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BRAND PROFILE


“Fine jewellery inspired by nature with an understated elegance. Precious. Everyday.�

As a Canadian luxury jewellery brand and respected designer Anne Sportun Fine Jewellery represents uncompromising quality, long lasting values and dedicated customer service. With inspiration from nature, Anne Sportun Fine Jewellery handcrafts timeless pieces with an understated elegance.


Anne Sportun The inspiration for my work comes from the natural world around me. With my designs, I hope to encourage an intimate exchange between each piece of jewellery and its wearer. This kind of communication is not bound by words, geography, or ethnicity, but is nurtured by a universal language of shapes, symbols, and form.

In 2003 Anne had the honour of having the image of her hands and jewellery on the Canadian $0.65 postage stamp.


Anne Sportun began experimenting with jewellery in the basement of her childhood home where her father, a high school shop instructor, had a workshop full of tools. When Anne delivered her first wholesale order at the age of sixteen, she had no idea that she had taken the first steps of her professional career.

Nor did she know that years later she would make the conscious decision to defer academic studies in

Queen Street West store while her business partner Barbara Kelly travels across North America

Archaeology to enroll in a three year Jewellery Arts Program. Anne's passion for jewellery making set her

appearing at trunk shows and exhibiting at trade shows.

on the path that would lead her to where she is today.

In 2003 Anne's contribution to the art of jewellery

In 1987, Anne registered her company Experimetal

making was honoured by a Canadian postage stamp featuring the image of her hands and jewellery.

Jewellery Works, but still held odd jobs to make ends meet. While working part-time at an architect’s office, Anne met Barbara Kelly, who fell in love with Anne’s work. The two young women became fast friends. Together they began developing Experimetal. Barb represented the work at international trade shows while Anne devoted her time to the studio. It was inevitable that the two friends would become business partners. Experimetal's first retail location opened in Toronto in 1 9 9 2 . W i t h re t a i l s u c c e s s a n d a g ro w i n g wholesale clientèle  the business expanded quickly, as did Anne’s reputation for creating well-designed, finely-made jewellery. Today, the company’s team of highly-skilled goldsmiths hand-crafts each piece of jewellery in down town Toronto. Anne oversees every detail and consults with clients at her fashionable


Our customers are interested in the latest trends but do not want traditional market brands. Instead, they are looking for a unique piece of jewellery that reflects the rich, timeless references of the past while upholding an innovative focus on the future.

Fast Facts • Fine, hand-made gold and platinum jewellery with precious stones, designed to last for generations. • 25 years of proven success. • Highest quality standards and unparalleled customer service and support. • Developed strong and loyal customer relations (business and consumer) • Featured in Martha Stewart Weddings, Inside Weddings, Style Me Pretty, Glamour & INSTORE etc. • Marketing support with solutions for increasing traffic and sales; in store trunk shows, staff training, e-marketing, social media and blogging strategies.

Anne Sportun Fine Jewellery is carried in some of the worlds most reputable stores and galleries

Greenwich Jewelers, New York | Peridot Fine Jewelry, New York & Connecticut | Virtu, Chicago | Rubaiyat, Calgary | Magpie, Ottawa | Gallery of Jewels, San Francisco | The Clay Pot, New York | Abacus, Maine | Sundance Catalog, Utah | Art and Soul, Colorado | Anne Sportun Fine Jewellery – Flagship


Becoming an Anne Sportun Fine Jewellery Stockist You Will... • Have access to a continuous flow of new designs, including exclusive handcrafted one of a kind pieces. • Offer your customer an authentic and fine luxury product. • Improve your profile through participation in in-store Trunk shows. Your personal Account Representative will come to your store and show your Customers items that you don’t stock, along with exclusive one of a kind items. Trunk shows are a great way to create excitement and increase revenue. • Improve staff moral through new exciting products, product knowledge/training from your personal Account Representative and staff holiday incentive scheme offered annually. • Enjoy repeat business - the typical Anne Sportun customer purchases several of our pieces over time, choosing to celebrate life's many milestones with us.

We Provide you the Following Added Services • Custom jewellery design and special orders (our turnaround time for special orders ranges from 4-6 weeks). • Customer service - we pride ourselves in being the very best in customer service. We have 3 sales staff at your service 5 days a week - should you have a customer in store that requires a quote; a repair question, custom order question etc. • Long term relationships that promote mutual success • Listing on our fully responsive Website Store Locator app that is supercharged by Google Maps with global geolocation, Google directions and meta-data, such as phone and website information, to help quickly direct Anne Sportun shoppers to your store. • High quality digital collateral to support and communicate the Anne Sportun brand at all touch points. • Favorable Web Sale Policy Promise – (see Web Sale Policy on Policies page) • Loyal and diligent Sales Representatives (see Client References on Policies page) • Solutions for driving more traffic, leads and customers to your store and events - Blogging - Creating conversation on all Social Networks - Facebook, Twitter, Pinterest, Google + - Newsletter email blasts to your customers & press - Co-operative advertising opportunities - Also see ‘Marketing Efforts’ on the Policies Page


We Provide you the Following Added Services • 24/7 access to our dropbox folder which contains up-to-date information on: - High resolution images for advertising - Low resolution images for web and social use - Pricing, both wholesale and retail - Artist Bio, About the Company & other newsworthy information, including up-to-date Press. • Calendar of Events – upcoming trade shows we will be attending. • Regular e-newsletters on Anne Sportun updates – ie: new collections, press releases, recent press hits, price changes etc. • Custom jewellery designs & special orders (see Custom Turn Around Time on next page) • Special Trunk Shows to help raise your profile and sales (see Trunkshows & Up-to-date Information on the Policies & Procedures page). • In-Store sales incentive programs during the holidays • Easy shipping & return procedures (see Shipping & Returns on next page)


Policies & Procedures Our Policy Promise for Web Sales If anyone calls us directly from your region requesting information on Anne Sportun Jewelry, we direct them to your store and they become your customer. We rely on our partner stores to assist our customers with sizing; items sent to their store for customer viewing; any repair issues, etc.    If anyone from your region should place an online order without speaking with us in advance, we would send you the wholesale value of that order as a credit, and call the customer to make them aware of your location.  Most customers are delighted to know that there is a store close by carrying Anne Sportun Jewelry that can assist them in the buying process.

Client References We have a long list of retail store clients/references that we would be pleased to share with you, and pride ourselves on being the very best in customer service. We have three sales staff at your service five days a week should you have a customer in the store that would require a quote ; a repair question; a custom order question, etc. 

Custom Designs & Special Order - Turn Around Time Our turnaround time for special orders ranges from 4 – 6 weeks depending on the time of year the order is placed.  After Couture, we are working at 6 weeks.

Payment Terms We are pleased to work with you on payment terms. An opening order requires a down payment and a credit sheet with references speaks volumes in our negotiations on terms.

Trunk Shows & Up-to-date Information Our goal is to have each customer choose Anne Sportun as their favorite jewelry designer – the jewelry that they choose to wear every day. We build those customers by hosting exciting and successful trunk shows. Your personal account representative will come to your store and show your customers items that you do not stock, along with exclusive one of a kind items. Trunk shows are a great way to create excitement and increase revenue. We also supply our retailers with high quality photography of Anne’s jewellery to assist with advertising campaigns and promotion - our Brand Manager is available should you require help.

Marketing Efforts We aspire to support your in store marketing efforts. With solutions for driving more traffic, leads and customers to your store and events, we are here to help you achieve optimal success with the Anne Sportun brand. We work collaboratively with our retailers on blogs and social networks – Facebook, Twitter and Pinterest, to create a buzz around their store, including geo targeted Facebook advertising strategies. It’s about making connections and creating a conversation across all marketing platforms; we are here to help facilitate and grow the relationship between you, your customer and the Anne Sportun brand.

Shipping & Returns We ship overnight UPS Express and there are no duties or taxes when shipping from Canada. Once we send our check list of how to return items to Canada for repair or stock balancing, it becomes routine.


Testimonials

"Anne Sportun's designs are perfect for our discerning clients seeking an especially unique engagement ring, yet still desire a traditionally beautiful aesthetic. The end result is not only a gem they'll love, but feel good about wearing the rest of their lives. The Anne Sportun team is just as delightful as the product.  They're always willing to customize designs based on our clients' needs, as well as make trips to our store to show us the newest collections.  I love working with the Anne Sportun team and I'm excited to see our relationship continue to grow." - Jennifer Gandia, Greenwich Jewelers, NY, New York "Anne's designs are so beautiful and easy to wear--any day, every day, anywhere and everywhere!  The collection is so deep, yet so cohesive, that our customers have no problem finding new things to select that work perfectly with the jewelry from Anne that they already own." - Ellen Hertz, Owner Max's, St. Louis Park, MN “The ring turned out exactly as I had envisioned it – I will always remember how overwhelmed Christina was by the moment and delighted by the ring which continues to be not just a source of meaning for us both - but something of inspiring beauty as well” – a US customer on their custom made engagement ring. “It’s such a pleasure to receive and sell your

beautiful designs! I just received a shipment – as always, beautiful and fresh. Looking forward to more!” –US store owner “I am so impressed by your craftsmanship.Each time I get a new piece from Anne, I become a bigger fan! “I’m a huge fan of your jewelry. I love the quality, organic and hand-made look of the pieces. They

are simple in a classic and elegant way” “...they’re gorgeous. Just what I wanted and saw in my head after seeing your work online. I cried. Thank you!” “My new year’s resolution is to only wear Anne Sportun jewellery. I am such a huge fan of her work, I just don t want to wear anything else anymore.”

“My husband and I wanted to update our wedding bands with something unique yet classic and I came upon Anne Sportun’s designs... I plan to expand upon my first choice and start a stack of rings that are interchangeable depending on my mood.”


Calendar of Events - Upcoming Trade Shows Buyers Market of American Craft, Philadelphia, February 2013 Couture, Las Vegas, May 2013 New York International Gift Fair, NY, August 2013 The Smart Jewellery Show, Dallas, September, 2013 JA New York, NY, October 2013


Dropbox Link Click HERE to visit our dropbox account where you will find all price, photo, logo and advertisement information. *Please note that you can keep this link on file as it will always include the most up-to-date information regarding the Anne Sportun brand.

If you’re reading a print copy of our Brand Profile you can enter http://bit.ly/WXJMt5 into your browser to gain instant access to our DROPBOX account.


Recent Press Martha Stewart Weddings Magazine


Recent Press

Style Me Pretty


Recent Press Glamour Magazine - Weddings

INSTORE Magazine

The Wedding Co. Magazine


Recent Press

INDESIGN Magazine

The Wedding Co. Magazine

House & Home Magazine


Recent Press Inside Weddings Magazine

Vancouver Magazine


Recent Press

Canadian Jeweller Magazine Professional Jeweller Magazine

If you wish to see more Press please feel free to contact us or visit the Press Room page on our website.


Sample Advertising


Sample Advertising


Sample Advertising


Sample Advertising

If you wish to see more advertisement samples please feel free to contact us.

Anne Sportun Fine Jewellery Brand Profile  

Brand Profile

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