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UNUSUAL PORTFOLIO

Anna Vasiunyk Graphic brand designer

Anna Vasiunyk

annavasiunyk@gmail.com +44 0777 820 5057 behance.net/annavasiunyk 1


CULTURAL FORUM DON CULT Branding and Identity, Print and Advertising

Anna Vasiunyk

Development of the logo and branded materials for the cultural forum Don Cult, which was aimed to promote the culture of one ethnic region of Ukraine in the center of another region. The idea for the logo and identity appeared from the vision of the forum as the basis for cultural interchange. Squares stand for the ethnic regions and show its culture as the unique system of coordinates in which it was formed. There

was also an intention to express such a complex and abstract meaning as ‘culture’ in the simple and flexible solution. The square was chosen as the primary element for the rest of designs. Each year 2 main colors will be changed depending on the region they symbolize and the square form will be treated differently through the designs. In such way the branding system becomes well adaptable and still recognizable. 2


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SHEVCHENKO: NEW FORM FOR BEST CLASSIC Poster Design

Anna Vasiunyk

Self-initiated project was created to boost the

a part of visual art, which is a better form to

awareness of native literature by relocating it

incorporate into our everyday environment.

from the book pages into typographic posters.

It is also important to state that this poem

Modern design is used to provide higher interest

describes a period of 40’s and 50’s of XIX

and better visual contact with the reader. The

century, but it feels like it was written yesterday

words here are made to be not only beautiful by

mostly because similar dramatic events are

their meaning but also in the way they look.

happening right now during the war with

In such form the piece of word art becomes

Russian Federation. 5


ART SCHOOL ARTEXPERTS+ Promotional Materials Design

Anna Vasiunyk

The cards were designed for the launch of art lectures within the ART Experts+ design school. Main idea was to use an artistic typography for the word ‘art‘, which is also the part of the brand name, and to make a small visual arts’ vocabulary for each of the letters. In such way the card involves in actual learning process itself. The design for the typography was based on the marks

from various art materials (ink and different paints) as each art piece always start from the mark. The postcards create an ART word and may serve as promotional material as well as a gift or souvenir. In the future it was suggested to expand the 3 designed letters into the whole vocabulary of the art terms using the same technique.

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ART SCHOOL ARTEXPERTS+ Certificate and Invitation Design

The design for the ART Experts+ art courses in Dubai consisted of the certificate of completion and invitations for the special events. Artistic paint splashes were used to underline the direction of the courses adding an emotional impact to the brand and became the consistence part of it.

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VENEZIA CASHMERE CLOTHES Branding and Identity, Packaging

Anna Vasiunyk

The aim of the brief was to create a brand for the woman luxury clothes made in Venezia. The main competitors were top fashion brands like Louis Vuitton and Chanel. As the result monogram was used as the form that represents expensive clothes brands. Little

detail in typography illustrates the cashmere thread as a distinguish part of the brand. Craft price tags were suggested to refer to the ecological philosophy of the brand and Venezia illustration was used to reinforce the Italian fashion tradition elegancy.

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Inspiring tattoo online store

Organic food

Organic Food

Exclusive Lingerie

Wedding agency

Jewelry brand ‘Zymphony boutique’

TATTOOSTLY, ORGANIQUE, REAL FOOODS, ELIZABETH ROSELLO, STD, ZYMPHONY Logotype design

Anna Vasiunyk

Collection of the logotypes made during the year for the clients from various industries including food, technology, fashion, jewelry and tattoo online shop.

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BRAND BOOK FOR THE BEST BEFORE BRAND FOR THINKERS Branding and Identity, Packaging, Visual Communication

Anna Vasiunyk

Dream#12 is a brand kit created for the

dream to a user. Each item destructs within

Graphic Branding and Identity Course. Best

7 days period giving time to make first steps

Before is a brand that motivates people

towards the aspiration the user postponed

towards fulfilling their dreams and potential

for a while. The aim of the brand is to

using the concept of time scarcity. It was

motivate, challenge and push people towards

developed within my MA in Graphic Branding

realisation of their true desires as well as

and Identity Course. The brand suggests a

make them reflect on an important question

list of items that serve as a metaphor for a

of ‘what do they truly want’.

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‘FAILOSOPHY’ MAJOR PROJECT FOR THE UAL

‘Failosophy’ is a set of books that contain

this idea by calling it ‘imperfect language

major project research and visualization

of imperfect world inhabited by imperfect

Layout Design and Visual Research

about success and failure and its perception

humans’. Apart from it, the project explores

by society along the history. The overall topic

the aesthetics of wrongness, mistakism,

can be described as ‘fallibility’, which is a

accidents and the idea of its implication

philosophical theory of inevitability of human

instead of hiding or deleting.

mistakes and errors. Barry Deck expresses

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RESEARCH AND BRANDBOOK FOR THE ‘BEST BEFORE’ DISCURSIVE BRAND Layout Design, Branding and Identity, Research

Dream#12 is an MA Thesis for the Graphic Branding and Identity Course, researching into the question: ‘What is the value of failure’. The project ended up with the brand being created based on the theoretical findings and visual experiments made during the year. The brand idea is to push people towards realising and realisation of their dreams using time scarcity. ‘Best Before’ brand basically is a set of products that represents the dream with the expiration date of 7 days. Afterwards, it destructs. So what did you always wanted to do but never done yet? Why?

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BRAND AND DESIGN PRINCIPLES BOOK FOR THE LONDON COLLEGE OF COMMUNICATION Layout Design, Visual Research, Visual Experiment

This book is the short visual storytelling about the design and branding principles created within an MA Graphic Branding and Identity Course. Typography here is used as a graphic language to communicate not only such principles as proximity and contrast , but also brand tone of voice, DNA and essence, as a part of the branding process. It is used to speak for the words itself remaining highly experimental but not illustrative.. This is how the book unites design and branding disciplines within the single communication system. It also represents acquired knowledge during the year of study and the level of visual literacy at the beginning of the course.

Anna Vasiunyk

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Anna Vasiunyk Graphic brand designer

Anna Vasiunyk

annavasiunyk@gmail.com +44 0777 820 5057 behance.net/annavasiunyk

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