Portfolio | Annabelle Schneider | 2023

MFA INTERIOR DESIGN

PARSONS SCHOOL OF DESIGN

ANNABELLE SCHNEIDER SELECTED PROJECTS 2023

I CHOREOGRAPH SPACES

My name is Annabelle Schneider. I am a Swiss born, New York-based dual interior designer and strategist with an accomplished background in branding, spatial installations and event design - analog and digital.

I am a high-energy, curious and speculative designer and thinker. My inquisitive nature often drives me to things that I don’t know or do not master in terms of skills (yet).

Working at the intersection of art and spatial design, I aim to choreograph user journeys throughout spaces. I believe social behavior and change stand in dialogue with good design.

In this sense, I relate to spatial concepts of interior futures; Speculative designs that foster forward-thinking ideas of how we can improve our everyday life by, for instance, meshing the physical experience with technology more critically and humanely.

My methods challenge the conventional approaches to materials and structures. I draw on my ongoing fascination with ephemeral interiors, fashion and wearable- or visually immersive technology, to advance my work and collaborations with industry and institutions.

The empathetic and allegorical path to the design process, paired with the inspiration from hip hop and dream-like 80s synths, stir my imagination to write and weave stories into memorable spaces, experiences and objects, across scales and typologies.

Together with collaborators, mentors and clients, I thrive to create environments and moments that invite people to explore, play and reflect – for and with the culture.

Gurtenfestival | Switzerland

Designer: Installation Music Festival

Switzerland Tourism | New York

Installation & Film w/artist Julian Knxx

Echo Echo - Art Basel Miami

Pop-Up Meditations, Content Creation

Eyesight Group New York

Designer: Installations

MFA Interior Design

ANNABELLE’S JOURNEY

ComplexCon Los Angeles

Kartell by Laufen Virtual

Designer: Virtual Space

Coffee n’Clothes | Virtual

Designer: Virtual & Pop-Up Store

Goodrich New York

Designer: Hospitality

Snarkitecture New York

Designer: Retail & Installation

AAS Interior Design

My journey started as a design thinker for global brands related to Interior- and Event- Design.

Storytelling, by inventing and implementing concepts throughout a variety of touchpoints and formats within user journeys, became my key competence.

with Daniel Arsham and Snarkitecture on projects like KITH.

Art Basel Miami

Salone del Mobile Milan

Maison & Objet | Paris

Vitra Global

Laufen Bathrooms | Global

Premotion Switzerland

The power of the touchpoint “space” was always attractive to me as it can trigger powerful emotions for people while interacting within a set / or a ‘stage’. The AAS in Interior Design taught me how to draw, visualize and produce spaces in the built environment. The MFA in Interior Design, with electives in Mixed Reality and Design and Technology, allowed me to further edit my thinking and voice within a changing industry.

I conceptualized several performative fashion runways together with Eyesight Group and collaborated with Switzerland Tourism on an art movie composed and installed in collaboration with artist Julian Knxx, released in New York (2022). A dream came through when I was assigned to re-design experiential plot areas within Switzerland’s largest 4-day open-air music festival located on a hill in the capital and my hometown, Bern (2022).

CULTURE & FILM INSTALLATION INTERIOR DESIGN BRANDING & EVENTS VIRTUAL

BFA Design Management

Latitude 10 Philippines

Hixon Design New York

Montreux Jazz Festival | Switzerland

Living and working as a globally connected designer in New York for more than 8 years now, carries many, personally, meaningful projects along: A series of movies for a project at ComplexCon (2018), followed by a first virtual retail - as well as physical pop-up space for Instagram brand Coffee n’ Clothes (2018), and earlier engagements at the Montreux Jazz Festival, stirred my interest in performances, culture, fashion and arts.

In Summer 2021, I designed a virtual space for Kartell and Laufen. A progression from insights gained while designing physical installations at fairs and events for brands such as Vitra or Laufen. I also designed restaurants and hotels

Currently, I work on my MFA thesis (presented in May 2023), while I am also engaged as a Teaching Assistant for Interior Design Studio and Representation and Analysis courses at Parsons. On top, the university assigned me as a research assistant for exploring new formats of digital archiving of architectural projects in New York and Switzerland.

I am a curious explorer, practicing playfulness to foster emotions and dialogues, while being in constant flux between realms, the global and local, the temporary and permanent, the communal and individual. My designs and concepts are driven by contrasts, disruptions and the stories of the in-betweens.

I love people and hope to design meaningful stages for experiencing life together.

A DESIGN THINKERS PATH FROM BRANDING TO SPATIAL DESIGNS IN DIGITAL AND PHYSICAL WORLDS

SELECTED

4

/ MFA INTERIOR DESIGN

1

DESIGN STUDIO 1

1 / Drawing (the life) of a found Chair

3

DESIGN STUDIO 2

3 / Angel’s Pulse: Vogue Performance Space

4 / Pixelfarm: Artist Studio

REPRESENTATION AND ANALYSIS

5 / Drawdel: Exploring Alexander Girards’ World

/ AAS INTERIOR DESIGN

DESIGN STUDIO 1

1 / Runway: House of Upcycled Fashion DESIGN STUDIO 2

2 / Artist Hotel in Wynwood

3

3

AMAZON PRIME

1 / 3 Concept Pitches for an event “What if Amazon

Prime Video was streamed in physical, communal space”

SALONE DEL MOBILE

CLASSIC FACTORY

3 / Vitra x écal celebrate the classics of design

LIFE ALIVE

4 / A vegan restaurant for pure food and healing

CATFISH

LOOP AN INTERACTIVE INSTALLATION

6 / As designer for Snarkitecture: “Loop” for COS

KITH, NEW YORK

7/ As designer for Snarkitecture: Retail Store Design

VITRA: HOME COMPLEMENTS

8/ Branding, Set Design: Global Collection Roll-Out

KARTELL BY LAUFEN

9/ Branding, Set Design: Global Collection Roll-Out

133 - 144 145 - 150 151 - 156 157 - 162

1 / Instagram brand goes virtual space, then physical

KARTELL BY LAUFEN

2 / A post-apocalyptic space to explore the reminders of key to life: the products, the ritual, the nature 97 - 108 109 - 126

3 / A Virtual Space designed in collaboration with Snøhetta, for Laufen’s Alessi collection launched at Salone del Mobile 2022.

127

132

COMPLEXCON

1 / Art Direction and Production for “Broken Fonts” An exhibition by KKADE x The Seventh Letter at Complexcon. Campaign and Booth Design.

/ CREATIVE CONSULTATION, CONTENT CREATION 5

JULIANKNXX x SWITZERLAND TOURISM

2 / JulianKnxx for Switzerland Tourism. A film about Swiss Sanctuary spaces, installed in New York.

ECHO ECHO x POP UP MEDITATIONS ART BASEL

3 / Designing a Meditation Pillow and offering Pop-Up Meditations during Art Basel Miami

/ DRAWINGS, CRAFT AND PRODUCT DRAWINGS

6

1 / A Selection of drawings done within the design development process of eventually built spaces.

CRAFT AND PRODUCT

2/ Repurposing and re-inventing fabrics and bioplastics for interior applications (Weavings)

163 - 168 169 - 176 177 - 182 183 - 190 191 - 200 201 - 208 209 - 214 215 - 220 221 - 240 241 - 250

INTERIOR DESIGN - DESIGN STUDIO 1

In order to enjoy the following projects; grab a comfortable chair.

Similar to when I found the trashed chair that was not only camouflaging with my clothes, but also morphed with my hands.

I carefully explored it’s dimensions and composition in 3 1:1 drawings and placed some objects in context, to create a narrative beyond Plan, Elevation and Section.

Professor: Julia Molloy-Gallhager & Alfred Zollinger, Parsons Year: 2019 / MFA Interior Design Parsons

EXPLORING THE FOUND CHAIR AND PLACING IT INTO A NEW NARRATIVE

CHAIR / FLOOR IN FULL SCALE

When drawing the found chair in 1:1 and locating it in space, the most critical reference to it is the ground upon which it sits. Roughly parallel to the seat above, the floor is a flat expanse that has to be able to support the concentrated weight bearing down on it through the legs of the chair. Thinking of it as the field in which the chair sits and what it might evoke in the rest of the space around the chair.

Based on the wear of the bottom of the leg Annabelle was speculating what type of surface the floor used to sit on. Once drawn, Annabelle located a table in relationship to it. Later she collected six objects that werein her imaginary narrative - inhabiting the tabletop and the surrounding use and life experienced by the chair and it’s ‘visitors’.

PLAN

SCALE: 1:1

SCALE: 1:1

FRONT ELEVATION

SCALE: 1:1

PERFORMANCE SPACE

INTERIOR DESIGN - DESIGN STUDIO 3

CURTAIN CALL: DREAMS WOVEN INTO SPACE

A project driven by the urban phenomena observed in New York’s streetscapes: The opening and closing of car windows. Hip Hop beats temporarily altering the environment. Wondering;

how can fabrics woven into space alter the experience and its programming?

A sacred space for listening to music at the Synagogue of Westbeth’s Artist housing in Manhattan’s Meatpaking district. A space defined by one type of object mainly: 5 types of curtains woven into space. Fabrics that allow for altering the performative experience:

From (closed) Meditation space, to (semi-open) Art exhibition space, to (open) intimate Music performance space.

Professor: Aya Maceda, ALAO Design Year: 2022 / MFA Interior Design Parsons

MAKING A SPACE AND PROGRAM WITH CURTAINS

An Interior Design Studio III project driven by the urban phenomena observed in New York’s streetscapes: The opening and closing of car windows. Hip Hop beats temporarily alter the environment.

Asking the question of how fabric woven into space can alter the experience and its programming?

An exploration of how 5 types of curtains can be woven into the vast space at Westbeth Artist Housing in Meatpaking district and offer a new, altered experience: From (closed) meditation space, to (semi-open) art exhibition space, to (open) intimate music performance space.

Watching this Video is essential to understand the project and preliminary research of the urban phenomena.

CURTAIN CALL:

CONCEPT MODELS | TESTING MATERIALS, LIGHT COMPOSITIONS, PROJECTIONS

FULL DIGITAL VIDEO PRESENTATION

https://vimeo.com/ user194904908/curtaincall

City streets function as a stage for music experienced in driving cars. Cars that blast hip hop, the streets and the beats, the veins and authenticity of New York. An experience performed in a duality: Privately, within a driving capsule, that feels safe, home, self. Publicly as a temporary, disrupting sound, an urban phenomena that is connecting spatially and mentally. Passing by of temporary moments that enable one to catapult us into another sphere. Music triggers emotions, memories of different places and faces. The disrupting moments of sounds flowing through the streets like rivers, trigger glitches of dreams and magical sparks, like clouds hit by the light. A futuristic feel, that lets us discover the imaginary within another sphere. A sphere that feels light, magical, safe and wants us to move and fly.

Concept models that explore the idea of designing a modular, sacred, visually and tactile stimulating space for listening to music a sa ritual.

I aim to merge the transitory presence of time, sound and image, with the tactility and modularity of material and system in space, all together creating an interactive installation that alters space and experience in real-time.

Experienced alone or together. Mostly with sounds that celebrate ‘subtle silence’ as luxury and are synchronized with projections, light and air.

URBAN PHENOMENA

Meditation Stage: Closed curtains offer an isolated sanctuary for stillness, choreographed by lights and colors projected from the screen mounted in the center of the curtain module.

CLOSED CURTAINS: MEDITATION STAGE

PROGRAM: 1 SPACE, 3 EXPERIENTIAL SCENARIOS DEFINED BY CURTAINS

Through opening and closing mechanism of curtains woven throughout space, the site adapts from a communal open space for concerts, to semiclosed capsule moments that invite into the void; a meditative space, contemplative, intimate.

Speculative fiction in video installations on curtains and ceilings invite to other realms, also to be explored with layers of VR. Another, abstract projection of color, form and sound invites to the liminal.

My aim: To occupy both physical and digital realms to highlight concerns of appearance and disappearance, identity and connection, permanence and evanesence.

We naturally wonder “What is behind that curtain”, this time, the curtains themselves tell stories. Dreams woven into structures. Programmed and conceptualized by me, executed as a community within the Westbeth artist housing project.

ELEVATION | MATERIALS AND COMPONENTS

Animation in video (see: link on first project page).

SITE-SPECIFIC SYSTEM: of rods and warm LED neon pipes on the ceiling, framing the individual curtain modules in space.

LAYERS & MATERIALS: different materials and layers of curtains for different purposes of altering experience and level of privacy.

INDIVIDUAL VS. COLLECTIVE EXPERIENCE:

MEDITATION SPACE closed curtains allow for intimate settings of meditative sound experiences

EXHIBITION SPACE semi-opened modules allow for art projections on curtains, serving as canvas

INTIMATE CONCERTS open curtains frame the open space and make room for an intimate concert / jam session amongst performing artists and guests

DIAGRAM multi-layer curtain module altering space and experience

TECHNICAL EQUIPMENT: Spotlights, speakers, projectors and ventilators can be shifted alongside the rods, same as extra outer curtains.

DIAGRAM | MULTILAYER CURTAIN MODULE AND ALTERATIONS FOR THE PROGRAM

Animation in video (see: link on first project page)

RENDERING | Entering through the tactile layers of curtains installed in a module

Key Dimensions of Module and Materials of Curtains

IDEA: Even if ‘closed’, curtains always leave some opening to the outer space (e.g. feets are visibile, sounds and lights can transmit on ceiling)

When curtains pulled back: Intimate concert space offers a multitude of adaptable stages for artists and admirers of music

OPEN CURTAINS: CONCERT STAGE

Speaker, Light and Accoustic System

Curtain Module

Curtains

Floorplan

Exploded View

Layers that make up the space

Ceiling-Rod and Neon Pipe System DIAGRAM

CONNECTED - EVEN WHEN ENCLOSED

As the rendering below shows; Even when closed - the curtains always leave a connection to the outer space. Be this the feets passing by, thanks to different lengths or translucencies of materials.

CHOICE OF MATERIIALS (PROTOTYPES)

The materialization of the curtains can be anything. For this first concept I was exploring weaves, knots and compositions with materials ranging from paper, to medical foil, iridescent plates or T-Shirt yarn.

MATERIALS | CURTAIN PROTOTYPES

SCALE: 1-1’

Skrim | Projections Foil Opacity & Reflections Medical Foil Opacity & Reflections & Temparature

Irredescent Acryl Interplay with Light, creating Hues and Glitches

(Symbol: Digital / Physical)

Knotted T-Shirt Effect of Perforation, Translucent, Tactility

Colored Paper | Opacity, Colors, Tactility, Storytelling of Zeitgeist

PROTOTYP | CURTAINS

SCALE: 1-1’

OPEN CURTAINS: CONCERT

Animation in video (see: link on first project page)

OPEN CURTAINS | PERFROMANCE FOR INTIMATE CONCERTS, INCL. VR LAYERS

Projections on semi-open curtains allow for art exhibitions on slightly stretched skrim fabric curtains.

SEMI-OPEN CURTAINS: ART EXHIBITION

What does it need to build a sustainable and meaningful performance space for NY’s ballroom culture (vogue)?

What materials and modular spatial systems provide the foundation for multisensorial performance stages and s imultaneously conceptually resonate with culture of seen and being seen?

STAGE

INTERIOR DESIGN - DESIGN STUDIO 1

ANGEL’S PULSE: VOGUE PERFORMING SPACE

Professor: Julia Molloy-Gallhager & Alfred Zollinger, Parsons Year: 2019 / MFA Interior Design Parsons

PERFORMANCE SPACE

Located in New York’s East Village, ANGEL’S PULSE is a space inspired by the “ballroom house “. The house where the so-called New York ‘Voguers’ perform and compete against each other and push the eccentric culture to the next level of seen and be seen.

An explorative approach to a performance space that proposes a new platform that transgresses the black box, by creating immersive, multi-sensory (modular) moments in favor of ritual and community for a culture that is driven by the concept of display, seen and being seen.

ANGEL’S PULSE: A VOGUERS PERFORMANCE SPACE

SITE AND CONTEXT EAST VILLAGE

The program explores the concept of display and ‘stage’ throughout the three floors / three different experience.

A space in which body and architecture stand in close conversation. Together stir a dialogue that fosters movement, form and tactile experiences.

Designed as a performative space with rather neutral functional backdrops, providing secondary layers of story elements that contagiously transmit and build up the story of the cultural essence that is being lived in the space. Each of them capturing a different vision of emotional state, purpose and accessibility during a specific time in the day.

The Voguer’s demand, for a space, or a “house” with a catwalk, combined with my personal interest in exploring staged experiences, makes me tackle the site (154 Stanton Street), as an ‘enclosed’ canvas-like performance space, that offers 3 floors, with 3 different types of stages. Three different spatial experiences. A space kept muted, modular and flexible in time. Inspired by voguers, with a potential to be of further value for other sets of performances too.

EXTERIOR ELEVATIONS: APPROACHING THE BUILDING AND “STRIKE A POSE”

DIAGRAM | STAGE PROGRAMS PER FLOOR

FRONT ELEVATION

Window Facade incl. interactive technology that mimics pedestrians movement and animates to dance

FRONT ELEVANTION

Window Facade incl. interactive technology that mimics pedestrians movement and animates to dance 16

EXPERIENTIAL COLLAGE

PLAN CLOSED WALLS PLAN OPEN WALLS

ELEVATIONS OPEN / CLOSED WALLS

EXPERIENTIAL MODEL PROJECTION STAGE

Exploring the light- and projection mapping effects within the space.

COLLAGE

ELEVATIONS COCOONING STAGE

EXPERIENTIAL COLLAGE

Not to scale (here)

ELEVATIONS

Not to scale (here)

EXPERIENTIAL MODEL

People nowadays frame everything through their phone.

How does this affect the way art is processed?

From making to exhibiting?

STUDIO

INTERIOR DESIGN - DESIGN STUDIO 2

PIXELFARM: A MULTIFUNCTIONAL ARTIST STUDIO

Professor: Aya Maceda, ALAO Design

Year: Spring 2020 (Pandemic) / MFA Interior Design, Parsons

PIXELFARM: A MULTIFUNCTIONAL, HYBRID, ARTIST STUDIO

A Design Studio 2 project that explores the shift in art production, consumption, storage processes and examines the ways an interior designer can develop thresholds between the online and offline realms connected to an artist’s entire process of making.

FULL DIGITAL VIDEO PRESENTATION

https://vimeo.com/user194904908/artiststudios

This design-research studio seeked to explore a sustainable future for artist communities in New York City. Triggered by unaffordability and the lack of live-work spaces, artists find underutilized precincts and buildings, and transform them into livable and hip new communities that lead into their eventual unaffordability. Artists become the unfortunate catalyst in the cycle of gentrification, a process of which they do not subscribe to nor benefit from. New York City, once home to thriving artist communities grapples with these cycles of the “SoHo Effect”, pushing artists further and further from its center and eventually their migration out of city bounds.

Play plays an important role in culture and in building communities. Students will examine the site and find opportunities to create meaningful proposals by claim underutilized spaces and spaces in-between where public program driven by play can be inserted.

Methods: Ethnographic Research Observations of play within the cities, discovered in the subway and explored through, mapping, collaging and the medium of video.

Westbeth Artists’ Housing, New York, New York (1970-Present) .Westbeth is a former commercial structure converted into housing for artists. It was conceived as an integrated, self-sufficient community with a total environment in which to pursue art.

LEARNING OUTCOMES

The studio seeks to find new live-work typologies, supported by communal and commercial artist infrastructure that will allow artists to have a more permanent and sustainable future in the city. The studio will look into the micro-aspect of live-work studios as well as the macro level of artists’ supportive and common spaces.

1. Design-Research Methodology

2. Operative Drawing

3. Argument / Concept building and carrying it through details

4. Interior Drawing Details

5. Critical Representation of design through a model building and other visualization techniques

Eavesdrop. Ethnographic Research in New York’s Subways showed how everyone lives through the screens of their phones. Gazes and curiosity revealed that most people aim to connect and communicate with others through the digital device, rather than making physical contact with the compact surroundings of bodies within the same subway cart.

A Defintion explored with a digital collage: https://tinyurl.com/ yfvajvdh

(Note: This Project started before pandemic, and ended in Lockdown, when Annabelle also got stranded out of the country for several months).

The way communication technology changes, also affects the way people encounter art or think their art experience. The diagram depicts the art production process, from making to exhibiting and storage. It looks at it through the lens of an artist’s needs of public and private space - digitally and physically.

Research Diagram: Art Production, Exhibition & Storage process.

COLLAGE EAVESDROP DEFINE

Animation in video presentation (link on left page)

Animation in video presentation (link on left page)

Animation in video presentation (link on left page)

CONCEPTUAL COLLAGE / DRAWING:

For detailed project and process documentation, please watch the video.

How does the mid-century designer’s and pattern maker’s (Alexander Girard) world morph with my visual language, when engaging for one full semester with his life?

From collage, to drawdel and video animationhis patterns and graphics morphed with mine.

DRAWDEL

Professor: John Yurchyk, MOS Architects

52

PRESENTATION

Morphing with his world and creating visual outputs of pattern, color and furniture explorations in multiple forms: From collage, to drawdel, to video animation.

DRAWING OF THE LATE DESIGNER’S IMAGINARY WORLD Fascinated in the conversation pit, the patterns, the layering of materials and graphical explorations of colors. - This drawing served as the preparation for the Drawdel (distorted 3D Model - see and watch video on the next page).

DRAWDEL OF ALEXANDER GIRARDS WORLD

As imagined. Please watch the video below for further explorations.

DIGITAL NARRATIVE

https://vimeo.com/user194904908/agirard

A fashion house that collects old clothes (visible in facade) and invites resident designers and artists to upcycle pieces and showcasing them live in-houseaccessible fashion shows of unique, revamped clothing to the public.

Can the fashion house make an time-sensitive statement in the Tribeca neighborhood and maybe even bring back a few more artists?

RUNWAY

INTERIOR DESIGN STUDIO 1 (AAS)

NY BLACK: A UPCYCLED FASHION RUNWAY EXPERIENCE

Professor:Justin Huxol, HuxHux Design

Year: 2016 / AAS Interior Design, Parsons

NY BLACK - A RECYCLED FASHION RUNWAY EXPERIENCE

is an exclusive and intimate retail experience from a NY based high-end fashion house that curates and secures the city’s once so eclectic artistic culture by curating talent. Real estate prices have changed demographics and ambiance. The brand brings the young and creative back to the neighborhood. Stakeholders are sensitized for the sustainable product lifecycle by participating and experiencing. The space itself makes the deconstructive fashion experience tangible on three floors.

SPATIAL EXPERIENCE

Experience the full product lifecycle of fashion items. From recycling, to new limited black editios designed by emerging local artists and showcased by models on the two story in-house runway. After the show, the collection is exhibited in pop-up areas within the retail space The entrance through the 3-story pile of recycled clothes delivers the key statement. Followed by an all-black setting and flexible arrangements of runway and displays. The brand symbol is a program interconnecting floor/ceiling element. From natural light, down to the pool.

BRAND VALUES

DESCRIPTIVE

intimate, exclusive fashion brand, curating talent, art sensitive

CORE VALUES

caring, local, transparency, sustainability, transformation, change, intimacy

OTHER VALUES

all black, determination, progressive, expressive, exclusive, workmanship

TOP FLOOR

Event space with catwalk / clothing ‘cementry’

EXTERIOR ELEVATION SOUTH /ENTRANCE & RUNWAY

Not to scale here, but was drawn in SCALE: 1/2 - 0’

GROUND FLOOR

Check-in & out, Retail, Catwalk ‘for the street’

BASEMENT

Showroom, Dressingroom, Coffee

EXTERIOR ELEVATION EAST

Not to scale here, but was drawn in SCALE: 1/2 - 0’

SECTION RUNWAY, POP-UP DISPLAYS, SHOWROOM

Not to scale here, but was drawn in SCALE: 1/2 - 0’

SECTION ENTRANCE THROUGH RECYCLED CLOTHES

Not to scale here, but was drawn in SCALE: 1/2 - 0’

SECTION SOUTH

Not to scale here, but was drawn in SCALE: 1/2 - 0’

SECTION NORTH

Not to scale here, but was drawn in SCALE: 1/2 - 0’

Depicting the two-story runway, open to public on street-level. Shows start on the top floor for exclusive presentations, but also can continue on the ground floor, where walls / store front windows can be opened.

Basement area with pool, being illuminated from the ceiling window, sunbeams make their way 3 stories down. A golden re-interpretation from the runway on the upper floors provides the clients another exclusive fashion moment.

(Left)

PHYSICAL MODEL BASEMENT AREA WITH POOL

PHYSICAL MODEL 2 FLOOR RUNWAY

A conceptual hotel in Wynwood, Miami. A hybrid venue breathing eclectic, lush Miami vibes and promoting community through exchangeable wall-art.

Colors speak Art Deco, curved forms refer to Miami’s body cult and hotel rooms rise up to the sky to imitate historical light houses.

The roof and areas split in rhythm to the surrounding street grid between open and closed. Solid woods, switch up with meshed surfaces, highlighted with vast scale, leveled Neon tubes.

HOTEL

INTERIOR DESIGN STUDIO 2 (AAS)

SWAP: A WYNWOOD ART HOTEL

Professor: Gustavo Escobar, Starwood Hotels

Year: 2018 / AAS Interior Design, Parsons

SWAP is an imaginative place for staycations in Miami’s Streetart district - Wynwood. Curved shapes inspired by design narrative, which is based on historical, physical and cultural pillars and insights from site-specific research.

Most of the lower level is accessible for public. Private guestrooms are stacked-up. Casting shadow on the ground and offer pink-sky proximity with key views from the room. After conceptualizing the exterior and developing the program, insights were

further processed and visually translated to two of the hotel’s key components: the in/outdoor public bar and the two-leveled private cabins on the stacked up circular islands.

Curves in respect of the communal blend and inspired from Miami’s body cult. Vertical cuts rhythmically interrupt the canvas-like solid exterior walls and change the ceiling from solid to grid structure. Cuts cause a soft-explosion of greenerie, denoted with neon tubes wielding throughout the space.

SWAMP: A WYNWOOD ART HOTEL

DESIGN NARRATIVE ARCHITECTURAL INFLUENCES

RENDERING LUSH OUTDOOR

BAR

IMAGINATIVE PLAN INFORMED BY DESIGN NARRATIVE

Not to scale here, but was drawn in SCALE: 1/4 - 0’

EXCHANGEABLE MURAL ELEMENTS

AS BACK BAR

Accessible from both sides. Serving community and artist a canvas.

NEON PIPES AS BREAKS

The vast scale, arching neon tubes from floor to roof, visually highlight the changes and rhythms within the built structure

EXPERIENCE

BAR PLAYS WITH DUALITIES OF INSIDE / OUTSIDE AND EXCHANGEABLE MURAL ELEMENTS

OPEN VS. CLOSED ROOF

In- and Outdoor experiences provided throughout the entire building with a roof that changes from solid to mesh and curves featuring yards embedded within the structure.

DIAGRAM | BAR AND OPEN / CLOSED ROOF

The indoor/outdoor bar area. Besides the various cut-through moments in roof and walls by meas of neon pipes and jungle elements, the back bar features exchangable elements curted by local mural artists.

How can scent design a fully immersive experience for private and public within a hotel

HOTEL

INTERIOR DESIGN STUDIO 3 (AAS)

SHE CAME TO STAY

A HOTEL ORCHESTRATED BY SCENT

“Some beautiful things in life are intangible. Just like clouds, we wish we could catch those moments and put them in a bottle. A perfume can be a cloud. Spray it on you and a world of emotions opens up. Memories, nostalgia, fantasies, dreams. Scents are shrouded in mystery. Intimate, yet curious and imaginative.”

SHE CAME TO STAY: A HOTEL STAYCATION EXPERIENCED THROUGH SCENT

DESIGN NARRATIVE

The design narrative is tied to historical insights from the local Steinway manufacturing place, influenced by it’s muse Sade - as the singer’s the epitome of sensuality

The concept and language of a pharmacy guides the idea of ‘individuality, self-care and picking your very personal, locally sourced and mixed ingredients’.

SHE CAME TO STAY (SCTS) Is a perfumery located on the ground floor of an old warehouse in Queens.

The warehouse has been transformed for a place to stay; Featuring hotel rooms, a communal laundry area and a dim-lit, full-floor cushioned, intimate concert venue, including exclusive access to the perfume plant. Entering through a vast scale scented cloud, diving into touchpoint layed out throughout space and choreographing the user journey with a designated scent. Hoping to trigger nostalgia and dreams of visitors and adding another sensorial layer of sound/performing artist specific concert experienced in space.

The program contains a produce lab, a per- fume pharmacy, a laundry space, an intimate sound room and sensually elevated guestrooms. Each stage aims to explore imagination, memory, concealment and the passing of time by orchestrating the journey of the guest with materiality, color, light, sound and scent.

USER JOURNEY

A SITE THAT PRODUCES SCENTS AND INFUSES THE USER JOURNEY WITH NOSTALGIA AND DREAMS

Not to scale here, but was drawn in SCALE: 1/2 - 0’

Not to scale here, but was drawn in SCALE: 1/2 - 0’

Not to scale here, but was drawn in SCALE: 1/2 - 0’

Not to scale here, but was drawn in SCALE: 1/2 - 0’

Not to scale here, but was drawn in SCALE: 1/2 - 0’

HOTEL ROOM SUITE

HOTEL ROOM STANDARD

How can a brand that exists on Instagram only, transform to an interactive digitally spatial experience?And how can this be further translated to physical space?

INTERIOR DESIGN - VIRTUAL

VIRTUAL A VIRTUAL EXPERIENCE FOR COFFEE ‘N CLOTHES

Year: 2018

Collaborator: Obsess

Client: Coffee ‘n Clothes

The Instagram Brand’s first interactive, communal space - situated in the virtual realm. (2018)

In 2013, Coffee’n Clothes (CNC) became a popular Instagram (IG) brand amongst fashionistas on social media. Its content was simple: Shots depicting Latte Art combined with collectable sneakers or exquisite accessories.

In 2018, Annabelle got hired as a brand strategist and designer who should bring the Social Media channel into a spatial realm without losing its digital characteristic. Together with programmers of the company Obsess, she designed the brands first virtual space:

A space, living on a website, providing a holistic 360° experience to be navigated with the user’s mouse. It was the brands first, fully immersive world that lend it a face, with whom users could interact with on another level than through Social Media. An interactive stage on which e-commerce was blended with content.

From material palette, to color, shapes and graphics - From 2D to 3D - the CNC identity got refined and expressed on a new, digital level.

Design elements were tied to the brand identity, which came off rather flat due to its sole 2D existence on IG.

Using interactive 3D technology, one had to re-think the user experience defining moments: For the first time, the user could enter the space without gravity, even flying. One could look at presentations very close-up or from far-distance. Those change of perspectives and experiences, allowed Annabelle to refine the brand identity and roll-it out within the virtual space.

3 Customer Activation Zones:

1) Central Coffee Bar

2) E-Commerce Section

3) Media Wall

In 2019, CNC’s first physical, 6-month, pop-up coffee launched on Lafayette Street in New York - designed by Annabelle.

Annabelle’s aim was to translate key moments of materials, graphics and signature designer lattes experienced in the virtual, into the physical - with a minimal resources Besides working with scent of freshly roasted Coffee Beans, an “Instagrammable” mural for selfies, as well as a vast scale shelf presenting brands of Designer Lattes, and extended product packaging enabled her to execute this mission.

/ EXPERIENCE: VIRTUAL SPACE

Arriving from a real New York inspired East Village context. Pass the barricades (for potential hipster-store line-ups), enter the airy, yet very on brand designed virtual space.

Coffee at the center and heart of the virtual space and experience. Select and order branded coffee bean bags, mugs, and other barista pleasures.

E-COMMERCE “CLOTHES”

To the left of the centrally placed Coffee bar, are ever changing products from fashion on display for sale. Limited editions of sneakers and exclusive accessories are of popular demand.

Access up-to-date video content on for individual screens, organized by theme and interactive in navigation.

/ PHYSICAL POP-UP & PACKAGING

(2019, New York)

Brand values catered to illustrations, colorways and material- palettes in that have previously been tested and manifested in the brand’s virtual hub.

DATE

Virtual: 2018- 2019

Pop-Up: 2019

LOCATION

Virtual: coffeeclothes.com

Pop-Up: Lafayette, NYC

COLLABORATORS

Client: Coffee ‘n Clothes

Virtual Coding: Obsess

CATEGORY

Virtual Space Design

Pop-Up Design

Graphic Design

Merchandize & Product

ROLE

Concept, Design, Production

Feature wall “Designer Lattes” (left), Pop-Up Cart (right), Mural and Graphic fro Cart and Instragram Wall (below)

INTERIOR DESIGN - VIRTUAL

LAUFEN

IN THE VIRTUAL

“In (post) pandemic times, when nature conquers back the built environment; Can bathroom become a Virtual Space?

Does the experience of withnessing traces and left-overs of bathroom products within an environment of chaos, make us reflect on the importance of care and ritual?

How do we define a ‘Sanctuary Space’ in times of instability?”

Year: 2021

Collaborators: Henkel Hiedl, AFGH, Carlo Peters

110 Article & Interview in: Frame Magazine

VIRTUAL SPACE - WHY?

LAUFEN virtual space – a new form to tackle space and product. Where digital meets physical. Featuring products from the new Kartell by Laufen collection.

The Laufen virtual space is an immersive digital experience, showcasing the company’s bathroom collections in a new and exciting way. While memorable virtual reality applications are far from being realized – and are very far away from bringing a real live experience online – Laufen started this project with the aim of creating a communication which could go beyond the traditional boundaries. With personal contacts and communication reduced to virtual encounters, Laufen virtual spaces want to create a platform which enables the company to connect in the real world with people who, out of different reasons, cannot be present physically at a certain space and a certain time. In the end Laufen aims at connecting human beings on different levels of interaction.

While the sanitary, design or event art industry business models of fairs and gigantic booth build-ups had remained unquestioned for half a century, digital turn revolutionized new business models. The Internet has disrupted the way we produce, display, exhibit and document products, information and experiences.

KARTELL BY LAUFEN (2021)

Due to limitations and new behaviors and needs caused by the pandemic, the virtual starts to increasingly place stories once experienced in the physical, into the digital. All that does not have to be built necessarily but can be told in another form, can have a new space in the other realm now.

... the virtual starts to increasingly replace the physical. Yet, one cannot without the other. Annabelle is driven in finding the glitches and in-betweens that convey the same message online and offline.

In midst of the pandemic, online virtual rooms provide a context to products, guided by a meaningful message. Senses such as touch, smell and personal relations are getting dangerously neglected with disastrous consequences on mental as well as physical health. This forces us to reinvent the ecosystem of communication and relationships through the creation of formats that blur the lines between digital and physical.

THE EXPERIENCE

Laufen virtual space is about exploring a dream-like landscape through four different Kartell by Laufen sets and nature-infused stories that let one wander and wonder.

Starting in the urban area, driving to the desert, exploring the forest by night and escaping to an artist room in which Laufen presents a limited special edition of screen-printed collages by Swiss artist Monique Baumann. It is a digital solution with the goal of transporting emotions to the user - not an easy task considering that we are all online a substantial part of our lives today.

The space wants to provide an experience of digitally animated, semi-interactive collages. Surreal spaces with a wink and the purposely very tactile feel while being fully immersed in the digital.

WATCH THE TEASER

https://vimeo.com/user194904908/kbylvirtual

A journey of process and progress telling a story and carefully taking the products by the hand.

Almost like strolling through a Laufen booth at a fair designed by architect Gabrielle Hächler and Andreas Furhimann.

What presents itself as a rather raw and compact digital surface or outer shell, unfolds explorative journey of colorful deepdive collages on the inside. A choreography that sparks nostalgia, curiosity and raises questions about life or qualitative routines filled with luxury.

THE CONCEPT

The concept was initiated by Swiss architects Gabrielle Hächler and Andreas Fuhrimann, together with forward-thinking designer Annabelle Schneider. For both, storytelling through architectural spaces has always been the main driver.

EXPLORE THE SPACE

www.laufenvirtualspace.com

....Yet, in midst of chaos - there is beauty. The essential remains, the ritual is key. The four different spaces are tied to the idea that nature takes back the built, human made, environment and hopes to make visitors question their consumeristic behavior and reconsider what really counts.

THE USER JOURNEY

The visitor enters a prompt that already asks for “what is actually real? Where do we live, what are our rituals? Or what does really count in life....? Do we live in a dream or is it real? (...) ”

After a short Intro, the Kartell plastic inspired, rotating sphere drops and the user is invited to scroll through the 4 differnet rooms. Each of them designed under the same narrative - the post-apocalyptic, mixed media infused, chaotic.

Wandering through semi-interactive rooms, sprinkled with traces, unveiling life and deeper questions to our current Zeitgeist - an era of instability and crisis.

ANIMATED COLLAGE | AN EXTRACT FROM THE URBAN LANDSCAPE

THE 4 DIFFERENT ROOMS

The stacked, interactive rooms are to be explored by scrolling and clicking. Entering different scenarios in which nature takes back over the built environment.

A mixed media experience. Defined by collages, chaos and the flowers and moments of clarity orchestrated within, in order to trigger questions:

Spaces designed for humans, conquered and shaped by the elements of nature. A platform of hope and reflection. Wired emotions; survival mode; disruption in midst of crisis. Traces of life within the urban area. Moving the elementary, abandon spaces that were meant to live and work. Smoke and light fill the air. Water reflects the moment. A standstill to examine progress – a pause to reflect.

.... “what actually is real? Where are we heading to? What does still count....?”

ROOM 1 - THE URBAN

ROOM 1 - THE URBAN

ROOM 2 - THE DESERT

An escape from abandoned city life to the desert. Fire and wiggling paths through the sand define the journey. Precious life is found in the oasis – where water pours.

ROOM 4 - THE SPACE FOR THE ARTIST

An exclusive space with limited products and collaborations. Shown first in the virtual - as it is different and functions as a satelitte room besides the post-apocaliptic scenario of the other three rooms.

This space features Swiss artist Monique Baumann’s limited edition of screenprints on ceramic. Putting her analog art into the digital realm is bewildering and yet free of hierarchy and expectation. In her space, the artist brings in the nature of making, deconstruction and new assembly with a positive outlook to the new, based on the recycled already existing.

WATCH THE VIDEO

https://vimeo.com/800165133

ROOM 3 - THE FOREST

Wandering and wondering through the woods. Detecting life in sunken places. Discovering and flying with the magical and indulging within the built environment surrounded by the depths of the forest.

WATCH THE VIDEO

https://vimeo.com/800166790

WATCH THE VIDEO

https://vimeo.com/800163212

Every location embeds a selection of products from the new Kartell by Laufen collection. Natural shapes and left-overs from consumption age form the architectural setting.

Animals and human beings suddenly appearing and disappearing; weather, daytime, lights and a very layered soundscape direct the journey through the space. Quick quotes deriving from surrealism provoke humoristic comments on current times.

DATE 2022 (on-going)

LOCATION

Virtual: www.laufenvirtualspace.com

COLLABORATORS

Idea & Concept: Gabrielle Hächler / Andreas Fuhrimann Architects in collaboration with Annabelle Schneider

Sound Design: Carlo Peters Web: Henkl Hiedl CATEGORY

Virtual Space Design

Mixed Media Project

Full-Project lead for Laufen as Client: Concept, Design, Production and Realization

How can the soft sculpted organic collection of Ilbagnoalssi be translated into a virtual world?

One that in close future will be a successor in a chain of multiple virtual worlds for LAUFEN.

Snohetta studied the form and language of the unique Alessi products and translated their feels into another dreamscape.

INTERIOR DESIGN - VIRTUAL

Year: 2022

Collaborators: Snøhetta, Plomp, Annabelle

128

VIRTUAL SPACE - NEW WAYS OF SEEING

LAUFEN x Alessi x Snøhetta. Three design heavyweights provide new perspectives in Milan, June 2022.

LAUFEN’s collaboration are determined by investing time and money in cross-disciplinary cultural projects that connect design, materials and innovation with art, film and other forms of creative expression – be it an exhibition of experimental sculpture at Art Basel, a cultural salon featuring architects, artists and academics at the 15th-century Palazzo Trevisan degli Ulivi during the Venice Biennale, a diminutive pop-up cinema in downtown Basel, as well as the first Virtual space Kartell by Laufen. All togetherplaces and spaces for the exploration of such questions as who we are, how we live and where we’re heading.

More than just a showroom, LAUFEN space Milano on Via Alessandro Manzoni was designed to be a place where

6 –

Inspired by the elegant forms and graceful movements of swans, Snøhetta designed a collection of immersive spatial environments. These fantastical architectural spaces and landscapes create scenes to appreciate the smooth sculptural qualities of Laufen ceramics from an other-worldly perspective. With views that play with a sense of movement, time, and scale, the perspectives capture the experience of diving into and out of water while zooming in and around the landscape, providing natural compliments to the supple and curving geometries of Laufen ceramics. By engaging with water, movement, and geometry, they allow us to reconsider how our bodies relate to space and reimagine how beauty, elegance, and wonder can be found in the everyday.

During Milan Design Week, LAUFEN space Milano plays host to a collaborative project between the company and architecture office Snøhetta in which elements from the ILBAGNOALESSI collection are merged with the natural world.

INVITATION | SALONE DEL MOBILE ‘22

Invitation to the new world of ILBAGNOALESSI during Salone del Mobile, Milan (I), June 2022.

BY THE BIRD-LIKE QUALITIES OF ILBAGNOALESSI’S CURVES

Annabelle was in the project lead, whereas the Dutch visual specialists of Plomp produced the final renderings.

‘debates and suggestions can be triggered, where new forms of visual art can be realized.’

FANTASTICAL ARCHITECTURAL SPACES AND LANDSCAPES

RENDERINGS | THAT PLAY WITH A SENSE OF MOVEMENT, TIME, SCALE AND PERCEPTION

DATE June 2022

LOCATION

Experience at the Laufen Showroom in Brera during Salone del Mobile in Milan

COLLABORATORS

Idea & Concept: Anne-Rachel Schiffmann, Director and Senior Architect, Snohetta

Claire Laurence, MArch Product Architect, Snohetta

Digital Production: Plomp

Project Lead: Annabelle Schneider

CATEGORY

Virtual Space Design

Mixed Media Project Exhibition & Installation

ROLE

Full-Project lead for Laufen as Client: Concept in collaboration with Snøhetta and Project Management

LINKS

https://snohetta.com/projects/603-laufen-x-snohetta-milano-2022

All renderings are courtesy of Snøhetta and LAUFEN

Amazon Prime Video hosts an event in London for its manager.

We ask - What would the experience be, if Amazon Prime Video was a physical experience?

We eventually pitched 3 concepts.

INTERIOR DESIGN - EVENT SET UP

WHAT IF A PITCH FOR AN EVENT SET UP

Year: 2021

Collaborator: Fabulous Collective

Client: Amazon Prime Video

/ PROJECT DESCRIPTION

EVENT PITCH: FOR AMAZON RPIME (2021)

PRIME VIDEO PRODUCES DINNER 2021

The Brief: To design and produce a high-end but informal dinner of 80110 guests at an exclusive and premium central London venue, bringing together creative talent and select, minimal cast from Amazon’s original shows in production in the UK.

The Objectives: Communicate Prime Video UK messaging with key media and stakehoders

Highlight Amazon’s long-term commitment to the creative industry in the UK.

Position Amazon Studio/Prime Video as the ‘Home of Talent’.

CONCEPT ONE - THE HOME OF TALENT

IDEA Amazon Prime Video is the home of talent, innovation and garnering a substantial repertoire of original UK productions. We bring to life Amazon as ‘The Home of Talent’ in a physical, tangible experience. Taking over a blank canvas venue in Central London, we create a beautiful experiential house where guests experience a delicious dinner. The house is a symbol of harnessing innovation, cultivating and supporting UK talent in addition to the obvious nod to the fact Amazon Prime Video is also enjoyed from everyone’s home throughout the UK and beyond.

From an Amazon home-grown garden entranceway to the immersive experiential house itself, clever lighting and unique dinner design, the evening promises to be both unique and memorable.

A consistent colour palette is used throughout, ensuring consistency and recognition of Prime Video branding. Materials and textures are carefully considered to feel both premium yet homely and informal. Natural materials such as glass and wood sit alongside soft textured fabrics. Plants and foliage feature heavily to bring to life the home-grown, nurtured ethos.

Prime color palette

Natural green, glass, opaque and plush fabrics

COLOR AND TEXTURE PALETTE

RENDER | Concept 1 Glasshouse and Garden

CONCEPT 1 | THE HOME OF TALENT USER EXPERIENCE

ENTRANCE Guests enter through a simple cut out doorway which leads through to a landscaped garden area with a winding path. The garden signifies the growth and nurturing of talent by Amazon Prime whilst bringing the theme of ‘Home’ to life. Each individual plant and tree has its own branded plant tag and label, dedicated to a programme or talent featured on Amazon Prime. As a takeaway at the end of the evening, guests are encouraged to take a plant away with them to enjoy, nurture and grow at home.

PHOTO MOMENTS The garden once revealed is breathtaking and offers plenty of photo moments and content creation areas for guests.

WAY FINDING SIGNAGE Way finding signage leads guests to the main dining house whilst also displaying interesting and educating Prime Video facts.

WELCOME DRINKS Guests are tray served champagne cocktails whilst a large semi-circular bar serves herb infused gin cocktails using ingredients from the garden.

TAKE AWAYS The garden is filled with 100 plants, one for each guest to takeaway and nurture at home. A sustainable and ever-lasting gift and memento of the evening.

DESIGN DETAILS

WINDOWS Windows are a symbol of looking out into another realm, another story. We use a mixture of materials within the window panes, combining soft textures with projections onto glass.

SEMI SHEER DRAPING Draped panels allow us to bring a softness to the build and texturally create an informal feel. We utilise the fabric panels to inject touches of Amazon blue without overpowering.

CONCEPT ONE - THE HOME OF TALENT DESIGN DETAILS

AMAZON ORIGINALS We project Amazon Originals onto selected windows of the house, showcasing innovative content in a unique way.

PRIME PATHWAY The pathway that guided guests from the entrance to the house continues, turning into an Amazon blue gloss finish when entering the space. The path creates a beautiful design feature and acts as a wayfinding tool, guiding guests to their seats, the toilets and of course - the bar.

TABLESCAPE o create an informal, relaxed

look & feel whilst still feeling special, natural and blue glazed ceramic tableware is utilised alongside coloured glassware and chunky cutlery.

INFORMAL TABLE Juxtaposed against the house structure, bespoke communal dining tables create informal fluid lines throughout the space. The tables create cosy atmospheric hubs that spark and encourage conversation.

STATIONARY Simple yet chic stationary is created using layered opaque and blue paper stock. Menus and matching place cards sit at each setting.

RENDERING | Garden with welcome bar, take aways, surrounded by ceiling-heigh sheer curtains

RENDERING | Visualization of the customized table swirling through the glasshouse. At the end, a stage for manager’s panel talks.

CONCEPT 2 | PROJECTING THE FUTURE

IDEA Fully immerse guests with an experience that invigorates, innovates and most importantly puts the content at the forefront. Inspired by the content of Amazon Prime Video, we create capsuled moments in time via projection and setbuild through the venue. Before being seated, the guests can walk around the space, mingle and view the different projection sights. Once seated, the table comes alive with projection mapping over the table.

ENTRANCE Welcome to the future: Mingling space. TRANSFORMS TO TUNNEL Showcasing a timeline of Prime’s history of films.

ENTERING IN THE PRESENCE

The dining area is inspired by Sci-Fi Sets, and features projections all around. From projection on tables, to seemingly floating elevated grounds below tables and vast-scale, rounded screens embracing the dimlit, quite technological felt space. The future happens on the dramatic stage that features an install of another tunnel: Pointing towards the future and serving as backdrop for panelists.

RENDERING | The welcome area ‘to the future’ of concept 2.Dramatic Spotlight on Apéritif and a teaser view towards the tunnel into the main area of the evening.

RENDERING | Concept 2 , the tunnel that depicts’ Amazon Primes’ History in sequences. Posters on wall and name projections on the floor.

RENDERING | Main Dining area of concept 2. Projections on tables, as well as surrounding the entire, circular space.

CONCEPT 3 | AMAZON PICTUREHOUSE

IDEA Harnessing the creative industry within the UK and Amazon’s own contribution in generating, cultivating and nurturing talent, we take over an iconic London landmark that heroes creativity and turn it into the Amazon Picturehouse. This concept is all about taking Prime Video out of the comforts of our own home and devices, imagining what the platform would look like in a non-virtual world. If Amazon was a cinema or theatre, what would it look like? The Amazon Picturehouse is designed to cleverly juxtapose an informal, relaxed home movie setting with the grandeur of an award-worthy movie theatre. In the Picturehouse guests enjoy an incredible three course dinner, a preview screening of upcoming Prime Original content and the chance to indulge in moments inspired by the Oscars and BAFTA.

COLOR AND TEXTURE PALETTE Materials and textures are curated to enhance the iconic venue and bring to life the rich creative talent harnessed by Amazon. The Amazon colour palette is key in the design and additionally we inject gold and brass tones to soften and elevate.

USER EXPERIENCE

ENTRANCE On arrival, guests are greeted by Amazon ushers surrounding an impressive circular velvet draped curtain. The curtain is pulled back and reveals a long draped entrance corridor. Soft uplighting echoes movie and theatre aisles, creating a welcoming glow that guides guests down the corridor to the main space. Our Amazon ushers are stationed continuously down the corridor tray serving welcome champagne cocktails and printed programmes for the evening ahead.

AMAZON USHERS Wait staff styled as Amazon ushers instantly make guests feel special and exclusive, welcoming them with drinks and directions to their seats.

THE PICTUREHOUSE

The Picturehouse is a beautiful escape from the outside world - the ultimate Amazon movie theatre, THINK: Plush velvet draped walls, soft mismatched cosy seating, table lamps and of course The Big Screen. Guests are seated at intimate tables where they’re served drinks and nibbles by our Amazon ushers. Prior to dinner there is a small informal presentation and talk on the stage, followed by dinner. During dinner guests are treated to preview screening of the latest Amazon Original shorts.

DESIGN DETAILS

INTIMATE TABLES Guests are seated at either 10 person square tables or intimate tables for two.

ATMOSPHERIC LIGHTING Each table is styled with beautiful table lamps that emit a warm glow. This allows us to create a soft and informal feel and doesn’t distract from the big screen.

TABLESCAPE The ultimate movie dinner is relaxed and easy - guests are served their own meals on beautiful dinner trays, set simply with cutlery and napkins.

INFORMAL SEATING Whilst the overall setting might feel luxurious and grand, small touches such as mismatched tub seats, armchairs and bench seating with velvet cushions give an inviting and informal feel.

Prime color palette

ATMOSPHERIC CORRIDOR The draped corridor immediately creates a feeling of excitement and sense of drama. The fabric flows in tone through the Prime colour spectrum, drawing guests down the corridor whilst also creating multiple photo backdrop opportunities.

THEATER UPLIGHTING Soft theatre style uplighters add a warm ethereal glow, with the option of creating Prime gobo logo additions.

Soft velvet, brass, warm lighting

RENDERING | Concept 3: imagening if Amazon Prime was an exquisite cinema.

DATE May, 2021

LOCATION

London, UK - Pitch only

COLLABORATORS

A collaborative project between Fabulous Collective (Concept, Production) and Annabelle for Concept, Design

CATEGORY

Event Design Set Design

ROLE

Concept, Design (Renders), Pitch Deck

RENDERING | Concept 3: imagening if Amazon Prime was an exquisite cinema.

Hand-Made. Heart-Made.

A one week multisensorial installation translating the crafting and production process of Swiss bathroom ceramics into an immersive installation - infused with sound, water drips, fire cracks, multiple projections and powerful product installations shown in unexpected perspectives.

EXPERIENCE THE PROCESS

INTERIOR DESIGN - INSTALLATION

A MULTISENSORIAL EXPERIENCE OF THE CERAMIC MANUFACTURING PROCESS AT FUORISALONE

Year: 2012

Collaborator: Atelier Oi and Laufen

Experience the ceramic production process: An Installation celebrating Laufens ceramic manufacturing excellence that exists for 120th years. The two natural elements used in ceramic production - water and fire - were celebrated in the immersive sceongraphy that combined light, sound and movement. Large images on either end wall highlighted the craftsmanship involved in creating Laufen products. A set of vertical rotating mirrors unified the different elements within the space.

MULTISENSORIAL INSTALLATION

EXPLORE THE INSTALLATION

https://bit.ly/2S1dzOx

INSTALLATION | Water dripping across the surfaces of a series of suspended mirrors and captured in an array of fluid washbasins, while a minimal soundtrack created a tranquil atmosphere. Firecracks are intensified through projections on rotating mirrors, vast-scale backlit imagery from the factory gives the narrative a sense of place.

PROJECT INFO

DATE April 201

LOCATION

Milan, Italy - for Salone del Mobile

COLLABORATORS

Atelier Oi collaborated with Laufen, for whom Annabelle was working in branding back then.

CATEGORY

Scenography

Branding and Event Communications

Event Management

ROLE

Concept, Graphics, Communication and Production

Images: Installation by Atelier Oi in collaboration with Laufen

A interactive installation displaying the curiosities of design classics - from Eames, to Prouvé or Alexander Girard (...) Vitra x écal showcased the products in surprising, partly disassembled waysready to reveal, ship or display.

CLASSICS

INTERIOR DESIGN - EXHIBITION

AN INTERACTIVE INSTALLATION OF DESIGN CLASSICS

Year: 2013

Collaborators: Vitra, écal, Annabelle (Creative, Branding)

Vitra’s classic chairs survive.. Even though the continuously compete between the old and new, the win against new ideas and innovations and successfully bridge the gap between the past and present. But how did they emerge? - Classics.

Everything begins with an idea. The designer develops it from concept to prototype and further pushes it in collaboration with producer to the final product. “The Classic Factory” is an installation tied to the big classics produced by Vitra.

The project investigates designer’s concept, development, assembly process and the final shipment.

THE EXPERIENCE

Visitors step into a playfully arranged, magical set within an authentic industrial landscape. Drawers to open, background history to learn. Individual pieces of the Eames Lounge Chair merge to the final chair.

Individual Eames Lounge chair pieces float from top to down, dis- and reappear in a rhythmical, sound underlined manner in and out of the shipping box - linking to the assembly process and final production of the design classic.

Alexander Girard’s gigantic Wooden Doll carefully placed in a ready to ship container.

INVITATION | To visit the installation and discover the ‘curiosities’ that come ‘Out of the Box’

DISCOVERING HSITORY

Classics come with a history and designers with a vision. Opening industrial lockers invites people to discover small scaled worlds of designer’s processes, portraits and untold stories.

PROJECT INFO

DATE

October 2013

LOCATION

Designers Saturday Langenthal, CH

COLLABORATORS

Vitra, écal - Annabelle was in Branding

CATEGORY

Scenography

Branding and Event Communications

Event Management ROLE

Concept, Communication and Production

What spatial elements and combinations convey the feeling of purity, tactility, natural healing and spirituality? How can this world be translated into multiple-chains of Boston based Vegan Restaurant Chain - Life Alive ?

LIFE ALIVE

INTERIOR DESIGN - RESTAURANT

AN VEGAN RESTAURANT FOR GOOD FOOD AND HEALING

Year: 2018

Designer: Annabelle for Goodrich and Phenomena

/ PROJECT DESCRIPTION

RESTAURANT: LIVE ALIVE (2018)

Life Alive Organic Café’s mission is to “feed the vitality of a busy world… by providing healthy fantastic food for people on the go, while honoring and protecting our environment.” The space was designed based on pillars inspired by Paolo Soleri (architectural forms), wellness, pharmacy and a muse that speaks to the bohemian vibe of the brand. Resulting that the dining room is full of light colors and is minimalist, and has a crisp look. No doors but spatial separations created by means of the tall ceiling arches and circular cut outs to the back of the space. The large-scale, central open kitchen and windows to the prep-area make the space accessible and trans parent.

The design narrative feeds off 4 pillars: Historical - Paolo Soleri. Familar: Pharmacy. Aspirational: Wellness Resort. Muse: The Chef, whose a magical, spiritual women and creates the soul of the space.

RENDERING

FLOOR PLAN

ELEVATION ENTRANCE & POS

Not to scale here. Was drawn in SCALE: 1/2 - 0’

ELEVATION LOUNGE & DINING NICHES

Not to scale here. Was drawn in SCALE: 1/2 - 0’

ELEVATION POS & OPEN KITCHEN

Not to scale here. Was drawn in SCALE: 1/2 - 0’

ELEVATION GRAIN WALL, BATHROOM CORRIDOR, LOUNGE

Not to scale here. Was drawn in SCALE: 1/2 - 0’

LOGO

INTERIOR DESIGN - RESTAURANT

A SUSHI RESTAURANT IN THE OLD TOWN OF BERN

What to do when your passion to design spaces is overflowing but you are still a design manager by training and not (yet) an Interior Designer?

I started to talk to a developer and won him with my porposed concept for being in the creative lead while building Bern’s intimate Sushi restaurant in collaboration with an architect.

Year: 2013

Client: Glandon Apartments

A location in the old part of Bern’s historical, grey sandstone builds. A small, deep space, inviting to integrate a sushushi-belt as an attraction (which was quite unique in Switzerland - back in 2013). The belt, paired with material,color- and graphic style palette targeted millenials and dates.

Inspirations were drawn from traditional Swiss materials (wood), blended with brass counter and finishes, while Nordic design elements found their place in pendants and chairs. The mural and graphics lent a strong brand narrative to menu, cuttlery and plates. The pink and shape of the ‘Catfish’ font was inspired by Japanese Manga culture and translated into a more European style.

RESTAURANT AND GRAPHIC DESIGN (2013)

Kitchen

The corporate identity brought to life within a space where millennials with an expensive taste for the cool dine.

“I love the project, as it was my first Interior Design project, while I was still active in branding and design management but my initial scribbles, and passionate ideas convinced the developer to let me take over the creative lead for this small, but very insightful project. I am grateful the architect on my side trusted and supported me. 10 years later I look back at it and still feel it should be in this portfolio. Especially because I designed every touchpoint and came with a totally fresh mind into this”.

166

Open

Sushi Belt Extra Seating on Wall

Take-Away Fridge

Outdoor Terrasse

Cashier and Counter INTERIOR DESIGN - RESTAURANT CATFISH - A SUSHI RESTAURANT

MURAL

WANDGESTALTUNG ENTWURF WANDGESTALTUNG SEITENWAND LINKS HAUPTWAND

BRAND IDENTITY Exquisite sushi creations served at communal golden sushi belt. The brand experience is implemented from materials on surfaces and furniture, to the design and application of the logo. From a vast scale wall mural, to smaller moments from bags to plates - CATFISH lives in this space.

DATE

Summer 2013

LOCATION

Oldpart of Bern, Switzerland

COLLABORATORS

Glandon Apartments, Sushi-Chef Jenny, Architect Aeschlimann w/ Annabelle

PROJECT INFO

CATEGORY

Hopsitality

Interior Design

Graphic- and Brand Design

ROLE

Concept, Art Direction, FF&E, Assistance in Production

THE SHINE Golden fixtures above the take-away in front of the restaurant catch the attention of pedestrians and visually connect to the golden sushi belt.

THE HEART OF THE SPACE The kitchen rounds-off what started in the entrance: a repetition of materials, fixtures and food. a start and end to the centrally embedded sushi belt.

An interactive installation that refers back to childhood memories working with the sound and movement of white glass marbles.

A project using precision engineering to create a series of sinuous and suspended sloped tracks that curve through the Seoul based gallery.

LOOP

INSTALLATION & EXHIBITION

AN INTERACTIVE MARBLE TRACK INSTALLATION

Year: 2017

Prpject by: Snarkitecture, Client: COS

Role: Designer within a team of 3

MULTISENSORIAL INSTALLATION: SNARKITECTURE FOR COS

Drawing inspiration from COS’s connection to playful, modern design, we created an interactive installation based on the childhood memory of marble games.

Loop is a series of sinuous and suspended sloped tracks that curve through the gallery creating an array of uniquely kinetic moments as one’s vantage point changes.

Using precision engineering, the sculpture is brought to life by a steady hum of white glass marbles gliding along the interwoven tracks.

Breaking through the boundaries of the gallery, the track and the marbles continue to the adjoining room to collect into a sea of scattered discarded marbles, inviting guests to explore, contemplate and reflect.

VALUES AND CONCEPT INFORMING DRIVERS

A light and sinuous structure is suspended from the ceiling, creating a gently sloped technical track that moves and curves through the space. A quiet but steady hum of white spheres continually glides down a series of four separate but interwoven tracks, eventually ending their journey simultaneously by disappearing into a funnel- like opening in the plinth. Visitors are invited to add their own marbles onto the tracks, or simply sit and contemplate the exact and mechanical process of the surrounding structure in seemingly perpetual motion.

Visitors move along an elevated pathway that floats above the floor, following a long pathway to emerge into a large, brightly lit room. The path becomes a plinth that floats within the room, allowing people to move about and discover the experience unfolding

RENDERING | INTERACTIVE INSTALLATION OF INTERWOVEN WHITE GLASS MARBLE TRACKS

All images are courtesy of Snarkitecture.

AUTOMATED HOPPER SECTION DETAILS

MODULAR TRACK SYSTEM

The first room introduces the spheres into the darkened space in an unexpected manner, as a steady stream of marbles emerges from a small hole in the wall. While their origin remains unknown, the spheres pour into a pile that spreads across the floor, infilling the existing architecture to create a pool of spheres.

Not to scale here, drawn in SCALE = 1/4-0’

White Glass Marbles Dercoated threaded Rod

Aluminium or Steel C Channel Track

MARBLE ENTRANCE

CUSTOM GIVE-AWAYS

Marble run tray is a smaller scale extract from the spatial marble run installation. One marble sitting on the curved channel projects the authentic movement happening in the actual exhibition space. The tray offers space to keep smaller items organized on the table.

MARBLE TRACK MARBLE POOL

PROJECT INFO

CATEGORY

DATE

Summer 2017

LOCATION

Gana Art Center, Seoul, Korea

COLLABORATORS

Snarkitecture for Cos.

Annabelle was a designer within a team of 3.

Installation Design

Experience Design Product Design

ROLE

Renderings, Concept refinement, Material coordination, Give-Aways

Snarkitecture designed KITH’s SOHO Flagship on 337 Lafayette in SoHo. True to the brand, lines have stretched around the retail space every day to browse through streetwear, sneakers, and vintage jewelry before stopping to grapb a cereal-and-ice cream concoction at KITH Treats.

“We’re not your typical retail shop; this was meant to be more of an experiential thing than anything else”, explains Fieg.

KITH

Source: architecturaldigest Link: https://tinyurl.com/3zmaembd

Year: 2017

Prpject by: Snarkitecture, Client: KITH

Role: Designer within a team of 3

A SNEAKER STORE FOR COLLECTORS AND CULTURE

INSTALLATION & RETAIL STORE

THE EXPERIENCE

A number of plaster casts Air Jordan 1s are installed in a column that fades into an endless ground and up to the second floor, creating a first instagram moment and linking to Snakitecture’s signature ‘experience’ when visiting a Kith location. As customers enter the second level, a Kith Treats area with custom-made ice cream mixed with cereals awaits.

Also on the second floor, the mini Arsham/Fieg gallery with rotating exhibitions in miniature format. From facade, to art pieces itself, everything is scaled down and creates a surprisingly new context for the artist.

INTERIOR DESIGN: SNEAKER RETAIL STORE

RENDERINGS KITH FLAGSHIP IN NYC

All images are courtesy of Snarkitecture and KITH.

MATERIALS

Brick Facade, Frosted Glass, Standoff Letters, Storefront,Box Lighting, 3D Printed Track Light & Cameras, Miniature Furniture

RENDERING AND MATERIAL ESSENTIALS FEIG x ARSHAM MINI GALLERY

2ND FLOOR PLAN - MINI GALLERY

Not to scale here, drawn in SCALE = 1/4-0’

ELEVATIONS - MINI GALLERY

Not to scale here, drawn in SCALE = 1/4-0’

PROJECT INFO

DATE

Summer 2017

LOCATION

New York, Lafayette Los Angeles, Hollywood

COLLABORATORS

Snarkitecture and KITH

CATEGORY Retail Store Installation & Exhibition

ROLE

Designer: CAD Drawings, Renderings First Floor, Material Sourcing, Site Visits

From product to exhibition design: Alexander Girard served as overall inspiration for Vitra’s global launch of their Home Complements.

VITRA HOME COMPLEMENTS

GLOBAL COLLECTION LAUNCH, CAMPAIGN, INSTALLATION & EXHIBITION

VITRA’S FIRST COLLECTION OF ACCESSORIES

Year: 2014

Project by Vitra for which Annabelle was a Brand Manager.

In collaboration with Karl Anders (Campaign), Nicolas Hänni and Thomas Rousset (Photographers)

GLOBAL LAUNCH, CAMPAIGN & INSTALLATION VITRA HOME COMPLEMENTS

(2014)

NEW COLLECTION, CAMPAIGN AND FAIR BOOTH

Late mid-century designer and pattern maker, Alexander Girard, was the ultimate inspiration for Vitra’s first Home Complements collection. From product to exhibition design: Alexander Girard served as overall inspiration. Shapes and implementation of grid structures, for racks and overall booth construction, ceiling-hanging textiles and wall-panels were adapted from his previous presentations and transformed to the 70 sqm booth built in Paris for Maison & Objet in January 2014.

Alongside, the Hamburg-based communication agency helped Vitra to refine the communication strategy by provoking with a unique, “Unexpected Outcome” image campaign and colorful graphics for all print and digital communication.

CAMPAIGN “UNEXPECTED OUTCOME”

Four key visuals define the stories among the campaign called “an unexpected outcome”. Photo Credits: Thomas Rousset, Nicolas Haeni

ALEXANDER GIRARD HOME COMPLEMENTS COLLECTION

Communication and graphics of print and digital communication was developed in collaboration between Vitra and Karl Anders.

Not

LAUFEN teamed up with Kartell:

“a complete bathroom project by the iconic design of Kartell together with the quality of Laufen”

KARTELL BY LAUFEN

GLOBAL COLLECTION LAUNCH, CAMPAIGN, INSTALLATION & EXHIBITION

VITRA’S FIRST COLLECTION OF ACCESSORIES

Year: 2012-14

Project by LAUFEN for which Annabelle was a Brand Manager.

In collaboration with Palomba and Kartell (Product Design), Salone del Mobile, ISH Frankfurt (Fairs) and all of the 2 brands global showrooms.

/ PROJECT DESCRIPTION

GLOBAL LAUNCH, CAMPAIGN & INSTALLATION

KARTELL BY LAUFEN

BLENDING BED- WITH BATHROOM

Bathroom and living spaces are blending increasingly in today’s interiors. laufen aimed to offer a product portfolio that embraced the maximum flexible bathroom lifestyle of tomorrow.

LAUFEN teamed up with Kartell: “a complete bathroom project by the iconic design of Kartell together with the quality of Laufen”.

Furniture meets ceramics. A collaboration for the flexible, total bathroom.

6 sets were designed by Palomba Searfini. The launch endured for one year.

Showroom displays were completely redesigned in order to meet the collaborative project’s identity. differentiate among color codes, wordings, merchandizing symbolic and focus on different natural resources.

EMBRACING DIVERSITY

Changing appearance to meet transversal taste requirements: feelings that change like bathroom styles do.

(2012 - 14)

GLOBAL LAUNCH, INSTALLATION & EXHIBITION KARTELL BY LAUFEN

CAMPAIGN | EMBRACING DIFFERENT PERSONALITIES

SHOOTING FOR VISUAL BRAND GUIDELINES

Making-Of a holistic visual communication planning for a 1-year global collection roll-out.

A 3-week photoshoot in Monza, detailed Showroom and fair booth styleguides and accessories procurement incl. shipping to the respective countries world-wide. Website visual and wording development.

PHOTOSHOOT CAMPAIGN

GLOBAL LAUNCH, INSTALLATION & EXHIBITION KARTELL BY LAUFEN

OTHER DESIGN TOUCHPOINTS FOR GLOBAL ROLLOUT

VISUAL MERCHANDIZING FOR FAIRS AND SHOWROOMS

GRAPHIC DESIGNS FOR DESIGNBOOM AND DEZEEN

DATE 2012- (on-going)

LOCATION Worldwide

COLLABORATORS

Kartell, LAUFEN, L+R Palomba, Adriano Brusaferi

PROJECT INFO

CATEGORY Campaign, Set Design, Brand Guidelines

ROLE Concept, Communication, Set Design, Graphic Design

“BROKEN FONTS”

An art exhibition by KKADE in collaboration with The Seventh Letter, presented at ComplexCon 2018.

INSTALLATION & EXHIBITION & ART DIRECTION

BROKEN FONTS, AN EXHIBITION BY KKADE x THE SEVENTH LETTER

Year: 2018

A collaboration between KKADE & The Seventh Letter

Art Direction Campaign and Exhibition at Complexcon: Annabelle

ComplexCon is a convention curated by Pharrell Williams and Takashi Murakami. The festival celebrates and shapes pop culture of today’s generation “Whatever happens next, happens here”. Together with KKADE, a Swiss typography artists, Annabelle was assigned to curate the work and clothes he was exhibiting in collaboration with The Seventh Letter in Long Beach, November 2018.

“Broken Fonts”, KKADE’s politically challenging art series contains art pieces, a limited clothing line and two full-scale murals in Los Angeles. Based on the artist’s message, Annabelle developed and realized concept for 3 teaser videos that underlined his message and promote the clothes. The story was carefully orchestrated with a dramaturgy of movement, sound and light. During the fair, she put a DJ on top of the booth – a heroic, surprising and attention creating move. Soundtracks were aligned with KKADE’s art that is heavily influenced by lyrics and melodies.

ART EXHIBITION AND CAMPAIGN

KKADE x THE SEVENTH LETTER (2018)

https://vimeo.com/user194904908/complexcon18

BROKEN FONTS - THE PROJECT

STORYBOARD | PART 1

TEASER VIDEO | PART 1

Subject: I Fear No Evil

Scenario: Rocks, Desert

Vibe: Dark, Dumpish

Songs: Jeff Buckley – Hallelujah

Malcom McLaren – About Her

Shooting: Noon

Products: Shirt, Sweatshirt, Beanie

Format: Square, Filter: Grain

Watch Video

STORYBOARD | PART

TEASER VIDEO | PART 2

Subject: Join my Militia

Scenario: Forest, Darkness

Vibe: Mystic, Constructive

Songs: Zac Hemsey - The Way

Shooting: Night

Products: Shirt, Sweatshirt, Beanie

Format: Square, Filter: Grain

Watch Video

TEASER VIDEO | PART 3

Subject: Punks in the Back

Scenario: Water, Rocks

Vibe: Determined, Epic, Powerful

Songs: Born Free - MIA

Signature - DJ Mehdi

Shooting: Afternoon

Products: Shirt, Sweatshirt, Beanie

Format: Square, Filter: Grain

Watch Video

1. rough floor, slowly moving upwards, context

2. from the back - 3 people walking in blazing sun

3. all that smoke - close-up shots of clothes and art

4. drohne turns away, flies into open sky

1. people on shore, rocks - smoke / fog 3. movement, walking, stones, hands-up in the air

2. clothes close-up 4. farther distance, more from the back, throwing stones

1. dark forest, separated silhouttes approaching 3. camera swings around people, distance. petards.

4. close-up clothes. final-view: illuminated face (blinking) Mood Mood

2

STORYBOARD | PART 3

2. 3 people join, walk, light increases > brightness

PROJECT INFO

DATE October - November 2018

LOCATION Los Angeles, California

COLLABORATORS

KKADE x The Seventh Letter at ComplexCon

CATEGORY Campaign Fair, Installation & Exhibition Content, Moving Image

ROLE Concept, Art Direction,Set Design

“In a Dream we are at once beautiful”

An art film by Julianknxx for Switzerland Tourism New York.

Asking; Whose dreams are we attempting to live?

Creative consultation by Annabelle

WHOSE DREAMS?

INSTALLATION & FILM

AN ART FILM AND INSTALLATION

BY JULIANKNXX FOR SWITZERLAND TOURISM

Year: 2022

Julianknxx for Switzerland Tourism Creative Consultation and Concept by Annabelle Schneider for Switzerland

/ PROJECT DESCRIPTION

ART FILM BY JULIANKNXX FOR SWITZERLAND

TOURISM PRESENTATION IN NEW YORK

CONCEPT AND CONTENT

For the arts and culture campaign 2022, Switzerland Tourism engaged Annabelle as a creative consultant. It was under her selection and conceptual briefing process to get Julianknxx as the executive artist of this years film project on board. Together with Switzerland Tourism and the Artist she consulted also during the production and installation process and was an active part of the exhibition in September 2022 as well.

“In a Dream we are at once beautiful” is a film by Julianknxx comissioned by Switzerland Tourism and exhibited at Foley Gallery on the Lower East Side in New York City from September 9-11, 2022.

The poet, visual artist and filmmaker was invited earlier this year by Switzerland Tourism to conduct research and make work in four seperate Swiss cities - Zürich, Geneva, Basel and Lausanne. Shot in Switzerland, Julianknxx’s film, examines the lines between reality and fantasy, and our ability to dream on our own termsasking whose dreams are we attempting to live?

(2022)

Presented in a two-channel film, shot in 2.39:1 widescreen, the series offers a series of rich vignettes that play with the integration of nature and urbanity within four Swiss cities - their sanctuary spaces. The work punctuates with stanzas from Julianknxx’s poem, As Long As the Sun Lasts, and an original score born from a collaboration between the artist and musician anaiis. The camera slowly flows toward and through spaces as though it has been seduced by setting, leaving the viewer to question wheter the film’s cast are subects or protagonists as they float, stand and move through the landscape.

FILM BY JULIANKXX

https://www.youtube.com/watch?v=FIhjxHgut1I

Portrait by Marc Hibbert

FILM SCENE | GENEVA BAINS DES PAQUIS Image by JulianKnxx for Switzerland Tourism

FILM SCENE | BASEL PARKHAUS

Image by JulianKnxx for Switzerland Tourism

FILM SCENE | ZÜRICH LIMMAT

Image by JulianKnxx for Switzerland Tourism

FILM SCENE | BASEL CHURCH OF ST. ANTON

Image by JulianKnxx for Switzerland Tourism

FILM SCENE | GENEVA BOTANICAL GARDEN

DATE March - September 2022

LOCATION Switzerland and New York

COLLABORATORS

CATEGORY Campaign Installation & Exhibition Content, Moving Image

Creative Consultation and Production Assistant

214

ECHO x ECHO - a meditation brand I created during the pandemic with a friend.

I started to design meditation pillows and correlating events and content.

For Art Basel Miami, I teamed up with Laufen to host pop-up meditations and gather content around people’s desires, perception of ritual, water, self-care (...)

POP-UP MEDITATIONS

ART BASEL MIAMI 2021

FINDING THE STILLNESS AND RITUAL IN MIDST OF CHAOS

Year: 2021 (continuing)

Content, Design, Concept: Annabelle Schneider

Collaborators: Echo Echo x Laufen x Shamahealing

THE EXPERIENCE

In pandemic, Yvonne and I started to design meditation pillows, made out deadstock Gucci fabric, produced in Switzerland. The design of the limited fabric reminded my of the chaos we’re living in and how meditation can help to sort thoughts, breath and ground yourself.

In collaboration with bathroom manufacturer Laufen, I traveled to Art Basel Miami in December 2021. For 4 days, I curated pop-up meditations.

Placing the pillows in prominent spots throughout Miami and inviting over stimulated art people to meditate for 15 minutes about the experiences they have connected to ritual and water.

This is a passion project I believe in strongly and keep on hosting pop-up meditations all over New York - especially in warmer months, so we can be outdoors. Amanda from Shamahealing guides through the meditations, Frankie plays sounds on the hand-pan and I work on installations with guiding projection mapping installations on curtains moving softly in the wind.

PRODUCED CONTENT

https://vimeo.com/ user194904908/popupmeditations

THE MEDITATION PILLOW | GROUND YOURSELF

Design, Photo, Style: Yonne & Annabelle

Handsketching can be as conveying as renderings throughout the design development process.

Annabelle often uses sketches as a method to tell the client more about the experience within the project. Sometimes it’s a more personal, and emotional experience, than a flatsurface rendering

SKETCHES

INTERIOR DESIGN - DESIGN DEVELOPMENT

AN ARRAY OF SKETCHES

USED IN DESIGN DEVELOPMENT PHASE

Year: Multiple years

Sketches by Annabelle for a variety of projects and clients

DESIGN CONCEPT RESTAURANT: SI CIAMO, NY

for Goodrich, New York

DESIGN CONCEPT RESTAURANT: SI CIAMO, NY

for Goodrich, New York

DESIGN CONCEPT HOTEL IN MIAMI, PEACOCK ROOM

for Goodrich, New York

DESIGN CONCEPT HOTEL IN MIAMI, HAVANA ROOM

for Goodrich, New York

DESIGN CONCEPT 1 HOTEL, PHILADELPHIA: LIBRARY for Goodrich, New York

DESIGN CONCEPT 1 HOTEL PHILADELPHIA, RECEPTION & LOBBY

for Goodrich, New York

DESIGN CONCEPT WESTELM HOTEL, OAKLAND: DINING for Goodrich, New York

DESIGN CONCEPT WESTELM HOTEL, OAKLAND: BALLROOM

for Goodrich, New York

DESIGN CONCEPT | OYSTER BAR KIMPTON HOTEL, CINNCINATI for Goodrich, New York

DESIGN CONCEPT | BEERGARDEN ROOFTOP KIMPTON HOTEL, CINNCINATI for Goodrich, New York

DESIGN CONCEPT | RECEPTION KIMPTON HOTEL, CINNCINATI for Goodrich, New York

DESIGN CONCEPT | BISTROT KIMPTON HOTEL, CINNCINATI for Goodrich, New York

CONCEPT SKETCH

Nature infused meditation Container in New York

DESIGN CONCEPT PRIVATE for Residential Projects in Brooklyn

In a climate of change and crisis, designers have a huge role to fulfill. Our decision making for materials is crucial. Similarly, as where we get our resources from and how or if we want to stir consumption. Can we reinvent what we already have?

This is the start of an explorative journey to repurpose, create and find new purpose

NEW MATERIALS

INTERIOR DESIGN - EXPLORATION

REPURPOSING AND CRAFTING

In a climate of change and crisis, designers have a huge role to fulfill. Our decision making for materials is crucial. Similarly, as where we get our resources from and how or if we want to stir consumption. Can we reinvent what we already have?

Understanding process and full lifecycles relevancy helps to re-shape design thinking today:

From rethinking a given site as a quarry, as a site to mine for materials, stories, or inspiration, to simply see what is the closet and can be repurposed - or trying out new recipes to produce bio-plastics (...)

The process of making is defined through inhabiting the site, dis-and re-assembling space, materials and object(s). Further, re-organizing the site / product. Attempting to create zero waste (...).

It is the process of the making and the curiosity that triggers the innovative. Crafting, in times of fast paced, emerging technologies, might too, be the meditative, luxurious, and very strong contrast to a world, that gravitates more towards the digital and machine learning.

Embracing old techniques to find new solutions with given materials that do not harm the planet as bad and find new application methos.

This is the start of an explorative journey. For now, Annabelle started to weave, knot and bio-plastic cook application of curtain samples. Curtains, that can weave through and re-define space. A tactile experience of weaving dreams and hopes into a structure.

EXPLORATIONS AND EXPERIMENTS

weaving with old leather pants and an old, golden blouse. To give the weave more stremght. a metal thread instead of fiber was used.

WEAVING | MILAR FOIL, METAL THREADS

WEAVING | NEWSPAPER, WATERPAINT, T-SHIRT YARN, MILAR FOIL

WEAVING | COLORED PAPER, NEWSPAPER AND COTTON THREAD