Page 1

ANNA SERGISON OUGD503 - COMPETITION BRIEF 1

CLIENT:

FINAL OUTCOMES:

The Love Your Body Poster contest is a nnual competition run by The National Organisation for Women. The National Organisation for Women (NOW) is the largest organization of feminist activists in the United States. NOW has 500,000 contributing members and 550 chapters in all 50 states and the District of Columbia.

BRIEF: Within the media nowadays, the images young girls see are narrow, unrealistic, negative images of women in which they cannot relate to.This therefore makes them feel like they are not beautiful. The ‘Love Your Body’ campaign brief asks us to counteract these images and challenge advertisers that profit from women’s dissatisfaction with their bodies and themselves.

PROPOSAL: Using the concept of what makes young girls feel beautiful, as an over laying theme I will produce a series of posters encouraging girls to love their bodies. As simple as it may sounds, I personally feel most beautiful when I am told be it by friends or parents etc. As my target audience was young girls from 11+ I decided to focus on the idea of when a boy gives you a compliment or tells you, you are beautiful.

MANDATORY REQUIREMNETS: One poster, no larger than 9” x 12” 1


ANNA SERGISON OUGD503 - COMPETITION BRIEF 1

DISTRIBUTION:

2

Anna Sergison OUGD503 Studio Brief 1  
Read more
Read more
Similar to
Popular now
Just for you