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PERSONAL IDENTITY

ANNA HERVÀS VILALTA GRAPHIC DESIGNER Personal Brand / 1


Personal Identity In order to build my personal brand I took the most characteristic letter of my name, the “A�. This is located in the centre of a hexagon lineal. For me, this kind of symmetrical and perfect figures symbolizes perfection and subtleness, characteristics with which I feel identified. Below the symbol, appear my name, surnames and my career specialty. For my personal identity I have chosen a sans-serif typeface.

The typeface I choose is the Gotham font, a well-proportioned font with many weights. For my personal brand I have chose two colours, black and a dark yellow. In my opinion, the combination of these two colours is an elegant, fineness and well-balanced result. In order to firm up my visual identity I have built a graphic code using the hexagon to create different patterns that I can use in different applications.


Summary 01 Personal Brand

6

Logo and Baseline, Color Logo and Baseline, Black and White Symbol in Color Symbol in Black and White

02 Typography

12

Corporate Typography

03 Colors

16

Corporate colors

04 Graphic System

20

Patters use

05 Applications Visit Card Letter Paper Envelope Saluda Flyers Notebook Overall Look and Feel

24


6 / Personal Brand

01


Personal Brand


Personal Brand

Logo and baseline, Color

Positive version

A ANNA HERVÀS VILALTA GRAPHIC DESIGNER

Negative version

8 / Personal Brand

A

A

ANNA HERVÀS VILALTA

ANNA HERVÀS VILALTA

GRAPHIC DESIGNER

GRAPHIC DESIGNER


Personal Brand

Logo and baseline, B/W

Positive version

A ANNA HERVÀS VILALTA GRAPHIC DESIGNER

Negative version

A ANNA HERVÀS VILALTA GRAPHIC DESIGNER

Personal Brand / 9


Personal Brand

Symbol in Color

Positive version

A Negative version

A

10 / Personal Brand

A


Personal Brand

Symbol in B/W

Positive version

A Negative version

A

Personal Brand / 11


12 / Personal Brand

02


Typography


Typography

Corporate Typeface

Gotham Gotham Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

14 / Personal Brand


Gotham Light Condensed

ABCD E FG H I JK L M N O P Q R ST U VWXYZ abcde fghi j k l m no p q rst uvwxyz 1 23 45 6789 0 Gotham Book Condensed

AB C D EFG H I J K LM N O P Q R STU VWXYZ a bcde fgh i j kl mn op q rst u vwxyz 1 2 3 45678 9 0 Gotham Medium Condensed

AB CD E FGH IJ K L M N O P Q R ST U VWXYZ a b cd e fghi j k l mno pqrst uvwxyz 1 2 3 456789 0 Gotham Bold Condensed

A BC D E FG H I J KL MN O P Q RST UVWXY Z abcdefg h i j k l m n o p q r st u vwxy z 12 3 45 6789 0

Personal Brand / 15


16 / Personal Brand

03


Color


Color

Corporate Colors

Black PANTONE: Process Black RGB: 10 20 15 CMYK: 100 100 100 100 LAB: 000

50%

18 / Personal Brand


Color

Corporate Colors

Yellow PANTONE: Pantone 130 C RGB: 255 168 0 CMYK: 3 37 100 0 LAB: 75 20 85

25% White PANTONE: Pantone White RGB: 255 255 255 CMYK: 0000 LAB: 100 0 0

25%

Personal Brand / 19


20 / Personal Brand

04


Graphic System


Graphic System

Pattern 1

Pattern 2

22 / Personal Brand

Patterns


Graphic System

Patterns

Pattern 3

Pattern 4

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24 / Personal Brand

05


Applications


Applications

Sample 90% Size: 55mm x 85mm Inks: Process Black Pantone 130 C

Sample 90% Size: 55mm x 85mm Inks: Pantone 130 C

26 / Personal Brand

Visit Card


Applications

Visit Card

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Applications

Scale 50% Size: 210mm x 297mm Inks: Process Black

28 / Personal Brand

Letter paper


Applications

Envelope

Scale 45% Size: 225mm x 112mm Inks: Process Black

Personal Brand / 29


Applications

Scale 70% Size: 99mm x 210mm Inks: Process Black

30 / Personal Brand

Saluda


Applications

Saluda

Personal Brand / 31


Applications

Scale 95% Size: 100mm x 150mm Inks: Process Black

32 / Personal Brand

Flyers


Applications

Flyers

Scale 95% Size: 100mm x 150mm Inks: Process Black Pantone 130 C

Personal Brand / 33


Applications

Scale 95% Size: 100mm x 150mm Inks: Pantone 130 C

34 / Personal Brand

Flyers


Applications

Flyers

Scale 95% Size: 100mm x 150mm Inks: Pantone 130 C

Personal Brand / 35


Applications

Scale 70% Size: 148,5mm x 210mm Inks: Process Black

36 / Personal Brand

Notebook


Applications

Notebook

Personal Brand / 37


Applications

Folder Size: 210mm x 297mm Inks: Process Black Pantone 130 C

38 / Personal Brand

Overall Look and Feel


Personal Brand / 39


Anna HervĂ s Vilalta www.issuu.com/annahervas


Personal identity anna hervàs vilalta  
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