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Principle Violated Banner blindness forces user to ignore relevant information Since relevant information is presented in a manner that looks like an advertisement, users will subconsciously ignore this information. Moreover, creating banner like ads with relevant information makes the website look more busy and cluttered. Self exploratory, intuitiveness, and learnability principles. Lack of explanation causes user confusion Confusion with the main page. Special Events Two pages have the same main menu; however, in fact there two different menus with different submenus and functionality/navigation. This confusion annoys users, ruined searching experience, and prolong search time.
Recommended Redesign Get rid of these banners, and present the information in a design that looks more visually appealing and noticeable for the user. Criticality Rating: High
Add more explanation, mission statement. CRITICALITY: MEDIUM Make a different menu with it’s own logic, navigation, and design, if it is a completely different event or Re-organize special events menu, in a matching to main page format/navigation. CRITICALITY: MEDIUM
Two way to improve the site: Dead end Link <back to site> leads to the Idea Assosiation not back to conference site. Page leaves user stranded, with no choice but to start from home again by using <back> button or retype the whole URL address. Dead ends frustrate users and give them a reason to a site. They waste valuable time that a user will spend on a page.
Include the main navigation on every single page, so it is always available. Add home button, breadcrumbs, or “previous page” button on every page Example: Facebook logo always leads to the Criticality Rating: High