7.3
Applying the brand Business System/ Email Signature Letterhead, envelopes, business cards and email signatures should be created according to GPEC’s designated template to maintain a consistent brand among staff members. Written communication should always be printed on GPEC letterhead and mailed in GPEC envelopes – again to maintain consistency. The yellow-orange shade of the GPEC logo should serve as the only accent color on these basic materials to maintain visual simplicity and the GPEC logo should be present on all basic materials. Additionally, only white paper should be used for letters. See logo guidelines for sizing restrictions. Aside from the illustrated logos and information, additional visuals should be avoided or kept to a minimum to maintain simplicity and to keep the focus on the written content. Additionally, adequate contact information should be listed on each of these materials to ensure that should the reader/viewer have additional questions, he or she knows where to ask them. Emails sent from a GPEC account should contain the following: « Name and title on the first line « GPEC’s address on the second line « Phone numbers and email address on the third line « Links to the website and social media accounts on the fourth line « A unique quote with a tidbit of information about Greater Phoenix, and the GPEC logo. The quote and graphic is assigned by the marketing department to prevent repetition
GPEC logo server location: H:/GPEC Collateral/GPEC Stationery
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