 x D 35 cm

Schleich Separator System

13546 metal tray perforated, 2-tiered W 125 x D 35 cm

Packstueck J.jpg

Packstueck K.jpg

Packstueck L.jpg

Packstueck M.jpg

Packstueck N.jpg

Packstueck O.jpg

Packstueck P.jpg

Schleich Separators with predetermined breaking points are suitable for metal, wood and glass bases 07780 Scanning rail W 100 cm 07778 Base profile W 100 cm 07776 Separators (PU 10) D 35 × H 2.5 cm

Scanning rail, base profile, separators (Perfekta)

Separators with predetermined breaking points (Perfekta)


12 /TitelleistE PoS Decorative Components

Ceiling Suspension

08237 Schleich Logo oval Reverse “Anywhere’s a Playground™” W 50 × H 30 cm

95403 Ceiling hanger “Budgie” Ø 30 cm

95408 Ceiling suspension set including 1 x 08451 Schleich S, Ø 30 cm 1 x 950403 “Budgie”, Ø 30 cm 1 x 08237 Schleich Logo oval, W 50 × H 30 cm *as long as stock lasts

Posters 2-side printing

NEW

95760 Poster World of Nature (front) W 42 × H 59.4 cm

95759 Poster World of History (front) W 42 × H 59.4 cm

95758 Poster World of Fantasy (front) W 42 × H 59.4 cm

95761 Poster World of Schleich (front) W 42 × H 59.4 cm

(back)

(back)

(back)

(back)


Titelleiste/ 13 PoS Decorative Components

Banners

NEW

95755 Banner Horses W 56 × H 120 cm

95756 Banner Knights W 56 × H 120 cm

95757 Banner Movie Smurfs W 56 × H 120 cm

95753 Banner Elves W 56 × H 120 cm

95754 Banner Schleich W 56 × H 120 cm

Other

95440 Schleich paper bag (PU 50) small W 13× H 20 cm

95439 Schleich paper carrier bag (PU 20) medium W 22 × D 11 x H 28 cm

95438 Schleich paper carrier bag (PU 15) large W 32 × D 11 x H 44 cm


14 / PoS Decorative Components

SHOWCASE MOTIFS

95778 Background showcase Farm Life

95779 Background showcase Wild Life

95814 Product package showcase Farm Life

95815 Product package showcase Wild Life

95777 NEW Background showcase Knights

95776 NEW Background showcase Ice Elves

95817 Product package showcase Knights

95816 Product package showcase Ice Elves

Stickers

95772 NEW Shop window sticker Schleich Logo B 21 x H 10 cm is mounted from inside, mirrored print

95453 Shop window sticker set per Ø print 30 cm *layout update possible within the calendar year

95452 Floor sticker set per Ø print 30 cm


Counter-top displays / 15

Counter-top displays

20904 NEW Counter-top display Celebration Smurfs W 33.5 × D 25 × H 7 cm includes a set of 32 figurines

20906 NEW Counter-top display Movie Smurfs W 33.5 × D 25 × H 7 cm includes a set of 36 figurines

20905 Counter-top display Classic Smurfs W 34 × D 20 × H 9 cm includes a set of 100 figurines

20899 Counter-top display Signs of the Zodiac Smurfs W 33.5 × D 25 × H 7 cm includes a set of 36 figurines


16 / FREE-STANDING Display UNITS

! new y, alit

u now ed q dle n rov ha imp y to eas

FREE-STANDING Display UNITS

NEW

95739 Display Butterfly Elves L 42 × P 35 × H 162 cm

95740 Display Movie Smurfs L 42 × P 35 × H 162 cm

2 × 42096 / 42060 4 x  70467 / 70468 / 70476 / 42099 6 x 70466 / 70420 / 70426

12 × 49001 14 x 49014 18 x 49013 14 x 41339

starting 2013 January

starting 13 May 20ch ing

at Get the m n set! decoratio

95741 Display Knights L 52 × P 35 × H 162 cm

95742 Display Ice Elves L 52 × P 35 × H 162 cm

2 × 70100 / 70107 4 x  70101 / 70102 / 70108 / 70109 6 x 70103 / 70104 / 70105 / 70106 6 x 70110 / 70111 / 70112 / 70113

12 × 70469 14 x 70470 / 70471 / 70472 / 42100 12 x 70473 / 70474 / 70475

starting 13 July 20ch ing

at Get the m n set! decoratio

starting 13 Sept. 20ching

at Get the m n set! decoratio


!

new d

Decoration Sets / 17

nowtimise

op tent con

Decoration Sets

NEW

95764 Decoration Set Movie Smurfs including: 2 × Shelf stopper 1 × Poster 1 × Pop up display

95786

Dekoset Poster Vorlage Master_3.indd 1

2 x Shelf stopper Ø 10 cm

24.11.2012 19:21:13

Poster W 42 x H 59.4 cm

Pop up display W 50 × H 154 cm

Poster W 42 x H 59.4 cm

Pop up display W 50 × H 154 cm

Poster W 42 x H 59.4 cm

Pop up display W 50 × H 154 cm

95763 Decoration Set Knights including: 2 x Shelf stopper 1 × Poster 1 × Pop up display

2 x Shelf stopper Ø 10 cm

95762 Decoration Set Ice Elves including: 2 x Shelf stopper 1 × Poster 1 × Pop up display

2 x Shelf stopper Ø 10 cm

(back)


18 / PROMOTION SET CHILDRENS DAY

PROMOTION SET CHILDRENS DAY

Now

! t new ncemen al

u ci s anno of spe lou s lots for a u b fa plu fts ay! ter and gi ‘s d pos ren d l ems i it ch ect perf

NEW

95780 Promotion Set Children´s Day

001 x 200 × 200 × 200 × 200 × 200 x 200 x

Promotion set Children´s Day includes everything you will need to organise a great Children´s Day in your store:

Special incentive poster Children´s Day Paper carrier bags Colour-in pictures Balloons Colour pencils Give-away figurines Stickers

Balloons

Colour-in pi

ctures

Colour pencils

Special incentive poster

Paper

Stickers

Give-away figurine

s

carrier

bags


schleich brand portal / 19

Benefit from our retailer portal! y asil up e Sign t s in ju ! steps ee thr

The Schleich Brand Portal is an online portal for registered Schleich customers. After registering and receiving your personal login data, you will have access to all relevant sections..

1. Ask your Schleich contact for Brand Portal access. 2. In a few days you will receive an activation link by E-Mail. 3. After activating the link you can access the Brand Portal.

e mor even y! Now friendl r use

Discover our comprehensive offer in our newly designed retailer portal and benefit from all the possibilities it has in store for you.

Here you can find all Schleich product images, ready for download! You need our Schleich logo? Just download it here! Make your POS even more attractive. Ideas, conceptual designs and POS materials are made available right here and just for you. This year, we are again planning effective advertising campaigns. Join in and get the perfect advertisement materials here!


Schleich GmbH Am Limes 69 73527 Schwäbisch Gmünd Germany www.schleich-s.com © Schleich 2012 / Subject to change / 95752

4005086957527


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