Fashion Buying - Bungalow 8, Mumbai(India)

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Less is more being a key aspect of the store it is important not to have the store overcrowded by having the floor well spaced out and not bringing out too much stock at a time. As furniture would take up allot of space it will be important to work towards maximizing sales in the area and also using the area to display as much as possible without making it look overcrowded. At the center of the store would be the local designers from Milan as consumers are more likely to have an association with them and enter the store. To the right would be the bestsellers as once the customer enters the store he/she is more likely to go to the right side of the store. Thus Bungalow 8's own collection would be a part of this section of the store as after all, it is the core aesthetic of the store.

PROPOSED STORE LAYOUT - MILAN -

With less space and a variety of products from lightweight to heavy it often gets frustrating for customers to hold onto products they would like to purchase and at times causing them to leave before reaching the cash counter. Thus to cancel out this as well as increasing the customer experience by quickening the process of purchase allowing a good rotation of customers and not letting the store to get too crowded at a time. The brand could introduce barcode scanners in terms of an app for the younger tech - savvy customers or physical ones at the store for the elder ones. This would allow customers to scan the products they would like to purchase and by the time they reach the counter their products are ready for them.


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