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Qi An | IDUS 748 Industrial Design MA Final Project | Professor Joel Wittcamp | Fall 2016


A Hebrew word meaning “breathe” "wind" or “spirit"

Qi An | IDUS 748 Industrial Design MA Final Project | Professor Joel Wittcamp | Fall 2016


2008


2016


1952 London


14,000 people

Dead


2016 Beijing


4,000 people

Dead

per day


vehicular emission

83%


“Psychological and toxic effects of air pollution can lead to psychiatric symptoms, including anxiety and changes in mood, cognition, and behavior. ... Other medical effects of air pollution, such as asthma, can indirectly affect psychological health.” —— NCBI

22.43%

44.87%

82.29%

Dysphoria

Fear

Depressed


1

Research


Consumer Research Market Segments: • • •

People living in the air pollution cities Outdoor’s activators Bikers, walkers

Pain points: • • • • • • • •

glasses fog up seal problem communicate storage size too hot make up/hair mess up ears uncomfortable

Attraction Triggers • • • • • •

Easy to use Comfortable to wear No fog up Fashionable and stylish High-tech Easy to communicate


Stakeholders

customers

emploryees drivers

runners interviewers

bikers policemen students construction builders

excersiers

street cleaners

walkers

tourists vendors

Homeless

visitors


Benchmarking


Benchmarking


lively

Word Bank

comfortable

fancy smart

app

easy

fashionable convince

modern

technology

future stylish soft

strong beautiful

cute

clever sustainable

calm

customized

spirit trustworthy

emotion fun

unique

accessible youthful

colorful

interesting

playful cheerful functional


2

Synthesis


Competitive Mapping Fashion Fashion

Easy to communicate

Hard to store

Easy to store

Hard to communicate

Heavy

Light

Old fashion


Trigger Breakdown

Rational

Emotional

Price Sensitivity

Sustainability

Security

Health

convenience

Ergonomics

Pride of ownership

Self expression


Persona


Persona


Persona


Opportunity There in an opportunity to re-design the material the shape and the fixture, etc, that the respirator to be more a comfortable, usable, changeable and fashionable can help people easy to communicate when wearing it.

Self actualization

•

Interactivity


3

Key Attractors


Identify/Define Q

U

M

AT E

Carbonfiber

Fashionable

Plastic

Light

High perceive value

Simple notification

Simple build-up

Store easily

Easy to charge

Easy to wear

Visualized APP

O

O

SY

TU

SE

IT

U

IV

E

F

IN

RI A

L

N

Adjustable

PE RA TI

Silicon

EA

Elegant

O

TY

RM FO

A LI


4

Product Design


Sketches V1


Sketches V2


Photoshop Rendering


Close

Open

Nasal breathing +Mouth breathing

Nasal breathing


Disposable Filter A Magnets Breathe Lights Velcro Disposable Filter B

Navigation Lights Vibrating Motor Chips Magnets Wireless Battery


Silicon

Adjustable hooks Plastic

Aluminium

Silicon(inside) Plastic(outside)

Adjustable length

Adjustable strap


Access get your phone call Vibrate Navigator

Music Auto-play


•

Nose breathing is the correct and most optimal way to breathe. Nose breathing T2R38 gene that stimulates the nose's bitter receptors that react to chemicals that bacteria use to communicate.

Easy Store


Wireless Charger

•

Wireless charger can easily helped the Ruach in charge quickly. The charger’s form like a hook, you just need to hang the Ruach on the platform.


5

APP Design


Paper 
 Prototype


6

Product Prototype


Prototype


Prototype


THANKS

Ruach final ppt  

Concept respirator design

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