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FALL WINTER 2017 SAINT LAURENT

Anjini V Dugal MBX172036152 MA. Contemporary Fashion Buying Class 1 ENG December 12, 2017


1. INTRODUCTION 2. BRAND STUDY - Saint Laurent 2.1 Iconic Looks 3. TREND ANNALYSIS - Nocturne 3.1 Color Pallete 3.2 Midnight Active 3.3 Gothic Casual 3.4 Darker Than Darker 3.5 Purtain 3.6 Pagan Decadence 3.7 Dream Noir 3.8 Diamond Shine 3.9 After Dark 4. STORE VERIFICATION 5. CONCLUSION 6. BIBLOGRAPHY


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Thorough Analysis Of Wgsn’s Fallwinter’17 Trend Nocturne. Also An Analysis Of The Brand Saint Lauren And Finding A Connection Between Mood And Trends With Collection Development And Output Of Products In The Store Of The Current Season.To Check Whether The Trend Has Reached The Final Consumer.


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Yves Saint Laurent or YSL is a French label founded by fashion designer Yves Saint Laurent and his partner Pierre Bergé In 1962. From 2012 to April 2016, the creative director of the brand was Hedi Slimane , later replaced by Anthony Vaccarello. YSL brand identity example: “feminine, self-assured and strong-minded 30 year-old woman. The YSL brand celebrates the beauty of the body, of charm, of surrender to romance, and is flavored with a hint of ostentatious indecency”.


LE SMOKING, 1967

MONDRIAN DRESS, 1965

SHIRT DRESS, 1970

Yves Saint Laurent Introduced Several Legendary Fashion Items Of The 1960s Including The Reefer Jacket,sheer Blouse, Jumpsuit,and Of Course The Smoking Suit.

MILITARY STYLE, 1969


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WGSN’s Vision Trend, Nocturne, Explores Darkness From A Positive Perspective.The Trend Has Numerous Forms For Women’s Apparel. Daywear Becomes More Night Appropriate, With Casual Active-Inspired Looks In Head-To-Toe Black, And Nightwear Transitions Into The Day, With Tailored Pyjama style Silhouettes. This Direction Also Includes Updated Victoriana Styles With Ad-Hoc Lace Elements, And More Structured, Formal Styles (Sinclair & Boddy, 2016). Nocturne Incorporates The Following Trends Midnight Active - Activewear, All Black, Proactive (Warrior Silhouettes) Gothic Casual - Goth Style Sweaters With Slip Dress, & Maxi Skirts; Light Silk & Lace, Layering, Grungy (Tomboy & Romantic), Quirky Horror Inspired Graphics. Darker Than Darker - Dark Denim, Highwaisted Shapes Puritan - Strict Uniform, Shirtdresses, Lace Pagan Decadence - Long Length Apparel, Velvets & Silk, Cloaks, Maxi Dresses, Dramatic Look Dream Noir - Victorian, Lace, Flowing Gothic Inspired Silhouettes, Long Length Diamond Shine - Embellishments, Lace, Mesh Panels, Metallic Yarn After Dark - Women Tuxedo Dressing, Jackets - As Dresses Or Worn With Gowns, Teamed With Belts (Sinclair & Boddy, 2016).


Similar Hues Of Greens, Mustards, And Browns, Burgundy and Abundance Of Blacks And Greys Were Clearly Visible In Saint Laurent’s Fall Winter 17 Collection.


The Trend Was Quite Prominently Visible In SaintLaurent’s Fall 2017 Collection. From Oversized bomber Jackets To All Black Looks, Sophisticated Activewear Dominated The Collection.


Slip Dresses Sensualised With Lace And Silk Layered With Overszied Overcoats Gave a Gothic Tomboyish Appeal To The Collection. A Few Graphic Tees Were Also Seen.


From Menswear To Embellished Tops And Overalls For Women, There Were A Quite A Few Pieces Of Dark Hue Denim In The Collection.


Uniform Inspired Silhouettes (Blazers, Skirts, School Boy Shorts, Shirts) Added A Formal Touch To The Collection. Shirts And Blouses In Sheer Fabrics Helped Keep The Collection Young.


The Collection Showcased Velvet In All its Glory. From Plush Velvet Gowns & Maxidresses To Embellished Bodysuits And Bodycon Dresses, The Collection Had It All.


Gothic Inspired Lace Tops and Detailing Were Prominently Visible In The Collection.


From Dresses & Gowns To Footwear & Accessories Embellishments Were Seen Across The Collection And Even Managed To Seep Into Menswear. Metalic Pieces Could Also Not Go Un-noticed.


Women’s Tuxedo Dressing Continues To Be A Prominent Part Of Saint Laurent’s Collection. The Classic Silhouette Is Reworked With Embellishments, Lengthened Drapes, Over Exaggerated Shoulders & Much More.


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Both Online And Offline Stores Of The Brand Had A Clear Vision Of The Trend With Most Of Its Aspects. From - Fabrics (Velvet, Metalic, Dark Denim, Lace), Colors (Greys, Blacks, Browns, Burgundy & Blues), Silhouettes (Oversized, Gothic, Tuxedo, Activewear, Slip Dresses, Maxis/Long Length Apparel, Uniforms, Flowy ) And Even Prints (Quirky Graphics) And Embellishments The Fall-winter WGSN Trend – Nocturne Was Quite Visible In Saint Laurent’s Fall 17 Collection In Both Menswear As Well As Womenswear, In All Categories From Clothing To Accessories


Bomber Jacket

Womenswear: Embelished Gowns, Dresses , Footwear. Menswear: Tuxedo, shirts & Bmbers.

Gothic Inspired Slip Dresses Tuxedo For Women Bomber/ Oversized Jackets

Gothic Inspired Tuxedo Women


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We Could Conclude That WGSN’s Trend For Fall/Winter’17 - Nocturne Managed To Reach The Consumer Through Saint Lauren’s Collection. The Collection Was Clearly Inspired and Had Inqupirated Traits From The Trend, Some Of The Most Prominent One’s Being Velvet, Metalic & Lace In Fabrics, Shades Of Greys & Black In Colour, Silhouettes Inspired By Gothic Elements, Activewear(Oversized, Bomber Jackets) & Tuxedo Dressing For Women. Embellishments Were A Common Thread That Ran Through The Entire Collection.


Anon, (2017). [online] Available at: https://www.ysl.com/it [Accessed 14 Nov. 2017]. CANĂ“S, I. (2015). Brand Identity, Image & Equity. [online] SAINT LAURENT. Available at: https://yslculc.wordpress.com/2015/07/15/ brand-identity-image-equity/ [Accessed 14 Nov. 2017].

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CaselyHayford, A. (2016). Top Ten Yves Saint Laurent Couture Moments | HUNGER TV. [online] HUNGER TV. Available at: http://www. hungertv.com/feature/top-ten-yves-saint-laurent-fashion-moments/ [Accessed 14 Nov. 2017]. It.wikipedia.org. (2017). Yves Saint Laurent (azienda). [online] Available at: https://it.wikipedia.org/wiki/Yves_Saint_Laurent_(azienda) [Accessed 14 Nov. 2017]. Lutz Tveite, M. (2011). Cite a Website - Cite This For Me. [online] Moriahkathleen.files.wordpress.com. Available at: https://moriahkathleen.files.wordpress.com/2012/01/binder2.pdf [Accessed 14 Nov. 2017]. Sinclair, R. and Boddy, J. (2016). Women’s Forecast A/W 17/18: Nocturne. [online] Wgsn.com. Available at: https://www.wgsn.com/ content/board_viewer/#/63885/page/13 [Accessed 21 Oct. 2017]. Vogue.it. (2017). Yves Saint Laurent: the outfits that left a mark in fashion history. [online] Available at: http://www.vogue.it/en/ fashion/trends/2017/10/02/yves-saint-laurent-iconic-dresses/ [Accessed 14 Nov. 2017].


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