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THE SELL

BECOMING A COFFEE PLANET FRANCHISEE


DISCLAIMER This Presentation includes certain statements, estimates and projections provided by Coffee Planet LLC (“Coffee Planet” or the “Company”) with respect to the anticipated future performance of the Company. Such statements, estimates and projections reflect various assumptions by the Company concerning anticipated results, which may or may not prove to be correct. No representations are made as to the accuracy of such statements, estimates or projections and the Company has no obligation to update such information. Each recipient of this presentation agrees that all information contained herein is confidential, that the recipient will treat the information confidentially and that the recipient will not directly or indirectly duplicate or disclose this information without the prior written consent of the Company. Recipients who do not desire further information agree to return this material promptly to the Company.


WELCOME...

JOIN OUR REVOLUTION!


BEFORE WE BEGIN...

Thank you for thinking of us. We really appreciate your interest and are genuinely interested in what you can offer to the Coffee Planet Family! Coffee Planet is the future of coffee retailing, make no mistake. We combine the freshest and highest grade beans and roast them to our special blends in our very own roastery. Outstanding quality coffee served in some of the funkiest retail formats in the market, be they cafĂŠ, kiosk, cart or express vending stations, together with state of the art equipment and bright young service teams makes Coffee Planet the most dynamic franchise brand in the world.

EXCITING ISN’T IT?


Growing, selling or just drinking it, There’s no denying it! Coffee is the world’s most popular beverage with over 500 billion cups consumed annually. (Just to be clear, that’s 500,000,000,000 cups consumed in 365 days across the world!!)

COFFEE’S BUZZING!

Coffee is right up there with oil and gas as one of the world’s most traded commodities. The market for Specialty Coffee consumption is growing at a rate of 15% a year. Within the USA, 62% of over 18’s consume over 3 cups per day on average and 77% of all adults consumed some type of coffee beverage in the last year. In the next couple of years, total global coffee production will reach 9 million tons.

That’s a lot of cappuccinos!!


OUR STORY... Coffee Planet is a real-life example of what can be achieved with a bit of discontent with the way things are. Proving there is always a better way of doing, saying or supplying something.

We love coffee... ...the taste, the occasion and the ritual. We were tired, however, of having to try and enjoy our coffee in a totally middle-aged and traditional coffee shop environment. Well if you don’t like something, change it. And that is exactly what we did. We went right back to the beginning, back to the source - we found out who was growing what and how we could create the awesome blends you enjoy today. We built our own roastery and after trying every conceivable combination for what seemed an eternity, one day we did it - we hit flavour! It felt like we had struck oil. We had the formula. Now we could really go for it. It was incredibly exciting we started exploring new ways to reach our consumers. “Wherever they are, we will be right there for them”, we said. You name an environment and we are in it – at home, in work, at a gas station convenience store, in our own stores at lunchtime. You’ll even find our coffee in hotels and restaurants. When you need it the most, Coffee Planet coffee is within reach. We want to spread our coffee universe far and wide, giving great coffee where previously there was none. Oh, and in a way that is easy and convenient for our customers. We have become a true ‘crop to cup’ coffee company and we’re proud of that. When something goes right for you, you get a buzz and we’re no different.

In fact we live off it!


That ‘dare to be different’ attitude is what pushes us forward – what keeps Coffee Planet turning if you like. Scientists have said for years that mankind needs to be busy looking for another planet...well here it is! Coffee Planet.

A global brand for tomorrow... But how do you start a revolution? Fuel stations! Lots of people, all stopping for refreshment. Perfect! They could grab one while filling up. Genius! Out of this thinking came our fresh milk coffee machine. A technological wonder. And thus, perfect gourmet coffee is now available in fuel stations throughout the land because we dared to be different. And we’re continually working on new ways to bring coffee joy to the people.

“Location, Location, Location!” My goodness; stand-alone stores, supermarkets, student facilities, offices, events, residential towers - you name a place where people gather and we’re currently exploring ways of selling coffee from it. Good thing we love it! So much so, that your interest in what we do at Coffee Planet means everything to us and if you’re getting just a fraction of the buzz that we get...well, we hope you’re handling it sensibly!


WHAT THE PEOPLE SAY

“I have discovered this great new coffee brand, the coffee is really good, the staff are friendly and the atmosphere is like nothing I have seen before. Just what Malaysia has been waiting for!” – Esma Khan, Coffee Planet Malaysia customer.

“Coffee Planet is the future of self-service coffee retailing – in my experience there is nothing fresher or better!” – Nabeel Sultan, Emirates Petroleum Products Company (EPPCO) “Since the opening of Coffee Planet 4 years ago, I have not had one complaint, only compliments!” – Eduardo Hamzi, Property & Services Manager, University of Wollongong, Dubai

“I can’t start my day without a Coffee Planet coffee - I drive an extra 5km to visit the fuel station to get one!” Celene Parle, customer, Fujeirah “We are proud to be the first international franchise operation for Coffee Planet. Wonderful company, great people and it will bring something completely different to Oman. Coffee Planet is already famous here! Abdul Nasser Balushi, franchise partner, Oman

“Have you seen their stores? Seriously cool. Loved the music and lighting too” Saskia von Langermann, customer, Abu Dhabi

“These guys are unbelievable…they gave us all fresh coffee in a gas station. Great innovation and better than any other coffee I have ever drunk” Salma El Shurafa, customer, Dubai

“We needed to offer our customers a premium coffee product. Coffee Planet’s fully automated machines provided us with the quality, consistency and ease of operation we required. It’s been a huge success. Coffee Planet are now an integral part of our customer offer in all of our locations” David Ingham, C-Store Division Manager, ADNOC.


WHAT THE PRESS SAY


2012+ 2011 2010 2009 2008 2007 2006 2005

WHAT WE DID WITH WHOM AND WHY...

Create geographical brand reach

Partner with the two major fuel in the country

Support expansion of the business through a Foodservice division

Provide complete Coffee Solutio Retail and Catering Market focus of product, equipment and servi

Launch first coffee kiosk. Launch office coffee solutions

Partnership with big Dubai unive and one of the country’s largest b

Take more control over supply chain. New branding launch

Open the Coffee Planet Roastery Engage major UK branding agen

Launch new retail concepts for franchising. Build volumes in the

Find right franchise partners. Ex foodservice sector. Buy a food bu

Roastery. Extend into food

Extend our capacity and competitive advantage. Enter events market

Truly internationalise the Coffee Planet brand

More development on the distribution of the brand and the product.

Open the new larger Roastery, m sourcing. Partner with major eve

Build partnerships to extend the franchise and win a million more

Sign agreements with distributo to take our coffees to these mark 3 new franchise markets for Cof stores.


companies

The most widely distributed coffee brand in the UAE selling millions of coffees a year

ons to the Hotel, using on quality ice support.

Supply to: 5 star hotels, retailers, high-end restaurants, bank branches, airline lounges, event companies, government offices

ersity for coffee retail banks for office coffee

Experience in CafĂŠ Retailing and drive sales in our existing formats

y. ncy

Now producing our own premium coffees! More funky brand image to appeal to consumers

xtend presence in usiness - Dante

Roll out first retail franchises in UAE and Oman markets. New hotel clients. New food menu options for our stores

more direct ent locations

Bringing our coffee to more and more consumers in every part of their lives

e Coffee Planet e fans!

ors in 10+ countries rkets and open up ffee Planet retail

Open first Coffee Planet retail outlet in KL, Malaysia and finalize design for first retail outlet

in Pakistan

Now open in Malaysia, Pakistan & Oman and distributing to Oman, Saudi Arabia, Kuwait, Qatar, Egypt, South Africa & Latvia.


SUPPORT SERVICES

YOUR SUCCESS WILL BE OUR SUCCESS. TO HELP YOU ACHIEVE THIS WE WILL SUPPORT YOU ALL WE CAN...


DEVELOPMENT DESIGN HUMAN RESOURCES TRAINING

Coffee Planet will provide leadership and assistance throughout the development process to ensure the smoothest possible project lifecycle. Our Design Partners will provide all concept design plans for your chosen locations or work with and support your chosen design team. People come first. The Coffee Planet team works hand in hand to provide valuable input and support during the recruitment process for your Bean Team. Coffee Planet will provide a comprehensive training program and will work closely with you during the launch into a new market. Continual training, advice and support will be available from us.

EQUIPMENT

Coffee Planet offers a ‘one-stop-shop’ service and will provide all necessary equipment at a special Franchisee price.

MARKETING

Marketing programmes and creative support are provided from the Coffee Planet Marketing Team.

PROCUREMENT PRODUCT DEVELOPMENT TECHNOLOGY FRANCHISING KNOWLEDGE

Coffee Planet has created an entire supply network, including our own Roastery as well as other sources from around the world, ensuring an uninterrupted supply of all coffee products. and Innovation is an important part of staying ahead and winning new customers. We live for it...and will share it with you Integrated software and telemetry communication systems, developed in-house, are used to manage equipment & business performance and keep all Franchisees connected as part of the Coffee Planet Family. Expertise and advice regarding managing your franchise business is provided by our experienced and knowledgeable Franchise Team.


KEY FEATURES OF A COFFEE PLANET FRANCHISE

WE ARE HERE TO

HELP!

Property identification and Support

We will help you find the right properties within your chosen territory based on ideal retailing parameters.

Supply Chain As current operators in our home market, we have negotiated very good rates with the appointed suppliers and contractors to Coffee Planet and are therefore able to pass on these reduced rates to our Franchisees.

Complete Training We have developed a Complete Training Package for our Franchisees giving training support prior to launch as well as on an on-going basis. This will focus on Coffee Education and other product knowledge, retailing skills and Best Practice Operations for your Coffee Planet outlet.

Merchandising and Promotion A full promotional calendar will be provided to our Franchisees together with fully branded point of sale packages aimed towards increasing sales and brand awareness.

Operational and Systems Support We supply our Franchisees with complete operational training and support as well as managerial training. This includes the use of all communication systems developed to optimize the efficiency of operating your Coffee Planet outlets.


ARE YOU WHO WE ARE

LOOKING FOR?


READY TO FLY? IT’S SO IMPORTANT WE CHOOSE THE RIGHT PARTNERS

WE GET VERY CHOOSY ABOUT WHO WE WORK WITH.

THEY HAVE TO BE ONE OF US. SHARE OUR PASSION, OUR IDEAS AND OUR GOALS. IN SHORT, WE LIKE TO WORK WITH PEOPLE WE’D LIKE TO SIT AND HAVE A COFFEE WITH!

You’ll need to pack the following: Knowledge of the retail market in your chosen territory in order to grow the brand nationally.

Motivation to build and develop an innovative brand and concept in a specific territory.

Marketing based skills with a good knowledge of process, operations and strong drive for growth and expansion..

Strong Management & Interpersonal Skills focusing on people development, quality excellence, customer care and service support to our customers.

Capability to Invest the appropriate minimum initial capital requirements as well as further expansion capital, in order to support a strong roll-out scheme throughout your territory.

Ability to acquire prime commercial real estate locations in your given territory.

A good personality fit with the Coffee Planet Family.

Commitment to an initial minimum number of locations (differing per format), as well as to future expansion.

Hunger for success and determination to maintain the high quality standards that Coffee Planet customers have come to expect.

With all these in your favour, we’d love to talk some more with you. Franchising with Coffee Planet could be perfect for you…


WHAT’S SO GREAT ABOUT US? We are independent and innovative: Not just another typical coffee shop brand, middle-aged and drab. We are the edgy and sharp alternative, giving an exciting option to a bored and uninspired coffee-buying public.

The Coffee Planet Roastery: This was the breakthrough for us. Creating our own blends and roasting fabulous coffee – this is the reason we got into it really! You should come and have a look some time, it’s fascinating!

We brew gorgeous coffee: To be technical, 100% Specialty Grade Arabica coffee beans, blended & roasted in small batches, in our own Roastery in Dubai, UAE. The reason you ask? So we can ensure consistency and freshness of our coffee in every cup!

We work with great people: Young, ambitious and happy people from all corners of the globe, who all bring their unique personalities to the brand. All managed and trained by some knock-out coffee professionals.

Flexibility: Coffee Planet is about the coffee and the people who serve it. Just to make sure everyone can enjoy it, we’ve designed formats for every location... from Cart to Kiosk to Café... even self service vending!

The machinery: Designed to deliver exceptional coffee in every cup, again and again and again. To ensure we can maintain the experience consistently, every machine automatically sends information back to Coffee Planet HQ making sure every coffee we serve, wherever served, is served to perfection!

The future: Coffee lovers deserve something more, something better. Well we are it… A global brand for tomorrow for today’s aspiring consumers!

THE REVOLUTION HAS BEGUN…


OUR EXPERTISE + YOUR LOCATION

AN INCREDIBLE PARTNE EVERY PARTNER WILL RECEIVE: Property selection advice & design specifications per location. Coffee & customer service education. Full operations manual. Store opening advice and support. Comprehensive marketing and promotional support. Uninterrupted supply of all necessary products and consumables.

YOU’VE GOT THE DRIVE, WE’VE GOT THE FORMATS

Coffee Planet Café

The café of the future – a revolutionary design and new ethos towards coffee retailing. We take our guests on a caffeinated journey into our world in which not every café has to look and feel the same. Providing a new experience with each visit whether it is the subtle alterations in the hues of the lighting or the music reflecting the pace of the day as it goes on. Our wide range of stunning coffees –both hot & chilled – (and other stuff for the non-coffee folk) supported by a delicious selection of fresh and tasty food is usually the talk of the town! Our recipe bank is ever growing to ensure that our franchisees are able to keep their Coffee Planet guests keen with regular new items. The Coffee Planet Café is available in formats ideal for shopping malls, high streets and residential communities as well as with an optional drive-thru.


NS x YOUR DRIVE + AMBITION=

ERSHIP Coffee Planet Kiosk

Coffee Planet Express

Not got the space for a Café or need something a bit more mobile? The Coffee Planet Kiosk is the perfect fit with a reduced offering from the Café but still a wide range catering to all.

If you don’t have space for even a Coffee Planet Cart, you can place a Coffee Planet Express – its just like a ‘coffee shop in a box’. Well not quite a whole coffee shop but it brings an integrated solution for Espresso-based hot coffees with fresh ground beans and fresh steamed milk in just 1m2 of space.

Whether an airport concourse or a metro station, the Coffee Planet kiosk is there to serve those in coffee-need. Ergonomically designed by our creative team, this model has been developed to utilize all available space to maximize output from a smaller footprint giving a ‘grab & graze’ experience for our guests.

Coffee Planet Cart The ultimate in space utilization is the Coffee Planet Cart! Measuring a footprint of just 4m2, we have mastered the art of delivering a great selection of hot & cold drinks and food from a fully integrated mobile cart. Not only is the water supply and drainage built in, there is a range of integrated equipment as well as space to store more cups because trust us, you will need them! High foot-traffic locations are suited with the ability to serve from all four sides to maximize sales opportunities; the Coffee Planet Cart is an ideal solution.

Customers can grab a cup from the built-in cup dispenser and enjoy a creamy Cappuccino or a luscious Latte, served in less than 60 seconds by using state of the art technology. And not to forget our fantastic fresh roasted Coffee Planet beans. Maximize revenues from a small footprint with everything the consumer needs to serve their perfect coffee in convenience stores, retail stores, super markets and grocery stores. If you want to leave the Express to fend for itself, we have an optional added vending system allowing customers to pay with coins, notes and smart cards to buy their coffees at the machine.

Pushed for space in the office or at home? The Coffee Planet Office Coffee machines, requiring as little as 1 square metre and the in-home range of machines complete the package.

Wherever the consumer is, Coffee Planet will be within easy reach!


SLEEK, POLISHED, COMFY, COOL, BEAUTIFUL, TACTILE, ENGINEERED, FUTURISTIC, UBER CREDIBLE...

#01. COFFEE PLANET CAFÉ Use of sound and lighting technology. Significant step away from the typical coffee retail market. A place to be proud to be seen in.

FEATURES INCLUDE: Forward thinking design Durable finishes Focus on quality of product, service and environment

REQUIRED SPACE: 110m2 +


ACCESSIBLE, FLEXIBLE, ICONIC, HI-TEMPO, EFFICIENT, BUZZED...

#02. COFFEE PLANET KIOSK High level of covers in minimum footprint. Attractive modern design. Appealing to those who wish to grab or graze.

FEATURES INCLUDE: Well zoned Highly visible Flexible design Efficient use of space

REQUIRED SPACE: 25m2 – 110m2


ERGONOMICALLY ADVANCED, CUTE, COMPACT, INNOVATIVE, SECURE, MOBILE, MODULAR...

#03. COFFEE PLANET CART Ideal for those who wish to grab & go.

REQUIRED SPACE: 4m2

FEATURES INCLUDE: Optional on-board utilities including water generation. Complete mobility for easy placement and relocation. Secure storage. Hot & cold drink varieties plus limited food offering. Compact size (4 square metres) suitable for high foot-fall locations.


COMPACT, INTELLIGENT, CLEAN, TECHNOLOGICALLY OPERATED, STORE-IN-STORE, SELF SERVE...

CP SMART TECHNOLOGY速

#04. Coffee Planet Express

Small footprint minimizing rent but maximizing revenues

REQUIRED SPACE: 1m2

FEATURES INCLUDE: Fully integrated solution for selling a full range of fresh coffees and retail products. Over 30 drink combinations. State of the art technology to deliver a consistent coffee with fresh beans and fresh milk every time. Optional vending system for coins, notes & smart carts


WE ROAST OUR OWN! Papua New Guinea Hawaii Mexico Guatemala

Costa Rica

Honduras Peru Kenya

Columbia Bolivia The Coffee Planet Roastery is a HACCP Certified facility promoting quality and hygiene at every stage of production.

Uganda Brazil

Rwanda

Ma


alawi

Vietnam Indonesia

India Yemen Ethiopia Tanzania

“THERE IS A HEART IN EVERY WELL OILED MACHINE, OUR HEART IS THE COFFEE PLANET ROASTERY” Robert Jones, Business Development Director

We only roast 100% specialty Arabica coffee beans sourced from the best coffee-growing regions around the world. Roasted in small batches at our own Coffee Planet Roastery in Dubai, UAE by our own experienced and dedicated Roastmaster. We roast to order and pack immediately to lock in flavour and aroma for ultimate freshness. Secure and fast distribution methods complete our own supply chain.

“WE HAVE A RESPONSIBILITY IN SUPPORTING ETHICAL AND LONG TERM SUSTAINABLE COFFEE PRACTICES” Matthew Yorke-Smith, Operations Director


Single Origin Series Discover our Single Origin Series We source a range of premium Grade 1 Arabica coffee beans from a small number of regions around the world which have delivered the best harvests each year. Our Roastmaster personally selects each lot after sampling hudreds of cups of coffee to find the very best each region has to offer. The beans are packed at altitude, locking in the atmosphere in which they were processed to ensure that when they are delivered to The Coffee Planet Roastery they are as fresh as the day they were packed. Nuturing nature by hand through the delicate roasting process is a careful blend of art and science. His skill is knowing the exact second the beans are roasted to perfection to bring out their true potential for you to enjoy.

Savour the aroma, allow the flavor notes to develop with every sip and know that every bean that created this coffee was destined for greatness.


MARKETING SUPPORT We will help you sell more coffee by working with you to develop attractive offers and promotions.

seven drinks

. one line up

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16 OZ 12 OZ OZ

8OZ

16

~MOCHA~

~LATTE~

THE SUGAR DADDY

THE FEMME FATALE MADE IN UAE

4OZ

OZ

MADE IN UAE

~ESPRESSO~ THE GODFATHER MADE IN UAE

THE AL CAPPUCCINO

THE REGULA R JOE MADE IN

UAE

12

~CAPPUCCINO~

~AMERICAN O~

MADE IN UAE

OZ

8

~MACCHIATO~ THE HUSTLER MADE IN UAE

~HOT CHOCOL ATE~ THE HOTTIE MADE IN

UAE

OZ

4

Identify your Guilty Pleasu re. Use your Bean Lover Waffa Card. Be in with a chance to win *Conditions apply free coffee for a year*

A7 SCRATCH CARD

FIGHT FOR YOUR RIG HT

TO LATTE!

TEXT IN TODAY AND YOU

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WHEN YOU PURCHASE

ANY REGULAR COFF EE

THE MORE COFFEE YOU BUY

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THE MORE CHANCE YOU HAVE TO WIN!

WINNER? SCRATCH THE PANEL AND

SIMPLY TEXT IN YOUR FIGHT

CODE AND YOUR NAME

AND YOU WILL BE

SCRATCH HERE FOR YOUR

EE SPILL THE BEANS NOT THE COFF

TEXT IN TO SEE IF

YOU HAVE WON AUTOMATICALLY ENTER ED IN TO OUR PRIZE DRAW

FIGH

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BUY A STAINLESS STEEL TRAVEL MUG FOR ONLY 25 DHS & GET YOUR ‫ﻛﻨﺖ ﻗﺪ ﻓﺎز‬ ‫ﻓﻲ ﻓﺮﻳﻖ ﻟﻤﻌﺮﻓﺔ‬ FIRST REGULAR FILL FOR FREE. ‫إذاﻟﺤﺮة وﺳﺤﺐ اﻟﺠﻮاﺋﺰ‬ ‫اﻟﺼﻔﺮ واﻟﻨﺺ‬ ‫ﻻﺋﺤﺔ ا‬ ‫ﺗﻠﻘﺎﺋﻴﺎ دﺧﻠﺖ ﻓﻲ‬

TERMS & CONDITIONS

‫ﺳﻤﻚ وﺳﻮف ﻳﻜﻮن‬

01 Draw will be held on XXXXXXXXXXXX XX(date) 02 Winner will be notified through the phone number used to send the sms. 03 Winner is reques ted to bring scratc h card and proper (Passport Copy) to identification claim the prize. 04 The prize will be handed over only to the person who winning mobile phone has the number. 05 The p

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FAQ

Which territories are available?

We’re expanding rapidly so let us know your preferred territory and we will tell you if it is available.

How much capital do I need?

This depends on the Franchise formats you are interested in. We do insist on a minimum amount for initial investment and a minimum amount for future expansion which is not dependant on the return of the initial investment capital.

How much experience do I need?

We will prefer you to have a proven business track record of success and a history in retail is advantageous but not a necessity. We will provide all of the training and support you will need to guide you to success.

Will I be able to sell my franchise in the future?

Yes, though we will have to approve the person buying the Franchise and there will be associated fees for the application process and training. We will also hold the right to match the highest offer you have received in order to buy the Franchise back from you.

Will I have to work full time in Coffee Planet?

An owner-operator arrangement is preferable for us but providing you can instil this ethos into your management then this should not be a problem.


FAQ

How long does it take from signing of the Franchise Agreement? We would expect to have helped you open your first site location (flagship cafĂŠ) within 6 months. This covers all training time, site selection process and development.

How much money will I make?

Coffee Planet will provide you the tools and support structures that you need to be successful. It is up to you to use them to create your success.

Will you help me out financially?

No, though we will help you as best we can with regards to finance decisions and provide you with analytical business models.

Can I have more than one outlet?

Definitely! We would only look to pursue potential Franchisees who are capable of meeting the minimum requirement of opening at least 5 stores in a chosen territory (subject to territory size) within year 1.

Can I have more than one territory?

Providing you are able to meet requirements for multiple territories, then of course, though each multiple territory application shall be judged on its merit.

I’m in, take me to the next stage...!

Great! Go to our website to download and then complete in full the Franchise Application Form. Send us a scan copy or fax it back to us and a member of our franchise team will be in touch with you.


WANT. LOVE. SHARE

COFFEE PLANET LLC PO BOX 73042, DUBAI, UAE. TEL: +971 (0) 4 341 5537 800-COFFEE (263333)

www.mycoffeeplanet.com

www.coffeeplanetroastery.com coffee@mycoffeeplanet.com Join us on:

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Coffee Planet - The Sell