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PRISM PORTFOLIO of Anna Bazarnaya


Copyright Š2011 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of Anna Bazarnaya.

Anna Bazarnaya Phone: 415 250 4727 E-mail: anna.bazarnaya@gmail.com Web: anna_bazarnaya.com Academy of Art University 79 New Montgomery, San Francisco, CA Department director: Mary Scott Course: Senior Portfolio Instructor: Mary Scott Cover stock: Text stock: Printer: Bindary: Typefaces: Din, Adobe Garamond Pro Software: Adobe Creative Suit CS5 Printer: Camera: Canon 30D, Nikon Photography: Anna Bazarnaya, Leon Brauer


Table of contents: 01 | Sustainable company promotion 02 | Sustainable company promotion 03 | Sustainable company promotion 04 | Sustainable company promotion 05 | Sustainable company promotion 06 | Sustainable company promotion 07 | Sustainable company promotion 08 | Sustainable company promotion 09 | Sustainable company promotion 10 | Sustainable company promotion


Copyright Š2011 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without express permission from Anna Bazarnaya.

Anna Bazarnaya Phone: 415 250 4727 E-mail: anna.bazarnaya@gmail.com Web: anna_bazarnaya.com Academy of Art University 79 New Montgomery, San Francisco, CA Executive Director of Graphic Design: Mary Scott Coarse: Senior Portfolio Instructor: Mary Scott Title of the book: Prism Typefaces: Din, Adobe Garamond Pro Software: Adobe Creative Suit CS5 Printer: Camera: Canon 30D, Nikon Photography: Anna Bazarnaya, Leon Brauer, Erdman Photography Cover stock: Text stock: Printer: Bindary:


Table of contents: 01 | Sustainable company promotion 02 | Sustainable company promotion 03 | Sustainable company promotion 04 | Sustainable company promotion 05 | Sustainable company promotion 06 | Sustainable company promotion 07 | Sustainable company promotion 08 | Sustainable company promotion 09 | Sustainable company promotion 10 | Sustainable company promotion


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PRISM PRISM

Anna Bazarnaya | Portfolio


A picture is worth a thousand words; a metaphor is worth a thousand pictures. – Alan Key OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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INSTRUCTOR >

P RO J E C T >

COMPONENTS >

C AT E G O R Y >

PHOTOGRAPHY >

Graphic Design 2

Laura Milton

Wildlife Works

a) Brochure

Identity & Print

Anna Barzarnaya

b) Poster c) Postcards d) Retail labels

Until we stop harming all other living beings, we are still savages. – Thomas A. Edison

OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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PRISM

Anna Bazarnaya | Portfolio


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Graphic Design 2

Laura Milton

Wildlife Works

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Graphic Design 2

Laura Milton

Wildlife Works

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PRISM


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INSTRUCTOR >

P RO J E C T >

Graphic Design 2

Laura Milton

Wildlife Works

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Graphic Design 2

Laura Milton

Wildlife Works

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Graphic Design 2

Laura Milton

Wildlife Works

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Graphic Design 2

Laura Milton

Wildlife Works

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Graphic Design 2

Laura Milton

Wildlife Works

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PRISMPRISM

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Anna Bazarnaya | Portfolio Anna Bazarnaya | Visual Design Portfolio


wildlife works C O N S U M E R P O W E R E D C O N S E R VAT I O N TM

02 | Sustainable company promotion

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P RO J E C T >

Graphic Design 2

Laura Milton

Wildlife Works

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Graphic Design 2

Laura Milton

Wildlife Works

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Anna Bazarnaya | Portfolio


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COMPONENTS >

C AT E G O R Y >

I L L U S T R AT I O N S >

Typography 3

Ariel Grey

Die NaturlichĂŤn

a) Booklet

Print

Anna Barzarnaya

b) Poster c) Swatch cards

What is food to one, is to others bitter poison. OBJECTIVE >

– Lucretius

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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PRISM

Anna Bazarnaya | Portfolio


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Typography 3

Ariel Grey

Die NaturlichĂŤn

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Anna Bazarnaya | Portfolio


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Typography 3

Ariel Grey

Die NaturlichĂŤn

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

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Typography 3

Ariel Grey

Die NaturlichĂŤn

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Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Typography 3

Ariel Grey

Die NaturlichĂŤn

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

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Typography 3

Ariel Grey

Die NaturlichĂŤn

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Anna Bazarnaya | Portfolio


COurSE >

INSTRUCTOR >

P RO J E C T >

COMPONENTS >

C AT E G O R Y >

I L L U S T R AT I O N S >

Packaging 3

Tom McNulty

Pet Meds

a) Logotype

Packaging

Anna Barzarnaya

b) Package design

A dog is the only thing on earth that loves you more than you love yourself. – Josh Billings

OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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INSTRUCTOR >

P RO J E C T >

Packaging 3

Tom McNulty

Pet Meds

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Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 3

Tom McNulty

Pet Meds

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 3

Tom McNulty

Pet Meds

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PRISM

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P RO J E C T >

Packaging 3

Tom McNulty

Pet Meds

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PRISM

Anna Bazarnaya | Portfolio


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Packaging 3

Tom McNulty

Pet Meds

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PRISM

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Packaging 3

Tom McNulty

Pet Meds

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PRISM

Anna Bazarnaya | Portfolio


This package solution designed for the cost-effective and convenient disposal of used insulon syringes which is a bio hazardous waste. The cylinder shaped box has 12 individual sealed slots with syringes. After the syringe is used it can be placed back into the slot. When all the syringes were used, the container can be closed and securily sealed to be send using Disposal By Mail System.

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Packaging 3

Tom McNulty

Pet Meds

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COMPONENTS >

C AT E G O R Y >

I L L U S T R AT I O N S >

Graphic Design 3

Laura Milton

The Horse

a) Booklet

Print

Anna Barzarnaya

b) Poster c) DVD d) Postcards e) Tickets

The wagon rests in winter, the sleigh in summer, the horse never. – Yiddish proverb

OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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PRISM

Anna Bazarnaya | Portfolio


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PRISM

Anna Bazarnaya | Portfolio


COurSE >

INSTRUCTOR >

P RO J E C T >

COMPONENTS >

C AT E G O R Y >

TEAM MEMBERS >

Packaging 4

Michael Osborne

Costco

a) Logotypes

Packaging

Anna Bazarnaya

b) Package

Branding

Woorim Choi Kris Leigh

Whoever said money can’t buy happiness simply didn’t know where to go shopping. – Bo Derek

OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 4

Michael Osborne

Costco

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

COMPONENTS >

C AT E G O R Y >

I L L U S T R AT I O N S >

Identity 2

Tom McNulty

City Bird Cab

a) Logotype

Print

Anna Bazarnaya

b) Brand Book c) Stationery d) Logo Applications

The first thing that strikes a visitor to Paris is a taxi. – Fred Allen

OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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PRISM

Anna Bazarnaya | Portfolio


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PRISM

Anna Bazarnaya | Portfolio


COurSE >

INSTRUCTOR >

P RO J E C T >

COMPONENTS >

C AT E G O R Y >

I L L U S T R AT I O N S >

Packaging 3

Tom McNulty

Burton Lamp

a) Lamp

Packaging

Charlie Ma

b) Package

Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry

OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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COurSE >

INSTRUCTOR >

P RO J E C T >

Packaging 3

Tom McNulty

Burton Lamp

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 3

Tom McNulty

Burton Lamp

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PRISM

Anna Bazarnaya | Portfolio


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P RO J E C T >

Packaging 3

Tom McNulty

Burton Lamp

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PRISM

Anna Bazarnaya | Portfolio


4.35” 80O

3.8”

20”

0.25”

20”

3.8”

10.6”

10.6”

3.8” light bulb holder

light bulb holder

3.8”

4.35”

3.8”

3.8” 2”

One of four panels (side view)

One of four panels (front view)

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Packaging 3

Tom McNulty

Burton Lamp

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 3

Tom McNulty

Burton Lamp

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 3

Tom McNulty

Burton Lamp

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Packaging 3

Tom McNulty

Burton Lamp

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

COMPONENTS >

C AT E G O R Y >

PHOTOGRAPHY >

Identity 1

Allen Gaorian

Campeche

a) Logotype

Print

Anna Bazarnaya

b) Brand Book c) Stationery d) Logo Applications e) Website f) Posters g) Postcards

A house may draw visitors, but it is the possessor alone that can detain them. – Charles Caleb Colton

OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Identity 1

Allen Gaorian

Campeche

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Identity 1

Allen Gaorian

Campeche

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PRISM

Anna Bazarnaya | Portfolio


C

C

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P RO J E C T >

Identity 1

Allen Gaorian

Campeche

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PRISM

Anna Bazarnaya | Portfolio


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Identity 1

Allen Gaorian

Campeche

7x 4x

8x

x

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PRISM

7x

2x

7x

Anna Bazarnaya | Portfolio


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P RO J E C T >

Identity 1

Allen Gaorian

Campeche

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Identity 1

Allen Gaorian

Campeche

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Identity 1

Allen Gaorian

Campeche

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PRISM

Anna Bazarnaya | Portfolio


THE HEART OF YUCATAN

THE HEART OF YUCATAN

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Identity 1

Allen Gaorian

Campeche

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PRISM

Anna Bazarnaya | Portfolio


México

México

Fold here

México

México

CMYK

3.50 3.50 pesos

pesos

3.50 3.50 pesos

pesos

3.50 3.50 pesos

pesos

3.50 3.50 pesos

pesos

México

México

México

México

© 2009 MXPS

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COurSE >

INSTRUCTOR >

P RO J E C T >

COMPONENTS >

C AT E G O R Y >

I L L U S T R AT I O N S >

Various

Various

Fun twist

Various

Packaging

Various

Print

Just play. Have fun. Enjoy the game.

OBJECTIVE >

– Michael Jordan

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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INSTRUCTOR >

P RO J E C T >

COMPONENTS >

C AT E G O R Y >

I L L U S T R AT I O N S >

Various

Various

Logotypes

Logotypes

Print

Anna Bazarnaya

God has given you one face and you make yourselves another. – William Shakespeare

OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Various

Various

Logotypes

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Various

Various

Logotypes

002

PRISM

Anna Bazarnaya | Portfolio


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COurSE >

INSTRUCTOR >

P RO J E C T >

Various

Various

Logotypes

002

PRISM

Anna Bazarnaya | Portfolio


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INSTRUCTOR >

P RO J E C T >

Various

Various

Logotypes

002

PRISM

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PRISM

Anna Bazarnaya | Portfolio


Special thanks to: OBJECTIVE >

Choose a paper line and create a booklet advertising the quality and unique selling points through a visual story using text and graphics.

SOLUTION >

Create a visual story around Die Naturlichen (The Naturals) paper line by GMUND. Create a title for a booklet based on the main concept. Graphically explain the concept: USDA food pyramid and nutrition norms are non-optimal to which we are best genetically adapted according to the scientific theory of Paleolithic diet. The basic premise of Paleolythic diet is that certain foods are optimal for us to eat and others are non-optimal. The optimal foods are those that we as homo sapiens have been eating for most of our time on Earth before switching to agriculture about 10,000 years ago.

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