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ANNABELL SATTERFIELD SATTERFIELD ANNABELL ANNABELL SATTERFIELD ANNABELL SATTERFIELD 808 304 Francisco, Street, San Francisco, California94109 94109 808Leavenworth Leavenworth Street, No. No. 808 No. 304 San Francisco,California

808 Leavenworth Street, No. 304 San Francisco, California 94109

als355@cornell.edu 607 220-4754 als355@cornell.edu 607 220-4754 als355@cornell.edu 607California 220-4754 808 Leavenworth Street, No.SATTERFIELD 304 San Francisco, 94109 annabellsatterfield@yahoo.com 607 220-4754 ANNABELL ANNABELL als355@cornell.edu 607 220-4754

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SATTERFIELD

808 Leavenworth Francisco, California 80894109 Leavenworth Knowledge Street, No. 304 San Creativity Impact Street, No. 304 San Francisco, California 94109 Knowledge Creativity Impact Knowledge Creativity Impact Knowledge Creativity Impact als355@cornell.edu 607 220-4754 als355@cornell.edu 607 220-4754 Knowledge

Creativity

Impact

EDUCATION EDUCATION Creativity EDUCATION EDUCATION

Knowledge

Knowledge Impact

EDUCATION

Creativity

Impact

CORNELL UNIVERSITY, Johnson Graduate School of Management Ithaca, New York EDUCATION EDUCATION Master of Business Administration, MaySchool 2009; Marketing/Technology Concentration of CORNELL UNIVERSITY, Johnson Graduate Ithaca, New York of Management Management Ithaca, CORNELL UNIVERSITY, Johnson Graduate School of Management New York CORNELL UNIVERSITY, Johnson Graduate School of Management Ithaca, New York Recipient ofAdministration, the Curtis W. Tarr aMarketing/Technology two-year merit-based scholarship Master of Administration, May 2009; Concentration Master of Business Business Administration, May 2009; Marketing/Technology Concentration Master of Business MayScholarship, 2009; Marketing/Technology Concentration CORNELL UNIVERSITY, Johnson Graduate School of Management Ithaca, New York of Business Administration, May 2009; Marketing/Technology Concentration CORNELLMaster UNIVERSITY, Johnson Graduate School of Management Ithaca, New York Vice President, Media and Entertainment Club Recipient of the Curtis W. Tarr Scholarship, a two-year merit-based scholarship Recipient of the Curtis W. Tarr Scholarship, a two-year merit-based scholarship May 2009; Marketing/Technology Concentration Recipient of the Curtis W. Tarr Scholarship, a two-year merit-based scholarship Master of Business Administration, the Curtis W. Tarr Scholarship, a two-year merit-based scholarship MasterRecipient of Businessof Administration, May 2009; Marketing/Technology Concentration Member of National Society of Hispanic MBAs, Toastmasters President, Media and Club Vice President, Media and Entertainment Entertainment Club ViceVice President, Media and Entertainment Club Recipient of the Curtis W. Tarr Scholarship, a two-year merit-based scholarship Vice President, Media and Entertainment Club Recipient of the Curtis W.of Tarr Scholarship, a two-year merit-based scholarship TA for computer science course atSociety Cornell Culture, Law and Politics of the Internet National Society of MBAs, Toastmasters Member of National Society of Hispanic Hispanic MBAs, Toastmasters Vice President, Media and Entertainment Club Member of National ofEngineering: Hispanic MBAs, Toastmasters

Member of National of HispanicClub MBAs, Toastmasters Vice President, Media Society and Entertainment

computer science course at Engineering: Culture, Law and Politics of Internet Member of National of Hispanic MBAs, Toastmasters TA for computer science course at Cornell Cornell Engineering: Culture, LawPolitics and Politics of the the Society Internet TATA forfor computer science at Cornell Engineering: Culture, Law and of the Internet Member ofcourse National Society of Hispanic MBAs, Toastmasters TA for computer science course at Cornell Engineering: Culture, Law and Politics of the Internet University of Miami Coral Florida TAGables, for computer science course at Cornell Engineering: Culture, Law and Politics of the Internet TA for computer science course at Cornell Engineering: Culture, Law and Politics of the Internet Bachelor of Business Administration, August 2000; Business Management and Organization Concentration University of Gables, Florida University of Miami Miami Gables, Florida University of Miami CoralCoral Gables, Florida University of Miami Coral Gables, Florida University of Miami Coral Gables, Florida Major GPA: 3.8; Dean’s List; International Student Association President’s ofConcentration Appreciation of Administration, Management and Organization Concentration Bachelor Business August 2000; Business of Administration, Management andAward Organization Concentration Bachelor of of Business Administration, August 2000; Business Management and Organization University of Miami Coral Gables, Florida Bachelor Business Administration, August 2000; Business Management and Award Organization Concentration Bachelor of Business Administration, August 2000; Business Management and Organization Concentr Founder, Investment Club; Chair, Student Advisory Committee (Student Government) Student Association President’s Major GPA: 3.8; Dean’s List; International of Appreciation Student Association Major GPA: 3.8; Dean’s List; International Association President’s AwardAward ofConcentration Appreciation Bachelor of Business Administration, August 2000;Student Business Management andPresident’s Organization

Major GPA: 3.8; Dean’sAward List; International Student Association President’s Award of Appreciation Major GPA: 3.8; Dean’s List; International Student Association President’s of Appreciation

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Founder, Club; Chair, Advisory (Student Government) Investment Student Committee Founder, Club; Chair, Advisory (Student Government) Founder, Investment Club; Chair, Student Advisory Committee (Student Major GPA: 3.8; Dean’s List; International Student Association President’s Award of Government) Appreciation Founder, Investment Club; Chair, Student Advisory Committee (Student Government) Founder, Investment Club; Chair, Student Advisory Committee (Student Government) IMPLEMENTATION Founder, Investment Club; Chair, Student Advisory Committee (Student Government) IMPLEMENTATION IMPLEMENTATION IMPLEMENTATION IMPLEMENTATION

IMPLEMENTATION IMPLEMENTATION Product Manager & Marketing StrategistRed Ladder Media Los Angeles, California Chinese Viral Video&Consumer Research Ladder Media Product Manager Marketing StrategistProduct Manager & Marketing StrategistRedRed Ladder Media Red Ladder Summer 2009 Product + Manager Co-developer of new research division that provides Red Ladder Media Product Manager & Marketing StrategistRELEVANT COURSES & Marketing StrategistRed Ladder Media Chinese Viral Video Consumer Research Los Angeles, California Los Angeles, California Chinese Viral Viral VideoVideo Consumer Research Chinese Consumer Research advanced viral video analytics to leading Chinese Los Angeles, California Chinese Viral Video Consumer Research Los Angeles, California Video Consumer Research Summer 2009 of new that provides Summer 2009 + Viral Co-developer research + Co-developer of new research divisiondivision that provides Summer 2009 Chinese of new that provides advertisers and global brands for increased campaign 2009 + advanced Co-developer of new research division that provides SummerSummer 2009 Disruptive Technologies + Co-developer of new research division that provides advanced viral video analytics to leading Chinese video viral analytics to leading Chinese advertisers execution efficiency advanced viralglobal video analytics to leading Chinese advanced viral video analytics to leading Chinese advertisers advertisers and global brands for increased campaign and brands for increased campaign execution efficiency Data Driven Marketing and global brands for increased campaign execution efficiency + Managed work flow for startup phase of division: advertisers andglobal globalbrands brands for campaign and forincreased increased campaign execution efficiency execution efficiency work + Managed flow for startup phase of division: work identification of target customer, product requirements, execution efficiency Global Innovation and Technology + Managed work flow for startup phase of division: + Managed work flow for startup phase of division: target customer, product requirements, online identification online and phase pricing + Managed workdistribution flow forof of division: Commercialization identification ofstartup target customer, product requirements, online identification of target customer, product requirements, and pricing + distribution Used quantitative analysis forrequirements, targeting; including market identification of target customer, product distribution and online distribution and pricing pricing Product online Management for + size, Used quantitative distribution and pricing online spend andanalysis likelihood oftargeting; purchase including market for market + Used analysisanalysis for targeting; includingincluding market market + quantitative Used quantitative for targeting; Used quantitative targeting; including market size,Innovation onlineanalysis spendfor and likelihood of purchase Strategic Mgt of +Technology and

online spend and likelihood of purchase size, online spend andofDigital likelihood of purchase size, size, online spend and Strategist, likelihood purchase Marketing Media

Marketing Strategist, Digital Media International Marketing

+ Marketing Built executive support Digital for web promotions including AirSpun Media Media Strategist, AirSpun Media Marketing Strategist, Digital Media Media Marketing Strategist, Digital Media AirSpun Media Marketing Strategist, Digital Media Data-Driven Businesses user contests and social media campaigns with the SEM, SanMateo, Mateo, California executive support for including San California + SEM, Built web promotions executive support for including SEM, San Mateo, California + Built executive support for web promotions including AirSpun Media + Built executive support for web promotions including AirSpun Media + user Built executive support for web promotions including SEM,of San Mateo, California objective of increasing user traffic and liftingwith subscription Summer 2008 social campaigns the objective and media contests Summer 2008 social campaigns with the of The Strategic Role of Information Technology SEM, user contests and social media campaigns with the San Mateo, California contests and social mediamedia campaigns with the with the objective San Mateo, California and social campaigns objective of user contests Summer 2008 SEM, userincreasing conversion rates user traffic and lifting subscription conversion rates increasing user traffic and lifting subscription conversion rates objective of increasing user traffic and lifting subscription Summer 2008 of increasing user traffic and lifting subscription Summer 2008 Services Marketing &objective Customer Experience Mgt increasing user traffic and lifting subscription conversion rates + Designed and implemented primary market research and primary market research + Designed implemented study primary market research conversion conversion ratesrates and + using Designed and implemented primary market research study study using advanced statistical analysis: consumer Marketing Research statistical advanced analysis: consumer segmentation, + +Designed and implemented primary market research Designed and implemented primary market research statistical using advanced statistical analysis: consumer segmentation, segmentation, behavioral and demographic profiling, and behavioral and demographic profiling, and predictive study using advanced statistical analysis: consumer study using advanced statistical analysis: consumer Marketing Strategy predictive modeling. Utilized results to recommend next behavioral and demographic profiling, and predictive segmentation, behavioral and demographic profiling, and next steps modeling. Utilized results to recommend segmentation, behavioral and demographic profiling, and steps in steps in product andresults technology roadmapnextnext modeling. Utilized results recommend next steps in Strategy predictive modeling. to to recommend predictive modeling. Utilized results to recommend next product andUtilized technology roadmap product and technology roadmap in product and technology roadmap steps in product and technology roadmap Marketingsteps Management Marketing Manager

Marketing Manager

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RE/MAX Group Marketing Manager + Marketing Instrumental in boosting sales 67% from $3.3 million in RE/MAXPremier Premier Group CriticalGroup ThinkingMarketing for Business Leaders Manager Manager Marketing Manager RE/MAX Premier Group Marketing Manager + Instrumental in sales 67% from Team Satterfield boosting 2001 + Instrumental in boosting sales 67% from $3.3 million million in in 2001 2001 toboosting $5.5 million in67% 2005 by implementing Team Satterfield +MgtInstrumental in sales from $3.3 million in $3.3 RE/MAX Premier Group + Instrumental boosting sales 67% from $3.3 Team Satterfield + Instrumental in boosting sales from $3.3 million inmillion in 2001 RE/MAX Premier Group Experience in Int’l Japan/Eastern Europe to $5.5 million ininby 2005 by67% implementing improvements Dallas, improvements to company’s business model, making it oneto Dallas, Texas Texas 2001 to $5.5 Dallas, Texas million in 2005 implementing Team Satterfield to $5.5 $5.5 million million 2005 byimplementing implementing improvements 2001 company’s inin2005 by Dallas, Texas Team Satterfield model, making it one of the toparea 50 to 2001 of thetotop 50business RE/MAX teams in the Dallas/Fort Worth 2001 --- 2007 company’s business model, making it one Dallas, Texas 2001 2007 improvements improvements to business company’s business model, it one Dallas, Texas company’s model, making it making one of online the top 50 2001 - 2007 of the area RE/MAX teams in the Dallas/Fort Worth + Utilized marketing research to develop team top 50 RE/MAX teams in the Dallas/Fort Worth area 2001 2007 area PORTFOLIO of theCOURSEWORK top 50 RE/MAX in the team Dallas/Fort Worth area 2001 - 2007OF +SELECTED RE/MAX inteams thedevelop Dallas/Fort Worth area Utilized marketing research to online research team programmed and served as copywriter + presence; Utilizedteams marketing to develop online research teamfor + Utilized marketing research to copywriter develop team online + presence; Utilized marketing research to develop team online presence; programmed and served as forcopywriter original java-enriched website programmed and served as for original International Marketing- Plan for Global Rollout presence; programmed and served as copywriter for presence; programmed and served as copywriter original original+ java-enriched website Used SEM, SEO and external online partnerships to for drive java-enriched website java-enriched website of Google Android Mobile OS original java-enriched website + Used SEM, SEO and external online partnerships topartnerships drive java-enriched website user traffic external online + Used SEM, SEO and to external online partnerships drive + Used SEM, SEO and to + traffic Used SEM, SEO and online partnerships to drive to drive user Used SEM,customer SEOexternal andretention external online drive ++ user Improved 30% andpartnerships referrals 250% by traffic Marketing Strategyuser traffic + Improved customer retention 30% and referrals 250% by user traffic and leveraging innovative CRM systems and customer retention +OSdeveloping Improved 30% and referrals Google Android developing Mobile (G1 Phone) customer retention + Improved customer retention 30% and referrals 250% by250% by and leveraging innovative CRM systems and + comprehensive Improved and customer retention and referrals 250% by online database of30% customers and leveraging and developing innovative CRM systems developing and leveraging CRM and leveraging and comprehensive online database ofinnovative customers and systems transactions developing and leveraging innovative CRM systems and Managing TechnologyFriendster: First into the comprehensive online database of customers and transactions comprehensive online database of customers and transactions comprehensive online database of customers and transactions Tornado (First-Movertransactions Mismanagement) Content Coordinator

Content Coordinator Content Coordinator Coordinator Content JoeDriver.Com Coordinator JoeDriver.Com +Future Wrote original copy and coordinated with to JoeDriver.Com Content Coordinator JoeDriver.Com Disruptive TechnologyThe of Television + Wrote original copy and coordinated vendors to vendors JoeDriver.Com Content Coordinator copy + Wrote original and with coordinated vendors to Miami, Florida copy conduct verification of information on sitewith Miami, Florida + Wrote original copy and coordinated with vendors to Miami, Florida andSummer Newspapers (End of the Ad-Driven Model) conduct verification of information on site Miami, Florida + Wrote original copy and coordinated with vendors to JoeDriver.Com verification of information on site development, 2000 Summer 2000 + conduct Initiated internfocusing rotation focusing on content Summer 2000 + Initiated intern rotation content development, Summer 2000 conduct verification ofoninformation oncontent site Summer conduct verification of information on site Miami, Florida2000 PERSONAL + marketing, Initiated intern rotation focusing on development, planning and finance marketing, planning finance + Initiated intern rotation focusing on content development, + Initiated internand rotation focusing on content development, Summer 2000

marketing, planning and finance

marketing, planning and finance marketing, planning and finance

PERSONAL PERSONAL

PERSONAL PERSONAL PERSONAL

PERSONAL

Advanced computer skills including MicrosoftMicrosoft Office suite, Photoshop, HTML, Java, SPSS Java, and Weka Advanced computer skills including Office suite, Photoshop, HTML, SPSS and Weka Volunteer, Community Impact, Children’s Home Society; for Photoshop, community web design classSPSS Volunteer, Community Impact, Children’s HomeTA Society; TA for community web designand classWeka Advanced computer skills including Microsoft Office suite, HTML, Java, Advanced computer skills including Microsoft Office suite, Advanced computer skills including Microsoft Office suite, Photoshop, HTML, Java, SPSS and Weka Advanced computer including Microsoft Office suite, Photoshop, HTML, Java, SPSS andclass Weka Organized events skills and coordinated assignments for 300+ members of honor society Organized events and coordinated assignments for 300+ members of honor society Volunteer, Impact, Children’s Home Society; TA for community web design Community Share Connect Volunteer, Impact, Children’s Home Society; TA for community web design class Volunteer, Community Impact, Children’s Home Society; TA for community web design class Interests: cooking, cultivating roses, volunteering, international travel, films, snowboarding, sailing Volunteer, Community Impact, Children’s Homeinternational Society; TA for community web designsailing class Interests: cooking, cultivating roses, volunteering, travel, films,of snowboarding, Organized events and coordinated assignments for 300+ members honor society

assignments Organized events and coordinated for 300+ members of honor Organized events and coordinated assignments for 300+ members of honor societysociety Organized events and coordinated assignments for 300+ members ofsnowboarding, honor society sailing cooking, roses, travel, Interests: cultivating volunteering, international Interests: cooking, cultivating roses, volunteering, international travel, films, films, snowboarding, sailing cooking, roses, travel,

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Interests: cooking, cultivating roses, volunteering, international travel, films, snowboarding, sailing

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