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THE STYLING PROJECT


FASHION STYLING


style is a way to say who you are without having to speak. .


ACKNOWLEDGEMENT

I would like to extend our gratitude to Ms Suhasini Taneja for this wonderful opportunity to be able to document a unique experience of learning in fashion styling.I am extremely thankful to her for her precious time and advice for it is through her constant pushing through and experience that we write this.




Anmol Loonia


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To create and style a cartoon superhero – inspiration is the assigned music icons (Fergie - the pop an hiphop icon.)

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Style a plain white t-shirt

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Shoot postures & Expressions

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Style a promotional campaign shoot for Gender Bender

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To conduct a product oriented styling taking a subculture as inspiration (Subculture - Teddy Girl)


To create a Make Up & Hair Styling look undertaking coral as a theme

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Style for an Editorial taking any one of the following as inspiration : Muse, designer,Art Movement,Costume Drama (movie) Colour palette to be taken from the Fashion Forecast stories for Colours

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To take any music video and restyle it. Can be in the form of a video or photographs

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To come up with own styling project.

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01 THE SUPERHERO

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01 THE SUPERHERO The superhero is inspired from pop star Fergie who is extremely fashionable and looked upto in the industry by some. Fergie, is an American singer, songwriter, fashion designer, television host and actress. She is the female vocalist for the hip hop group The Black Eyed Peas with whom she has achieved chart success worldwide. The superhero must have to possess Fergie’s amazing abiliities as a fashionista and the power and stealth she has in her.

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SHAE An epitome of beauty A milestone of fatal deception Shae (pronounced as Shay) means immortal beauty. The superhero is loosely inspired from hip hop star and fashion icon Fergie from the Black Eyed Peas.Fergie has a very distinct sense of fashion with a hint of confidence and ability and power as that of a man. The immensely popularised Fergie style is leather and vinyl bodysuits. Shae has been designed on that aspect and is also quite the femme fatale having a good range of superpowers. Her blonde long hair whiplash in anger and can cause immense destruction.Fergie’s dual personality of a fashionista and a hip hop star simultaneously is also portrayed in Shae. She has a sceptre which is the center of all her strength and gives her the strength unbeatable when she sways it around, Ie like Thor’s mallet. From femme fatale to temptress, her velvety voice makes way into the hearts of people and helps in controlling and manipulating minds.

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THE URBAN YOGI

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02 THE URBAN YOGI MODEL- DEVESH PANT

A white tshirt here has been styled keeping in mind the theme of a modern urban yogi who has kept his values alive since those times but has changed and adapted to the other things in the world – including fashion. An urban yogi walks the middle path between city life and their spiritual identity.On this path one will meet the challenges and opportunities of our time
with confidence, integrity and grace. A white tshirt has been effectively styled with a dhoti and a beaded mala that he carries along with himself as a bracelet. Some beaded and charm neckpieces maintain the old essence while he carries of a camel tan bag and a pair of loafers through the city. Its just a way of life for the urban yogi – Style and chastity put together.

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POSTURES AND EXPRESSIONS

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MODEL- DEVESH PANT

Happy

Anger

Sensuous

Lost

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Bold

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Dramatic

Sexy

Surprise


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GENDER BENDER

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04 GENDER BENDER A woman in our country is forever stuck between her desires and the moral healthiness or progress of a society and has no possible rights of her own to exercise even if she was born with it. A woman’s desires are as important as a man’s be it a relationship or the society. If you are a woman,your wants and comfort must not be taken care of. You must be suppressed and you must not oppose. Must not. We’re dreaming of a very viable concept of a woman here, a woman dominant, fearless, powerful and brutal as well as poised – a woman as the man in the relationship,she is the man in the relationship. The man.A woman who gets what she wishes for.A bridge is then drawn between the two faces of a woman, like dawn and dusk , there is dominance and submission. The other woman is a mere commodity and succumbs easily to a man’s needs and the world’s atrocities – and is pretty much helpless whereas the alter ego is in demand of her power and wanting to exercise her rights, is

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is vindictive and wants to give back a good lesson.Women are often considered frail , fragile and unfit for just about every job on the globe because they aren’t physically half as strong as men are, this woman is a milestone of mental strength that can work good for enough people. She is power. She is a wife. She is a husband, a mother, a father, a sister, a brother. She is a man. She is a woman. She is out there to take on the world. Inspiration : The shoot has a loose association with Draupadi from Mahabharata. She was a woman of substance and poise , an epitome of beauty and power like any modern day woman but so helpless again like the modern day woman.She then went on to take a sweet revenge with all the people who had done wrong to her by her sheer grit and mental strength. She was probably the first man of the women we know in history.


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MODELS - AKRITI SINHA VASUNDHARA GAUR

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Make your own choice. Everyone has the right to choose , homosexuality is dtill discriminated upon in India.They still love thy human, love them back .They can because ,they will.


05 PRODUCT SHOOT

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TEDDY GIRL Model – Osheen Siva The styling has been done on the basis of the theme teddy girls and styled with a suit and a thin trimmed black tie with greased combed back black hair. The teddy girl/boy aspect here is also added by black well polished oxford shoes. Also , the teddy girl theme has been juxtaposed with a theme of power. It’s a man world. Skewed sex ratios at jobs, offices,schools, industries. Everywhere. But but but them girls are giving them a run for their money like everywhere.So we could easily say it’s a girl’s world.Just a little teddy boy style here. Two ad campaigns have been styled on the basis of the same concept. The products taken are also a sign of power and manhood and how a woman is effortlessly fitting into it.

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HAIR AND MAKEUP - CORAL

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02 CORAL BLEACHING This look is based on corals of the sea that result in coral bleaching.Warmer water temperatures result in coral bleaching. When water is too warm, corals expel the algae living in their tissues causing the coral to turn completely white,called coral bleaching. When a coral bleaches, it is not dead. They may survive a bleaching event, but they are under more stress and are subject to mortality.They may survive a bleaching event as mentioned,but they just may not. Just may not. Corals here, are longing to be back to life wanting to life with the will of accepting the sea as they could earlier. The makeup has been done hence taking in consideration the colours of the sea on the eye with light aqua and blue with pale coral near the brows to show its want for the sea. There are freckles on the eye and the cheek showing the texture of a bleac-

-hed coral as well .The lips have been done in a coral pink hence – to show the will the jump into a young coral with colour, glee and will to want back the old times., similarly the skin tone – pale and white as a bleached coral. The hairdo is a irregular puffed bun with the corals and shells towards the left of the head showing the longing it has to live again. To breath , to be colourful, to be vibrant and add more and more joy to the mystic ocean and be a part of the sea again. The hair and makeup is a subtle representation to life and death of a coral’s life. There is life on one end and there is death. There is colour on one end or just meaningless freckles on one. This is a journey of a coral’s life affected due to bleaching and wanting to live., wanting to come back to life – which is anything but a miracle.

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CORAL BLEACHING

REFERENCES

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RESTYLING A MUSIC VIDEO

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07 SEXY EYES - WHIGFIELD MODEL - ANJALI MEHTA

When you see the music video of this song what you see is a fun loving, lively girl who is having fun roaming on her own around a city and meeting people. Its about being all happy and meeting strangers and living life in a fun way. But this all in done and shown in a very minimal way and everything is kept very low key. The girl here is also wearing the same grey boring attire throughout the video which somehow doesn’t make her look like someone who the whole world would like to see. As she demands people to look at her and travel toparadise the look should show and demand attention and fun. So, According to this age and time and our whole perception of the song we have done some changesrelated to the styling of the video. We We have added a lot of glamour and pop to the video which the song demands as it is very perky,bright and loud, but we have retained the whole today’s age, a fun original theme of being

freespirited, fun and carefree. Accordingly we have shown her in more materialistic world of today’s age, a funloving young girl who likes to go out, and have fun and is all free spirited and girly. Who is having the time of her life and there is nobody to stop her. For her its being all carefree and having fun. Here we want to showher in a girls paradise around lots of colors and flowers and riding a bicycle, something she sings about in the song. The song is very young and fresh, so we have used all bright and loud colors as we want theworld to look at her and be captivated with her eyes and her look. She has to look different and peppy , also these colors help her to look fun and young and demands attention. And also the eye make up has been aexaggerated a little as the song itself talks about sexy eyes and taking people to paradise through them. Thewhole look and feel of the new styling done suits the youthful song in a much better way.

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EDITORIAL SHOOT - FORECASTING

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08 MODELS - ANJALI KUMARI AKRITI SINHA PAYAL ARORA

THE THREE WITCHES When shall we three meet again 
In thunder, lightning, or in rain?
 When the hurlyburly’s done,
 When the battle’s lost and won. Fair is foul, and foul is fair,Hover through the fog and filthy air. This editorial shoot has been styled on the three witches of Macbeth. There is deceit, there is mystery and androgyny in the air. The garment and makeup have been taken with consideration to the mood of deception and androgyny with big headgears and props given to each , each portraying one quality of the witch. These unique statements further suggest something supernatural, unique, about the witches however at the same time suggests something sinister. The color palette has been taken from Autumn Winter 2014 Promostyl with colors such as subtle light and dark androgynous tints , greys ,dirty black browns with hints of pale reds.The theme taken is androgynous humanoid from Promostyl Autumn Winter 2014.

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THE STYLING PROJECT

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03 THE MONSTER IN YOU MODEL - HIMANSHU KUMAR

Everyone has a split personality to them. There’s a grey and a white. The shoot is to show the hidden monster in everyone. The bipolar personality has been styled like any common man with a chic pair of shoes paired with a black boxy jacket and a fitted pair of tapered jeans. There is a devilish inspiration on the other half taken loosely from Mr. Hyde and the green makeup showing jealousy derived from Iago,Shakespeare’s Othello.There are two shades of any human being – one good and one bad, one Mr. Jekyll, one Mr. hyde. You just need to know who you are. Are you the monster in yourself?

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THETHEBAD MONSTER

THE GOOD THE MESSIAH


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people will stare make it worth their while. .


I’ve never been too much into fashion as a child, with time I learnt with time and with time my sense in fashion deepened , through immense learning and beliitling. It is strange that in fashion you never learn from your mistakes, you learn from the others when they come and tell you ‘That colour doesnt suit you.You look a little fat.’ I did come to know later it always meant ‘You look fat’. I learned, I experimented and all the compiled portfolio is jut some of my sensible experiments with fashion. Some sensible experiments I would like to share and am somewhere extremely proud of.


anmol loonia | fashion styling | fashion communication


The Styling Project