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Anna-Cathrine Groenkjaer Email: Mobile: 07947530156 Please visit my visual CV:

Having worked in my role for 2 years I feel it is time for a new challenge. Therefore I am seeking a workplace with an integrated approach. I am looking for a role that will bring me closer to media strategy, brand challenges, creative strategy & messaging journey. Previously I have enjoyed working in a cross-discipline team creating collective ideas to a consumer audience, and this would be an ideal position for me. Having started my career in a large international agency I am looking for a fresh wind to bring me to a smaller specialized local market agency that is ready to push my creativity and challenge default processes. Account/ Campaign manager at Mindshare Worldwide from 2010-current Accounts: SAP, IBM, DSM, Iron Mountain and BP Solar • Responsible for strategy development, media planning, media buying, campaign coordinating & campaign implementation domestically (UK), regional (Europe) and globally. • Once the brief hits the team, first stop will be my desk. This applies to campaign briefs as well as bespoke audience analysis, media strategy and POW requests. • Strategy and planning ability relay on a broader cultural understanding as well as hands on and focused local market knowledge. • B2B planning and international planning has been very complex and as such I have attained highly adaptable planning and strategy skills, which I have proven on an ongoing basis. • Cross channel planning experience; online, DSP, mobile, search, print and OOH. The main focus and interest has been on digital planning. • Pre-during and post campaign launch I am heavily involved with the campaign management tasks such as; developing Scope of Work agreements, creating project management documents and overlooking the implementation progress. • On a day-to-day basis my role involves client leadership tasks such as reporting, status calls and managing client expectations. • High exposure to presenting in person and on conference calls to senior audiences. • Day to day work with the account’s PPC team and Mindshare UK. • Responsible for the management of two account executives, which includes delegating their daily tasks, on going training, & handling their personal development. Squared graduate program Marts – June 2012 • A mash-up training program developed and coordinated by Google, IPA and Hyper Island including some of the largest agencies in the UK (media & creative). • The training has combined theoretical digital knowledge with hands on practice. It has allowed me to expand my strategic & creative skill set. My ability to work in a cross-specialist team has been improved to a further extend. All briefs were focused digital planning for consumer brands and charities.


Master in advertising and the creative economy, Kingston University, London 2009-2010. • Modules: brand management, advertising strategy and planning, integrated marketing communication, creative leadership, creative economy an entrepreneurial module. • Dissertation topic: brand image, perception and national branding Bachelor degree in media science, University of Southern Denmark, Odense 2006-2009 • Including a specialized minor in marketing, branding & communication • Modules: organizational communication, strategic brand management, consumer behaviour theory, media theory and analysis, media production. • Dissertation topic: integrated communication and experience economy Other experiences • Founder of Temptation student food magazine, Temptation magazine/a young enterprise company, Kingston, 2009-2010 •

Radio host, Odense Studenter Radio, Odense, 2007-2009

Gymnastic and dance instructor, KHIF, Koldby, 2002-2006

Full time boarding school teacher, Svankjær Ungdomsskole, Svankjær, 20052006

Technical qualifications & training courses EXCEL Power Point Team management & TGI team building Double Click (DFA) AdWords Google Analytics Language qualifications Danish, English, Norwegian, German, Swedish & French

Social listening Mobile optimisation Negotiation training Client leadership

Interests I like to seek new music, read, dance, craftwork & enjoy the endless urban experiences London has to offer me. Sport has always been important to me and I try to cycle, run, MTB, surf and dance whenever I have the chance. What I love about my work; is to understand why and how people understand and being close to the ongoing cultural changes. This is something I bring into my leisure time as well by attending talks, browsing blogs and reading philosophy. Currently I am very interested in the relationship between context and creativity, which drives a lot of my ‘personal research’.


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