ANNELIESE ALEGRIA FASHION MARKETING & MANAGEMENT
DIGITAL MARKETING C AMPAIGN FM4440 Special Topics in Fashion Marketing - Digital Marketing Campaign, Winter 2013 AiCa-SF
> UI digital Design
> Competiton analysis
> Market research
> Ad Rates
> Ad Specs
LYNX TRY IT ON MOBILE APP
INTRO SCREEN Intro screen features Lynx logo. Full screen advertisement available.
TAKE A PIC
TRY IT ON
Features 5 functions of the app. Customer can take their picture first before shopping. Other features include sharing your pic on Facebook or Instagram.
Customer can virtually try on jewelry. First, they must take a photo or choose a model. App will lead customer step by step.
Once piece is selected, customer has the option to size jewelry using the arrows on the app.
Customers can scroll through various categories of jewelry, then select which item to try on by placing them in their “closet.”
Image Source: blisslau.com
ADD TO C ART SHARE YOUR PIC
TAKE ME HOME
Customer can try on jewelry from their closet. App allows them to adjust jewelry on photo by moving the arrows at the corners.
Once a piece is selected, customers have the option to upload their pic to Facebook or Instagram to get opinions on the jewelry.
Purchasing screen reviews customer orders and gives them opportunity to enter discount code
LYNX FACEBOOK PAGE
COMPANY PROFILE Our Story Lynx is an online jewelry retailer specializing in unique chained body jewelry. We create bold designs that take inspiration from different eras in history. We use precious metals such as sterling silver, and gold fill with a brushed finish. Chains and links are used to drape and accentuate different parts of the body. We hope to empower our customers by expressing their personality through our unique pieces of jewelry.
Product Line Necklaces / Body chain harnesses / Headpieces / Bracelets / Earrings / Ear cuffs / Rings / Arm cuffs / Arm chains / Leg chains
Value Proposition Lynx promises to provide consistent quality while designing with our clients in mind.
Image Source: N.d. Photograph. the 9th muse, Hong Kong. Web. 12 Aug 2013. <http:// www.the9thmuse.com/designers/bliss-lau/ropewalk-bodychain>.
COMPANY VISION Market Problem In todays current market, customers are looking for quality products that will last a long time. According to research, women are more likely to buy products online or through their mobile device if they have sufficient product information. Most shoppers will do research online then go to the actual location to try on a piece before they buy it. Expensive jewelry is more of an investment piece so women would prefer seeing the actual product on.
Mobile Site Map Intro Page
Shopping Cart (jewelry case)
Try it on (cam app)
Take photo/ or pick model Positon yourself in guide
Try it On
The Lynx mobile app will give customers the ability to virtually try on our pieces through their mobile device. Care tips will also be one of the features on the app and each product will have a customer review. People can comment on the style and durability of our products. We will also take part in social networking platforms by having customers photograph, tag and share their jewelry with the outfits theyâ€™re wearing.
Necklaces and Body Chains Shop Collection
Silver Care Tips
Try It On
TARGET MARKET Young Digerati (ClaritasPrizm.com)
Wealthy Younger Family Mix
The Lynx customer is a young, bold, free spirited, independent individual who likes to express herself through fashion. She likes to stand out from the crowd and make a statement. You can find her in the city enjoying happy hour with her girlfriends at her local pub. She listens to all types of music including hip-hop, edm and indie artists. Her wardrobe consists of high and low pricepoints, from Zara to Bloomingdales, All Saints and Barneyâ€™s.
Young Digerati are tech-savvy and live in fashionable neighborhoods on the urban fringe. Affluent, highly educated, and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars--from juice to coffee to microbrew.
Demographics Traits Urbanicity: Urban Income: Wealthy Income Producing Assets: Elite Age Ranges: 25-44 Income: $40,000 +/annual Presence of Kids: Family Mix Homeownership: Mix, Renters Employment Levels: Management Education Levels: Graduate Plus Ethnic Diversity: White, Asian, Hispanic, Mix
Lifestyle & Media Traits Order from expedia.com Go water skiing Read The Economist Watch Independent Film Channel Audi A3
MARKET RESEARCH Mobile Usage Statistics
35% of women
thought it was easier to buy on a mobile than on a desktop or laptop
1 in 6 women
had bought something on their mobile, opposed to 1 in 9 men
42% of women
think mobile commerce is faster (vs one third of men)
think mobile commerce is more convenient, as opposed to 40% of men.
**Research conducted by Ogilvy Action on 1,000 UK consumers
COMPETITION SIMILAR MOBILE APPS
Features - Interactive Daily Deal “Mintshake” - Jewelry inspired by vintage, runway and current trends
Features - Design your engagement ring - Try on rings by taking a picture - Locates jewelers with your ring
Features - Offers affordable and stylish jewelry - Highly rated for userability app - Connects to blog
Litter is an online jewelry retailer based out of San Francisco, California. The company was founded by two sisters, Rachel and Mackenzie. Their company is known for unique body chain jewelry. They use recycled pieces to make them one-of-a-kind. Their pieces have been shown during Fashion week as well as in some of the largest fashion publications and on celebrities.
Marketing Channels - Editorial - TV - Web - Videos - Collaborations
â€œElement 7 aims to be the leading brand in promoting individuality and unique style by offering edgy, daring, bold, yet affordable accessories.â€?(Element7.com) Element 7 is a new company that began in 2012 specializing in body chain jewelry. They pride themselves on customer service, strong brand presence and innovation. A key feature they offer is customization and the ability to work with their in-house designer.
- Web: Social Media bloggers, YouTube - Runway - Print Magazine - TV
ADVERTISING AD RATES
CPC. Cost per click. Pay only when customer clicks on ad, available for all ads.
High Low Medium Highest
Cost Reference (www.facebook.com/ads)
FULL SCREEN: Average $2.00 CPC BAR BANNER: Average $1.40
FULL SCREEN: Average $.90CPC BAR BANNER: Average $.76
FULL SCREEN: Average $1.50 CPC BAR BANNER: Average $1.10
FULL SCREEN: Average $2.24 CPC BAR BANNER: Average $1.80
Ad Type iPhone & iTouch app
Dimensions 320 x 50
Animation Up to six seconds
Description Appears on bottom of screen when texting
iPhone & iTouch
320 x 50
Up to six seconds, flash enabled
Appears on bottom of screen when texting
iPhone Interstitial Portrait 320 x 480 Mode
Pop up for 6 seconds
Appears before contact detail
iPhone Intersitial Portrait Mode
320 x 480
Appears before Contact detail
480 x 70
Android App Interstitial
320 x 450
Pop up for 6 seconds, flash enabled Up to six seconds, flash enabled Up to six seconds, flash enabled
Appears on bottom of screen Appears before contact detail
Skip This Ad >>
320 X 480
Periodically slides into the screen from the left. Users may opt to close ad via the “X” at the corner. DIMENSION: 320 X 480 FILE SIZE: <10 K FORMAT: GIF / JPG / PNG
BAR SCREEN Periodically slides into the screen from the left. Users may opt to close ad via the “X” at the corner. DIMENSION: 320 X 50 FILE SIZE: <10 K FORMAT: GIF / JPG / PNG
320 X 50
ALLSAINTS & NOT FOR SALE
P UBLIC R EL ATIO N S AN D E V E N T P L A N N I N G
FM4411 Senior Project 1 - Winter 2013 AiCA-SF
> PR Objective
> Target Market Research
> Event Budgeting
> Event Timeline
> Vendor Selection
> Press Release
> VIP Selection
> Media Advertising
THE CAUSE ALLSAINTS is a London clothing brand known for its edgy, rock n’ roll chic image. Its influence comes from All Saints Road in London, known for their music and art since the 1960’s. The company’s vision and mission are to blend “music, art and fashion into a potent formula of desirable clothing that expresses individuality and attitude...” which they have achieved successfully over the past 15 years. Their approach to clothing design, marketing strategies and store design have put them at the forefront of fashion brands today.
NOT FOR SALE IS A NON-PROFIT ORGANIZATION THAT FIGHTS TO END HUMAN TRAFFICKING AND MODERN DAY SLAVERY.
In 2011, ALLSAINTS announced a long-term partnership with the Bay Area non-profit organization Not For Sale, whose vision is to end human trafficking and modern day slavery. In collaboration, they have launched a T-shirt line for men and women supporting Not For Sale’s cause by donating all proceeds of the T-shirt sales to the organization.
EVENT OBJECTIVES - RAISE AT LEAST $5,000 IN PROCEEDS FOR THE NOT FOR SALE CAMPAIGN - RAISE SOCIAL AWARENESS TOWARDS A WORTHY CAUSE - TARGET 150-200 GUESTS TO ATTEND
Image Source: http://www.notforsalecampaign.org/impact2013/quarter1/
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ALLSAINTS x Not For Sale Statement Tee
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Purchase any ALLSAINTS & Not For Sale capsule collection item and receive a re-usable tote bag
Enjoy live music from local artists French Cassettes and delicious appetizers courtesy of the Delancey Street Foundation
ALLSAINTS x Not For Sale Statement Scarf
BUDGET & COSTS The following chart is an estimated budget and costs for the entire event: Category Venue Rental Entertainment Photographer Photography (Photobox SF) Promotion
Food (Delancey) Total:
Description Courtesy of Bloomingdales Band $75 per hour (3 hours) Photobooth with props Signage, Flyers, Social Media Blasts Courtesy of Bloomingdales, ALLSAINTS and Not For Sale Delancey Street Foundation $150 an hour (3 hours) and Bloomingdales venue staff Appetizers ($5 per person)
Cost $0.00 $300.00 $225.00 $320.00 $0.00
EVENT LOCATION High top bar tables will be used, promotional video will play on one screen, band will set up in right corner by window.
This event will take place in the evening in the Mission View Room of Bloomingdales, located on the 3rd floor next to the ALLSAINTS concession. The mission view room has large windows where guests will be able to enjoy the view of the city lights and happenings down on the street level.
ALLSAINTS Bloomingdales Concession (Mission View Room and Event located to the left of store.)
Guest will arrive at the event passing by our shop floor so they can view our merchandise. The center mannequins will be dressed in the Not For Sale Tees styled with ALLSAINTS products.
CATERING SERVICE Delancey Street Foundation is one of the country’s leading self-help programs dedicated to helping those who seek a second chance in life. They provide residential housing as well as education and vocational training. They have helped people ranging from teens to senior citizens. For this event, we will hire catering services from the Delancey Street Foundation. We chose this organization because they share the same values and practices as Not For Sale. We want to help promote their program that has been successful for helping people over the past forty years. The program is supported by its community of people who work together to promote a drug free, alcohol free, and non-violent way of living. For the event, we will order from their appetizer menu and hire five servers. The cost will be $150.00 an hour for the servers and a budget of $5 per person for appetizers. Delancey Street Restaurant is known for their upscale ambiance with quality customer service.
Chef’s Special appetizer plate
Sources: http://www.delanceystreetfoundation.org/ Images: Yelp reviews
Alejandrino’s (jalapeno poppers)
VIP GUESTS VIP guests will consist of local fashion bloggers, a representative from NFS and a local band. We want to attract a sophisticated crowd who genuinely cares about fashion and its impact on the global market. Through the networks of our VIP guests, we hope to spread the message of this campaign. Alexa.com is a site analytics tool that I will be using to track the statistics of a bloggers website. I will be mainly focusing on the audience demographic to see if they match my target audience. Allison Trowbridge Senior Director of Brands and Partnerships @ Not For Sale
Angela Tafoya Refinery29.com San Francisco Editor
Lorraine Sanders Founder and Editor of SF Indie Fashion
Bloomingdales has a list of Elite cardholders and ALLSAINTS Clientele which we will send electonic invitations to a few weeks prior to the event.
Nikki Desuasido HelloNikki.net Fashion Blogger Band - French Cassettes
CUSTOMER SEGMENT A Females ages 24 to 30 Single, no kids College educated, Transitioning to careers Renting with roommates $35,000+/yr Zip Car/ Cabs/ Public Trans • Spends more money on experiences movies, dining, concerts • Mixes high and low (Barney’s, Bloomingdales, Zara, H&M) • Listens to Indie bands • Hangs out in the Mission or Polk Street • Conscious of spending, prefers quality over latest trends • Conscious of fashion trends but keeps to her own style • A social networker, mostly Instagram • An Apple device user • Attempts to eat healthy shops at Whole Foods, Farmer’s Market • Bikes around the Marina for exercise • Signs petitions for good causes around the city • Will shop for a good cause • Spends at least 15+hrs/ wk online & mobile browsing
CUSTOMER SEGMENT B Females age 35 to 45 Single or Married, 0 - 1 kids College educated, BA> Mortgage Payments Condo or Single Family Home Avg HHI $90,000+ Mercedes, BMW • Shops at Neimans, Saks, Nordstrom, Bloomingdales • Retail shops at least once a month • Spends on physical maintenance monthly (manicures, hair appts) • Brand Consious • Attends social mixers for clubs and charities • Supports eco-conscious brands • Avid traveler, ethnically diverse • Apple device user • Works in marketing • Likes to watch Food Network • Reads Inc., Business Week magazine • Spends most of her time on the go
5:00 pm • 3 employees arrive to set up merchandise
• 2 employees to set up a table in Mission View room for refreshments • Video of Not For Sale Campaign playing on Monitor • Set up signage
• Catering arrives • Setup water bottle stations • Set up table for beverages • Pick up catering from delivery dock in Bloomingdales
• Setup stage and sound system • Sound check • Band arrives @ 5:30
• staff to prepare seating table for special guest and entertainment
6:00 pm • 2 employees arrive, all employees to greet customers and sell
• Photographer start taking pictures as guests walk in • donation/information table set up for NFS
• caterers set up with platters to walk around and serve guests
• Pictures of guest will be taken in front of step and repeat banners
• VIP’s to start • General guest arriving arrival • Asst. manager to • mingle and shop greet and seat VIP
7:00 pm • retail staff helping customers
• caterers serve appetizers
• Band is playing
• @7:45pm to 8:10pm: Allison to give speech
8:00 pm • manager to update staff on closing duties • keep up with hour to hour sales reading
• maintain cleanliness of venue • refill appetitzers if needed
• Band continues to play after speech
• catering start to pack up • catering exit by 9:30
• Band finishes @ 9:45
• Allison to finish • guest are up speech encouraged to sign • manager to up for mailing list connect and touch base with bloggers and media reps • VIP’s are able • guest are shopping to leave
9:00 pm • staff to continue pushing sales • 9:30 start closing duties
• remove unused chairs • high top tables are cleared
• chairs are neatly stacked to the side • tables are lined up on side wall
• staff waits until last customer leaves
• guest to gather in mission view room for campaign
• guest leave by 10:00
For Immediate Release Anneliese Alegria Public Relations Manager P: (415)756-0702
F: (415)756-0703 firstname.lastname@example.org
ALLSAINTS SET TO LAUNCH AN AWARENESS CAMPAIGN WITH NOT FOR SALE
January 22, 2013 San Francisco, CA – ALLSAINTS, one of the leading contemporary fashion brands in the industry, is releasing a capsule collection with a non-profit Bay Area organization Not For Sale, whose mission is to end human –trafficking and end modern day slavery. A launch party for the collection will be held at Bloomingdales San Francisco on the third floor, next to the ALLSAINTS concession. The campaign consists of bold, vintage washed graphics and accessories that makes a true statement and takes a stand. The co-founder of Not For Sale, David Batstone, who is also a Professor of Ethics at the University of San Francisco, was inspired to start this campaign after learning that one of his favorite Bay Area restaurants was the center of a local human trafficking ring. According to the U.S. Department of Health and Human Services, “After drug dealing, trafficking of humans is tied with arms dealing as the second-largest criminal industry in the world.” Not For Sale aims to engage businesses and local governments to develop social enterprises by targeting vulnerable communities around the world to help survivors break the cycle of slavery in our lifetime.
The campaign consists of bold, vintage washed graphics and accessories that makes a true statement and takes a stand. This partnership... represents the unprecedented entrance of a global fashion retailer into a movement that aims to put an end to forced labor.
“This partnership with AllSaints and Not For Sale represents the unprecedented entrance of a global fashion retailer into a movement that aims to put an end to forced labor. AllSaints and Not For Sale together, aim to model what it looks like for companies to care about the dignity of people,” says Batstone. The event at Bloomingdales will raise awareness in the community about ethical practices that affect every business. Guests will partake in the evening’s events that will include a live local band along with a shopping incentive to help support the cause. About ALLSAINTS
ALLSAINTS Spitalfields is a London based high street clothing brand, with a reputation for forward thinking and vintage inspired designs that originally started as a menswear line in 1997. They entered the womenswear market in A/W 98. After having proven success in the most exclusive department stores such as Harrods and Harvey Nichols, they decided to open retailers globally. As a brand, they strive to mix culture, music and fashion and bring that to their customers. About Not For Sale
Not For Sale equips and mobilizes Smart Activists to re-abolish slavery — in their own backyards and across the globe. Not For Sale believes every individual has a skill they can contribute to fight human trafficking, and together we can end slavery in our lifetime.
The event at Bloomingdales will raise awareness in the community about ethical practices that affect every business.
MEDIA ADVERTISING Readership Analytics
SF Gate is the online version of The San Francisco Chronicle. They are rated the number one media site for users in the San Francisco Bay Area. The highlighted items in the table indicate the target market is important for my event.
ALLSAINTS launches campaign collaboration with Bay Area non-profit Not For Sale
San Francisco, CA - When you think of the current direction the fashion industry is headed to with social responsibility, you think of eco-friendly, organic and reusable materials. What most people donâ€™t automatically think of is where do all those clothes we shop for come from? Whose making it? In an effort to raise awareness for all business practices around the world, Not For Sale is a local Bay Area non-profit organization whose mission is to end human trafficking and modern day slavery in our time. ALLSAINTS is a british clothing brand, quickly making its mark on the fashion industry as one of the leading brands in design, innovation
FB Reach 15,321,460 Californians 4,378,200 Bay Area adults
Median Age 35-54
Median HHI $100,000+
Source: Scarborough Research, July 2010
San Francisco, CA - When you think of the current direction the fashion industry is headed to with social responsibility, you think of eco-friendly, organic and reusable materials. What most people donâ€™t automatically think of is where do all those clothes we shop for come from? Whose making it? In an effort to raise awareness for all business practices around the world, Not For Sale is a local Bay Area non-profit organization whose mission is to end human trafficking and modern day slavery in our time. ALLSAINTS is a british clothing brand, quickly making its mark on the fashion industry as one of the leading brands in design, innovation...
7x7 is a local San Francisco lifestyle media platform. They cover everything from style, design, culture, dining and urban living. Their average market is 36 years old with the third highest household income in the US.
page views per month British retailer ALLSAINTS launches collaboration campaign with local Bay Area non-profit Not For Sale
impressions per month
visitors per month
absolute unique visitors per month
page views per month
Twitter followers (growing 4% per month)
impressions per month
visitors per month
absolute unique visitors per month
ZARA INTIMATES PRODUCT DEVELOPMENT FM3323A Product Development - Spring 2012 AiCA-SF
> branding >Trend forecasting > Product Development > Line Sheet
ZARA BRAND EXTENSION ZARA is known as a European, trendy, modern and affordable retailer. Introducing a womenâ€™s intimate line will create a one stop shopping destination for ZARA customers. Their ability to keep up with current trends and the quality of garments they produce gives them a competitive advantage. My idea is to create affordable, modern and matching undergarments. Other fast fashion retailers offer affordable undergarments but are not usually sold together or are a matching set. This new intimates line by ZARA will bring a fresh, modern look for everyday wear for women.
BRANDING & PACKAGING
C: 0 M: 0 Y: 0 K: 100
R: 35 G: 31 B: 32
Pantone Black C RULES
PRIMARY FONT Apple Chancery ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
SECONDARY FONT Palatino
* Logo color can be interchangeable between black and white, depending on seasonal packaging
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
TREND FOREC AST S/S 2013 GROUP I: SUMMER BREEZE DETAILS: LIGHT / SOFT PL AIN ESSENTIALS
TREND FOREC AST S/S 2013 GROUP II: VINTAGE ELEGANCE DETAILS: DELICATE L ACE SATIN TRIM
TREND FOREC AST S/S 2013
GROUP III: SPORT SOFT DETAILS: COLORBLOCK BOLD STRAPS
TREND FOREC AST S/S 2013
GROUP IV: LOUNGE ABOUT DETAILS: COTTON & SILK CAMI’S & JUMPSUITS
GROUP I: SUMMER BREEZE
GROUP II: VINTAGE ELEGANCE
GROUP III: SPORT SOFT
GROUP IV: LOUNGE ABOUT
LINE SHEET GROUP I: SUMMER BREEZE
Style #: 1562 Description: T-shirt bra and thong Fabric: Bra- 78% Nylon, 22% Spandex Thong- 95% Cotton, 5% Spandex Retail: Bra- $14.99 Thong- $6.99 Colorways:
Style #: 1566 Description: Microfiber bra and low rise thong Fabric: Bra- 86% Nylon, 14% Elastane. Thong- 93% Cotton, 7% Spandex Retail: Bra- $14.99 Thong- $6.99 Colorways:
Style #: 1561 KEY ITEM Description: Strapless push up bra and briefs Fabric: Bra- 92 % Cotton, 6% Elastane, 2% Polyester Brief- 95% Cotton, 5% Spandex Retail: Bra- $14.99 Briefs- $5.99 Colorways:
Style #: 1564 Description: Plunge silhouette, demi cup with girly briefs Fabric: 81% Nylon, 89% Modal, 11% Spandex Retail: Bra- $14.99 Briefs- $6.99 Colorways:
Style #: 1565 MUST HAVE Description: Plunge neck, multi-strap bra and panties Fabric: Bra-79% Nylon, 21% Spandex Brief- 95% Cotton, 5% Spandex Retail: Bra- $16.99 Pantie- $7.99 Colorways:
GROUP II: VINTAGE ELEGANCE
Style #: 1612 Description: Floral print bra and high waist pantie Fabric: Bra- 80% Nylon, 20% Elastane Pantie- Nylon, Elastane Retail: Bra- $16.99 Thong- $7.99 Colorways:
Style #: 1632 Description: Lace trim triangle bra and boy shorts Fabric: Bra- 78% Nylon, 22% Spandex Pantie- 95% Cotton, 5% Spandex Retail: Bra- $14.99 Thong- $6.99 Colorways:
Style #: 1674 Description: Lace see through bra and lace thong Fabric: Bra- 78% Nylon, 22% Elastane Thong- 95% Cotton, 5% Spandex Retail: Bra- $14.99 Thong- $6.99 Colorways:
Style #: 1683 Description: Floral print bra and high waist pantie Fabric: Bra- 78% Nylon, 22% Spandex Pantie- 95% Cotton, 5% Spandex Retail: Bra- $14.99 Thong- $6.99 Colorways:
Style #: 1655 Description: Floral print bra and high waist pantie Fabric: Bra- 78% Nylon, 22% Spandex Boy Shorts- 95% Cotton, 5% Spandex Retail: Bra- $14.99 Thong- $6.99 Colorways:
GROUP III: SPORT SOFT
Style #: 1721 Description: Colorblock bralette with thick straps and high waist panties Fabric: 95% Cotton, 5% Lycra Retail: Bra- $17.99 Pantie- $8.99 Colorways:
Style #: 1733 Description: Plunge neck, multi-strap bra and boy briefs Fabric: 95% Cotton, 5% Lycra Retail: Bra- $17.99 Pantie- $8.99 Colorways:
Style #: 1742 Description: Cross front, multi-strap bra and panties Fabric: Bra- 95% Cotton, 5% Lycra Brief- 95% Cotton, 5% Lycra Retail: Bra- $17.99 Pantie- $8.99 Colorways:
Style #: 1757 Description: Thick strap bow bra and panties Fabric: Bra-79% Nylon, 21% Spandex Brief- 95% Cotton, 5% Lycra Retail: Bra- $16.99 Pantie- $7.99 Colorways:
GROUP IV: LOUNGE ABOUT
Style #: 1821 Description: Comfortable camisole with lounge shorts Fabric: 95% Cotton, 5% Spandex Retail: Cami- $16.99 Pantie- $8.99 Colorways:
Style #: 1844 Description: Comfortable night dress Fabric: 100% Cotton Retail: $19.99 Colorways:
Style #: 1836 Description: Plunge neck, lace bra Fabric: Bra-79% Nylon, 21% Spandex Brief- 95% Cotton, 5% Spandex Retail: Bra- $16.99 Pantie- $7.99 Colorways:
Style #: 1838 Description: Lace cami romper Fabric: 95% Cotton, 5% Spandex Retail: $21.99 Colorways:
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