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THEAP PL ETREE


L EADER

PERS ON GROWT / MET ALS P ACE S OCI AL ENVI ROMENT

E G D LE W O N K


HOM EOSTASI S

Show Spel l edPronunci at i on [ hohmeeuhs t eys i s ] -noun

1. t het endencyofas ys t em, es p. t hephys i ol ogi cals ys t em ofhi gherani mal s , t omai nt ai ni nt er nals t abi l i t y , owi ngt ot hecoor di nat edr es pons eofi t spar t st oanys i t uat i onor s t i mul ust endi ngt odi s t ur bi t snor malcondi t i onorf unct i on. 2. Ps ychol ogy . as t at eofps ychol ogi calequi l i br i um obt ai nedwhent ens i onoradr i ve hasbeenr educedorel i mi nat ed.

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“ I fea c hofushi r espeopl ewhoa r es ma l l ert ha nwea r e , wes ha l l bec omeac ompa nyofdwa r f s . Buti fea c hofushi r espeopl ewhoa r ebi ggert ha nwea r e , wes ha l l bec omeac ompa nyofgi a nt s . ”

Da v i dOgi l v y , Ogi l v yonAdv er t i s i ng, 1985, NewY or k : Vi nt a geBook s , p. 47.


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