Issuu on Google+

SPILL

LEAK .com ANNE RAYNOR | PROJECT B | IGTM 715


SPILL

ANNE RAYNOR | PROJECT B | IGTM 715

LEAK .com

CONCEPT For months now, the United States has been captivated by one of the worst environmental disasters in our nation’s history. The BP oil spill in the Gulf of Mexico has wreaked havoc on wildlife, threatened the livelihood of coastal communities and drawn much-needed attention to corporate responsibility. Even though the leak has finally been fixed, there is no doubt that the effects of the spill will carry on far into the future. For the second project, I plan to design an interactive infographic. The site will not only attempt to display the details of the spill in a clear fashion but will also serve as a call to action to oppose offshore drilling and demand more corporate responsibility.

TARGET AUDIENCE males and females, ages 18 - 30 | not avid news readers, but are looking to get information quickly and clearly | environmentallyconscious, specifically interested in ocean conservation | technology savvy | politically active


SPILL

ANNE RAYNOR | PROJECT B | IGTM 715

LEAK .com

RATIONALE The site will aimed towards younger viewers who are interested in the oil spill, but want to get their facts in one place. The design of the site will allow them to interact with the information, rather than just read it. Visually, the site will have a clean, informative look. While this may seem contrary to the subject matter, it will allow the information to be accessed easily. Vector graphics, maps, and charts will be used throughout the site. While the site must maintain a serious tone because of the severity of the issue, I also want it to have a friendly attitude to appeal to the younger generation. TONE & APPEARANCE

serious and informative tone, but infused with an “approachable� attitude | navigation elements are experimental but not confusing | vector based graphics, maps and graphs | inspires and encourages action


ANNE RAYNOR | PROJECT B | IGTM 715

SKETCHES

SPILL

LEAK .com


ANNE RAYNOR | PROJECT B | IGTM 715

SKETCHES

SPILL

LEAK .com


SPILL

ANNE RAYNOR | PROJECT B | IGTM 715

LEAK .com

SITE MAP HOME PAGE

ABOUT THE SPILL

EFFECTS

GET INVOLVED

RESOURCES

RECENT NEWS PAST PRESS TIME LINE BP’s ROLE

WILDLIFE COASTAL COMMUNITIES TOURISM CORPORATE RESPONSIBILITY

SPEAK OUT VOLUNTEER OPPORTUNITIES DONATE TO THE CAUSE

LINKS TO: - VIDEOS - NON-PROFITS - EXTERNAL SITES


ANNE RAYNOR | PROJECT B | IGTM 715

INSPIRATION GOOD MAGAZINE INFOGRAPHICS http://awesome.good.is/transparency/web/1003/ seafood/flat.html CBS INTERACTIVE INFOGRAPHICS http://www.cbs.nl/en-GB/menu/publicaties/webpublicaties/interactief/default.htm THE EVOLUTION OF PRIVACY ON FACEBOOK http://mattmckeon.com/facebook-privacy/ NYTIMES MET MUSUEM INFOGRAPHIC http://www.nytimes.com/2007/04/19/ arts/20070419_MET_GRAPHIC.html?_r=1 AMMAP.COM

http://www.ammap.com/

SPILL

LEAK .com THE ECONOMIST - OIL SPILL ARTICLE GOOD MAGAZINE INFOGRAPHICS http://www.economist.com/ node/16059948?story_id=16059948 PLANET GREEN.COM http://planetgreen.discovery.com/tech-transport/ gulfofmexico-oilspill-whatwhenwhere-whatyoucando.html CLEAN OCEAN ACTION http://www.cleanoceanaction.org/index. php?id=420 NYTIMES MET MUSUEM INFOGRAPHIC http://www.nytimes.com/2007/04/19/ arts/20070419_MET_GRAPHIC.html?_r=1


ANNE RAYNOR | PROJECT B | IGTM 715

COLORS 1

2

3

4

SPILL

LEAK .com


SPILL

ANNE RAYNOR | PROJECT B | IGTM 715

LEAK .com

TYPEFACES Serifa Bold BODY: Univers Condensed HEADLINE:

Caecilia Bold BODY: Helvetica Regular HEADLINE:

Officina Serif Bold BODY: Officina Sans Book HEADLINE:

Frutiger Black BODY: Avenir Book HEADLINE:

Bodoni Bold BODY: Helvetica Regular HEADLINE:

Bell Gothic Black BODY: Univers Light Condensed HEADLINE:

Eurostile Demi BODY: Univers Light HEADLINE:

Avant Garde Bold Condensed BODY: Avenir Book HEADLINE:

Letter Gothic Bold BODY: Univers Light HEADLINE:

Officina Serif Bold BODY: Letter Gothic Bold HEADLINE:


ANNE RAYNOR | PROJECT B | IGTM 715

DIGITAL ROUGH

SPILL

LEAK .com


SP SPILL LE LEAK S

ANNE RAYNOR | PROJECT B | IGTM 715

PILL SLOGO SKETCHES EA SPILL SPILL EA EA SPILL SPILL EA K LE SPILL L LE K

m

.com

.com

.com

L


Project B Proposal