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the brand guideline


Ours Travel Service

the brand guideline


the brand guideline

Ours Travel Service

Content Branding Objectives Identity Description Typography Colours Specification Incorrect Usage Letterhead Business Card


Ours Travel Service

the brand guideline

Branding Objectives Ours Travel Services was founded in 1996 and serves a predominantly Chinese-speaking target audience. It sustains close relations with Cathay Pacific, Eva Air, China Airlines, Singapore Airlines and others to get the best possible deal for its clients. All its employees are of Taiwanese nationality and speak fluently English as well as Chinese. In coming phone calls are answered in Mandarin. The strengths of the business is its close customer relations, and quality in customer services. A small team of 8 employees is in direct touch with the customer to solve problems, not only in relation to flight bookings, but also in relation to accommodation, airport transfer etc. A personal touch characterises all of the companies activities, which are spearheaded by Linda, its owner. Ours Travel Services organises not only flights and accommodation, but also day tours to English Heritage sites. Here again the clientele is largely made of loyal customers, who enjoy the personal touch Ours Travel Services lends to its services.seconds from Warren Street underground station. It is a small office,


the brand guideline

Ours Travel Service

Identity Description This newly design mark is to give the airline agency the feeling of refreshness and articulate what the agency is about. The logo was structured based on the idea of a flying blue magpie in the sky. Maggie is a Taiwan only species and is viewed as the bird of the nation. The abstract symbol of flying bird is placed onto of brand name, which is in orange to signify the warmth of the sun. Meaning ours travel provide warmth services to costumers.

logo type

symbol

signature

The new signature consists of a logotype Ours Travel and a symbol. The typeface used for the new signature is medium in terms of weight. Futura is a nice simple font that is good for anything from headline to text. It has a geometric sans serif typeface, which is based on geometric shapes that becomes representative. It also work together well with the symbol in terms of weight and mass of the typeface.


the brand guideline

Ours Travel Service

Typography

:;<=>?@ABCDEFGHIJKLMN& :;<=>?@ABCDEFGHIJKLMN& OPQRS OPQRS Z[\]^_`abcdefghijklmnopqrs Z[\]^_`abcdefghijklmnopqrs *+,-./0129{W#!"X$ *+,-./0129{W#!"X$ Futura Medium

ABCDEFGHIJKLMNOPQRSTUABCDEFGHIJKLMNOPQRSTUVWXYZ VWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz  123456789!@£$%^&*()_+ 123456789!@£$%^&*()_+

Futura Medium Italic

The typeface used for Ours travel logo is Futura. Futura has a geometric sans serif typeface. It is based on geometric shapes that become representative. It also communicates well with both headline and body text.


the brand guideline

Ours Travel Service

Colours

C M Y K

95% 85% 9% 1%

C M Y K

0% 80% 95% 0%


the brand guideline

Ours Travel Service

Specification


Ours Travel Service

the brand guideline

Incorrect Usage 01. Distortions of any form 02. Do not plcae the logo against a black background 03. Do not add decoration succh as a drop shadow or filted effect to the logo. 04. Do not rotate the logo the logo in any form


the brand guideline

Ours Travel Service

Letterhead

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FZnkb\^Lfbma LZe^l<hglnemZgm ,)*>nlmhgKhZ] Ehg]hg%GP*,:= M3)+)0,1112.. ?3)+)0,111202 Decemember 1, 2011 Ezra Ansah 22 Shale St, Wolverhampton, WV14 0GH

Dear Mr Ansah,

Decemember 1, 2011 Ezra Ansah 22 Shale St, Wolverhampton, WV14 0GH

Dear Mr Ansah, Re:Enquires Evero beatur aut exereru mquuntus, temolut es derions equiaesti net velent ute nis apernat quamus, excepe pa incieture nos aute veliquo diorias aut ius as dit reprepu daecta natur, nulpa ped eos doluptaquame sit eium, tem faceris ex ea veliqui atquiatures dero omnimus cus.Pudaerem que con nonecturitio molorest utasimin commolo remporectat harita identem porissin eum eumendi blabor andaeprecus et, issitiore sam, aboreni mporrovidi reped quodigent faccullupta coribus debit as quunt volut quas ut quis as experib eaquundant estio modit unt, ius nimodic iumquo ipita quaepud isciasse volore re autatum laceped eius et aut es es que ofďŹ cit acculpa .Ugias dolorporem quo cuptam, eaquodi blacient volorem percidem faccae num laborporia voluptios imporibus is earum, sus. Nesequae landele ndusdandae que la volorit aspisci dolupis quibus reratur, simi, soluptiam.Abo.

Re:Enquires Evero beatur aut exereru mquuntus, temolut es derions equiaesti net velent ute nis apernat quamus, excepe pa incieture nos aute veliquo diorias aut ius as dit reprepu daecta natur, nulpa ped eos doluptaquame sit eium, tem faceris ex ea veliqui atquiatures dero omnimus cus.Pudaerem que con nonecturitio molorest utasimin commolo remporectat harita identem porissin eum eumendi blabor andaeprecus et, issitiore sam, aboreni mporrovidi reped quodigent faccullupta coribus debit as quunt volut quas ut quis as experib eaquundant estio modit unt, ius nimodic iumquo ipita quaepud isciasse volore re autatum laceped eius et aut es es que ofďŹ cit acculpa .Ugias dolorporem quo cuptam, eaquodi blacient volorem percidem faccae num laborporia voluptios imporibus is earum, sus. Nesequae landele ndusdandae que la volorit aspisci dolupis quibus reratur, simi, soluptiam.Abo.

Sincerely

Mr Ankapong

Sincerely HnklMkZo^eL^k ob\^ lZe^l 9 hnklmkZo^e'\hf ppp'hnklmkZo^e'\hf

Mr Ankapong


the brand guideline

Ours Travel Service

Business Card The stationery is designed to ensure the consistency thought the brand. The business card is double-sided with a secondary graphic cropped, and the other side holds all the information of the individual.

FZnkb\^Lfbma LZe^l<hglnemZgm

HnklMkZo^eL^kob\^ ppp'hnklmkZo^e'\hf

,)*>nlmhgKhZ] Ehg]hg%GP*,:= lZe^l 9 hnklmkZo^e'\hf M3)+)0,1112.. ?3)+)0,11120


the brand guideline

Ours Travel Service

Compliment Slip & Application

,)*>nlmhgKhZ] Ehg]hg%GP*,:= lZe^l 9 hnklmkZo^e'\hf M3)+)0,1112.. ?3)+)0,111202 HnklMkZo^eL^k ob\^ ppp'hnklmkZo^e'\hf


the brand guideline

Ours Travel Service

Envelope The stationery is designed to ensure the consistency thought the brand. The envelope has cropped element of the blue magpie on the back to show consistency with the rest of the stationary system.

HnklMkZo^eL^kob\^ ,)*>nlmhgKhZ] Ehg]hg%GP*,:=

>skZ:glZ ++LaZe^Lmk^^m Pheo^kaZfimhg%PO*-)@A

corporate design guide ours travel tutorial  

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