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A collection of projects : May-August 2011


Anne Sutton


Table of Contents

TABLE OF CONTENTS

CORNING INCORPORATED PROJECT COLLECTION


Product Photography ������������������������������������������������1 Social Media Branding ��������������������������������������������7 Simple Message ������������������������������������������������������� 17 Web Banners�������������������������������������������������������������� 21 Southern Tier Network Branding��������������������� 27 Measurements & Controls���������������������������������� 37 Complete Nutrition Posters�������������������������������� 41

MAY 2011 –AUGUST 2011

TABLE OF CONTENTS


Product Photography

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Product Photography


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Product Photography


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Social Media Branding

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Social Media Branding

YouTube Due to the success of the ‘Day Made of Glass’ video, Corning was given new ad space on its YouTube channel. This space includes a head banner, with the dimensions of 960 x 150; a side column ad, with the dimensions of 300 x 250; a video page banner, with the dimensions of 160 x 25; mobile banners for both landscape and portrait orientations (320 x 50 and 480 x 50); and a background image, with the optimum size of 1500 x 2000. The purpose for all banner elements is to identify the channel page as Corning. The head banner will also serve as a navigation tool, providing links to www.corning.com, the Corning Facebook profile, and the Corning Twitter profile. The side column ad will feature a specific product, and provide navigation to a site with more information on said product. The background image serves as additional visual interest, and a subtle reminder of the Corning brand to accentuate the banner.

Adding Function As mentioned above, the head banner can be used as a navigation bar. However, because the banner is one image with link indications built in, image mapping must be used for the links to be functional. The following is the code used to create a working navigation bar on the Corning YouTube channel banner: <map > <area href= “http://www.corning.com” target= “blank” shape= “rect” coords= “660,115,769,150” title= “Learn more about Corning” /> <area href= “http://www.twitter.com/Corning” target= “blank” shape= “rect” coords= “770,115,839,150” title= “Follow Corning on Twitter” /> <area href= “http://www.facebook.com/CorningIncorporated” target= “blank” shape= “rect” coords= “840,115,920,150” title= “Like Corning on Facebook” /> </map> URL: This line represents the URL that, on click, the links will land on. Shape: This attribute defines the shape of the clickable area. In this case, it is a rectangle. Coordinates: These numbers represent coordinates for the clickable rectangles. The first two values plot the top left corner, and the last two values plot the bottom right corner. (Coords=”left,top,right,bottom”)

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Social Media Branding

Twitter The design changes that can be made on a Twitter profile are limited to the profile image, a background image, and the color scheme. For simplicity, the best option for the profile image was the Corning block up. In order to accent the blue in the Corning block up, the links and tags within posts were also made Corning blue. The background image was added to contribute to the visual interest, and further emphasize the Corning brand. The remaining elements to be considered in the color scheme were made grey to match the background, and accent the blue.

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Social Media Branding

Facebook Without adding a significant amount of code , the best way to brand a facebook profile is with a profile image. By creating an image with more vertical presence, there is much more space on the page available for Corning branding. In addition to branding the Corning Incorporated page, this general aesthetic can also be carried through to specific business units within the company.

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CORNING INCORPORATED PROJECT COLLECTION


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Social Media Branding

Planning Ahead Even though the current design solutions across the Social Media platforms are successful in identifying the Corning Brand, a refresh will be needed in the future. In order to make the development of new graphics efficient, an instruction book was created to identify and document the process of uploading image files, the current settings, and the code needed to add functionality. In order to ensure its ongoing accessibility after my departure, a copy of the instruction document as well as the images currently being used on the Corning social media profiles can be found in: Staff folders > Sutton > COR-social-media

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CORNING INCORPORATED PROJECT COLLECTION


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Simple Message

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Simple Message

Defining Corning In the past, many employees have found it difficult to explain to those outside of company who Corning is and what it is that Corning does. With so many different business units and cutting edge technologies, it is hard to define Corning in a concise, and easily understood way. The simple message handout is a quick reference to be used as a discussion guide applicable for multiple target audiences.

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Web Banners

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Web Banners

A Passion for Innovation (Home Page) Due to the recent success of Corning® Gorilla® Glass, many ads have been added to corning.com to help the cuttingedge product excel further into the market. However, the branding of Corning® Gorilla® Glass is mostly black and grey, and the banners on corning.com are mostly blue and other lighter colors. In order to create better compositions on each page, efforts have been made to create banners that use more black and grey, and to create Gorilla® ads that are accented with blue. This particular web banner has four slides highlighting Corning’s passion for innovation. The ads below are solutions created to give corning.com a more unified interface.

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CORNING INCORPORATED PROJECT COLLECTION


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Web Banners

What is Possible Similar to the last banner, this example also uses more black and grey to create a more appealing interface. Because the slides each contain large images, the banner becomes a more dynamic element on the page. This particular banner highlights the different business units that make up Corning. There is a slide dedicated to Display Technologies, Environmental Technologies, Telecommunications, Life Sciences, and Specialty Materials. Each one of these slides displays imagery that relates to the products provided by each of the business units. Because there are so many slides, it is important that the imagery used strikes the interest of the viewer, so that they may stay on the page to view them all. The banner is a looping slideshow, with each slide linking to its business unit page. The slides to the right will be introduced and concluded with the slides below. The ultimate goal of this banner is to emphasize Corning’s innovation by using a play on the ‘Possibilities Made Real’ campaign.

What is possible?

Corning made these possibilities realities.

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CORNING INCORPORATED PROJECT COLLECTION


Environmentally friendly glass for LCD TVs?

Display Technologies

Reduced air pollution from heavy-duty diesel trucks?

Environmental Technologies

Bendable optical fiber and cable?

Telecommunications

More efficient drug discovery?

Life Sciences

Damage-resistant cover glass for mobile devices?

Specialty Materials MAY 2011 â&#x20AC;&#x201C;AUGUST 2011

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Southern Tier Network Studies

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CORNING INCORPORATED PROJECT COLLECTION


stn

STN

stn

stn


Southern Tier Network Studies

Identity Because my time working on this project was limited to the length of my internship, my efforts have narrowed the identity options down to several signatures rather than just one. The color pallet and typographic treatment have both been approved to be used as the symbol continues to progress.

Color Primary colors can be combined to create a large range of colors visible to the human eye. While light is a continuous spectrum of different wavelengths, the physiological reception of light is generally modeled as a mixture of three primary colors. Because optical fiber is a waveguide used to transmit light, using this color combination is a fitting solution in communicating the significance of fiber optics to the consumer.

Typography Thin letter forms hint at the lightness of optical fiber and give the signature a sophisticated, high-tech feel.

Options A and B The circles are representative of the three counties to be affected by the fiber optic ring. Shape hints at the â&#x20AC;&#x2DC;ringâ&#x20AC;&#x2122; shaped structure to be formed. Option A has white lines that Indicate the connectivity to be achieved through creating the fiber optic ring. Option B has rings encircling the three counties, indicating the connection to the outside world that new fiber ring will bring.

Options C and D The rectangles are representative of the three counties to be affected by the fiber optic ring. The white lines indicate the shape of optical fiber, and give the symbol a sense of motion. In Option C, the overlapping rectangles indicate connectivity. In Option D, the grid-like rectangles are meant to have a feeling of structure more accurate to a geographic representation of the counties.

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CORNING INCORPORATED PROJECT COLLECTION


Option A

Option B

Option C

Option D

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Southern Tier Network Studies

Business Card In order to create a business card with a more dynamic and fresh look, a portrait orientation was most suitable. Two card front options were developed, with a single back option that compliments both well. By enlarging the signature and cropping its edges in Front A, the card has a more dynamic composition. The name and other information is given hierarchical importance through separation and white space. Front B displays full signature above contact information. This solution is both traditional, and clean. The name and other information is given hierarchical importance through separation and white space. The back identifies Southern Tier Network through the use of an acronym, and gives the web URL in high contrast white over the primary blue.

Front A

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Front B

Back

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Southern Tier Network Studies

Stationery The stationery is designed with a landscape orientation. Similar to the business card, the non-traditional orientation gives the brand a high-tech, contemporary feel. The width of the body text will help readersâ&#x20AC;&#x2122; eyes move horizontally across the page with ease. In addition, the filing of documents written on this stationery will be easier with landscape orientation. When put into filing folders, the Southern Tier Network signature will be seen at the top of the page. An additional vertical option was created to present to the Southern Tier Network board. Although more traditional, a portrait orientation would work well with the vertical business cards.

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Southern Tier Network Studies

Web Experience From a content standpoint, the most important item for the Southern Tier Network web experience is news releases about the project and its progression. Because this piece of content is so important, the landing page of the STN site would be a news feed, with stories spanning top to bottom chronologically. The main navigation from this page would be: FAQ, About, Contact, and Resources. The Frequently Asked Questions page will allow users to get answers fast. Because this is a new organization, many people will be curious about how it formed, and what its goals and functions are. The About page will give information about what this organization does, and who makes up the staff. From this page, users can access staff member pages. Staff pages (sub navigation within ‘About’) will provide a short biography, and contact information for each of the staff members. In order to prevent users from having to return to the About page before navigating to a different staff member, the full list of staff will remain in the furthest right column for all staff member’s individual pages. Resources will be a page with helpful links, where other information can be found. For instance, Southern Tier Central Regional Planning and Development Board provides a large portion of information about the three counties involved in this new broadband network. Instead of hosting that information on the STN site, STN will simply direct users elsewhere to find needed information. From a design standpoint, the hope is to create a simple aesthetic that matches the content, and to create an interface that is clean, simple and very easy to navigate. The site has a five column grid to be adhered to strictly. Page consistency helps users navigate more quickly. Rule lines are used to separate pieces of information, and type size and color change help indicate hierarchy.

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CORNING INCORPORATED PROJECT COLLECTION


FAQ

MAY 2011 –AUGUST 2011

About

Staff Member

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Measurements & Controls

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Measurements & Controls

Measurements & Controls Recruiting This project was a recruiting piece for Measurements & Controls specifically. When given the project, members of the Measurements & Controls staff had already started creating graphic options. However, the graphics being used did not relate closely enough with their business group to be brand compliant. Through close communication with the staff member responsible for copy, a unified poster, flyer, and web banner were created for the event.

Innovating With

Measurements & Controls

Innovative, Valued, Diverse, Challenging Don’t just monitor and maintain. Go high-tech. Make a career in Measurements & Controls and make a difference.

Calling all Geeks, Innovators, Technology Leaders, Data Miners, Modelers,

Theoreticians, Measurements Technologists, and Process Control Engineers! Seeking Electrical Engineers, Mechanical Engineers, Chemical Engineers, Computer Scientists, and Physicists. B.Sc., M.Sc., Ph.D. desired. Corning is the world leader in specialty glass and ceramics. We are innovative, highly technical, and deeply committed to advancements through research and development. Measurements & Controls has always been a valued part of the company’s success. From developing new

technologies to mastering existing processes, employees in Corning Measurements & Controls solve some of today’s most complex challenges in engineering and technology to enable lifechanging innovations – a Corning hallmark for 160 years.

“Science cannot progress without accurate measurements. You cannot control what you do not measure. In a manufacturing environment such as Corning, we need fundamental understanding of our processes to be able to respond effectively to excessive variation. We rely on engineers, scientists, and researchers to generate ideas to measure critical parameters and control our processes. Only with such talent can we achieve fundamental understanding.” DOYIN OYELARAN Manager, Process Controls Engineering

www.corning.com/careers/measurements_and_controls

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MCCareers@corning.com

Connect with us

CORNING INCORPORATED PROJECT COLLECTION


Innovating With

Measurements & Controls Don’t just monitor and maintain. Go high-tech. Make a career in Measurements & Controls and make a difference.

Calling all Geeks, Innovators, Technology Leaders, Data Miners, Modelers, Theoreticians, Measurements Technologists, and Process Control Engineers! Seeking Electrical Engineers, Mechanical Engineers, Chemical Engineers, Computer Scientists, and Physicists.

B.Sc., M.Sc., Ph.D. desired.

INNOVATIVE

From first-stage development to better process design, innovation is part of everything we do. So make possibilities real with support from incredible peers and unmatched resources.

“The measurement gauge my team is working on is something that many people said could not be done. But right now we are making it possible, and a lot of people are very excited.” KATE BELLOR Measurements Engineer

VALUED

Measurements & Controls is a vital part of what we do at Corning, adding value to every process. Don’t just maintain. Imagine, create, perfect, and master.

“I enjoy working at Corning—it’s a fast-paced environment and I have an opportunity to make a difference. The combination of the world-class people and evolving technology keeps work both fun and interesting.” BOB BAXTER Controls Engineer

DIVERSE

Corning is a global company representing many cultures and nationalities. International travel, a wide range of positions in different sectors, and a flexible work environment make Measurements & Controls the right group for you.

“Corning has a very diverse technology community—working here is like working for a research organization or university. We have great people and unlimited opportunities.” ROBERT KUHNEL Controls Engineer

CHALLENGING

Corning is on the cutting edge of technology, presenting new opportunities and continuous learning. Solve some of today’s most complex challenges in engineering and technology to create world-class processes and products.

“We always have challenges. It’s great to accomplish something, but it’s also enjoyable to face challenges and develop new things.” MONROE MARLOWE Engineering Associate

MAY 2011 –AUGUST 2011

www.corning.com/careers/measurements_and_controls

MCCareers@corning.com

Connect with us

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Complete Nutrition Program Posters

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CORNING INCORPORATED PROJECT COLLECTION


Complete Nutrition is online

2 free

We now have an online profile in the Business Services section of Corning World Online where you can find weekly menus, nutrient analysis, nutrition criteria, the Complete

Nutrition newsletter, and other helpful links and sources. Follow the link below to find out more about our services and features.

http://intranet.corning.com/Business_Services/Complete_Nutrition_Program/

percent fruit & water MAY 2011 –AUGUST 2011

The Complete Nutrition program is an initiative designed to provide employees with

more nutritious food choices at work. Courtesy of Health Services: Receive an instant

20% reward on any menu item in the café that meets the Heart Health and/or Weight Control criteria.

Courtesy of Health Services: Receive free fruit and water with any menu item in the café that meets the Complete Nutrition Meal criteria. Look for the nutrition symbols in the café to easily select healthier choices.

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Complete Nutrition

Complete Nutrition Program Posters This series of posters was requested by Corning Corporate Food Services with the goal of increasing awareness of the Complete Nutrition Program. The first poster includes all promotions available through the Complete Nutrition Program along with some background information about what the program consists of. The next poster (to the right) is a poster promoting the 20 % discount on a meal that qualifies as either Heart Healthy or Weight Conscious. Next is a poster to promote free fruit and water with Complete Nutrition meals, and last is a promotion of Complete Nutritionâ&#x20AC;&#x2122;s new web presence on Corning World Online.

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CORNING INCORPORATED PROJECT COLLECTION


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percent The Complete Nutrition program is an initiative designed to provide employees with more nutritious food choices at work. Courtesy of Health Services: Receive an instant 20% reward on any menu item in the cafĂŠ that meets the Heart Health and/or Weight Control criteria. The symbols representing these criteria are above.

MAY 2011 â&#x20AC;&#x201C;AUGUST 2011

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free

fruit & water The Complete Nutrition program is an initiative designed to provide employees with more nutritious food choices at work. Courtesy of Health Services: Receive free fruit and water with any menu item in the café that meets the Complete Nutrition Meal criteria. Look for the nutrition symbols in the café to easily select healthier choices.

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CORNING INCORPORATED PROJECT COLLECTION


Complete Nutrition is online The Complete Nutrition program is an initiative designed to provide employees with more nutritious food choices at work. We now have an online profile in the Business Services section of Corning World Online where you can find weekly menus, nutrient analysis, nutrition criteria, the Complete Nutrition newsletter, and other helpful links and sources. Follow the link below to find out more. http://intranet.corning.com/Business_Services/Complete_Nutrition_Program/

MAY 2011 â&#x20AC;&#x201C;AUGUST 2011

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Intern Supervisor Lisa Burns


Corning Project Collection