Visual Impact GUIDE for the INTERIOR DESIGNERS
High Point, North Carolina
Furniture Capital of the World
Visual Impact â€˘ Furniture is an instrument of the . interior design trade. â€˘ Furniture pieces are functional objects designed to make life easier. Furniture Serves 2 Basic Functions
Visual Impact 1. Support for a person or a thing
Visual Impact 2. Storage & organization
Visual Impact Any feature that does not add to the structure & function is an expression of art & that establishes the style.
Visual Impact Any item that does not have a specific function is an “accessory”.
Visual music a Symphony for the eyes
Elements of Sound • Pitch
• Tone Color
Principles of Sound • Harmony • Balance • Unity • Rhythm
Visual Design Elements • The elements are constants throughout all of the visual arts. • They serve as the language of art • They offer key words that help translate a work of art into components that can be evaluated, compared and discussed.
Visual Design Elements â€˘ Line: created when two edges meet, all have
direction either horizontal, vertical or diagonal
Visual Design Elements â€˘ Color: is the hue of any item and directly
related to value which is lightness or darkness of color
Visual Design Elements â€˘ Shape: enclosed by a line either geometric or organic
Visual Design Elements â€˘ Size: the relationship of one area to another
Visual Design Elements â€˘ Texture: is the surface quality of a shape
Visual Design Elements â€˘ Space: represents the area around an
object, within an object or between objects.
Visual Design Elements â€˘ Form: encompasses three dimensions,
adding depth to the length and width of shape. A pyramid, cylinder, box or ball represents a form.
Visual Design Principles â€˘
Unity: key principle whereby things are brought
together by the use of a common design theme
Visual Design Principles â€˘ Balance: creates visual stability---architects often use symmetrical (also known as formal balance)
Visual Design Principles â€˘ Rhythm: the repetition of a design element whether a shape, texture or color
Visual Design Principles â€˘ Emphasis: achieved through contrast---many
architects create a focal point to their buildings to attract attention. An entrance is often a focal point.
Visual Design Principles â€˘Proportion and Scale: refers to relative sizes within structures. Government buildings, theaters and churches are built to impress and dwarf the viewer. â€˘ In homes, proportion is to the human measure.
Visual Impact Orchestra Layouts Start with General Space Planning
Visual Impact Orchestra Layouts Layouts or planograms, follow certain rules for proper product placement
Visual Impact Orchestra Layouts Rules: product groupings layering spacing
sightlines focal point dimension
Visual Impact Professional interior design layouts: • Start with a theme • Require space planning • Require a layout or planogram that adheres to certain rules.
Remember: Interior Designers are artists. We create music for the eyes!
Visual Impact .