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The power of Nature proven in Labs. For the future.


0.1. intro

MINIMUM OF

98%

PHENOMÉ’S PHILOSOPHY

M

aximize benefits for the skin – minimize the impact on the environment. This is Phenomé’s Phenomé CHALLENGE and MISSION. • We draw our inspiration from

• Phenomé is more than just a brand of

skin’s health and vitality.

natural and organic cosmetic products.

• Phenomé’s definition of Beauty is a

It is a way of thinking and a lifestyle.

radiant complexion which reflects two

• Phenomé is also a way of dealing

basic factors: skin’s health and a

with everyday life; a never ending

sustainable approach to life.

search for moments worth remember-

• Phenomé’s products are made using a

ing; a search for inner balance, a feeling

blend of pure botanical extracts com-

of well-being, and harmonious develop-

bined into unique formulations per-

ment.

fectly harmonized with the skin. They are designed to restore natural vitality and radiance to your complexion and your hair.

The power of Nature proven in Labs. MINIMUM OF For the Future.


0.2. intro

MINIMUM OF

98% KEY FEATURES

W

hat makes Phenomé so unique?

it’s MORE THAN JUST NATURAL

it’s SUSTAINABLE BECAUSE WE CARE

• minimum of 98% natural ingredients

• eco packaging

• 100% plant water instead of plain water

• Phenomé’s recycling program

• vegan friendly

• conservation of natural resources

it’s about HIGH SAFETY

it COMMUNICATES ON UNIQUE LEVELS

• 0% hazardous chemicals

• 6 main product ranges

• pharmaceutical standards

• transparency chart • comprehensive website with glossary • unique label design with a system of icons • specialized stores with testing bars

The power of Nature proven in Labs. MINIMUM OF For the Future.


MORE THAN JUST NATURAL


1.1. nature

N

ature is our inspiration. Our skin care products are formulated almost exclusively with remarkably effective, natural and organic active ingredients combined with life-giving plant waters. We do not use any of the synthetic compounds commonly used in the cosmetics industry that are detrimental to our planet and, as the latest research suggests, may also be detrimental to our health.

MINIMUM OF

98%

PURE NATURAL INGREDIENTS

It is our goal to produce only natural

Our standards are even more restrictive

cosmetics, irrespective of their type and

than those required by the certification

purpose. Phenomé’s products are

bodies.

manufactured in line with specific

For example, Ecocert allows up to 5%

recommendations and standards devel-

synthetic content in a cosmetic

oped by international bodies that

formulation, whereas Phenomé’s

certify natural and organic cosmetics.

products never contain more than 2% synthetic ingredients!

MINIMUM OF Phenomé. More than just natural.


1.1. nature

Certified organic & natural ingredients

• Pure plant-derived ingredients have a long-term, in-depth effect on the skin even though they rarely produce the immediate, spectacular results that are visible after first use. Cosmetic products that are based on synthetic ingredients

• Organic certification means that the raw materials we use to manufacture Phenomé’s cosmetics are derived from

are never as effective, and can even prove harmful to human skin if used over a longer period of time.

plants that have been grown without chemical fertilizers, fungicides, herbicides, and pesticides. None of the raw materials we use come from genetically modified plants. • We only use ingredients other than

MINIMUM OF

98%

PURE NATURAL INGREDIENTS

natural ones if no effective counterpart of natural origin can be found to replace them. These ingredients are accepted by the certification bodies and are entered in the lists of cosmetic ingredients approved for use in the manufacture of organic cosmetic products.

Phenomé. More than just natural.


1.2. nature

W

e are proud to say that every product in our skincare, hair, bath and shower range is formulated exclusively with plant waters instead of plain water. Plant waters are invaluable for the skin cells because they boost their natural life energy and regeneration ability by replenishing them with precious vitamins and minerals. Phenomé’s products never contain plain water. When you buy our products, you never pay for plain water which is frequently the main constituent of regular cosmetics.

100% PLANT WATER!

Although cosmetic products contain on

Purified and enriched by the plants

average 80% water, usually so heavily

themselves, this water is an invaluable

processed, it has no nourishing value.

and unique combination of essential

Plant water, however, is quite different

oils, minerals, and trace elements.

in that it is a naturally pure and rich source of bioavailable ingredients

Phenomé. More than just natural.


1.2. nature

Plant waters bring the power of plants to Phenomé’s formulaes

• As a base for cosmetic products plant waters are, therefore, much more valuable than pure water. Moreover, they are perfectly safe for people with sensitive skin prone to allergies.

• The parameters of plant water are

• The wealth of precious ingredients

similar to the chemical composition of

contained in plant juices, and their

natural body fluids. Plant water, because

unique properties, have drawn the

of its affinity with the skin and its physi-

attention of many scientists searching

ology, plant water is able to penetrate

for new, natural ingredients that can be

into the skin cells more effectively than

incorporated into cosmetic formula-

mineral or distilled water, which is

tions.

commonly used as a base for cosmetic products.

100% PLANT WATER!

Phenomé. More than just natural.


1.2. nature

Biocompatibility of plant water and body fluids • According to Claude Bernard’s concept of homeostasis, a stable

PLANT WATER!

specific criteria used in bioelectronics: » the pH value which describes the degree of alkalinity/acidity of a solution; » the rh value which describes the electric potential of a solution

internal environment is essential for all

» electrical resistance.

living organisms. The greater the

• Fluids that are highly biocompatible

similarity between extracorporeal and

with body fluids (such as tears) have pH

body fluids, the less disturbance the

values below 7, average rh values, and

former are likely to cause in the

an electrical resistance of less than

human organism.

50,000 Ohm/cm/cm².

• According to the concept of home-

100%

This similarity can be assessed based on

ostatis, biological compatibility which governs any exchange between the external and the internal environment of a cell depends on the degree of similarity between the extracellular and the intracellular fluids.

• Plant juices and natural plant waters have these exact parameters. The bioelectric similarity between plant waters and the intracellular fluids in the human body explains their amazing affinity with the skin and their unique ability to penetrate into the cells.

Phenomé. More than just natural.


1.2. nature

Biological activity of plant water • Although plant water contains many more active substances than homeopathic preparations, the quantities are still very small. How then is it possible for plant water to have such an amazing effect on the cells of the human skin?

it supports the ingredient’s biological activity, making the cosmetic product far more effective. • On account of these amazing properties, plant water is also known as living water whereas other types of water commonly used in cosmetic formulations (such as distilled, demineralized, or mineral water) can be referred to as “inert”, i.e. devoid of any life-giving properties.

• Tests have shown that despite the very low concentrations of active ingredients, thanks to its appropriate

100% PLANT WATER!

bioelectric parameters, plant water is far more biologically active than distilled water which is commonly used in the cosmetic formulations of many of the brands available on the market. Furthermore, if plant water is used as a vehicle for an active ingredient added to a cosmetic formulation,

Phenomé. More than just natural.


1.3. nature

A

nimals are a part of nature. We never conduct any tests on animals, nor do we use any ingredients derived from dead animals (such as collagen)!

VEGAN

FRIENDLY!

PhenomĂŠ skincare products are suitable for use by vegans. We use no animal-derived ingredients except for products such as beeswax and honey.

PhenomĂŠ. More than just natural.


SUSTAINABLE BECAUSE WE CARE


2.1 sustainability

P

ackaging made of recycled materials - our product packaging is made of recycled materials and designed to be recycled and reused!

• Our cardboard boxes are composed of 80% waste paper and recycled fiber. Our PET and HDPE bottles are made of 100% recycled plastic packaging known as PCR (Post Consumer Recycled) material. • We also use aluminum and glass containers which are fully recyclable.

ECO

PACKAGING

MINIMUM OF Sustainable because we care. Phenomé.


2.2 sustainability

U

sed packaging collection campaign. PhenomĂŠ chain stores collect used cosmetic containers from their customers for recycling and and reusal as a raw material for new packaging production.

RETURN TO PHENOME RECYCLING PROGRAM

PhenomĂŠ. Sustainable because we care.


2.3 sustainability

C

onservation of natural recources. Caring for the natural environment is a part of the Phenomé’s brand DNA. We do not want to contribute to the exploitation of any natural resources that cannot be easily replaced. This is why we strive continually to minimize our energy and water consumption by e.g. reducing the cost of transportation or the size of cardboard packaging.

FOR THE

FUTURE

Phenomé. Sustainable because we care.


SAFETY FIRST


3.1. safety

Phenomé skincare products NEVER CONTAIN: • Parabens (methyl, propyl, etc.) • Sodium Lauryl Sulfate (SLS) • Sodium Laureth Sulfate (SLES) • Petrolatum/Mineral Oils/Paraffin • Silicones • Polyethylene Glycol (PEG) • Glycols • Chemical Sunscreens • Phthalates • Ethanolamines (MEA/DEA/TEA) • Formaldehyde Donors (DMDM Hydantoin, Diazolidinyl Urea, Methylisothiazolinone)

0%

HAZARDOUS CHEMICALS

• Lanolin • Synthetic Dyes • Synthetic Fragrances • Animal Ingredients

MINIMUM OF

Phenomé. Safety first.


3.2. safety

O

ur manufacturing processes meet the highest pharmaceutical standards and respect natural resources. Our cosmetic products are manufactured on a dedicated production line in a pharmaceutical production facility that complies with the most stringent quality and safety standards. This way you can be sure our products are safe for your skin and for your general health.

PHARMACEUTICAL

STANDARDS

MINIMUM OF

PhenomĂŠ. Safety first.


UNIQUE LEVELS OF COMMUNICATION


4.1. communication

1. Daily Miracles products designed for the daily care of the skin of the face, neck, and dĂŠcolletage area, including also active products for special skin treatments;

2. Holistic Pleasure

3. Head in Heaven

body care products, including hand

products designed for daily shampoo-

and foot care products;

SIX

MAIN PRODUCT RANGES

ing and conditioning of the hair and MINIMUM OF scalp, including specialized hair & scalp care products;

MINIMUM OF PhenomĂŠ. Unique levels of communication.


4.1. communication

4. The very first moment a range of products designed for mothers, young children and babies – for use from the very first day;

5. His moments

6. Days in the Sun

a range of men’s skincare products;

sun care products with UV sunscreens;

SIX

MAIN PRODUCT RANGES

MINIMUM OF Phenomé. Unique levels of communication.


4.2. communication

TRANSPARENCY

CHART

W

e have nothing to hide which is why, both the packaging of Phenomé’s products and the website, feature the Phenomé Transparency Chart – a table providing detailed information on the percentage share of particular ingredients in our products.

Descriptions of specific ingredients include all raw materials of natural and organic origin.

Phenomé. Unique levels of communication.


4.3. communication

O

ur website also provides information on all the raw materials that we use – all you have to do is click on the name of any ingredient on the product composition list in order to open up the description.

We have also compiled a comprehensive Glossary which is not only an exhaustive source of information about the natural cosmetic ingredients we use in Phenomé,

WEBSITE

GLOSSARY

but is also a repository of knowledge on the ingredients used in nature-based cosmetology.

Phenomé. Unique levels of communication.


4.4. communication

T

here is a handy, quick info about each product on its front label.

Here we have placed all important facts and ďŹ gures, along with custom designed codes and icons. These pictograms were especially designed to give a quick information about the product.

SYSTEM OF

ICONS

PhenomĂŠ. Unique levels of communication.


4.5. communication

T

o provide our customers with unparalleled comfort and high quality services, we have created a chain of Phenomé stores. Each store offers a full range of Phe-

Customers are encouraged to test any

nomé skincare products which custom-

product they desire free of charge.

ers can study and test while comfort-

Our stores offer brochures which pro-

ably seated at a special testing bar

vide extensive information about our

fitted with washbasins with running

products. All brochures are printed only

water. This is an absolute must if you

on recycled paper! We also offer face

want to experience our body scrubs,

cream samples for home testing.

shower gels and shampoos.

SPECIALIZED

STORES

Phenomé. Unique levels of communication.


www.phenome.eu


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