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SHINE 11

Things to do from April to June in London

WHATS IN STORE?

Look Good - Feel Good - Do Good

THE LONDON SPRING AGENDA We tell you what to do in summer


THE LONDON SPRING AGENDA APRIL 4TH Damien Hirst at the Tate Modern, London.

MAY 15TH MAY 22ND The Body Shop launches Beauty With Heart worldwide, featuring Lily Cole as a global brand advoca-

Chelsea Flower Show.

JUNE 22ND

JUNE 2ND

The British Toe Wrestling Championships.

The Queen’s Diamond Jubilee.

JUNE 23RD Radio One’s Hackney Weekend.

JUNE 25TH The 32nd World Worm Charming Championships.

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MAY 18TH Regents Park Open Air Theatre.

APRIL 6TH

MAY 19TH

World Marbles Championships.

Ballgowns: British Glamour Since 1950 is showing at the V&A.

THEBODYSHOP.COM

MAY 14TH Snow White & The Huntsmen premieres in London.

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Whats in store? OPENING THE DOORS ON OUR BOUTIQUE BROWSING EXPERIENCE: PULSE

Get involved! Every Pulse store will have a bulletin board with news on our global campaign, posters and information, and a Values wall which tells the story of our Values in words and pictures. Got a question about what’s going on? Ask our Values Ambassador, our resident expert on our Values.

ENERGY EFFICIENT The Pulse store brings a fresh new look together with sustainable design to The Body Shop, and aims to reduce store impact on the environment even further by replacing fluorescent lights in the bays with LED strips, as well as reducing to 35w ceiling lamps.The result? Energy consumption is cut by up to 25%* compared to regular stores.

WOOD FOR GOOD We’re using FSC wood throughout. This means that our wood is responsibly sourced and our boutiques look great.We’re also going Wood Positive with our paper and cardboard-based packaging. This means we plant more trees than we use to create the packaging in the first place.

Appearing globally from may 15th onwards, Pulse is where our new beauty movement will come to life. With skincare, make-up, body care and values centre stage, pulse creates a unique and memorable experience that engages and informs. An innovative range of products inspired by nature, bursting with sensorial ingredients that tell a rich human story and additional in-store campaign-led events will capture the imagination of customers to actively participate in the body shop community, aiming to make the world a better place. Pulse is where activism, beauty and community collide!

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STORY SELLING TABLES Get playful! Pride of place in the middle of each Pulse boutique are our twin tables with products displaying our finest products which encourage you to interact, be informed, experiment and try new looks. Life is about trying new things, so go wild!

COMMUNITY FAIR TRADE INGREDIENTS Our finest ingredients are the best that nature has to offer and come from all four corners of the globe. Rich, pure and lovingly harvested, it’s thanks to our ingredients that our products are so

amazing. Best of all, the Community Fair Trade partnerships that provide us with the ingredients positively impact over 300,000 people all around the world. Good news for them, and good news for you.

COMMUNITY & VALUES WALLS

WELCOME CART Our antique-style shopping carts are replicas of those found in traditional French market places. Highlighting our favourite products in a rustic chic manner, we think they lend a certain je ne sais quoi to The Body Shop.

FREE MAKEOVERS Fancy a change? Every Pulse store will have dedicated Makeup Artist and Skincare Experts who have undertaken rigorous and specialised training programmes to help you look and feel your best. Activating self esteem has never been so easy.

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Lip & Cheeck Dome A creamy gel in an easy-to-use, innovative dome format can be applied directly onto cheeks or onto lips. Available in Pinch Me Pink and Crazy For Coral. The Heart inside!

�My favorite product in the range!�

All our products are vegetarian and 100% cruelty free.


The body shop