Issuu on Google+

iII

001


010


PRINT

011


1.1 Magazine design

Objective Design the magazine layout in the style of 1950s Harper’s Bazaar, specifically the work of famous art director Alexey Brodovitch. Role Creative and art director - I developed the concept, took the pictures, photoshopped the pictures, and designed the layout. Process Studied Brodovitch's work/ Develope concept/ Storyboraded photos and layouts/ Took photos/ Design the layout.

012

Designer/ Yi-ting Lee


013


014

Designer/ Yi-ting Lee


1

2

3

4

Project/ MAGAZINE DESIGN

015


1.2 CD design

Objective Design the whole CD package for a rock band, Muse. Role Creative and art director - I developed the concept, photoshopped the pictures, and designed the layout. Process Developed concept/ Storyboarded photos and layouts/ Photoshopped photographs/ Designed the layouts.

016

Designer/ Yi-ting Lee


017


Front page

018

Designer/ Yi-ting Lee

Back page


1

6

3

4

2

5

Inside pages

1

2

3

4

Project/ CD DESIGN

019


020

Designer/ Yi-ting Lee


1

2

3

4

Project/ CD DESIGN

021


1.3 Print ADS DESIGN

Objective Designed the postcards for kitchenware. Role Creative and art director - I came up with the concept, drew the sketches, took the pictures and designed the layouts. Process Brainstormed and generated ideas/ Developed concepts/ Drew sketches and roughs/ Took photographs/ Designed the layouts.

022

Designer/ Yi-ting Lee


1

2

3

4

Project/ PRINT ADS DESIGN

023


024

Designer/ Yi-ting Lee


Concept ideas for kitchenware

1

2

3

4

Project/ PRINT ADS DESIGN

025


Graphic log

026

Designer/ Yi-ting Lee


1

2

3

4

Project/ PRINT ADS DESIGN

027


cookits

028

Designer/ Yi-ting Lee


Get stylish with cooking.

kookits

2519 Robson 604-519-7788

1

2

3

4

fondues/ crepe pans pepper mills/ salt shakers kitchen gadgets roasters/woks/french ovens knives/ cutlery bakeware/ cookware designer tableware

Project/ PRINT ADS DESIGN

029


M

ak ec ooking smoother with a be at

kookits

kitchen gadgets roasters/woks/french ovens pepper mills/ salt shakers knives/ cutlery bakeware/ cookware designer tableware fondues/ crepe

2519 Robson 604-519-7788

030

in putt

Designer/ Yi-ting Lee

ss e l g

e

i rt o ff

n

kin o co

g!


pans

1

2

3

4

Project/ PRINT ADS DESIGN

031


1.4 Promotion package

Objective Designed the promotion package for Vancouver Asian Film Festival. Role Creative director - I came up with the concepts, drew the sketches , took the pictures, designed the layout, and made the whole package. Process Brainstormed and generated ideas/ Developed concepts/ Drew sketches and roughs/ Took photographs/ Designed the layout and package.

032

Designer/ Yi-ting Lee


1

2

3

4

Project/ PROMOTION PACKAGE

033


034

Designer/ Yi-ting Lee


1

2

3

4

Project/ PROMOTION PACKAGE

035


036

Designer/ Yi-ting Lee


1

2

3

4

Project/ PROMOTION PACKAGE

037


VAFF VAFF

VAFF

038

VAFF

Designer/ Yi-ting Lee


1

2

3

4

Project/ PROMOTION PACKAGE

039


1.5 Logo design

Objective This is my school campaign (Simon Fraser University) for designing new logo of new email system call SFU connect. Role Graphic designer. Process Brainstormed ideas/ Sketched down concepts/ Defined fonts and icons for logo design/ Processed concepts in illustrator.

040

Designer/ Yi-ting Lee


1

2

3

4

Project/ LOGO DESIGN

041


042

Designer/ Yi-ting Lee


1

2

3

4

Project/ LOGO DESIGN

043


1.7 identity and stationEry design

Objective This project is to design the visual identity and website for Blackbird and Finch, an intellectual property lawyer company whose target audience is entertainment industry. Our team made a proposal for them, which included competitor research, logo design, signage, stationery, and website. Role Graphic designer – I designed their logo, signage, and stationery. Process Brainstormed ideas/ Researched on client and client’s competitor/ Sketched down ideas for logo/ Finalized ideas for logo design/ Designed stationary and website/ Refined the visual identity and website/ Presented our proposal to client.

044

Designer/ Yi-ting Lee


1

2

3

4

Project/ IDENTITY AND STATIONERY DESIGN

045


046

Designer/ Yi-ting Lee


Bla ck bir d

Bla ck bir d

&

F in

&

F in

ch

ch

B&F

B

&

F

B&F

The inspiration of the logo comes from company’s name, Black bird and Finch. Since the identity of the logo is hip and contemporary, I designed this abstract shape. The logo looks like a bird that represents company’s image and it also symbolizes two holding hands which represent supporting their target audience with protection and care.

1

2

3

4

Project/ IDENTITY AND STATIONERY DESIGN

047


Stationery design includes letterhead, envelope, business card, compliment slip, folder and pen. We used simple lines and shape for the stationery design. Office signage is made of glass with the logo print on it. I like to keep the stationary and signage design clean, simple, and consistent with the logo identity.

048

Designer/ Yi-ting Lee

Signage design


1

2

3

4

Project/ IDENTITY AND STATIONERY DESIGN

049


Folder package

050

Designer/ Yi-ting Lee


letterhead, envelope, business card, compliment slip, and pen.

1

2

3

4

Project/ IDENTITY AND STATIONERY DESIGN

051


Website design for computer

052

Designer/ Yi-ting Lee


Website design for mobile

1

2

3

4

Project/ IDENTITY AND STATIONERY DESIGN

053


1.7 BRANDING DESIGN

Objective It is a project that we learned how to make our own product by using only $100 funds and we were allowed to promote our product a week and sell it in one day for profit. It is a teamworkbased project that our group decided to sell smoothies. We went to every steps of the design process to the point that we can actually sell our product. We designed our own logo, marketing plan, and came up with our own recipe of smoothies. Role Creative director - I designed the marketing plans, posters and sale booths Process Defined the user group and brand/ Researched on the user group/ Created the marketing plan/ Revised the ideas and plan from feedback/ Did the user testing for our product/ Promoted our product.

054

Designer/ Yi-ting Lee


1

2

3

4

055


056

Designer/ Yi-ting Lee


+ smooth es

+

Smooth es

First logo design of smoothies

Target Audience

1

2

3

4

Project/ BRANDING DESIGN

057


Final logo design of smoothies

058

Designer/ Yi-ting Lee


1

2

3

4

Project/ BRANDING DESIGN

059


060


061


062

Designer/ Yi-ting Lee


Promotion video for smoothies See the video at the following link: http://www.vimeo.com/16723461

1

2

3

4

Project/ BRANDING DESIGN

063


1.8 instruction manual DESIGN

Objective I was assigned to this project when I was working in the industrial design company as an intern. This project is to design the instruction manual for the lighting scene controller and lighting scene control panel. Role Creative and art director. Process Understood about the product first/ Discussed with product manager about the instruction steps and understood the requirements and expectations of this project/ Took pictures of instruction steps/ Drew the instruction manual with illustrator (first draft)/ Recieved the feedback from PM and refined the first draft/ Designed the second draft/ Confirmed the second draft with PM/ Designed the final instruction manual.

064

Designer/ Yi-ting Lee


1

2

3

4

Project/ INSTRUCTION MANUAL DESIGN

065


Overall lighting scene control system diagram

Lighting Scene Control Panel Dimming circuit x8 Welcome

3.5" Color Touch TFT LCD Keyboard-like control panel Pre-set Scene Change On-screen Fine Tune

IR Receiver

RS-485

Designer/ Yi-ting Lee

Dry Contact Digital O

Dry Contact Digital In

Away

066

Switching Circuit x8


Dimming Light

Lighting fixtures .Incandescent / Tungsten .Electronic / Magnetic Low Voltage .Fluorescent / PL Lamp (0-10V Dim Ballast) .LED Lighting Bar ( Option DMX-512 PWM dimmer)

Device On/ Off Control

Fluorescent Fixture

Incandescent Fixture

Dry Contact Sensor Input

Incandescent Fixture

Sensor

Mechanical Switch

Mechanical Switch

Sensor

Card Key Holder

Roller / Roman Blind

Curtain

Aluminum / Wood

Output x 8

nput x 8

Dry Contact Output Control

1

2

3

4

Projection Screen

Project/ INSTRUCTION MANUAL DESIGN

067


ON

1 2 3 4 5

OFF

068

Designer/ Yi-ting Lee


Detailed lighting scene control panel instraction manual

1

2

3

4

Project/ INSTRUCTION MANUAL DESIGN

069


凸的面朝上 凸的面朝上

凸的面朝上 凸的面朝上

070

Designer/ Yi-ting Lee


Detailed lighting scene controller instraction manual

1

2

3

4

Project/ INSTRUCTION MANUAL DESIGN

071


1.9 Visual Noise for illustration

Objective This project is to approach image with Adobe illustrator software through exploring a range of techniques with a focus upon abstract graphic communication. Role Graphic designer - I experienced with different techniques and composed this abstract concept. Process Experienced with different illustrator tool and techniques/ Researched some related sources/ Created a scratch pad/ Created an abstract concept/ Designed the layout and composition.

072

Designer/ Yi-ting Lee


1

2

3

4

Project/ VISUAL NOISE FOR ILLUSTRATION

073


074

Designer/ Yi-ting Lee


Scratch pad of experienting with different illustrator techniques

1

2

3

4

Project/ VISUAL NOISE FOR ILLUSTRATION

075


iII- print