Anna Vasiunyk Graphic brand designer
firstname.lastname@example.org +44 0777 820 5057 behance.net/annavasiunyk 1
CULTURAL FORUM DON CULT Branding and Identity, Print and Advertising
Development of the logo and branded materials for the cultural forum Don Cult, which was aimed to promote the culture of one ethnic region of Ukraine in the center of another region. The idea for the logo and identity appeared from the vision of the forum as the basis for cultural interchange. Squares stand for the ethnic regions and show its culture as the unique system of coordinates in which it was formed. There
was also an intention to express such a complex and abstract meaning as â€˜cultureâ€™ in the simple and flexible solution. The square was chosen as the primary element for the rest of designs. Each year 2 main colors will be changed depending on the region they symbolize and the square form will be treated differently through the designs. In such way the branding system becomes well adaptable and still recognizable. 2
SHEVCHENKO: NEW FORM FOR BEST CLASSIC Poster Design
Self-initiated project was created to boost the
a part of visual art, which is a better form to
awareness of native literature by relocating it
incorporate into our everyday environment.
from the book pages into typographic posters.
It is also important to state that this poem
Modern design is used to provide higher interest
describes a period of 40â€™s and 50â€™s of XIX
and better visual contact with the reader. The
century, but it feels like it was written yesterday
words here are made to be not only beautiful by
mostly because similar dramatic events are
their meaning but also in the way they look.
happening right now during the war with
In such form the piece of word art becomes
Russian Federation. 5
ART SCHOOL ARTEXPERTS+ Promotional Materials Design
The cards were designed for the launch of art lectures within the ART Experts+ design school. Main idea was to use an artistic typography for the word ‘art‘, which is also the part of the brand name, and to make a small visual arts’ vocabulary for each of the letters. In such way the card involves in actual learning process itself. The design for the typography was based on the marks
from various art materials (ink and different paints) as each art piece always start from the mark. The postcards create an ART word and may serve as promotional material as well as a gift or souvenir. In the future it was suggested to expand the 3 designed letters into the whole vocabulary of the art terms using the same technique.
ART SCHOOL ARTEXPERTS+ Certificate and Invitation Design
The design for the ART Experts+ art courses in Dubai consisted of the certificate of completion and invitations for the special events. Artistic paint splashes were used to underline the direction of the courses adding an emotional impact to the brand and became the consistence part of it.
VENEZIA CASHMERE CLOTHES Branding and Identity, Packaging
The aim of the brief was to create a brand for the woman luxury clothes made in Venezia. The main competitors were top fashion brands like Louis Vuitton and Chanel. As the result monogram was used as the form that represents expensive clothes brands. Little
detail in typography illustrates the cashmere thread as a distinguish part of the brand. Craft price tags were suggested to refer to the ecological philosophy of the brand and Venezia illustration was used to reinforce the Italian fashion tradition elegancy.
Inspiring tattoo online store
Jewelry brand ‘Zymphony boutique’
TATTOOSTLY, ORGANIQUE, REAL FOOODS, ELIZABETH ROSELLO, STD, ZYMPHONY Logotype design
Collection of the logotypes made during the year for the clients from various industries including food, technology, fashion, jewelry and tattoo online shop.
BRAND BOOK FOR THE BEST BEFORE BRAND FOR THINKERS Branding and Identity, Packaging, Visual Communication
Dream#12 is a brand kit created for the
dream to a user. Each item destructs within
Graphic Branding and Identity Course. Best
7 days period giving time to make first steps
Before is a brand that motivates people
towards the aspiration the user postponed
towards fulfilling their dreams and potential
for a while. The aim of the brand is to
using the concept of time scarcity. It was
motivate, challenge and push people towards
developed within my MA in Graphic Branding
realisation of their true desires as well as
and Identity Course. The brand suggests a
make them reflect on an important question
list of items that serve as a metaphor for a
of â€˜what do they truly wantâ€™.
‘FAILOSOPHY’ MAJOR PROJECT FOR THE UAL
‘Failosophy’ is a set of books that contain
this idea by calling it ‘imperfect language
major project research and visualization
of imperfect world inhabited by imperfect
Layout Design and Visual Research
about success and failure and its perception
humans’. Apart from it, the project explores
by society along the history. The overall topic
the aesthetics of wrongness, mistakism,
can be described as ‘fallibility’, which is a
accidents and the idea of its implication
philosophical theory of inevitability of human
instead of hiding or deleting.
mistakes and errors. Barry Deck expresses
RESEARCH AND BRANDBOOK FOR THE ‘BEST BEFORE’ DISCURSIVE BRAND Layout Design, Branding and Identity, Research
Dream#12 is an MA Thesis for the Graphic Branding and Identity Course, researching into the question: ‘What is the value of failure’. The project ended up with the brand being created based on the theoretical findings and visual experiments made during the year. The brand idea is to push people towards realising and realisation of their dreams using time scarcity. ‘Best Before’ brand basically is a set of products that represents the dream with the expiration date of 7 days. Afterwards, it destructs. So what did you always wanted to do but never done yet? Why?
BRAND AND DESIGN PRINCIPLES BOOK FOR THE LONDON COLLEGE OF COMMUNICATION Layout Design, Visual Research, Visual Experiment
This book is the short visual storytelling about the design and branding principles created within an MA Graphic Branding and Identity Course. Typography here is used as a graphic language to communicate not only such principles as proximity and contrast , but also brand tone of voice, DNA and essence, as a part of the branding process. It is used to speak for the words itself remaining highly experimental but not illustrative.. This is how the book unites design and branding disciplines within the single communication system. It also represents acquired knowledge during the year of study and the level of visual literacy at the beginning of the course.
Anna Vasiunyk Graphic brand designer
email@example.com +44 0777 820 5057 behance.net/annavasiunyk