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Russian School with a Global Focus







Degree programs: from Bachelor to EMBA

International academic partners 2

Full-time faculty


Research centers


Russian School of Management with a Global Focus Saint Petersburg University Graduate School of Management is located in the city founded in 1703 as the Russia’s “window to Europe” by the outstanding Russian reformer – Peter the Great. In March 1697 he became the first Russian Tsar to undertake a historic trip to several Western European countries which resulted in systemic reforms of the Russian state. Those reforms gave rise to Russia’s global competitiveness – and today one might call this strategy on Peter the Great’s part as “going global”.

Professor Valery S. Katkalo Vice-Rector, St.Petersburg University and Dean, Graduate School of Management

This historical excursus may be a good metaphor to introduce you to St. Petersburg University GSOM. It was started from scratch in 1993 as the first business school inside a major national university in order to support Russia’s transition to a market economy, and in partnerships with Haas School of Business, UC Berkeley and several international and local companies, led by Procter & Gamble. After 19 years of dynamic growth GSOM today is the leading and most internationally recognized Russian business school, and is pressing forward with strong support from the Russian government and national and global business communities to become a world-class school of management. While in the time of Peter the Great the main subjects for Russians to study abroad were shipbuilding and military science, in the 21st century advances in management and human capital factor are key to the country’s economic growth and competitiveness. We at Saint Petersburg University GSOM present learning opportunities in a large spectrum of degree programs in management – from Bachelor to EMBA. All these programs are designed and delivered (many of them in English) in collaboration with leading international business schools, especially those belonging to the CEMS, PIM, GBSN, EABiS, and GRLI global networks where our school is the only Russian member. Faculty development and research capabilities are top priorities for the implementation of GSOM’s ambitious competitive strategy. Our faculty is well known for its teaching excellence, and research productivity (measured by publications in top international journals) is growing at an impressive rate. Our school is also unique in having its own (and the largest) collection of Russian cases registered at ECCH. Among the main foundations for GSOM’s further growth are its traditionally strong and diversified corporate connections. About 160 companies provide internships for our students. Many Russian and international business leaders are guest speakers at GSOM, provide other valuable resources for its development, and recruit its graduates. This brochure will provide you with more information on St.Petersburg University GSOM. I would like to invite you to become part of this innovative international institution – as a student, an academic colleague or a corporate partner.


Saint Petersburg University was established in 1724 by Edict of Peter the Great and today is the leading national institution of higher education and research

30 000 24 Students




Nobel Prize Laureates


Presidents and Prime-Ministers of Russia among its alumni

St. Petersburg University GSOM – Dynamic and Globally Recognized • The School of Management at St. Petersburg University was launched in 1993 in partnership with Haas School of Business at UC Berkeley – with 4 full-time professors and 33 Bachelor students • By 2002 the SOM had grown up to 800 students in 5 degree programs from Bachelor to MBA, and completed a major international fundraising campaign for its new downtown residence

The only Russian member of several global networks of top international business schools and companies:

• The School pioneered many innovations in Russian business education: Bologna-type Master in Management program; ECTS-based international students’ mobility; peer-reviewed journal in management research; international business Advisory Board, etc. • In 2006 St.Petersburg University SOM was selected by the Russian Government as part of the National Priority Project in Education to be developed further as a world-class business school, and subsequently renamed Graduate School of Management to reflect its new strategy focused on graduate studies. Our degree programs are internationally accredited by:



Also a member of:


Our mission Is to educate and advance national managerial elite to be able to meet the challenges of increasing Russia’s competitiveness in the knowledge economy of the 21st century

Creation of such a school will undoubtedly contribute to the development of the national economy. The School’s alumni will have to meet real-life business challenges, to defend Russia’s interests in the global markets From the speech of Vladimir Putin, President of the Russian Federation, made at the Groundbreaking Ceremony on the site of the future campus of the St. Petersburg University GSOM, November 29, 2006.

Advisory Board –

strong support from government and business

Sergei B. Ivanov Chief of Staff of the Presidential Executive Office, Chairman of GSOM Advisory Board

German O. Gref President and CEO, Sberbank of the Russian Federation

Vladimir I. Yakunin President, Russian Railways

Olga K. Dergunova Head of the Federal Agency for State Property Management

Dennis M. Nally President, PricewaterhouseCoopers International Network

Advisory Board Members Sergei B. Ivanov Chief of Staff of the Presidential Executive Office,Chairman of GSOM Advisory Board Sergey V. Bazhanov Member of the Council of the Federation William F. Boulding Dean, Fuqua School of Business, Duke University Olga K. Dergunova Head of the Federal Agency for State Property Management Vladimir P. Evtushenkov Chairman of the Board of Directors, AFK Sistema Valery A. Fadeev General Director, Expert Group Sergey O. Frank President and CEO, Sovcomflot Andrey A. Fursenko Presidential aide German O. Gref President and CEO, Sberbank of the Russian Federation Les Hayman SAP Ambassador Office of the CEO, SAP AG Dezso Horvath Dean, Schulich School of Business, York University Valery S. Katkalo Vice-Rector, St.Petersburg University and Dean, GSOM

Eduard Y. Khudainatov First Vice President and Deputy Chairman of the Management Board, Rosneft Kirill G. Korniliev Vice-President, IBM Eastern Europe/Asia Andrey L. Kostin President and Chairman of the Management Board, VTB Bank Nikolay M. Kropachev Rector, St.Petersburg University Dmitry V. Livanov Minister for Education and Science of the Russian Federation Evgeniy M. Lotvinov President, Baltic Financial Agency Valentina I. Matvienko Chairperson of the Council of the Federation Robert A. McDonald President and Chief Executive Officer, Procter & Gamble Alexey B. Miller Chairman of the Management Board, Gazprom Elvira S. Nabiulina Presidential aide Dennis M. Nally President, PricewaterhouseCoopers International Network Leif Pagrotsky Vice Chairman of the General Council, Riksbank of Sweden

John E. Pepper Chairman of the Board of Directors, Walt Disney International Vladimir O. Potanin President, Interros Bernard Ramanantsoa General Director and Dean, HEC Paris Frederic Roze Managing Director, L’Oreal USA Rustam V. Tariko President and Founder, Russian Standard David J. Teece Director, Institute for Business Innovation, Haas School of Business,University of California, Berkeley Ludmila A. Verbitskaya President, St.Petersburg University Alberto Verme Citi Chief Executive officer, CEEME Vladimir I. Yakunin President, Russian Railways








students in degree programs

graduate programs delivered fully in English


first prizes won by students in business games of top global companies

countries represented in student body

average GMAT of accepted to pre-experience Master program

graduates annually

Diversified Portfolio of Management Programs The GSOM portfolio provides the opportunity to choose from a broad spectrum of degree management programs from Bachelor to EMBA, as well as for advancing professional level through non-degree Executive Education. • All degree programs were designed in cooperation with leading European and US business schools and are delivered in English (fully or partially) and/or with compulsory semesters/modules abroad

• Learning experience is widely linked to management practice (e.g., in-company projects and internships), and is supported by e-learning technologies (e.g., Blackboard) and state-of-the-art library and computer resources

• Instruction is based on theoretical advances in management studies and is strongly interdisciplinary


Programs’ Portfolio

Bachelor Programs

MBA/EMBA Programs

4 years; in Russian and English Bachelor of Management (6 concentrations)

Academic Departments

18-22 months

Finance and Accounting



Russian-language EMBA

Bachelor of Public Administration Dual Degree EMBA (w/HEC Paris) Customized MBA

Master Programs

IT in Management Marketing

2 years; in English (Joint and Dual Degrees w/CEMS, HEC Paris, LUT) Master in International Business Master in Corporate Finance Master in Information Technologies and Innovation Management

Executive Education Retraining Programs 9 months; in Russian

3 years; in Russian and English Management; Marketing; Logistics

Career Center

Operations Management

• Health Care Management • International Logistics

Doctoral Programs

Organizational Behavior and Personnel Management

Customized programs (non-degree); in Russian, English Open-enrollment programs (non-degree); in Russian, English

Students Services

International Office

Public Administration Strategic and International Management

Research Centers



full-time faculty


professors and instructors from other Faculties of St. Petersburg University



of Russian faculty with international academic experience


practitioners with courses and guest lectures


international visiting professors teaching courses and modules


academic departments

World-Class Faculty and Experts Our faculty resources are strongly international and composed of full-time, part-time and visiting professors, as well as of a large cohort of distinguished guest lecturers – leaders from business and government, the arts and sports. Some courses are taught by faculty from other units of St. Petersburg University (e.g., foreign languages, mathematics, and law). Several corporate partners (e.g., PwC, and Citi) provide specialized courses in their areas of expertise.

Visiting Faculty

Professor Jean-Paul Larcon HEC-Paris

Full-Time Faculty Professor Tomi Laamanen University of St. Gallen

Yury E. Blagov Associate Professor of Corporate Social Responsibility, Visiting professor at UC Berkeley, Aalto University School of Business

Tatiana Gavrilova Professor of IT Management, Visiting professor at Pittsburg University and Milan University

Dmitry L. Volkov PricewaterhouseCoopers Professor of Finance, Visiting professor at HEC Paris and University of Bremen

Professor William Coyle Babson College

Guest Lecturers

John E. Pepper Former CEO, Procter&Gamble

Vassily K. Dermanov Associate Professor of Economics and Strategy, Visiting Professor at Stockholm School of Economics and HEC Paris

Galina V. Shirokova Professor of Strategy and Entrepreneurship, Visiting Professor at Vienna University of Economics and Business

Igor N. Baranov Associate Professor of Management Accounting, Visiting professor at EBS and IIM Bangalore

David Aaker Prophet

Valery Gergiev Mariinsky Theatre

Sergei Kouchtch Professor of Marketing, Visiting Professor at University of Uppsala

Maria M. Smirnova Associate Professor of Marketing, Visiting Professor at Aalto University School of Business

Andrey G. Medvedev Professor of International Business Strategy, Visiting Professor at Vienna University of Economics and Business and HEC Paris








international research centers

publications in international journals in 2011–2012

articles published in A and B journals in 2010–2012

papers presented at international conferences annually in the past 5 years

monographs and textbooks published in the past 5 years

cases and teaching notes registered at ecch

The Leading Russian Center of Management Research St.Petersburg University GSOM is widely recognized as the premier Russian institution for advance studies in management. These studies at GSOM are organized through research centers, and prestigious international conferences and seminars.

Organized Research • Center for Entrepreneurship • PricewaterhouseCoopers Center for Corporate Social Responsibility • Center for Strategic Marketing and Innovation • Deutsche Bahn and Russian Railways Center for International Logistics and Supply Chain Research projects at these Centers are supported by and/or performed in cooperation with UNDP; Citi Foundation; IBM; PwC; Deutsche Bahn; Russian Railways; Global Entrepreneurship Monitor; Russian Managers Association; European Marketing Academy; Global Academy for Business in Society – EABiS; U.S.-Russia Center for Entrepreneurship, and other corporations and foundations, and professional associations.

Selected International Conferences and Seminars • Annual Conferences on Game Theory and Management (since 2007), key-note speakers include Nobel Prize Winners Robert Aumann, John Nash, Reinhard Zelten and Roger Myerson • Annual Conferences on Public Sector Transition (since 2001) • IX Annual Colloquium and VIII PhD Conference of Global Academy of Business in Society – EABIS (2010) • Conference on Dynamic Capabilities and Beyond (2007) The School runs regular Research Seminar on Strategy and Organization, with participation of top international scholars, e.g., Robert Grant (Bocconi), Richard Staelin (Fuqua/Duke), Tomi Laamanen (University of St. Gallen) and others.

Russian Case Development Center The School is the largest producer of case-studies (usually based on original research) on doing business in Russia, and is the only school to have its own collection of cases in this area at European Case Clearing House (ecch). Our professors have developed over 360 cases and teaching notes, and about 167 of them were registered at ecch.

Journals Our faculty has published in top international peer-reviewed journals: • Journal of International Business Studies • Research Policy • Industrial and Corporate Change • Journal of the Academy of Marketing Science • Industrial Marketing Management • Journal of Business Logistics • Journal of Comparative Economics • International Journal of Industrial Organization • Journal of Economics and Management Strategy • Human Resource Development International • Journal of Purchasing and Supply Management • International Journal of Innovation Management • Applied Economics • Economics of Transition • International Journal of Production Economics • Enterpreneurship Theory and Practice • Journal of Knowledge management

In 2007 the School launched Russian Case Development Center which is a unique resource center with 16 other Russian business schools as members. Since 2003 the School publishes Russian Management Journal – the leading (by national citation index) peer-reviewed periodical in Russian



partners – top international business schools


joint and dual degree programs with top international schools





global networks of top business schools

internationally accredited programs

students in international exchanges annually

courses and modules jointly delivered with leading international schools

Global Network of Academic Partners Lappeenranta University of Technology (Finland)

Fuqua School of Business, Duke University* (USA)

Louvain School of Management** (Belgium)

Haas School of Business, University of California, Berkeley (USA)

Norwegian School of Economics** (Norway)

Queen’s School of Business, Queen’s University (Canada)

Business School University of Mannheim (Germany)

NOVA School of Business and Economics Lisboa* (Portugal)

Richard Ivey School of Business, The University of Western Ontario* (Canada)

CATÓLICA-LISBON School of Business & Economics, Universidade Católica Portuguesa (Portugal)

RSM Erasmus University** (Netherlands) SKEMA Business School (France)

Schulich School of Business, York University* (Canada)

Europe Aalto University, School of Business** (Finland) Audencia Nantes School of Management (France) BI Norwegian Business School (Norway)

Copenhagen Business School** (Denmark)

Stockholm School of Economics** (Sweden)

Corvinus University of Budapest** (Hungary)

Trinity College Dublin, University of Dublin (Ireland)

EBS University of Business and Law (Germany)

UCD Michael Smurfit Graduate Business School* (Ireland)

EMLYON Business School (France)

Universita Commerciale Luigi Bocconi** (Italy)

ESADE Business School, Ramon Llull University** (Spain) ESC Rennes School of Business (France)

University of Economics, Prague** (Czech Republic)

Faculty of Management, Economics and Social Sciences, University of Cologne** (Germany)

University of St.Gallen** (Switzerland)

Faculty of Economics, University of Ljubliana (Slovenia)

WU – Vienna University of Economics and Business** (Austria)

Graduate School of Business, Koç University* (Turkey)

North America

HEC Paris – School of Management** (France)

VU University Amsterdam (Netherlands) Warsaw School of Economics** (Poland)

Babson College (USA)

IE Business School (Spain)

Kelly School of Business, Indiana University, Bloomington* (USA)

London School of Economics and Political Science** (United Kingdom)

Desautels Faculty of Management, McGill University* (Canada)

* CEMS Members * PIM Members

Central and South America COPPEAD Graduate School of Business, Federal University of Rio De Janeiro (Brazil) Fundação Getulio Vargas, Escola De Administração De Empresas De São Paulo** (Brazil) Instituto Tecnológico Autónomo De México* (Mexico)

Asia College of Commerce, National Chengchi University (Taiwan, China) Faculty of Business Administration, Chinese University of Hong Kong* (China) Keio University* (Japan) NUS Business School, National University of Singapore** (Singapore) School of Economics and Management, Tsinghua University** (China)

Australia and Oceania University of Sydney Business School* (Australia)








companies provide internships

annual career and company days

leading global and Russian companies in the Advisory Board

executives & managers enrolled in degree & nondegree programs annually

guest lectures by business leaders annually

professionals in the Alumni network

Tradition of Strong Corporate Relations Since its inception the School has developed a solid tradition of systematic and successful partnerships with leading Russian and international companies who are involved in the design and delivery of our programs and recruit its graduates. These business networks and other connections are supported through the Academic Committee of our Advisory Board; the Career Center, and Alumni Association.

Career Center • Career days: annual (Fall and Spring) and companyspecialized • In-company internships and projects (160 partner companies in 2012) • Guest lectures • Seminars and trainings • Resume' books • Business projects • Business games

Business games Teams of our students regularly win national and global finals of prestigious business games organized by top global companies • L’Oreal R U HR? (2010, 2011 – global 1st prize, 2012 – national 1st prize) • L’Oreal e-Strat Challenge (2003, 2004, 2005 – national first prize; 2005 – global 3rd prize) • L’Oreal Brandstorm (2003, 2004, 2005, 2007, 2009, 2010, 2011 – national 1st prize) • KPMG Case Competition (2010 – national 1st prize) • Microsoft Case Competition (2010 – national 1st prize) • Procter & Gamble Case Competition (2012 – national 1st prize) • CIMA Global Business Challenge (2012 – national 1st prize)


Employing Companies: Adamant AIG Alcatel

Creating Our Future...

Alfa-Kapital Arselor Mittal Aviamotors Baltinvestbank Bank Saint Petersburg Bank Uralsib BASF BBH, Baltika-Saint-Petersburg Brewery BNP Paribas Boston Consulting Group British American Tobacco Business Link Group Caterpillar Citibank Coca-Cola HBC Eurasia Colliers International Comstar Deloitte

Terentiy Meshcheryakov The Government of Saint Petersburg Member Saint Petersburg University Graduate School of Management gives you a truly modern level of education. This is an engaging and equally practical approach, deeply adapted to the participants’ needs. Special value lies in the ability to provide solutions not to the current issues only but to the future challenges as well. The world management practice is treated not as a set of ready-made recipes, but as a landmark for constructing your personal managerial toolbox on the basis of the knowledge consistency distinctive of the university.

DHL Duke University Efes Pilsener Ernst & Young Ford Motor Company Gazprom Gazpromneft-Marine Bunker General Motors General Satellite Google Heineken Brewery Henkel

Victor Minakov McKinsey & Co, Moscow Project Manager I have the warmest and vivid memories associated with the School. An important aspect for professional analysis and consulting is that study at GSOM develops a systemic and holistic approach to management. I am grateful for the knowledge and opportunities provided by the faculty, and especially friendships I gained during my years as a student.

Hyundai Incotec Group Ikea Imperial Porcelain Manufactory

Guzel Ishmatova

Independent Media

L’Oreal, UK Category and Innovation Director

Industrial Construction Corporation PULKOVO Ingosstrakh Saint-Petersburg Interleasing Group International Bank of St.Petersburg Jensen Group Johnson&Johnson JTI Kappa SPb

What I liked mostly while studying at GSOM was first of all the faculty, who taught us not management and business theories only, but addressed practices and realities of economic life. Secondly, it’s a perfectly functioning system of various internships, which allows you to develop yourself and choose career path suiting you best.

KONE KPMG Kraft Foods Kit Finance Lebedyansky Lemmin Kainen Levis Strauss & Co Lenta Lentransgas Lindstrom LOMO L’Oreal Maersk AS Maxidom Megafon MC-Bauchemie Russia McKinsey&Co METRO Cash & Carry

18 Metrocom Microsoft

Michail Yakunin VTB Group, Moscow Senior Vice-President To obtain a business education I have chosen Saint Petersburg School of Management (GSOM). Among other advantages, this leading Russian business school has a strong faculty. At the end of study, we had a good opportunity to apply our theoretical knowledge in practice, in my case, during internship in  London. It was incredibly useful learning experience.

Employing Companies:


Mikhailovsky Theatre Moscow Bank for Reconstruction and Development MTS Multon National Bank Trust

Yuriy Chentyrev


BBH, Baltika-Saint-Petersburg Brewery Director


When choosing where to get my business education I had no questions – to be exact, no doubts. Only Saint Petersburg University Graduate School of Management. Firstly, because of Saint Petersburg University, and secondly, because of Graduate  School of Management – brands, which are both well-known and recognized. Two years of study broadened my view on what I did earlier in the practice of business management, and increased the level of my professional managerial expertise.

Nobel Audit Nokian Tyres North -West Timber Company O’Key OTIS-Lift Pension Capital Fund PeterStar Philip Morris Promsvyazbank PricewaterhouseCoopers Procter&Gamble Radisson SAS Royal Hotel Raiffeisen Bank

Elizaveta Palitsina Unilever, Moscow Supply Chain Finance Director GSOM SPbU is an outstanding Business School because it provides the opportunity to combine research-based university education with the most modern global experience in the field of management. My GSOM SPbU education gave me the chance to build a successful career by gaining an understanding of what is needed for working in a company today.

Reksoft Renaissance Insurance Group Renaissance St. Petersburg Baltic Hotel Roland Berger Strategy Consultants Rosgosstrakh North-West Region Rostelecom RusAl Russian National Insurance Company Russian Railways SAP Sberbank SCA Packaging Scania Peter Schlumberger

Eduard Oparin

Sever Liquide Gas, Saint-Petersburg

Sever Liquide Gas, Saint-Petersburg General Director

Siberian Coal Energy Company

Graduation from the program Dual Degree Executive MBA became decisive factor in my appointment as a  General Director of the company Sever Liquide Gas, Ltd, one of the Russian subsidiaries of the French company AirLiquide in Saint Petersburg. Knowledge I got in the program broadened my business perspective and improved my understanding of the way business and personal strategies are designed and implemented.

Shell Siemens SOGAZ SPN Ogilvy St. Petersburg Government Statoil Stockmann Subway SUE “Vodokanal” Sun InBev Sun Microsystems

Andrey Zasypkin SOGAZ Insurance Group Vice-President for North-West Federal District Prior to my education at GSOM my professional career was not related to business. The School not only formed my perspective on this new area, but gave me a practical toolbox and methods to run business the way it should be run. My choice of educational institution was in many respects influenced by the fact that the school was created on the basis of the oldest university in the country which guaranteed high quality of the teaching process supported by the right balance oftradition and innovation.

Surgutneftegas Surgutneftegasbank Swedbank Tele2 Telecom Saint Petersburg TGC-1 TNS Gallup Media TNK-BP Northern Capital Toyota Unicredit Bank Unilever URSA Eurasia Veda-pack VimpelCom Volkhovneftehim VTB Group Wrigley Zebra Telecom


1–3, Volkhovsky Pereulok St. Petersburg, Russia 199004 Tel: +7 (821) 323 84 56 Fax: +7 *812) 329 32 34 E-mail:

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