Seller's Guide
PREPARING FOR A SUCCESSFUL HOME SALE
ANN WILLIS
Broker | ABR SRS AHWD
RE/MAX Key Properties
Licensed in Oregon
42 NW Greenwood Ave Bend, 97703
Direct: 541-948-5643 Office: 541-728-0033 awillisrealty@gmail.com
As an experienced local Realtor who has successfully helped over 100 plus clients sell and find properties throughout Bend and all of Central Oregon, Ann Willis has earned a reputation as someone you can trust. Her “boutique style” service means she will have your best interest at all times and give you and your property the individual attention it deserves. Ann has a strong team to help her but she will always be your primary contact throughout the entire process. Her knowledge of the real estate market and marketing background combined with her personal attention make for a selling experience you can be confident in. From pre-listing to close she is committed to navigating the entire sales process with you and helping you reach your goals.
I know you have many options when it comes to selling your home That is why I am grateful that you have contacted me to get the job done In this booklet, you will learn more about me, my marketing strategy, my proven track record, and the resources I provide effectively and profitably sell your home
A note from Ann
Real Estate does not have to be stressful or scary. I understand how important it is to communicate throughout the entire process and how important getting it done "right" is. I take each transaction on with equal importance and, as a full-time broker, have the time and energy to give you the attention you need. I currently live in Northwest Bend When not working, you can find me trying to keep up with, or cheering-on, on my two sports-loving boys "
Should you have any questions or want more information please feel free to contact me I look forward to working with you
What My Designations Mean
SRS: The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance
ABR: Accredited Buyer Representative - denotes a Sales Associate who is qualified to provide buyer representation and is familiar with buyer brokerage and buyer agency issues. Requires a 12-hour course, active membership in REBAC, and at least five documented transactions during the previous 18th-month period where the Sales Associate acted as a buyer's representative. Awarded by the Real Estate Buyer's Agent Council (REBAC)
AHWD: At Home with Diversity (National Association of Realtors), AHWD certification training provides professionals with the knowledge to work with all cultures. This certification addresses issues of diversity, fair housing, and cultural differences and transacts business in culturally competent ways.
Ann's Track Record of Success
My client's homes sell 30% faster than the competition and my listings, on average, sell for 98% of the asking price. DAYS FOR MY CLIENTS AVERAGE DAYS ON MARKET
Source: Central Oregon Multiple Listing Services - 12 month average
More than 80% of my business came from referrals and repeat clients last year.
80%
MY BUSINESS IS FROM REFERRALS AND REPEAT CLIENTS
21%
NATIONAL AVERAGE OF REPEAT BUSINESS FOR EXPERIENCED AGENTS
Source: Central Oregon Multiple Listing Services and NAR
What My Clients AreSaying
"I loved working with Ann! She went above and beyond in helping me sell our house this spring. Working with such a kind, relatable, trust-worthy realtor made the whole process much less stressful! I would highly recommend her ”
-Amanda K
"Ann did a great job helping us sell our house in Northwest Crossing She is enthusiastic and easy to communicate with. I loved her weekly property updates! She gave us feedback on what people liked and didn't like so we were able to adjust accordingly. Thanks Ann!"
-Barry W
''Ann Willis gives the word "Realtor" a good name. Working with Ann was a pleasure. She knows how to listen, help you find what you need in a home, and how to do the tough negotiations She is a master at working with multiple personalities and has great follow-through when it comes to closing a deal She is intelligently informed on market trends and works well with either the investor or the residential client I always look forward to working with Ann and I know I can call her with any questions. She is a "get the job done" Realtor, with a supportive style that will makes me want to say "She is my Realtor."
-Holly B
''Ann has helped our organization identify development opportunities in Bend and worked tirelessly with our builder She has also developed marketing plans for our properties and is our listing agent She has been a terrific resource for us in the Bend Real Estate community and her professionalism and enthusiasm is always appreciated We would defiantly recommend her if you are looking to sell your home or land."
-Lodge Development LLC
"We first met Ann at an open house at a Pahlisch home. I introduced myself and I took her card because I loved how friendly and knowledgeable she was about Pahlisch homes. I then went on to research and set up meetings with at least 15 other Real Estate Agents We weren't completely satisfied with the others and Ann just really popping up in my mind so we set up a meeting with her at Hasson and we just LOVED her!! She is so friendly and I instantly could tell she knows her field well and is a go getter and those are the 3 things I wanted to feel confident in our Realtor. We have now bought and sold three houses with Ann and recommend her to all of our friends."
- Melanie & Edward
How Homes Sell
UNDERSTANDING HOW BUYERS EVALUATE HOMES
The marketing I will do to promote your home has only one purpose - to increase awareness among potential buyers leading to in-person showings
Once buyers reach your front door, the job of marketing is over.
Your home must now compete with other homes in two areas; Features and Price.
If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value.
Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price
To be effective, your home should stand out as one of the top two to three best values in your immediate marketplace.
Price
PRICING YOUR HOME FOR A SUCCESSFUL SALE
Pricing your home accurately is the most effective way to ensure a successful sale
Allow me to repeat that - pricing your home accurately is the most effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.
May sellers are tempted to list their home with the agent who quotes the highest price.
Please keep in mind, the agent doesn't set the price, and the seller doesn't set the price - the market will set the price, or value, of your home.
Factors that influence market value: - Supply and Demand
Factors with little or no influence on market value: -The Price the Seller Paid for the Home
Get Your Home Show Ready
Clean:
Doors
Baseboards
Windows Chair rails
Light switches
Paint:
Paint/repaint rooms in neutral colors as needed
Other tasks:
Remove/pull back dark curtains
Lubricate squeaky door hinges
Clean ceiling fans
Check for cobwebs in all corners
Fix scratches in wooden floors
Carpets
Repair/replace broken flooring
Use area rugs, if needed
Empty wastebaskets
Make beds
Fluff or replace accent pillows
Keep dishes and food out of sight
Clean appliances
Sweep/Mop
Clean light fixtures
Test electrical outlets
KITCHEN
Eliminate cooking odors
Deodorize garbage disposal, dishwasher, and refrigerator
Clean cupboards and under sink
Replace garbage disposal gasket to reduce noise
BATHROOMS
Remove soap residue, mildew and mold from surfaces
Clean out cabinets; remove nonessentials
Keep fresh, clean towels on towel rack
Clean out area behind washer/dryer
Keep closets clean and free of clutter
Eliminate any signs of dampness
Clean shower door
Replace shower curtain
Clean exhaust fan, heater; replace if broken or noisy
LAUNDRY AREA
Eliminate any mildew odors
CLOSETS
Throw out or pack away nonessentials
BASEMENT
Check for and eliminate cracks
HEATING / AC UNIT
Replace filter Clean intake vent
GARAGE
Clean and unclutter
Adjust tension rod to eliminate sag from garage door
Put away tools
Clear any cobwebs
Remove oil/paint stains from floor
EXTERIOR
Replace, repair, paint any damaged:
Plaster
Wood siding
Trim
Rain gutters
Doors
Window frames
Siding
Windows/Screens
Pet droppings
Outdoor BBQ
Pool/spa
Screens
Water spigots
Street numbers on house
Fences/gates
Outdoor lighting
Shutters
Service areas/trash cans
Haul away garbage/debris
Straighten woodpile
Test doorbell
Clean oil stains from driveway
Home Staging
I will work with you to make sure your home makes the best possible first impression with potential buyers. Well-staged homes look better, photograph better, show better, and, sell faster. There are simple ways to make sure your home puts its best foot forward and I will review some ideas with you that can be easy fixes and make a big difference If we determine your home may benefit from the services of a professional stager, I will consult with local stagers to maximize your home's potential. We can discuss having a one-time staging consultation or using their services for a full staging design plan.
Whether an entry-level or a multi-million dollar home, it is important to showcase the home's best features, accentuate its unique style and architectural design, and create a warm and inviting atmosphere in which buyers will feel right at home.
"The investment in Staging is always less than your first price reduction"
Barb Shwartz Creator of the Home Staging Concept
Marketing
MARKET YOUR HOME FOR A SUCCESSFUL SALE
Once your home is ready let's show it off!
The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.
95% of buyers use the Internet during their home search
85% of all home sales are co-brokered This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors is the most productive activity.
The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
What to Expect
Professional Photos and Videos of Your Home
Complimentary Stager Consultation (if needed)
Professional Signage
Open Houses (with sellers permission)
Emails Sent to my Personal Database of Realtors and Potential Buyers
Out of Area Advertising including feeder markets in California, and Washington State
Personally Crafted Local Vendor/ Resource List
Property Presentation at the Weekly MLS Our Meeting
Consistent Outreach to my Personal Network of Realtors and Potential Buyers
Professionally Printed Marketing Materials
professional home cleaning before close of sale (complimentary)
One year standard Home Warranty if requested by buyer (complimentary)
What to Expect
ONLINE MARKETING
ACTIVELY PROMOTE YOUR PROPERTY ON.....
What to Expect
SHOWING FEEDBACK YOU CAN ACCESS AT ANY TIME.
With the use of an Online platform, you can see real-time information about what agent showed your property and what the client's feedback was.
What is an escrow?
Escrow & Loan Process
An escrow is a method of dosing a real estate transaction The escrow agent is given the responsibility to oversee and coordinate the closing activities, acting as a neutral third party between the buyers and sellers Your escrow officer must follow the instructions of both parties {buyers and sellers) involved in the transaction, and will remain unbiased
Application
File Setup by Mortgage Specialist
Send Verification(s)
Conditions Met
Order Credit Report
Order Appraisal & Preliminary Title Report
Final Documentation to File
Underwriting Review
Approval
Loan Documents Sent to Escrow Agent
Seller Signs Sale Documents
Borrower Sign Loan Documents Fund Documents Recorded
Truth in Lending and Good Faith Estimate Sent to Borrower
What are your closing costs?
Prorations and Adujustments for HOA dues and Taxes
Real Estate Commissions
Title and Escrow charges
Mortgage Balance and any pre-payment penalties
Claims liens and / or any unpaid special assessments against your property
Moving Checklist
SEND CHANGE OF ADDRESS TO:
Post Office
Bank
Credit card companies
Friends and relatives
Insurance companies Life, health, fire, auto
Automobile Transfer of car title registration, driver’s license
Utility companies Gas, light, water, telephone, cable
Arrange for any refunds of deposits
Arrange for service in new location
Home delivery Laundry, newspaper, magazine subscriptions
School records Ask for copies or transfer children’s school records
Medical records Medical, dental, prescription histories
Ask doctor and dentist for referrals
Transfer needed prescriptions, x-rays, etc
Church, clubs, civic organizations Transfer memberships and get letters of introduction
DON'T FORGET TO: ON MOVING DAY:
Empty freezers Plan use of foods
Defrost freezer/refrigerator
Have appliances serviced for moving
Contact utility companies to disconnect services
Water,power, cable, trash, etc
Stay in contact with your mover Confirm the following:insurance coverage, packing and unpacking labor, timeand date of scheduled move, details of payment
Carry currency, jewelry, and important documents yourself
Let a close friend or relative know route and schedule you will travel including overnight stops; use him/her as message headquarters
Double-check old closets, drawers, shelves to be sure they are empty
Leave old keys needed by new owner
RE/MAX Key Properties is a family-owned, full-service real estate brokerage specializing in residential, luxury, commercial, new construction, and ranch and land properties. Our brokers make up a select group of top producers with an average of 16 years of experience and a commitment to knowledge-sharing. Backed by the most respected and recognizable real estate brand in the world, RE/MAX Key Properties offers a level of local expertise unmatched in Central Oregon
Our brokers are producers who have over a decade of experience, on average, and deep, hard-earned expertise They are involved in the community and they sit on the boards of prominent associations and non-profits
Unique properties require unique expertise That's why we represent four distinct divisions within our brokerage: Residential, Luxury (the RE/MAX Collection) Ranch & Land RE/MAX Commercial
Each specialty area offers our agents branding, assets, and division-specific resources that allow them to better represent exceptional properties
From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into the most iconic and recognized real estate network on Earth, familiar to nine out of ten home buyers and sellers.
REMAX OFFERS
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