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anitha reku +65 97975446 anithareku@gmail.com


Graphic Design by Anitha Reku Published by Raffles Design Institute © Copyright of Anitha Reku Advance Diploma in Visual Communication ® All Rights Reserved.


publication

packaging

photography

Manifesto

Candle Box

Henna Art Photography

Shiok! Singapore

Face Mask - SKINLITE

Final Project - RIO Travel Brochure Annual Report - THE BODY SHOP Graduation Theme - UNVEIL Promotional Brochure - Sothys

advertising

internship

Axe Brand Universal Oil

Exquisite Magazine & Magazine Ads

Movie Posters

Official Website


pu b lica t i on

PUBLICATION

publication

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep. - Scott Adams

publication

PUBLI


ICATION

publication


publication | manifesto

manifesto. CLIENT: Design Firms Publication companies OBJECTIVE: To promote my style of art and the way how I see design in my point of view. It’s basically a little diary based book where one can interect with it by filling their personal information, pen down or sketch their ideas, get inspired with the illustrations and placement on how one can showcase their work and photos.


publication | manifesto


publication | manifesto


publication | manifesto


publication | shiok-ah! singapore

shiok-ah! singapore. CLIENT: YourSingapore.com, Singapore Tourism Board OBJECTIVE: To promote Singapore’s tourism by designing a book which is small and compact, providing information that is required in a concept where one has room to rest their eyes when reading information. Also, photography was one of the major parts to this project as travellers prefer to view images more to have a feel of the place before going to it. This project was done in a group of 3.


publication | shiok-ah! singapore


publication | shiok-ah! singapore


publication | shiok-ah! singapore


publication | travel brochure - rio de janeiro

travel brochure. CLIENT: FIFA WORLD CUP Brazil Tourism Board OBJECTIVE: To target mainly on soccer fans of the FIFA World Cup that will be held in 2014 at Rio De Janeiro, Brazil. It is also to promote the Brazil Tourism Board and travel companies so that they can cater packages for their customers who also wish to do sight-seeing as well as accomodation aspects.


publication | travel brochure - rio de janeiro

Pele at one of the events during the World Cup Season in the early 1980s.

Imprinted Footprints of Pele situated in the Maracana Stadium, Rio De Janeiro, Brazil.


publication | travel brochure - rio de janeiro


publication | travel brochure - rio de janeiro

Copacabana Copacabana is a borough located in the southern zone of the most eventful city, Rio de Janeiro, known for its 4 km beach, which is one of the most famous in the world. The district was originally called SacopenapĂŁ until the mid-18th century. It was renamed after the construction of a chapel holding a replica of the Virgen de Copacabana, the patron saint of Bolivia. It was incorporated into the city on July 6, 1892. Copacabana beach stretches from Posto Dois (lifeguard watchtower Two) to Posto Seis (lifeguard watchtower Six). Leme is at Posto Um (lifeguard watchtower One).

The hotels, restaurants, bars, night clubs and residential buildings dot the promenade of Rio. Copacabana Beach plays host to millions of revellers during the annual New Year’s Eve celebrations and, in most years, has been the official venue of the FIFA Beach Soccer World Cup. The Copacabana promenade is a pavement landscape in large scale (4 kilometres long). It was completed in 1970 and has used a black and white Portuguese pavement design since its origin in the 1930s: a geometric wave. The Copacabana promenade was designed by Roberto Burle Marx

The historic forts at both ends of Copacabana beach; Fort Copacabana, built in 1914, is at the south end by Posto Seis and Fort Duque de Caxias, built in 1779, at the north end.

18| RIO Samba Soccer & Beyond 2014

RIO Samba Soccer & Beyond 2014 |19


publication | annual report - the body shop

annual report. CLIENT: THE BODY SHOP OBJECTIVE: To establish a layout for the company’s annual report where it shows the purpose of her activites. The company practices on a campaign which preserves the earth by practicing the 3 Rs - Reduce, Reuse and Recycle. Base on the concept, I have selected the colours that represent the company.


publication | annual report - the body shop

Top left: An illustrated version of Anita Roddick, the founder of THE BODY SHOP. Bottom left: Illustration of berries/grapes forming a heart, indicating the love for organic influence in the company’s product. Top: An illustration showing care and love for the people, where one holds the hands of a young one.

The illustration above is placed on the cover of the annual report, showing the transition of how a tree grows with natural sunlight and water. This also shows that The Body Shop products are made of 100% natural organic products which is safe for consumers on purchasing their products.


publication | annual report - the body shop


publication | annual report - the body shop


publication | annual report - the body shop


publication | annual report - the body shop


publication | graduation theme - unveil

graduation theme. CLIENT: Raffles College of Higher Education OBJECTIVE: To create a design layout for the school’s graduation ceremony in regards to the graduation book and graduation e-book which will be done on a DVD base. This project was done in a group of 3 individuals.

For Visual Communication & other departments


publication | graduation theme - unveil

Graduation Books.


publication | graduation theme - unveil

Graduation Book.

(Visual Communication and other Departments.)


publication | graduation theme - unveil

Graduation Book. (Fashion Department.)


publication | graduation theme - unveil

DVD Cover.

DVD Cover (Front)

DVD Cover (Unveil effect from die cut Bird)


publication | graduation theme - unveil

Compact Disc.

UNVEIL

UNVEIL

graduation & exhibition

graduation & exhibition

1 3

1 3

1 2

Compact Disc Design

2 0 1 2

1 2

Compact Disc placed inside of DVD Cover.

2 0 1 2


publication | graduation theme - unveil

Illustrations - Invitation Card.

(Visual Communication and other Departments.)

UNVEIL graduation & exhibition

1 3

1 2

7.00 pm

31.5 cm

21.7 cm

This invitation card design is for all general audience attending to the graduation ceremony.

2 0 1 2


publication | graduation theme - unveil


publication | graduation theme - unveil

Illustrations - Invitation Card. (Fashion Department.)

UNVEIL graduation & exhibition

1 3

1 2

2 0 1 2

31.5 cm

21.7 cm

This invitation card design is for VIP audience attending to the graduation ceremony and Fashion Show.


publication | graduation theme - unveil


publication | graduation theme - unveil

Proposed Final Artwork - Invitation Card.


publication | graduation theme - unveil


publication | promotional brochure - sothys

sothys. CLIENT: Sothys OBJECTIVE: To create a promotional brochure for client to showcase their range of products in an effective way for their customers to view the products in a simplistic point of view. It is done in a folder style concept where one can keep the brochure neatly in pockets of the folder so that it’s easily accessed when one wants to find out about products for either face or body.


publication | promotional brochure - sothys

Brochure Folder.

Front & Back

Inside Spread


publication | promotional brochure - sothys

Brochures.

Face and Body Brochure (4 fold style, 8 sides)

Face and Body Brochure (with folder pockets)


publication | promotional brochure - sothys


pac k ag ing

PACKAGING

packaging

Designing a product is designing a relationship. - Steve Rogers

packaging

PACK


KAGING

packaging


publication | packaging - candle box

candle box. CLIENT: Anitha’s Creative Services (self) OBJECTIVE: To create a packaging design for my candle holders so that it will give a professional feel when candle is purchased.


publication | packaging - candle box

Rose Fragrance Candle Box.


publication | packaging - candle box

Apple Fragrance Candle Box.


publication | packaging - candle box

Vanila Fragrance Candle Box.


publication | packaging - face mask

face mask. CLIENT: Adwin Korea Corp. OBJECTIVE: To redesign the current product’s packaging style, emphasizing on parts where it allows the customers to gain a feel of how the product can help to treat their skin. The mask designs are done in a series of 3.


publication | packaging - candle box

Illustrations.

Elements for each mask

Mask design structure (above) and supporting elements (right)


publication | packaging - face mask

Final Artwork.

Front


publication | packaging - candle box

SKINLITE

SKINLITE

Contains potent conditions extract, Cucumber Extract, Vitamin E and Phyto Collagen and powerful natural moisturizers including Dipotassium Glycyrrhizate (Licorice Root)E,and Portulaca Extract.This special formula Enriched with Vitamin Dipotassium helpsGlycyrrhizate to improve the texture of skin and relax taut & dry & Collagen skin after use.

Contains potent conditions extract, Royal Jelly Extract, Vitamin E and Phyto Collagen and powerful natural moisturizers including Dipotassium Glycyrrhizate (Licorice Root) E, and Portulaca Extract.This special formula Enriched with Vitamin Dipotassium helpsGlycyrrhizate to improve the texture of skin and relax taut & dry & Collagen skin after use.

Directions:

Directions:

1. Open packet and unfold mask pulling on flaps.

2. Press gently with finger-tips to set in place over face and leave it on for 15 - 20 mins.

3. Remove mask and massage excess product into skin. Do not rinse off.

royal jelly INGREDIENTS:

Aqua/Water, Glycerin, PEG/PPG-18/4 copolymer, Cucumis Sativus Fruit Extract, Natto Gum, Erythritol, Hamamellis Virginiana Extract, PEG-14M, Xanthan Gum,PEG 40 Hydrogenated Castor Oil, PEG 60 Hydrogenated Castor Oil, Allantoin, Tocopheryl Acetate, Dipotassium Glycyrrhizate, Disodium EDTA, Methylparaben, Phenoxyethanol & Parfum/Fragrance.

ESSENCE MASK

747-22, Yoksam, Kangnam, Seoul

For Brightening Made in Korea & www.skinlite.com Moisturizing Results

1. Open packet and unfold mask pulling on flaps.

Contains potent conditions extract, Aloe Vera Extract, Vitamin E and Phyto Collagen and powerful natural moisturizers including Dipotassium Glycyrrhizate (Licorice Root) and Portulaca Extract.This special formula helps to improve the texture of skin and relax taut & dry skin after use.

Directions:

2. Press gently with finger-tips to set in place over face and leave it on for 15 - 20 mins.

3. Remove mask and massage excess product into skin. Do not rinse off.

aloe vera INGREDIENTS:

Aqua/Water, Glycerin, PEG/PPG-18/4 copolymer, Royal Jelly Extract, Natto Gum, Erythritol, Hamamellis Virginiana Extract, PEG-14M, Xanthan Gum,PEG 40 Hydrogenated Castor Oil, PEG 60 Hydrogenated Castor Oil, Allantoin, Tocopheryl Acetate, Dipotassium Glycyrrhizate, Disodium EDTA, Methylparaben, Phenoxyethanol & Parfum/Fragrance.

ESSENCE MASK

747-22, Yoksam, Kangnam, Seoul Made in Korea www.skinlite.com

For Moisturizing & Skin Soothing

Back

1. Open packet and unfold mask pulling on flaps.

2. Press gently with finger-tips to set in place over face and leave it on for 15 - 20 mins.

3. Remove mask and massage excess product into skin. Do not rinse off.

INGREDIENTS: Aqua/Water, Glycerin, PEG/PPG-18/4 copolymer, Royal Jelly Extract, Natto Gum, Erythritol, Hamamellis Virginiana Extract, PEG-14M, Xanthan Gum,PEG 40 Hydrogenated Castor Oil, PEG 60 Hydrogenated Castor Oil, Allantoin, Tocopheryl Acetate, Dipotassium Glycyrrhizate, Disodium EDTA, Methylparaben, Phenoxyethanol & Parfum/Fragrance.

747-22, Yoksam, Kangnam, Seoul Made in Korea www.skinlite.com


adve r t is i ng

ADVERTISING

advertising

Practice safe design: Use a concept.

- Petrula Vrontikis

advertising

ADVER


RTISING

advertising


publication | advertising - axe brand universal oil

axe brand universal oil. CLIENT: Leung Kai Fook Medical TARGET AUDIENCE: Youth/Teenagers between 13 to 18 OBJECTIVE: To create a series of advertising posters and ambient to target on the younger generation on how it benefits them. This project was done in a team of 2 persons. Understanding what teenagers face during their academic life, the team has incoporated concepts from there to come up with solutions on how Axe Brand Universal Oil can be marketed to the youth population. USP: Be Mind Free.


publication | advertising - axe brand universal oil

Series.

The Bully.

The Failure.

The Notorious.


publication | advertising - axe brand universal oil

Ambient.

The Volcanic Eruption.


publication | advertising - axe brand universal oil

Series (Application).

Application at Bus Stop Ad Panels.


publication | advertising -movie posters

movie posters. CLIENT: Dreamworks Pictures and Columbia Pictures. OBJECTIVE: To redesign the movie posters in order for viewers to see these posters at various ciniplexes, advertising panels along bus stops or places where a poster can be put up to showcase the design of the movie poster. The posters were designed and manipulated according to the genre of movies.


publication | advertising - movie posters

Movie: I am Number 4 (Images & Final Artwork).


publication | advertising -movie posters

Movie: Bad Boys 2 (Images and Final Artwork).


publication | advertising - movie posters

Application.


phot o gra ph y

PHOTOGRAPHY

photography

You don’t take a photograph, you make it. - Ansel Adams

photography

PHOTOG


GRAPHY

photography


Henna Art Photo Shoot Henna Art & Photography - Anitha Reku Model for Shoot - Bavani


Henna Art Photo Shoot Henna Art & Photography - Anitha Reku Model for Shoot - Kristal


intern s h ip INTERNSHIP

internship

Designers may be the true intellectuals of the future. - Paola Antonelli

internship

INTERNSH


HIP

internship


publication | internship - exquisite magazine & ads

exquisite magazine & ads. CLIENT: Exquisite Magazine (Euplus Pte Ltd) OBJECTIVE: During my internship programme, I was assigned to design various layouts for the articles in the magazine. They have sections that contain personality, events, style, travel, wellness, home and food & wine. Euplus has also assigned me to design high end advertisments for the clients who wanted their ads featured.


publication | internship - exquisite magazine & ads

Cover for magazine.

July - August 2012 Bi-Monthly Issue

Septemeber - October 2012 Bi-Monthly Issue


publication | internship - exquisite magazine & ads

Articles - Cover Feature

Cover Feature: Dr Cheryl Lee July - August 2012


publication | internship - exquisite magazine & ads

Cover Feature: Freddy Sim Septemeber - October 2012


publication | internship - exquisite magazine & ads

Articles - Events

The Gift Of Time Exhibition 2012 (featured in EXQUISITE Magazine.)


publication | internship - exquisite magazine & ads

Articles - Style


publication | internship - exquisite magazine & ads

Articles - Style


publication | internship - exquisite magazine & ads


publication | internship - exquisite magazine & ads

Articles - Travel


publication | internship - exquisite magazine & ads


publication | internship - exquisite magazine & ads

Articles - Wellness


publication | internship - exquisite magazine & ads


publication | internship - exquisite magazine & ads

Articles - Home


publication | internship - exquisite magazine & ads


publication | internship - exquisite magazine & ads

Articles - Food & Wine


publication | internship - exquisite magazine & ads


publication | internship - exquisite magazine & ads

Magazine Ads - Sansui

Sansui Restaurant’s Magazine ad placed in an ad panel at a shopping mall.


publication | internship - exquisite magazine & ads

Magazine Ads - Poh Seng Jewellery

Series of 2 advertisments and one main advertisment for Poh Seng Jewellery


publication | internship - official website

official website. CLIENT: Exquisite Magazine (Euplus Pte Ltd) OBJECTIVE: At the internship programme, I was assigned to create a new look for exquisite magazine’s current website. I end up creating a website that is static base which is easy to view at a fast pace and user friendly.


publication | internship - official website

Webpage showcasing video entries.

Articles from magazine applied of website


publication | internship - official website

Article layout when clicked on thumbnail of article entry.


publication | internship - official website

About Us section in website.

Contact Us section in website, showing Google Maps for route to location.


spec i a l t h an ks SPECIAL THANKS

special thanks

“

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them. - John F. Kennedy

�

special thanks

SPECIAL TH


HANKS

special thanks I would like to take this opportunity to thank my family, friends and lecturers for having the faith and believe in me in developing my knowledge further in Visual Communication. Personally, I would like to thank my parents and aunt for the support that they have given me for the past 2 years of my Diploma studies (2011 - 2012). If not for them, this portfolio would not have been made possible to create. It’s a field which has inspired me to gain more ideas and concepts to develop new designs. By attaining such skills, handling future projects and assignments given by future clients or degree studies, will allow me to gain a new confidence level in acheiving my dream - to be a Professional Graphic Designer.

Portfolio  

My Design Portfolio - Consist 2 years of School and Industry Projects.

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