URBAN CRAFT! Cambridge! dec2013event! #uobostoncraft! DA KATE FOSS! SM SCOTT DOYON SMM ANNIE BIDDISON ASMM SARAH BENNETT! VTL ROB HALL
PROPOSAL! In the past, our biggest opportunity with in-store events was getting our staff and community excited and personally involved. While brainstorming ideas we were sure of one one thing; we had some pretty talented people working at our store. You couldn’t throw a hanger without hitting someone that MADE something. That’s it, we would have a craft fair! We also all love animals, so we would donate 10% of the artist’s earnings to the MSPCA. !
THE DAY OF…! Our event was held December 12th from 3-8pm. Our Visual Teamlead/ Artist Rob Hall manned the tables while shoppers took in the goods. Even Molly, our ASM, came in to sell her knit decorations while on maternity leave! We bought some hot chocolate from our neighbors, Crema, for the customers to enjoy while browsing.!
EXECUTION! We decided for our first Urban Craft, we would keep the artists within our store and limit it to 10. Within 20 minutes of having the sign up board, we had half our artists booked. Team involvement was strong from the beginning. From then until the event it was all about talkin' it up. Every morning and evening meeting we got everyone pumped up. Then the goods started coming in, and they were awesome! From the men's manager who baked bread and made beer cheese to the associate who made woodblock sketches, we were already feeling the success of team involvement!!
THE DIGITZ: Money Made from event: $711 10% of profit+extra artist donation: $80! Sales day of: $23599, +1% on the day!! FINAL THOUGHTS:! Not only was this event great for business, it was great for store vibe and community involvement. The best part was seeing what talented people we work with, and then getting to BUY their work. We would love to hold another event that included the other stores and employees in the district. This set up has great opportunity for even bigger charity events and could be changed up based on 0me of year.
Rob Hall: artwork (s0ckers and framed work) Kate Foss: Dreamcatchers and Macramé! Sarah BenneF: reworked vintage, framed pressed ﬂowers Amber Hakim: Photographs printed on wood, prints, painted nes0ng dolls Jessica Rogers: Hand-‐drawn holiday cards Molly David: kniFed Christmas ornaments and ﬁgurines Liza Campiglio: breads, cakes, hand sewn top SIL: mason jar snow globes Kevin Henmueller: pretzel bread, beer cheese and mustard Nick McGee: pain0ngs and drawings on wood