Paytm Bus BTL

Bus PAYTM BUS BELOW THE LINE DEVICES (an interactive approach)

Anisha Ahuja

Student of New Media Design, NID

What ?

A gamified advertising.

• • • •

An easy to implement interactive billboard.

Require less space and people to manage it.

Brings wow ! factor in the audience.

Which gives people experience and a tell tale.

There are Plenty of billboards we see day today and forget about them. but what if a billboard also gives an interactive experience ?

Where ?

Malls, bus-stop, bus lounges etc.

• It can be placed just like any standee-billboard where people can see and be willing to interact with it. • A space which gives it visibility and where people can give few mins to the spin.

Spin & keep tripping!

Visual representation

Microsoft Precedent

Why ?

A gamified advertising.

• • • •

An easy to implement interactive billboard.

Require less space and people to manage it.

Brings wow ! factor in the audience.

Which gives people experience and a tell tale.

There are Plenty of billboards we see day today and forget about them. but what if a billboard also gives an interactive experience ?

Advantage ?

This billboard will give an engaging experience to people over the stating ones which we all see and ignore many a times.

concious over sub-concious.

An enhanced soultion.

• • • •

The engagement with this device will bring a wow factor.

People will be the part of the campaign itself.

People will take an experience and a story to tell with them.

Selfie/social media culture will spread a word about it too.

Architecture <Flash / Home screen> touch <Enter login Credentials> Backend - existing|non-existing cusutomer. registeration done - <Hi, Anjani!> soundscape begins and Wheel screen appears. <guide/graphic to show how to play.> <wheel is swipe sensitive.. clockwise or anti clock wise> wheel shall be momentum sensitive as well. which ever destination comes the player recieve a 100%* to 80% * cashback on the same for bus.

Coupon will appear with a happy journey or travel related â&#x20AC;&#x2DC;quoteâ&#x20AC;&#x2122; and a thank your note.

Note - An additional spin or another offer can be included for surprise factor.

When ?

Any time when there is a festival or travel hike etc.