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Fashion Advertisements Process Book

Anna Whittemore, Seirah Stanley, and Leandra Lovejoy


Production Schedule


Anna Whittemore


INSIGHTS ORIGIN-

Amsterdam, Netherlands

SOCIAL MEDIA -

- Instagram- 276k - Facebook- 372,973 likes - Twitter- 23.3K

PRODUCT Mens, women’s and childrens collections, inspired by global and cultural diversity, crafted ethically in Amsterdam

TARGET -

Collectors and creators, Daydreamers and explorers, upper middle class, eclectic, & fashion forward


Statement: Scotch and soda is luxury fashion label Founded in the 1985 by Laurens Hompes. The design house is based out of Amsterdam. Scotch and Soda designs all of their garments in-house, and draws inspiration from the diversity, eclectic nature, and rich history of Amsterdam. Scotch and soda clothing is rich in quality with attention to detail in embellishment and finishing. The clothing is inspired by classic and vintage styles, “enriched with a wealth of inspiration from around the world�.


Mood Bord


FPO


Contributers MODELS: - Skyler Guidera - Roy Ebanks PHOTOGRAPHER: - Remy James LOCATION - Frank Spencer Boat launch ASSISTANTS: - Seirah Stanley & Leandra Lovejoy DATE OF SHOOT - Friday, February 2, 2018


Shoot Direction SHOT 1 : Models in butterfly chair by the overturned boat. Record player, old books and a suitcase. Skyler in the chair reading and Roy, on the ground, plays with the record player.

SHOT 2: Skyler and Roy on the boat launch. Playing with varying levels, props include the suitcase and a book (evoking themes of adventure and transience) The water and the wrecked sailboat in the background

SHOT 3: Skyler and Roy stand on the dilapidated dock, interacting with each-other, Skyler holds the suitcase and rests her head on Roy’s shoulder.


Behind the Scenes


CONTACT SHEET


Final Three


FINAL ADVERTISEMENT


Sierah Stanley


INSIGHTS ORIGIN-

Saumur, France

SOCIAL MEDIA -

FB- 20.6m Twitter- 13.5m Instagram- 26.1m

PRODUCT Product description – haute couture and ready to wear clothes, luxury goods and fashion accessories. Catered to women’s taste for elegance.

TARGET -

Male and female 18-40yr – love fashion and want to stand out from others


Statement: Staying true to the distinction between its past and its founder, Coco Chanel, the Chanel mission statement maintains the legacy of the Chanel brand while successfully moving into its future: “to be the ultimate house of luxury, defining style and creating desire, now and forever�.


FPO


Contributers MODELS: - Sanke Yunge PHOTOGRAPHER: - David Dong LOCATION - River street, North Historic District ASSISTANTS: -Anna Whittemore & Leandra Lovejoy DATE OF SHOOT - Friday, February 2, 2018


Shoot Direction

LOOK 1: - Skirt and top : Shots of her posing with iron fencing, shots that get both the outfit and also the shoes and purse, shots around all white building with her posing on steps, and up on the window seal. More of a upscale sophisticated lo

LOOK 2: - Dress: Wide shots to get more background, shots of her walking, shots of her posing on steps and like she is walking into her home. More of a relaxed look by the water with shoes off looking causal.


Behind the Scenes


Contact Sheet


Final Three


FINAL ADVERTISEMENT


Leandra Lovejoy


INSIGHTS ORIGIN-

American luxury brand, lead by creative directors Mary-Kate and Ashly Olsen. The design house was founded in 2016 in New York City.

SOCIAL MEDIA Instiagram: @therow Followers: 975k Twitter: @THEROW Followers: 98.1k

PRODUCT -

The brand includes eye wear, handbags, footwear and ready-to-wear. Highest quality materials are used. All ready-to-wear is manufactured in the United States

TARGET The target market is primarily female shoppers who are mindful with their purchases and invest in subtle luxury.


Statement:

The Row was established in 20016 by the Olsen twins. The brand offers a sense of relaxed timeless elegance. The materials used gives a sense of extravagance however, the silhouettes and colors are usually understated, with a few exceptions. The Olsen’s favor texture to create interest, so usually the collections are usually print-free. A focus in The Row’s mission is to support high-end manufacturing in the United States.


Mood Boards/ inspiration


FPO


Contributers MODELS: - Nicole Agner PHOTOGRAPHER: - Eric Council Jr. LOCATION - Savannah Victorian Historic District ASSISTANTS: -Anna Whittemore & Sierah Stanley GARMENTS: - Leather Purse: Linden Colby - Black Velvet Blazer: Leandra Lovejoy DATE OF SHOOT - Friday, February 5, 2018


SHOOT DIRECTION SHOT 1 : Model coming down stairs / looking to the street / movement (i.e. hands in pockets, brushing hair to the side) Outfit: black trench coat, taupe button down shirt, black flare pants with slit, black mesh booties & snake skin belt with gold hardware.

SHOT 2: Model reclines on wall / hands on door frame / angle legs Outfit: black silk pencil skirt, sheer white tank, and black velvet blazer, white sneakers

SHOT 3: Model holds bag behind back / model has back to camera / model angles arms / close-up shot / Outfit: black leather pants, white tube top, black leather bag with gold hardware.


Behind the Scenes


CONTACT SHEET


Final Advertisements


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