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Personal Brand Identity

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Anna Robertson Fasm 210 Prof. Oscar Betancur


Contents Page 1. Purpose Statement

7. Resume

2. Keywords

8. Final Color Scheme

3. Logo

9. Email Signature

4. Business Card

10. Final Business Card

5. Color

11. Final Letterhead

6. Letterhead

12. Final Resume


In order to establish and create a personal brand that shows who I am and what I am capable to do, this will allow me to hold a successful career in the fashion industry.


Simple Classy Sleek Modern


Logo Inspiration


Logo Sketches


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na Robertson An Fashion Marketing


Logo Variations


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Logo Favorites


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Business Card Inspiration


Business Card Variations


AR Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com


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Business Card Favorites


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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com


Color Experimentation


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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com


AR Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com


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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com

Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com


Letterhead Inspiration


Letterhead Variations


AR Anna Robertson

anna.leigh.robertson@gmail.com https://www.linkedin.com/in/anna-robertson


AR Anna Robertson

Tel: 415.298.7325

email: anna.leigh.robertson@gmail.com

https://www.linkedin.com/in/anna-robertson


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anna.leigh.robertson@gmail.com 415.298.7325


Resume Inspiration


Resume Variation


AR CONTACT 40 Deepwoods Lane Old Greenwich, CT 06870 102 East Liberty Street Savannah, GA, 31401 pumagirl101@gmail.com 415-298-7325

SKILLS Direct Sales Soft-Selling Product Merchandising International Trends Fashion Style & Aesthetics Visual Merchandising Color Theory Elements of Design Textiles & Apparel Seasonal Patterns Public Speaking & Presenting Rapport-Building Photography

SOFTWARE Adobe InDesign Adobe Illustrator Adobe Photoshop Microsoft Word Microsoft Excel Microsoft PowerPoint Inventory Systems Mac & PC

AWARDS Dean’s List / Academic Honors SCAD Career Fair Committee IACD Gymnastics Medal Gymnastics All-Around State Team Varsity Crew Coxswain

PROFILE Fashion Merchandising & Marketing Student seeking sales associate or assistant buyer role with a luxury retailer in need of an attentive, style-conscious employee. Up-to-date on fashion trends due to extensive travel in US and Europe, internship in New York, and near-obsessive trend-watching via traditional and social media. Well-equipped to pick out collections for high-end customers according to their interests, body shape, size, age, concerns, and goals. Extremely tactful and discreet.

EDUCATION Savannah College of Art & Design (Sep 2014 to May 2018)

BA Fashion Merchandising & Marketing COLLECTIONS – Picked out 6 collections for fictional customers, creating profile boards aligned with trends by age, culture, occupation, and interests. DESIGN PROJECT – Designed seasonal outfits working off Winter, Beach, Classic Professional, Bohemian, and Fairytale themes. RETAIL RESEARCH – Evaluated trends, history, and market position of a high-end global brand (Kate Spade) and progressive sustainable lifestyle brand (The Row).

The Harvey School (Sep 2010 to Jun 2014)

Diploma – AP & Honors / Transferred from Greenwich High CAMPUS LEADERSHIP – Organized group volunteer activities with Habitat for Humanity, Hurricane Sandy Relief Fund, Susan B. Komen Breast Cancer Foundation, and Blythedale Children’s Hospital.

EXPERIENCE Takeout New York (Jun 2014 to Aug 2014)

Paid Internship Gained big picture perspective on the Manufacturing-Design-Retail ecosystem during summer internship, assisting Takeout with getting ready for the deployment of 20 seasonal collections aimed at Millenials. Provided visual merchandising for extremely high-volume “market week” showroom under the guidance of 2 Takeout buyers and 1 designer before taking on the role autonomously. Assembled tech packs indexed by buyer, organized 8-12 color swatch sheets by season via Order Management System, and created Excel spreadsheet to track seasonal collections. Regularly delivered samples to NYC-based in-story buyers at JCP, Kohl’s, Macy’s, American, Eagle, and Burlington Coat Factory, among others. Worked as a liaison between buyers and designers, coordinating shipping/receiving of samples to/from New York, LA, Hong Kong, Chicago, Ontario, and Toronto.

YMCA / Camp Jewell (Jun 2012 to Aug 2012)

Summer Camp Counselor Wrangled cohorts of rambunctious 5-year-olds for summer series of YMCA overnight camps, offering horseback riding and other indoor/outdoor activities, as well as 24-7 lodging and 3 meals a day.


Anna Robertson

anna.leigh.robertson@gmail.com 40 Deepwoods Lane, Old Greenwich, CT 06870 415.298.7325 EDUCATION

BFA in Fashion Marketing & Management Savannah, GA

Savannah College of Art and Design,

OVERVIEW

Aspiring fashion student in second year at SCAD with strong communication skills, organized, creative flair for fashion and desire to gain valuable experience in fashion industry

INDUSTRY EXPERIENCE SUMMER 2014

ATHLETICS

Spring 2012-Spring 2014

Fall 2010-Spring 2011

Takeout, New York, NY Summer Intern, June 2014 to August 2014 for wholesale Manufacturer to Junior and Contemporary Misses Apparel.

Greenwich High School Greenwich, CT M en’s Varsity Crew Successfully Coxswained for Men’s 4 and 8 boats W omen’s Varsity Gymnastics Medaled at CT Divisional Athletic Conference’s Championships.

VOLUNTEER EXPERIENCE Fall 2011-Summer 2014

Blythedale Children’s Hospital- provided entertainment for kids with chronic illnesses Hurricane Sandy Relief- Weekends in the Rockaways cleaning away debris and cleaning up houses Habitat for Humanity- Built a home in Yonkers, New York.

Summer 2012- 2013

Camp Jewell YMCA, Colebrook, CT- Camp Counselor Responsible for the first-year overnight ranch campers 24 hours daily and Horseback Riding Counselor

SKILLS

Retail Math Knowledge, Trend Research, Product Knowledge, Adobe Photoshop, Adobe In-Design, Microsoft Excel, Microsoft Powerpoint, Microsoft Outlook


Final Color Scheme


Email Signature AR

Anna Robertson Fashion Marketing & Management 415.298.7325 anna.leigh.robertson@gmail.com https://www.linkedin.com/in/anna-robertson


Final Business Card

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Anna Robertson 415.298.7325 anna.leigh.robertson@gmail.com


Final Letterhead AR

Tel: 415.298.7325

email: anna.leigh.robertson@gmail.com

https://www.linkedin.com/in/anna-robertson


Final Resume AR

CONTACT 40 Deepwoods Lane Old Greenwich, CT 06870 102 East Liberty Street Savannah, GA, 31401 pumagirl101@gmail.com 415-298-7325

SKILLS Direct Sales Soft-Selling Product Merchandising International Trends Fashion Style & Aesthetics Visual Merchandising Color Theory Elements of Design Textiles & Apparel Seasonal Patterns Public Speaking & Presenting Rapport-Building Photography

SOFTWARE Adobe InDesign Adobe Illustrator Adobe Photoshop Microsoft Word Microsoft Excel Microsoft PowerPoint Inventory Systems Mac & PC

AWARDS Dean’s List / Academic Honors SCAD Career Fair Committee IACD Gymnastics Medal Gymnastics All-Around State Team Varsity Crew Coxswain

PROFILE

Fashion Merchandising & Marketing Student seeking sales associate or assistant buyer role with a luxury retailer in need of an attentive, style-conscious employee. Up-to-date on fashion trends due to extensive travel in US and Europe, internship in New York, and near-obsessive trend-watching via traditional and social media. Well-equipped to pick out collections for high-end customers according to their interests, body shape, size, age, concerns, and goals. Extremely tactful and discreet.

EDUCATION Savannah College of Art & Design (Sep 2014 to May 2018)

BA Fashion Merchandising & Marketing – Picked out 6 collections for fictional customers, creating profile boards aligned with trends by age, culture, occupation, and interests. DESIGN PROJECT – Designed seasonal outfits working off Winter, Beach, Classic Professional, Bohemian, and Fairytale themes. RETAIL RESEARCH – Evaluated trends, history, and market position of a high-end global brand (Kate Spade) and progressive sustainable lifestyle brand (The Row). COLLECTIONS

The Harvey School (Sep 2010 to Jun 2014)

Diploma – AP & Honors / Transferred from Greenwich High – Organized group volunteer activities with Habitat for Humanity, Hurricane Sandy Relief Fund, Susan B. Komen Breast Cancer Foundation, and Blythedale Children’s Hospital. CAMPUS LEADERSHIP

EXPERIENCE Takeout New York (Jun 2014 to Aug 2014)

Paid Internship Gained big picture perspective on the Manufacturing-Design-Retail ecosystem during summer internship, assisting Takeout with getting ready for the deployment of 20 seasonal collections aimed at Millenials. Provided visual merchandising for extremely high-volume “market week” showroom under the guidance of 2 Takeout buyers and 1 designer before taking on the role autonomously. Assembled tech packs indexed by buyer, organized 8-12 color swatch sheets by season via Order Management System, and created Excel spreadsheet to track seasonal collections. Regularly delivered samples to NYC-based in-story buyers at JCP, Kohl’s, Macy’s, American, Eagle, and Burlington Coat Factory, among others. Worked as a liaison between buyers and designers, coordinating shipping/receiving of samples to/from New York, LA, Hong Kong, Chicago, Ontario, and Toronto.

YMCA / Camp Jewell (Jun 2012 to Aug 2012)

Summer Camp Counselor Wrangled cohorts of rambunctious 5-year-olds for summer series of YMCA overnight camps, offering horseback riding and other indoor/outdoor activities, as well as 24-7 lodging and 3 meals a day.


Mockup


Thank You!!!


Robertson branding indd