Issuu on Google+

ANNA K A M PL I NG


A N N A KA M PL I N G 123 Langton St. San Francisco, Ca 94103 Akampling@gmail.com 319-621-7666

Education

ANNA K A MP LING MARKETING/BUSINESS DEVELOPMENT

The Art Institute of California-San Francisco, Fashion Marketing & Management, San Francisco, CA Bachelor of Science Valparaiso University, Valparaiso, IN, August 2006-Janurary 2008 Coursework in: International Business, Economics

Experience ScreenDate.com: Head Intern of the online startup May 2011-July 2011 ● Direct PR, Coordinate events, consult with graphic designers to update website ● Generated business development and maintained clientele relations that encompassed recruitment and lead marketing endeavors Xillent, Inc; Head Intern of web design/Graphic company December 2010-March 2011 ● Responsible for the management of 3 interns, helping develop an online social media presence, headed marketing projects for online sectors as well as created graphic design concepts for sites user interfaces ● Developed advertising banners and campaigns for Smileycase.com and Glamcase.com

ANNA KAMPLING MARKETING/BUSINESS DEVELOPMENT

Bloomingdales Promotion: Sales Executive San Francisco, CA August 2010-September 2010 ● Reached monthly goal of 5,000.00 within initial month ● Strategically marketed and analyzed statistics to successfully open first US based store ● Corresponded with international markets to monitor sales ● Styled profitable merchandise based on daily research Microsoft MainFrame software statistics Bloomingdales: Vince Specialist, San Francisco, CA March 2010- August 2010 ● Enabled Vince to reach monthly goals of $55,000.00 or more, recognized as top credit card opener, focused on marketing strategically to sell merchandise more effectively Herberger’s Department Store, Rock Springs, WY July 2008-October 2008 ● Led juniors department to reach sales goal and managed visual merchandising in juniors department

Skills ● ● ● ●

Market Research Excellent communication skills, both written and verbal Product Development Knowledgeable in Adobe Photoshop, InDesign and Microsoft Office programs

Projects Business Ownership ● Created an entire business plan, researched markets, demonstrated pertinent financials and extensive product knowledge Fashion Show Production ● Lead Sponsor: Pioneered networking/new clientele endeavors through cold calling, as well as email blasts that led to TYCU Soju Liquor fully funding and supplying entire AICSF Annual Spring Fashion Show; Around 2,000 attendees

Activities Currently on the AICSF Deans List Volunteer at St. Wesley Center, Iowa City, IA Swam for 13 years with the Iowa City Eels Swim Club ● Placed top 3rd at US Speedo Championship Series

319.621.7666

A KA M P L I N G @ G M A I L . C OM http://ai.ourstudentportfolios.com/sanfrancisco/318965/


T ABLE OF CONTENTS

SF

Styl eguide

La Br a zz Air

Styling ll

Business Ownership

L E B OU D O I R

Press Kit & 3D Visual Merchandising

Barneys, In c Catalog Development

Sty l in g Styling ll


SF

S ty l e g u i d e Styling ll SAN FRANCISCO


SF S t y l eg u i d e Midterm Assignment

Front

The SF Style Guide was created for Styling 2, a class focused on learning how to develop an eye for intricate detail, trend forcasting and the skill of style. This city guide serves as an enjoyable read guiding tourists through the three most cultured areas of San Francisco as well as exibiting the particuar fashion trends that co-exist within each district.

Back


S F S t y l eg u i d e

District Fix was created to serve as a free entertainment guide for tourists visiting the famous city of San Francisco. The magazine guide is a seasonal publication that includes updates on the new upcoming and already well established places to shop, eat and club. District Fix is exclusive to and only available in San Francisco. Geared towards a younger demographic, the magazine guide focuses solely on the hippest scenes and hottest districts. This particular edition was focused on three prominent districts; the Marina, Mission and Haight which inhabit their own taste, culture and local groupie. The Haight district is all about peace, love and hippies, the Marina is all about preppy princesses and jock frat boys, while the Mission is all about being rebellious and edgy. As a tie-in to create a more extraordinary city guide, the aspect of fashion has been added. Fashion is a large part of the San Francisco scene and we thought it appropriate to include a fashion editorial based on the three best dressed districts.


Di st rict Fix Styling ll


hippy haight’ers The Haight photoshoot was a part of the SF Styleguide project, to express what a typical indie hippie San Franciscan might wear at night while partying in the Haight District.


Di st ri c t F i x

Photographer: Alex Gore Model: Sabina Janakova Stylists: Anna Kampling, Micalah Burton


D istric t Fix

Photographer: Alex Gore Makeup: Michelle Bechler Model: Sabina Janakova Stylists: Anna Kampling, Micalah Burton


preppy princess

The Marina photoshoot was created to show tourists what is appropriate and fashionable to wear while visiting the preppy Marina district in San Francisco. This shoot was also a part of the SF Styleguide.


The Troublemaker The Mission shoot was the third and final part of the SF Styleguide project, the styling for the photos expresses what a typical Mission rebel might wear while partying or just hanging out in the District.


Di st ri c t F i x

Photographer: Alex Gore Makeup: Michelle Bechler Model: Sabina Janakova Stylists: Anna Kampling, Micalah Burton


ANIMAL INSTICTS Styling ll


Le Boudior

Feature Presentation

Oditem id et quam rerferibus estium ipsam, quam eius senti repedis duci verspel minvell acienes sitatus cusci cum id eiunt. Cor mosa samusapitiis aut escit molupta tetusam rem sed utas dolecto mos ut quibusciam seque prorem quibusciti cori ut in re sequat quo iliquia voluptius dolore que expe estiuriat ratisitas

ANIMAL INSTINCTS


B E H I N D T HE S C ENES


F a s h i o n.

F a s h i o n. S t y l i n g.

M A K E U P.

NAILS FACE

LIPS EYEBROWS

IN S P I RAT I O N

HAIR


Photographer: Ryan Orr Makeup: Michelle Bechler Model: Nell Longmore Stylist: Anna Kampling


Photographer: Ryan Orr Makeup: Michelle Bechler Model: Nell Longmore Stylist: Anna Kampling

P H OTO S H O OT This photoshoot was inspired by animals, incorporating, leather, fur, and feathers. It was the final assignment given in Styling ll.


L a B r a zzA i r Business Ownership


La Braz z A i r

the problem

La Brazzair, Inc will be there to help society better understand plus size women. We live to see the happiness on their faces when they have finally found a bra that fits them perfectly and most importantly is comfortable and not unsightly. The plus size market needs to know that we care about our customers and hold them to the highest standards and the last thing we would ever do is discriminate against them. In the end what we truly desire is to bring our customers satisfaction with an amazing product and the ability to experience the ecstasy of finally finding that perfect bra.

the idea

It has come to our attention over the years that the plus size lingerie market is an highly under estimated market when considering apparel and revenue opportunities. Statistics show that over sixty percent of the United Sates population is overweight and over half of that is women. Our vision at La BrazzAir is to make society aware of the beauty of curvaceous women. Over 80 percent of women wear the wrong bra size, and is La BrazzAir’s mission to set that statistic straight. La BrazzAir website will be an outlet for self conscious women who dislike the traditional way of going and getting fitted. La BrazzAir will allow this fitting to be in the comfort of your own home. We feel that this alone will make bra shopping that much more fun, and create a positive experience instead of an unwanted chore. La BrazzAir is striving to be a mass merchant whose expertise in special sized bras are sold all over the world. We will start this by first testing the market with an online retailer to get a further grasp of what these women really want and need. Then expand our operations into the mass market, perhaps open our own stores or sell through other various retailers such as department stores and lingerie boutiques and stores. Some objectives for the company are in five years be worth at least a million dollars, and have either brick and mortar stored opened or be selling through multiple retail outlets in the market. This would be measured by customer satisfaction reports by such websites as Yelp, or Survey Monkey and having them fill out a quick survey online, we also plan to use social network tracking.


La Braz z A i r

mission statement

La Brazzair, Inc will be there to help society better understand plus size women. We live to see the happiness on their faces when they have finally found a bra that fits them perfectly and most importantly is comfortable and not unsightly. The plus size market needs to know that we care about our customers and hold them to the highest standards and the last thing we would ever do is discriminate against them. In the end what we truly desire is to bring our customers satisfaction with an amazing product and the ability to experience the ecstasy of finally finding that perfect bra.

vision statement

It has come to our attention over the years that the plus size lingerie market is an highly under estimated market when considering apparel and revenue opportunities. Statistics show that over sixty percent of the United Sates population is overweight and over half of that is women. Our vision at La BrazzAir is to make society aware of the beauty of curvaceous women. Over 80 percent of women wear the wrong bra size, and it is La BrazzAir’s mission to set that statistic straight. La BrazzAir’s website will be an outlet for self conscious women who dislike the traditional way of going and getting fitted. La BrazzAir will allow this fitting to be in the comfort of your own home. We feel that this alone will make bra shopping that much more fun, and create a positive experience instead of an unwanted chore. La BrazzAir is striving to be a mass merchant whose expertise in special sized bras are sold all over the world. We will start this by first testing the market with an online retailer to get a further grasp of what these women really want and need. We would then expand our operations into the mass market, perhaps open our own stores or sell through other various retailers such as department stores and lingerie boutiques and stores. Some objectives for the company are in five years be worth at least a million dollars in five years, and have either brick and mortar stores opened or be selling through multiple retail outlets in the market. This would be measured by customer satisfaction reports by websites such as Yelp, or online surveys through Survey Monkey. We also plan to use social network tracking.


Women’s sensuality has been worshipped for centuries, why stop now? You are beautiful. - La BrazzAir


current target market La BrazzAir is targeting the big breasted woman, who has always struggled with finding a brassiere that suits her breast size. Most likely she has gone her whole life not knowing the beauty of a good fitting bra. These women range between the ages of 30-50, they are middle class citizens, and know the meaning of a hard earned dollar. The gap in which societies “anti-obesity� mind set has forced these women to be in denial about how big their breasts actually are. Today’s average size is a fourteen, and sixty percent of America is considered overweight with forty percent of that being women. The sizes that Brazzair would carry would be sizes that are difficult and most often not carried in your everyday lingerie store or boutique. There are two types of BrazzAir woman. The first one is extremely social and loves being around her friends and family. Most likely she is married or has been married and is now divorced. She lives in the suburb of a major city and is confident in the way she looks. She cherishes the way she is, and embraces her curvaceous body and is not ashamed of who she is. The second woman is a quieter woman. She has grown up her whole life trying to hide herself. Most likely she was teased when she was younger about her breast size or just her size in general. She most likely is not married, and lives a humble life in the suburb or smaller town. She only has a few extremely close friends and also has support from her family.


customer profiles 1.

Emily is a stay-at-home 35-year-old woman, who lives in a wealthier suburb of Oakland, California called Piedmont.

2.

Sarah is a career woman. She decided not to have children a long time ago. She is 45-years-old, and is

She is happily married with three kids, and her husband

extremely happy. She is an accountexecutive at Wells

commutes into the city of San Francisco where he works

Fargo and is respected in the work place. During the week

for a computer software company called Oracle.

her life is exceptionally regimented and scheduled. She

During the day she is cooking for bake sales, cleaning the house, running errands, and planning dinner for that night. Her days are anything but scheduled. With

wakes up at 5:00 am every weekday morning to hit the gym, then is usually at work by 7:45 am with her Starbuck’s Colombian black coffee steamily waiting on her desk.

three kids she is constantly running around, taking them

After work she usually goes to dinner with friends, clients or

to school, picking them up, taking them to soccer,

co-workers. She then goes home, watches her favorite TV

gymnastics, and swimming practices. After the kids are at

shows and climbs into bed with her cat and a good book.

their extracurricular activities she hurries home to prepare

On the weekends she visits her mother in a local nursing

dinner and greet her husband after his hard day’s work.

home, socializes with friends, and is typically home by 11

She is an active member of her children’s school PTA board; because she wants to make sure her kids receive whatever they need in school. When she gets a chance to relax she likes to read, go to the spa, have quiet dinners with her husband and mainly just any quiet will make her happy. Emily loves being a mom, but being busy has taken a toll on her body. Before she had kids she was a size 8, after kids everything seemed to get bigger. She tries finding time to exercise, but time is hard to come by. The weight she can deal with, it is the bras that surprisingly leave her frustrated. She can never find one that fits perfectly and fully supports her 40 E size chest.

pm. She loves wine, good food, dating, mani/ pedi’s are a weekly must. Sarah has always had large breasts. She is 5’6, 130 lbs, and has a 34 H breast. She was teased growing up and developed insecurities about her breast size as a result. She has thought about breast reduction surgery many times, since she also has reoccurring back issues, but cannot find the time or energy. She feels that since she has gone this long, what is the point? To Sarah; bra shopping is a yearly chore. She loathes bra shopping due to the lack of lingerie companies that carry her size. She is therefore forced to order the bras online and then have them custom fitted.


the industry

“Sales of "full-figure" bras—those with a band size of 40 or larger or a cup size that is DD or larger—rose 3.3% in 2009—three times the rate of bra sales overall, according to NPD Group. People in the bra industry estimate that the average bra size in the U.S. has grown to a 36DD (also known as a 36E under some bra makers' sizing systems), up from a 36C a decade ago.” (wsj.com) some changes I foresee in the long run are the plus size lingerie market expanding and there will no longer be a niche to fill. Some changes I see in the short term are the market only getting bigger and the need for bigger bras is going to be huge. For the short term we will act now while there is still an emerging market and offer a customized online fitting kit so there is no need to come in and further embarrass oneself. Long term wise, I feel this company will change the way custom bras are made so thta it will be a regular everyday thing. Everyone will want customized bras to fit them at every price.


s.w.o.t. analysis Patented technology Product quality/durability Physical benefits Large growing demographic segment

Higher price range

Larger companies copying product and selling it at lower prices

Incorrect sizing provided by customer

strengths

New to marketplace

Raising brand awareness/benefits Customers’ feeling uncomfortable about measuring themselves

threats

weakness

Lost in the mail

opportunities The chance to be a huge success The chance to help millions of suffering women Economic stability is improving Create innovative appealing packaging

Expensive production costs Expensive software development to create actual product


competitive research

Coupe de Foudre Coupe de Foudre Lingerie is a brick and mortar store, but also channels through an online store and blog. Their strengths are that they cater to plus size women, have custom lingerie and have a brick and mortar “real� presence. Therefore women are able to go into the store and talk to real people, vs. La BrazzAir which is only online and can only be reached by telephone or email. A weakness that Coupe de Foudre has is that they are mainly focused on their brick and mortar customer, therfore BrazzAir has more of a selection and technical advantage due to the patented technology.

figleaves.com After extensive research La BrazzAir concluded that Figleaves.com was one of our biggest competitors due to their large selection of beautiful plus sized lingerie. An advantage that figleaves has on BrazzAir is that they are located in the United Kingdom, which means they have a broader perspective on clientele because they are an international brand. The UK for many years has been more advanced in plus size lingerie not only in online sectors but brick and mortar as well. A disadvantage of figleaves is that they only carry bras, and do not have BrazzAir’s patented technology.


product features 2 the straps The s tra p s are f ille d w ith ou r p ate nte d m e m ory f oam w hic h d e c re as e s s hou ld e r p re s s u re and he lp s re d is trib u te the w e ig ht c au s e d b y lar g e b re a s ts and b a d p os tu re .

side band

1

3

90% of a br a ’ s s u ppo r t c omes fro m t h e ba n d, a l oose b a n d wi l l r i de u p the bac k a n d ca u s e the front t o dro o p. L a BrazzA i r’ s si de ba n d i s made from o u r pa t e n t e d el asti c w hi ch k e e ps i t ’ s shape du r i n g e x t re m e movement o r a bn o r m a l po s i t i o n i n g.

the cup The c u p s hou ld a lw a y s f ollow the c ontou rs of y ou r b od y , s o no g a p p ing or s p illove r. L a B ra z z A ir’ s m os t s p e c ia l q u ality is it’ s a b ility to s tre tc h a nd p u ll b ac k w he n f itte d rig ht.

middle part 4 Se pa ration is c ru c ial fo r a g ood f it. I f the ce n t e r p u lls a w a y f rom t h e bo dy , the c u p is too s m a l l . T he m id d le p a rt o f t h e b ra is m a d e ou t o f o u r pa te nte d f ir m y e t st re t ch e na b le d e la s tic .

5 underwire L a B ra z z A ir f e e ls that u nd e rw ire is u nc om f ortab le a nd f rankly u nne c e s s a ry . The re f ore w e have ou r ow n ve rs ion. We ha ve re p la c e d the w ire w ith p a te nte d g e l f oam w hic h allow s f or a m ore c om f orta b le .


“LB fitkit” The “ LB F it bra ” is wha t makes e ve ryt hing pos s ible .

How it works: 1. You read about us in your favorite magazine

LBFitkit

2. It sparks your interest so you check us out 3. On our website you find thousands of beautiful bras in your size! Something you never thought possible 4. You order your fit kit online

The Si ze G u i de i ncl u des: l H istory ab ou t b ras l Instru cti on m anu al l Te sti m oni al s l Q u otes from the p ress

5. Within 7 days your discretely packaged “LB Fitkit” arrives in the mail 6. You excitedly rip open the box 7. Inside you find a collection of fabulous surprises - The “LBFitbra” - The instruction manual with some educational facts - A fun sleeping mask, so you can shield your beautiful eyes - A catalog, so when you get your confirmation code you know exactly what you’re going to order

This pi ctu re di sp l ays a com i cal t ra nsl ati on of the w ay b ras a re sol d nor m al l y. Sm al l si zes a nd shap e you r b reasts i n an a wk w ard feel i ng and m ost of the t ime l ooki ng w ay.

8. After you fit yourself to your “LBFitbra” you put it back in the box and put the paid postage label back on the box 9. Within 2 days La BrazzAir will send you a confirmation code which will enable you to go back on our site and custom pick what type of style, color and cut you prefer 10. Once you have submitted your order, give us 5 days to custom manufacture Your bra and voilà your first BrazzAir experience

This pict ure d is pla ys a comic al t ra ns la t ion of t he wa y bra s a re s old nor ma lly. S ma ll s iz e s a nd s ha pe your bre a s t s in a n a wk wa rd f e e ling a nd mos t of the t ime look ing wa y.


product assortment bras

panties

sets


marketing plan

The main objective for La BrazzAir within the first year is to achieve 60% customer awareness of the brand in our specified target markets. We plan on achieving this by reaching our customers through social networking sites, blogs, print advertising, endorsements and benefits just to name a few. Measuring our success rate will be done through special internet hit reports, surveys, sales profits and media buzz (publicity). These objectives are relevant to both our short term as well as our long term goals. First and foremost we are trying to reach the target consumer by educating her on the benefits of our product and showing her how our product will make her everyday life that much more enjoyable.


web presence online ads “runners�

website


short term plan 1. Great isn’t good enough: BrazzAir never wants to settle for what is working, we want to be constantly improving our products and voicing important message that BrazzAir has to share with the rest of the world. One way will execute this is by keeping in close contact with our loyal customers to get their input on what they like and don’t like about the products. 2. Focus on one thing and become an expert: during the beginning stages of BrazzAir’s evolution, we want to focus only on creating the best customized bra out there. We don’t want to get lost by trying to over exert ourselves too quickly. For the mean time Custom bras are our only focus.


long term plan 1.

Developing a highly effective, lean and fast moving

corporation: the leaner we are the faster we can evolve and grow successfully. 2.

Our Marketing message will be focused on portraying La

BrazzAir as a unique one-of-a kind product that will improve not only the customers comfort level but will also improve the happiness and quality of life that she experiences on a daily basis. We want to focus on the phyiscal wellness that our product has to offer. Our targeted market is one of women who are in constant pain by the overbearing weight of their breasts. By wearing the BrazzAir one will experience improved posture, reduced lower back pain, spinal deformity and other repetitive stress injuries to the shoulders and upper extremities caused by our customer’s disproportionately large breasts.


financials Merchandise Plan

BOM Stock Purchases Total Stock Sales Markdowns Total Deductions EOM Stock Sales % by Month Markdown Rate

August

640 62,230 62,870 60,200 2,010 62,210 660 7.3% 3.3%

Fall Sales Spring Sales

492,136 328,630

Turnover: Average stock: Average monthly sales:

2 410,383 68,397

Fall/Winter September

660 70,735 71,395 68,800 2,075 70,875 520 8.4% 3.0%

October

520 87,906 88,426 85,966 1,860 87,826 600

November

600 94,480 95,080 90,560 3,280 93,840 1,240

10.5% 2.2%

11.0% 3.6%

0.60

0.40

December

1,240 108,810 110,050 100,650 8,560 109,210 840 12.3% 8.5%

January

840 88,670 89,510 85,960 2,790 88,750 760

February

10.5% 3.2%

760 62,080 62,840 59,650 2,390 62,040 800 7.3% 4.0%

Spring/Summer March April 800 44,860 45,660 42,800 2,140 44,940 720

5.2% 5.0%

720 56,280 57,000 46,800 9,360 56,160 840 5.7% 20.0%

May

840 63,248 64,088 57,400 5,740 63,140 948 7.0% 10.0%

June

948 67,506 68,454 61,380 6,138 67,518 936

July

7.5% 10.0%

936 66,364 67,300 60,600 6,060 66,660 640 7.4% 10.0%

Total Year 873,169 820,766

100.0%

123,115

Sales By Classification

Class Bras Underwear Shapewear

Totals

Class Bras Underwear Shapewear

Totals

December Average Unit Sales (1 Retail Price Year 1 Sales Week) Point Goals % to Total Class 150 $ 100.00 $ 15,000.00 70.1% Bras 100 $ 25.00 $ 2,500.00 11.7% Underwear 60 $ 65.00 $ 3,900.00 18.2% Shapewear

310 $                        190.00 $                                  21,400.00

January Unit Sales (1 Week)

100.0% Totals

Average Retail Price Year 1 Sales % to Total Goals Point 100 $ 100.00 $ 10,000.00 71.7% 80 $ 25.00 $ 2,000.00 14.3% 30 $ 65.00 $ 1,950.00 14.0%

210 $                        190.00 $                                  13,950.00

100.0%

Average Year 1 Sales Retail Price Unit Sales Point Goals % to Total 1115 $ 100.00 $ 111,500.00 70.6% 886 $ 25.00 $ 22,150.00 14.0% 375 $ 65.00 $ 24,375.00 15.4%

2376 $                          190.00 $                        158,025.00

100.0%


Profit and Loss Statement Profit  and  Loss  Statement BrazzAir For  August  ending  July Cost

Retail

Total  Income  (Gross  Sales) Returns

820,766 41,038

Total  Sales  Revenues  (Net  Sales)

Opening  Inventory (Plus)  Purchases (Plus)  Freight (equals)  Total  Goods  at  Cost (minus)  Closing  Inventory (equals)  Gross  cost  of  goods  sold (minus)  cash  discounts (equals)  net  cost  of  goods  sold (plus)  alteration/workroom  costs (equals)  cost  of  goods  sold

779,728

$                                                            320 $

106,666.88

$                                                            853 $                                            107,840 $                                                            380 $                                            107,460 $                                            107,460 $                                                    1,067   $                                            108,527

Gross  Margin Direct  Expenses Selling  Salaries Advertising Travel Total

Indirect  expenses  (also  include  hardware) Rent(  1  year) Utilities(1  year) Repair  and  maintenance Depreciation Total

671,201 $                                            325,000 $                                            123,115 $                                                10,000 >>>>

$                                                36,000 $                                                    2,400   $                                                    1,500   $                                                    1,000  

458,115

$                                                    40,900

Total  expenses

499,015

Profit/loss

172,186


BARNEYS NEW YORK Catalog Development


BNY The Barneys, Inc Spring/Summer 2012 catalog was done on the Adobe program Indesign. This project is the prototype of a Barneys New York catalog with a bonus trend report, that focuses on key looks of the upcoming season.

Spring/Summer 2012 Catalog

S Y E N R BA

N E W YOR K ER SPRING / SU M M

BA R N E Y S

2012 CATALOG

NEW

YO R K

DISCO EROTICA Trend Report

Front

Back

Catalog Insert


BNY

This catalog was designed / catered towards the trendy Barney’s fashionistas. The woman who anxiously wait by their door every spring for the Barneys New York catalog to come along and change not only their closets but also their social standing. For many years Barneys has been known for their cutting edge fashion repertoire and infamous sense of style. As quoted by Sarah Jessica Parker for a cover of Vanity; “ If your a nice person and you work hard, you get to go shopping at Barneys. It’s the decadent reward.” Although every BNY seasonal catalog has something special to offer, this particualar catalog has something exquisityly fabulous to offer. A styling trend report. This enables our loyal customers to not only get a chance to purchase the clothing but also allows them to put the entire outfit together from the accessories all the way to the hair and makeup. The trend report will also serve as a guide into this seasons hottest looks, colors, fabrics and more! The distribution channels of this catalog will be available through direct mail, in store as well as online at our website: BNY.com/Springsummercatalog.

S Y E N R BA

K R O Y NEW SPRING / SU M M

ER 2012 CATAL

OG


LE BOUDOIR

Press Kit & 3D Visual Merchandising


LE B OUD OIR MEDIA KIT

123 MADISON AVE. SUITE 303 NY 91785 l PHONE: 1-800-786-8999 FAX: 555-555-5555


LE B OUDOIR

Bios Welcome to Le Boudoir the only lingerie store in the United States that carries specialty lingerie all imported from France. We pride ourselves on having an exclusive collection that is only available at our stores. Le Boudoir was started in 2005, by two girls in college. They were traveling Europe and found amazing lingerie and thought why not let everybody experience the beauty and privilege the French have available to them all the time. Upon opening the store took flight and has been growing ever since. Le Boudoir now has 5 nationwide locations; New York City, San Francisco, Los Angeles, Las Vegas, Chicago.

FAQ How do we find our beautiful selection? Our wonderful buyers once a season scout the French country side and cities to find the best of the best handmade or specially manufactured pieces. Made from the best materials, and carefully crafted by lingerie artisans who have been designing beautiful bras for centuries. Where in France does the lingerie come from? All over! Every season the lingerie comes from new places, towns and country sides. We like to keep our selections fresh and new. How did we get the idea to start Le Boudior? As we all know the French are known for their lingerie, so why not create an entire store around the concept of beautiful French boudoir?


LE B OUDOIR Press Release Le Boudior with the help of Celebrity Adriana Lima announces the introduction of Spring/Summer 2012 Collection at the Fashion Coterie Tradeshow Adriana Lima Promotes Le Boudior’s new line in Spring/Summer 2012 New York, NY, September 21, 2011- Le Boudior in collaboration with celebrity Adriana Lima announces that beginning March 1st the high end lingerie boutique will begin to carry their anxiously awaited Spring/Summer 2011 collection. For now the new collections will only be carried in their New York and San Francisco locations, but plan to start carrying the lines in all of their stores nationwide starting in May 2011. The announcement will be made at the Fashion Coterie Tradeshow followed being announced by Supermodel Adriana. Beautiful one of a kind lingerie unheard of in high end retail establishments and Le Boudior is the store that holds the goods. The receiving flag ship boutiques are readily preparing space as customers are already trying to reserve parts of the Le Boudoir collection before it hits the store. the General Manager of the San Francisco Le Boudior establishment stated earlier this week; “We have received extreme excitement from our customers and cannot wait for the new collection.” Some of the designers being carried include; Marisa Lingerie, Etam Lingerie, Cordelia, Le Chat Lingerie, just to name a few. “The designers have been lining up to get a chance to preview their collections in our opening event, and seem very enthusiastic.” stated the CEO Anna Kampling last Friday when interviewed by the New York Times. The categories that are included in the new collection are bras, panties, accessories, and lingerie sets. About Le Boudior Le Boudior, www.leboudior.com, is a New York-based luxury retailer founded in 1923, with flagship stores in New York City, San Francisco, Chicago, San Francisco and Las Vegas. Le Boudoir the only lingerie store in the United States that carries specialty lingerie all imported from France. They carry exclusive collection that is only available at our stores. Le Boudoir was started in 2005, by two girls when they were traveling Europe and found amazing lingerie. ###


LE BOUDOIR Invite/E-vite Le Boudoir cordially Invites you to...

Spreading the word through Facebook

Come be the first customer to excluseively view Le Boudior’s new Fall/Winter 2011 collection.

Twitter Blog Direct Mailers

Companies participating

Enjoy a glass of exquisite bubbly while sitting back, relaxing andjust being fabulous!

This Invite = You


LE B OUDOIR Social Presence Le Boudior Le Boudior

Le Boudior

Le Boudior

Le Boudoir

Le Boudoir LB

LB

LB

Le Boudior Le Boudoir cordially Invites you to...

Le Boudoir

Le Boudior

Le Boudior

March 14, 2011

Your Invite!!

Come be the first

customer to excluseively view Le Boudior’s

LE BOUDOIR

LB

Le Boudoir

new Fall/Winter 2011 collection.

Enjoy a glass of exquisite bubbly while

Le Boudior

sitting back, relaxing andjust being fabulous! This Invite = You

Le Boudior

Le Boudior

Le Boudoir

LB Le Boudior

Le Boudoir

Le Boudior Le Boudoir Le Boudior


LE BOUDOIR Fall/Winter Lookbook

Le Boudoir 2011 Fall/winter Look Book gives potential PR firms, Venture Captalists and any curious bystanders a chance to get a glimpse at the

LE B OUD OI R FALL/WINT ER 2 0 1 1 LO OK B O OK

beautiful one-of-a kind lingerie that Le Boudoir has to offer. The Look Book is available to customers via direct mail, online and in store.


LE B OUDOIR

Bras

Panties

Target Market/Products

l Female l 28-35 l College Education l Corporate job

Lingerie Sets

l 150,000.00 K+ l Married/ Serious Boyfriend

l She loves going out and socializing, spending time with friends l Drives a G-wagon, and grew up with wealth. She knows and values the quality of well made lingerie and doesn’t mind paying a higher price

l She is known for throwing amazing parites and having a fabulous time.

Le Boudior is a specially lingerie store that carries lingerie from all over France. Our lingerie is targeted towards the wealthy upperclass and the woman that is accustomed to luxury. We are located on west 14th street which is New York Cities meat packing district in New York City.

Sleepwear

Accessories


LE B OUDOIR Plan-O-Gram

The Plan-O-Gram serves as a guide to let future investors know how the store would potencially be set up.

Fixtures/Materials Fixtures/Materials displays the placement and types of different materials being placed inside Le Boudior.


LE B OUDOIR Wall A

Wall A is located on the left side of the store. It displays predominately the panties and lingerie sets. This display was completed using AutoCad and Adobe Photoshop.


LE BOUDOIR Wall B

Wall B serves as the far backwall to the store. This is where the cash registers are located as well as the dressing rooms behind the door the left and employee lounge and stock room behind the right door. This project was completed using AutoCad and Adobe Photoshop.


LE B OUDOIR Feature Presentation

The feature presentation is would be displayed in the middle of the store. It serves as an overall theme for that particular season as well as showcasing new inventory. This display was completed using AutoCad and Adobe Photoshop.


LE B OUDOIR Window Display

The window display, which would be located in, the front right window of the store, showcases this seasons new equestrian themed lingerie. This display was completed using AutoCad and Adobe Photoshop.


Portfolio 2012