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ANNUAL MEETING | OCTOBER 20-22, 2014 | KNOXVILLE, TN

COUNTDOWN TO IGNITION: CREATIVE VISITOR ENGAGEMENT STRATEGIES YOU CAN DO RIGHT NOW Katy Malone, Outreach & Education Manager Zuckerman Museum of Art at Kennesaw State University

! Ann-Laura Parks, CFRE Monsterful fundraising & Communications


WHAT IS VISITOR ENGAGEMENT?

What does visitor engagement mean for your organization? Photo: Zukerman Museum of Art/Emily Knight


WHAT IS VISITOR ENGAGEMENT?

What’s in it for your visitors? Opportunities to experience, participate, learn, and/or socialize? Photo: Exploratorium


WHAT IS VISITOR ENGAGEMENT?

Define what success looks like. Only implement strategies that move you closer to your goal. Photo: West Ottowa High School


INSPIRATION

Posted Notes

Zuckerman Museum of Art at KSU

Photos: Zuckerman Museum of Art


INSPIRATION

Public Installation

Freer | Sackler Gallery & Chiharu Shiota

Photos: Freer | Sackler Gallery


INSPIRATION

Scavenger Hunt

ArtPrize & Scavenger Hunt with Friends

Photos: Calvin College


INSPIRATION

Spy in the City

International Spy Museum

Photos: Destination DC, Bonnie Watch/SFGate, International Spy Museum


INSPIRATION

Culture Shock

North East Regional Museums Hub (UK)


INSPIRATION

Name That Zoom

Museum of Life and Science


INSPIRATION

The Field Museum

@SUEtheTrex


HOW TO LAUNCH YOUR OWN

s V ( S

Explore the Challenge Generate Ideas Develop Solutions Present Findings


EXPLORE THE CHALLENGE

s

•

What would you like to see happen with visitor engagement at your organization?

•

What are the barriers or challenges that keep you from doing that?


GENERATE IDEAS

V

Brainstorm ideas for engagement strategies.

Don’t be overly critical at this point.

Stretch your thinking to make new connections and combinations.


DEVELOP SOLUTIONS •

Now look at your ideas with a critical eye. How might you overcome the challenges that prevent you from developing your ideas?

•

After addressing the challenges, which of your ideas have the most potential for success?

(


PRESENT FINDINGS Tell us about

S

• Your

challenge

• Your

solution


ANNUAL MEETING | OCTOBER 20-22, 2014 | KNOXVILLE, TN

Katy Malone

Outreach & Education Manager Zuckerman Museum of Art, Kennesaw State University w zuckerman.kennesaw.edu m kmalon31@kennesaw.edu

Ann-Laura Parks, CFRE

Monsterful Fundraising & Communications w www.BeMonsterful.com m alp@BeMonsterful.com t @BeMonsterful

Creative Engagement Strategies  

Presented at SEMC (Southeastern Museums Conference).

Creative Engagement Strategies  

Presented at SEMC (Southeastern Museums Conference).

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