Tech innovators

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Your Glory Our Showcase

Tech

INNOVATORS

Transforming Digital Landscape That Empowers Businesses To New Possibilities

Leading The Way

Innovation In Technology Sector Drives Changes That Concur With The Pace Of Modern Lifestyle

Innovation is at the epicentre of growth in any sector. With the change in lifestyle of human beings, come the changes that need to be satisfied. Innovation in technology sector must match these changes to stay ahead of the curve.

In our latest magazine issue of “Tech Innovators” we feature companies who are leading the innovation in technology sector to change human lives. Innovation is key in any sector of business in order to beat the competition and reach their target audience.

Featured Companies have always been passionate about their work and area of expertise. The trajectories these companies take to get where they are going is truly remarkable.

We at WK Media cherish integrity, respect truth and reward creativity.

We wish to spread the word about new innovations to our reader community of CXOs, Businesses, tech companies, students, tech enthusiasts, innovators and freelancers. Through this magazine, we wish to serve our clients to best of our abilities and wish to see more collaboration between companies for the sake of better future.

We would love to hear from our readers and subscribers about our issue, “Tech Innovators”. Write us back with your suggestions at admin@wkmedia.com Also, visit our website for your daily dose of tech where we upload content every day.

Publisher : Pranali Sawant Editor-in-Chief : Hemendra Patil

Managing Editor : Nikhil Vagase Assistant Editor : Mandakini Mali Contributory Writers : Anchal Pavde Ankita Joshi

Art Director : Maheshwari Kamble

Business Development Manager : Rohit Girkar

Visualizer : Robert Smith

Project Manager : Amar Sutar Adam Johnson

Head of Distribution & Production : Prafulla Sawant

Graphic Designer : Jeevan Patil

Head of Operations : Parmeshwar Bhase

Research Analysts : Supriya Patil Loren Godbil Sonal Bhandare Head of Advertising : Radhika Desai Shruti Kulkarni

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Cover Story

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VerseOne Transforming Digital Landscape That Empowers Businesses To New Possibilities

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42Gears A Leader In Providing Innovative Enterprise Mobility Solutions

Keydabra

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Leveraging Ai To Convert Data Into Actionable Insights

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Salt World Offering 100% Natural And Drugless Therapy To Relieve Respiratory and Skin Conditions

Adding 'Arthah' To Infrastructure Industry

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Article 26

Top 7 Analytics Trends To Watch Out For In 2020

Ways Artificial Intelligence Is Connecting The Unconnected Dots

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Transforming Digital landscape that empowers businesses to new possibilities

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nnovation in Technology sector is the guiding light for further advancements. Innovations generally come from academics and researchers and very large multinational corporations.

Innovation is seldom observed in corporate sectors, but VerseOne has stood out and made it their motto to drive positive change through their Innovative technologies and complementarity services that lead to digital transformation of any organisation.

Woking with a 35-strong team of permanent employees, VerseOne Group supplies its Open Standards, Cloud-based suite of purpose-built products and accompanying online specialist services to over 120 organisations servicing more than 20 million people in the UK. As the market leader in the Social Housing and Healthcare sectors, VerseOne is currently making great progress in the broader public and commercial spaces. Their award-winning customer-centric approach delivers value for money using a partnership model to unlock prosperity regardless of sector; this philosophy continues to be the guiding light for the Founder and CEO, Mr Alan Neilson, and the entire team at VerseOne. Innovative and Disruptive concepts by VerseOne VerseOne provides an array of services that are beneficial to four focus areas for digital transformation, namely Social Housing, Healthcare, Local Governments and Commercial. These sectors need Cloud solutions that are purpose built for their specific requirements. This sector specific business solution development and implementation process can take years to complete if done from scratch. At VerseOne they have Industry specific Cloud-Suites built which are easy to implement and tailor without any timely and costly code modifications, whilst having better compatibility with the sector as they research about the sector thoroughly.

Services that are offered by VerseOne include Implementation services, Branding and visual Identity, Consultancy services, Digital marketing, SEO, UI/UX design. For offering these services they have developed four product suites: -, VerseOne CMS, VerseOne BPA, VerseOne Autevo and VerseOne Vocoll.

VerseOne CMS VerseOne CMS has been developed with open standards and APIs, ensuring the system is robust and scalable, giving you the ability to grow and adapt your experience as your organization's priorities and strategies change.

TECH INNOVATORS

VerseOne BPA VerseOne Business Process Automator powers workflows and brings hyper efficiency and intelligence to your customer processes, meaning your staff can focus on the more important and specialist issues whilst letting VerseOne BPA take care of the more repetitive and mundane activities. VerseOne BPA also brings intelligence and personalisation to your customer experience through proactive content delivery.

VerseOne Autevo VerseOne Autevo connects to and parses structured data, from CSV files to third-party APIs. Whether working one-way or bi-directional, Autevo ensures that critical business information is available securely and wherever needed. It acts as an intelligent glue to unify and harmonise desperate data silos that so often exits within organisations.

This improves, security, accuracy and availability of vital data to all that need access to it.

VerseOne Vocoll Vocoll smart 'digital assistant' software suite enables your Customer Support Teams better to collaborate and drive greater customer

Alan Neilson Founder & Executive Chairman

Cover Story engagement through efficient and multi channelled online engagement. With a customer satisfaction rating of over 90%, Vocoll Live Support will make your stakeholders happier and your business more successful.

You can visit their website at https://www.verseone.com/ for more information on products and services.

Strong Leadership at Core Alan Neilson, a veteran of over 30 years in the software industry, a serial entrepreneur, and the Founder, Chairman and CEO of VerseOne Group (www.verseone.com). He founded VerseOne Group in 2005 believing that business content is the most valuable asset any organisation possesses; the exponential growth of digital technology since has strengthened and justified his conviction. As companies have struggled to manage digital change, these valuable content assets have been scattered over disparate silos, creating significant challenges to access, accuracy and relevance.

VerseOne's mission is to solve this businesscritical problem through integrated digital solutions.

Initial Challenges As with any startup, the initial challenge for the company was how to communicate the VerseOne creed to their prospects and to the wider industry. At its heart, the message is very simple, that content is the collective intellectual property of an organisation. To understand this is to realise the true value of business content, since it reaches beyond singular components such as document management functions to encompass the entire brand experience delivered by a company to its intended target audience.

Levelling the Playing field VerseOne's hunger to provide easily accessible digital services is the spark that led to their involvement in championing Web

TECH INNOVATORS

Accessibility standards. They realised that digital services must be available and accessible to all, irrespective of any disability or other challenges faced by the user - otherwise it would be a form of discrimination, however unintended.

That's why they've championed this often overlooked foundation of any effective digital solution that offers a level playing field of engagement to all.

Through partnerships with relevant organisations, VerseOne initiated a rolling seminar roadshow based around communicating the importance of adopting W3C Web Accessibility guidelines to provide empowering, lifeenhancing tools for disadvantaged web users. It's been a fantastic journey during which they've learned a huge amount about online best practices, as well as sharing their own knowledge with the industry; it's driven them to refine their products and practices, strike partnerships that last to this day, and make sure that their messages were resonating within target sectors.

The VerseOne Experience VerseOne Group is first and foremost an innovative technology organisation, providing complete digital transformation solutions that empower businesses to harness the value of their content in order to deliver exemplar experience to their intended audiences.. Their product suite makes innovative use of technology to provide the tools their customers need to empower their workforce and ultimately motivate them and delight their customers. It's not tech just for the sake of it - it's tech that enables the creation of best-in-class business solutions.

Innovation by itself is merely interesting; providing efficiency and a great user experience is what gives it power and value.

In a digital world where customers face a bewildering level of choice, 'experience' has become the only true differentiator. When delivered in an integrated, personalised and intelligent way, 'exemplar customer experience' brings competitive advantage, brand loyalty, a gold-plated reputation and proper, measurable Return On Investment (ROI). VerseOne Group therefore employs a holistic approach on providing digital transformation to businesses, a number of facets come together to create the VerseOne experience - to use an analogy, a fantastic piece of fish is only one of many elements in a great fish recipe!

Any organisation with customers of their own is a potential customer of VerseOne's comprehensive range of digital solutions. They are in the business of designing solutions

that provide an organisation's workforce and their customers with the right unified tools to be empowered and to have an amazing experience. If end-users can access web services intuitively; if they're simple and satisfying to use; then more customer traffic is diverted online from traditional communication methods such as the telephone, creating greater business value. From their origins in servicing the Social Housing market they've diversified into Healthcare and Local Government, and now they are bringing their expertise to bear on the commercial world while maintaining dominance in their core market sectors.

Vision and Mission The VerseOne mission is to use technology to make a positive impact on people's lives; to make a difference to their customers by making a difference to theirs. The ultimate goals of any project they embark on are threefold: Effective empowerment of the workforce, competitive advantage, and enhanced reputation. This is the core focus of everything they do, so keeping these maxims as simple as possible allows them to refer every practical decision back to them.

These principles then feed into their vision, which is, how best to extract the maximum value from an organisation's content though effective empowerment of the workforce and the customers alike.. In practice, this means contextualising and harmonising business information properly to create value-add 'eco systems' that 'virtually' unifies the organisation and its customers, through which driving best customer engagement. This transformative process generates amazing experiences through meaningful and unified access to business content from which business-critical measurements such as Key Performance Indicators (KPIs) can be derived. So they continue to innovate and evolve the business around the central proposition that business content is the most valuable asset an organisation possesses; harvesting that value to empower and connect an organisation's workforce seamlessly with its customers - this is how they turn their principles into practice.

Alongside its commitment to innovation, the VerseOne Group mission statement remains constant as they grow and evolve: it resonates strongly in the industry and allows them to recruit highly-talented people who share their values. Today with over 80% of all daily activities reliant on digital interactions, creating differentiation through delivering 'exemplar customer experience' has never been a more valuable purpose.

Cover Story Building successful customer base There's no great secret here, you build a successful customer relationship of any kind by listening to the customer. No digital solution exists in isolation, but rather functions as part of an overall ecosystem that grows and strengthens through collaboration and partnership. This is why VerseOne Group has a strong presence at industryspecific forums and advisory groups, and regularly produces White Papers and Thought Leadership pieces for knowledge-sharing. They value healthy competition but believe that collaboration fosters innovation; in this spirit they facilitate the integration of third-party technologies into their solution stack and vice versa - the goal always being the best outcome for their customers.

They use the same approach in relation to VerseOne's 'champion customers': what they call their TPE, or Total Engagement Programme, a consultative approach whereby they work with their customers to discover their key objectives - allowing them to advise, provide further strategic and creative services, share knowledge, and essentially become an extension of the organisation. It's a holistic methodology that results in the creation of a bestin-class solution capable of delivering meaningful content for a fantastic customer experience.

Once again, that same spirit of collaboration is why they run a flat structure within VerseOne, where everybody has a voice and a way to get it heard. So a staff council runs in parallel to the formal board, made from all different parts of the company; this allows grassroots-level input into the senior management in a 'top-down, bottom-up' spirit that encourages cross-function and collaboration by ensuring every staff member's views are valued.

We at WK Media would love to see more collaborations for VerseOne and their amazing range products and services.

Please Visit https://www.verseone.com/ to get in touch with them.

Achievements and Accolades VerseOne's customer-centric approach has grown a loyal customer base of over 120 organisations, deploying around 250 specialist applications servicing more than 20 million people in the UK. They have been independently recognised by industry experts and observers, including twice by Red Herring as one of the top 100 technology companies in Europe, and by the CIO magazine as one of the global top 20 CMS providers. They have been shortlisted as Technology Company of the Year by the UK National Technology Awards; they've held 'ISO 9001' certification since 2012, and 'Investors in People' since 2015; these accolades are testimony to the strength of their

TECH INNOVATORS

vision and the high value they place on their people.

The desire to nurture new talent and ideas has been the driving force behind their new Innovation Fund initiative.

Because they've taken the journey from being a small company to establishing themselves as market leaders, they've set up the Innovation Fund to help organisations with great ideas who are currently in the early stages of development, and would crucially benefit from financial help and strategic advice to bring those ideas to fruition. By incubating emerging talent in this way they aim to quicken the pace of positive change, improve the overall digital ecosystem and ultimately bring better solutions to the marketplace.

Looking to the future, they are developing their focus on 'Intelligent personalisation' - which is inarguably the next stage of the ongoing Digital Revolution. We live in a world increasingly deluged with information, and in order to provide that differentiator of 'exemplar customer experience', the delivery of relevant content needs to become as personalised as possible. As well as enhancing the customer experience, this allows organisations to measure and ultimately predict customer behaviour with greater accuracy - creating a positive feedback loop that can cut through the online noise and deliver to the target audience in an intelligent, personalised and effective way.

VerseOne continues to invest in their solutions with these priorities in mind. Currently, this means exploring the potential of deep data mining and AI through their Prodigy product. This can best be achieved with creating correctly contextualised and virtually unified information as the foundation. So you can see how VerseOne's vision of harvesting value from content continues to deepen its relevance as the Digital Revolution deepens its impact on all of our lives; the challenge and the opportunity help them bring their approach to new market sectors and territories while maintaining the exacting standards they pride themselves in. With their robust, well-developed plans for methodical expansion and controlled, successful outcomes, they are more than ready for the opportunities ahead.

“VerseOne Group is an innovative software and services company providing cutting-edge digital transformation solutions. Our Open Standards suite of purpose-built products empowers an organisation's employees and their customers through intelligent connection.”

“Using a personalised and intelligent approach that unifies and unlocks the true value of business content, VerseOne provides an exemplar experience that positively transforms businesses and creates competitive advantage.”

Digital communication tools that improve lives and save costs Reduce pressure on clinical and admin staff Deliver personalised remote/virtual care through AI based solutions Enhance your reputation by best positioning your organisational values Benefit from the expertise of a UK company dedicated to the NHS and wider Healthcare sector for over 15 years

VerseOne’s Open standards and AI driven digital platform provides a best in class range of NHS and Healthcare specific modules and functionalities to transform and significantly enhancepatient care and experience, as well as improving working practices and decision making for the staff.

Managed on and optimised for Microsoft’s Cloud computing platform Azure, all of VerseOne’s solutions be it websites, intranets, patient portals or messaging platformsare secure and fully ‘integration ready’ and optimised for multichannel smart device delivery.

VerseOne’s market leading digital solutions enable NHS and other Healthcare organisations to deliver truly future proofed, transformational and intelligent patient care.

To resister for a free cosultation visit www.verseone.com/empower-me or call us on 01483 751 827

www.verseone.com

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Description Page 42Gears Mobility Systems Onkar Singh | CEO | 42gears.com

AWM Michael Schuss | CEO | awmalliance.com

A3Cube Inc Antonella Rubicco | Founder & CEO | a3cube-inc.com

Mind Zones Dipak K Choudhury | Chief Executive OďŹƒcer | http://mind-zones.com/

EasyRent Sean Rafati | Principal, Managing Broker | easyrent.ca

PC Support Group Simon Albert | Director | pcsupportgroup.com

Indiassetz Shivam Sinha | Founding Partner | indiassetz.com

Xunlei Miss Yue | Media Cooperation | https://www.xunlei.com/

PropertyAngel Sapna Chandiramani | Co-founder, Director | propertyangel.in

VerseOne Alan Neilson | CEO | verseone.com

TECH INNOVATORS

42Gears Onkar Singh Founder & CEO

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oday, in a globalized business environment, one of the key aspects of corporate work culture is the ability of an organization's employees to work and collaborate from anywhere easily. As companies grow, so does their employee strength. Businesses around the world are enabling and empowering their employees with mobile devices. With new types of devices hitting the market every so often, the range of devices in the fleet is increasing. Management of enterprise end-point devices is very significant to the smooth flow of the businesses in this digital era.

Unique Mobility solutions which are beneficial to array of businesses With many digital start-ups coming forth, there are more endpoints involved in businesses than ever. These endpoint devices are used for various organizational related works and may vary in size, design and generations. There are many concerns on how to manage these devices without leakage of sensitive information. That's where solutions from 42Gears can help.

42Gears is a leading Unified Endpoint Management solution provider that offers SaaS and on-premise solutions to secure, monitor and manage all business endpoints. Their products are used in various industries, such as healthcare, manufacturing, logistics, education, and retail, and are trusted by over 10,000 customers in more than 115 countries.

The company offers a unified endpoint management solution a tool that helps businesses manage their business endpoints, such as tablets, phones, desktops, and wearables. The solution supports company-owned as well as employee-owned devices

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A Leader In Providing Innovative Enterprise Mobility Solutions built on Android, iOS, iPad OS, Windows, macOS, Wear OS, VR and Linux platforms.

Their offerings include SureMDM, SureLock, SureVideo, SureFox, and AstroContacts. You can contact 42Gears by visiting their website https://www.42gears.com.

Leaders and their journey 42Gears Mobility Systems Pvt. Ltd. was founded in the year 2009 by Mr. Onkar Singh and Mr. Prakash Gupta.

Onkar Singh, the Founder and CEO of 42Gears, has over two decades of experience in building products for the enterprise mobility market. He is a computer science and engineering graduate from National Institute of Technology, Jalandhar.

Before founding 42Gears, he worked at Motorola where he was involved in building many industry leading rugged handheld devices.

Prakash Gupta, the Co-founder and COO of 42Gears, is responsible for all technology and product development at 42Gears. Prakash has over 13 years of experience and has been involved in building market-leading mobile computing solutions while working at Motorola. Prakash holds an Electronics and Communication degree from IIT-BHU and has also published 3 US patents.

As techies, the founders saw device management as a problem area that needed addressing. When they started the company, there were very few, if any, robust device management tools available in the market that helped organizations provision, manage, monitor, and troubleshoot their business devices.

They saw an opportunity there and decided to come up with a solution. They had the knowledge, expertise and experience required for this kind of a venture, so they set to work.

Overcoming the challenges and building a successful customer base 42Gears was founded with one objective in mind - enabling businesses to manage, monitor and secure their devices in realtime, regardless of where they are. The number of innovations that happen in the field of technology and the frequency of these hitting the market are unnerving. Keeping pace with what their customers demand, which largely depends upon the technologies and platforms they use, is really challenging.

About the unique name of the company 42gears represents the style of naming we don't see often. We at WK Media were also curious and wanted to know the mystery behind this unique name. When asked, co-founders at 42Gears said “We get asked that a lot. We'll answer in two parts Ÿ Machines can only move if every gear in a machine works together. We see our technology as coordinating the movements of many gears (people and devices) so the machines (businesses) they make up can function and thrive. Ÿ

42Gears has a skilled and capable talent pool willing to go an extra mile to overcome business challenges. 42Gears' team usually talks to Infrastructure and Operations leaders and CTOs. On a day to day basis, though, the product and technical support teams connect with IT admins to help them with deployments, train their teams, resolve issues, etc.

The company puts customers at the center of everything they do. Their customers know that the team is working hard to ensure they get what they want. 42Gears has been recognized as the Gartner Peer Insights Customers' Choice for UEM Tools three times in a row. It reflects the company's continuous efforts to support their customers, regardless of their industry or company size.

42Gears' innovative technologies focus on ensuring that organizations can easily manage, monitor and secure business endpoints regardless of the type and ownership - so they can focus on getting things done using those devices, while the company's team helps ensure that those devices work just the way they are supposed to.

The breadth of solutions provided by 42Gears includes: Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

Unified Endpoint Management Rugged Device Management Wearable Management Virtual Reality Device Management Multi OS Support Office 365 Management Intel VPro Management Enterprise Mobility Management BYOD – Bring your own device Enterprise Contact Management Things management Secure Email Mobile Threat Defense

Science-fiction fans might recognize the number 42 as “the answer to the ultimate question of life, the universe, and everything,” as postulated in Douglas Adams' The Hitchhiker's Guide to the Galaxy. 42Gears' technology may not be an answer for everything in life, but within the universe of enterprise mobility, we think our products are a great answer.”

You can visit their website at https://www.42gears.com to gain more information on Unified Endpoint Management solutions.

Key facts and achievements Ÿ Ÿ Ÿ Ÿ Ÿ

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10,000+ happy customers spread across 115+ countries 2.5M successful deployments 10+ years in the industry 130+ technology partners 42Gears has been named a Visionary in the Gartner Magic Quadrant for Unified Endpoint Management Tools in both 2018 and 2019.

42Gears has been recognized as a Gartner Peer Insights Customer's Choice for Unified Endpoint Management Tools three times in a row.

Vision and mission Being a enterprise mobility solution provider, 42Gears strives to be the best in the services they offer. The company's vision is to be the one stop end-to-end enterprise mobility solutions provider in the world.

They help customers reduce their operational costs by helping them manage their IT assets efficiently. They aim to provide equal opportunity to all employees and empower them to take on new challenges, and to become a profitable organization driven by the highest level of corporate governance.

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TECH INNOVATORS

Keydabra Matthew Travis Tanner CEO

Leveraging AI To Convert Data Into Actionable Insights

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n the U.S. last year, online sales of physical goods grew to over $500 billion, yet only 10 percent of retail goods purchased was bought online. This demonstrates that the industry is expected to have rapid growth over the next decade. As a result, retailers will need a solution that can offer beneficial business insights as well as deliver better customer experience. This is where Keydabra come into the picture to deliver a suite of affordable artificial intelligence (AI) solutions for retailers. This solution can serve as a virtual shopkeeper to help retailers understand how to keep consumers engaged.

Inception Story of Keydabra Incepted in 2019, Keydabra is the brainchild of three partners: David Dodds (Co-founder), Srinivas Kilambi (Founder and Chairman), and Matthew Travis Tanner (CEO). Back in 2015, Srinivas and David began their scientific quest with the goal of measuring a person's experience when they are on a website. After years of design, development, coding, and testing, they created a new machine learning/AI algorithm combination that could accomplish their goal of measuring users' digital experiences and more. Their patented formula simplifies AI into a platform that is essentially a "data scientist in a box". Realizing the urgent need for a tool/software capable of analyzing big

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data and taking AI to a wider audience, David and Srinivas decided to set up a new company in late 2018 and brought Matthew as CEO to help form their new business. Now, Keydabra is bringing to market a suite of applications including Keydabra Digital, Social and Apps.

Adding Real Value to Business Keydabra's mission is AI for all. It is planning to bring to market a suite of affordable AI solutions featuring its proprietary indexing algorithm to help business and consumers utilize the millions of data points they produce. The company has built quite a huge customer base as there are so many businesses that want to integrate information into their decision-making process and use valuable data on their digital platforms. That is where Keydabra can really add value by delivering intelligence products.

Offering AI-Powered Product and Services The company first product is Keydabra Digital. This product will help businesses understand and improve their digital footprint through AI. It measures, tracks, quantifies and benchmarks the level of engagement of every visitor on a website. Keydabra Digital uses this information to assign a ranking to each client and to each

Unique Offering In the future, Keydabra will offer a suite of the machine and deep learning solutions to both consumers and businesses along with Keydabra Digital. Following are the solutions that are currently in development: Keydabra Social: The goal of Keydabra Social is to disrupt the world of social media. Commenting on this, the CEO says, “An entire generation now uses social media to share their lives with the world, with some even building entire businesses based on their social presence.” Although social media can provide a networking platform few users understand the actual details behind their followers and posts. This is where Keydabra Social bridges the gap by allowing consumers to answer the critical question of, "What makes a post like-able?" Through AI, Keydabra Social will aid consumers to improve their reactions, posts, and overall presence on social media.

Keydabra Apps: With the introduction and explosion of the web and mobile apps, the digital business world has changed significantly over the last decade. Although developers have access to a plethora of data around their apps, they don't have a set of tools to help analyze and utilize that data. But, Keydabra Apps helps solve this problem by utilizing AI. It has a number of promising solutions, including the ability to help optimize conversions in brick-and-mortar retail through mobile app-beacon localization when consumers are in store.

Conquering Challenges, Looking For Collaborations The data-science industry caught Matthew's interest when he took a series of executive education courses at Harvard Business School from 2016-2018. He

specifically became interested in data-driven decision making, and how little most enterprises are using the valuable data they possess. The versatile leader faced numerous challenges in both personal life and organization level. On a personal note, The CEO's biggest challenge was how to communicate effectively the important work he is doing, and the value behind data-driven decision making. At an organization level, the biggest challenge and one of their biggest successes were developing a way to generate valuable insights for their customers without compromising the privacy of their customers, visitors, and users.

Now, the dynamic leader along with his team is looking to collaborate with anyone who is trying to improve digital platforms because he knows that the market for Keydabra's intelligence products is massive. Any digital platform, website, or social media user could benefit from their low-cost AI offerings.

Impressive Achievements For Matthew, his greatest achievement to date is running a marathon. The CEO asserts, “It was one of those things I always thought sounded incredibly difficult, but I like a challenge, I like pushing myself, and I wanted to see if I could do it. Turns out I can! It's amazing what you can accomplish with a little bit of perseverance.” As for the Keydabra, the greatest accomplishment is finding a way to unlock the valuable data that is generated online. The CEO along with his team has developed a patented formula that allows businesses to track engagement and find ways to enhance it.

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We use advanced proprietary machine/deep learning algorithms to automate and improve digital, social, & mobile apps user engagement and optimize online conversions.

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site as a whole. Then, it uses machine and deep learning algorithms to associate this score with a business goal, such as conversions. This enables the score to act as a measure for a visitor's propensity to buy, and also as a pro-active, changeable, improvable surrogate for conversions. This product not only scores digital platforms but also provides personalized predictions of business outcomes and provides prescriptions on how to improve the desired outcomes.

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7 Top

Analytics Trends

To Watch Out For In 2020

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ata and analytics have earned their place in every project and every application after its usage proved to be a game changer. Even existing projects can be paired with AI and data analytics and it would become more efficient. Every type of industry from farming to aviation is using AI to help its cause. The capability of AI and data analytics has also risen as time passed by, so let's take a look at the top 7 trends in analytics which can increase the capability of AI even more.

As increasingly more knowledge workers become open to working with data, they ought to likewise get familiar with data ethnography, or the investigation of what the information relates with, the context wherein it was gathered, and the understanding that data alone probably won't give them a total picture.

Mobile analytics strategy

In 2020, the growth of deep learning will be the nexus between knowing and doing. It will no longer be a theory but a major reason of disrupting how business use their intelligence against their rivals.

BW/BI platforms are going to be vital part of analytics as they go mobile. Executives can have access to the most sensitive business data even on their phones as they make their decisions. They won't access to the actual data instead will have access only to derived data.

Impact of IOT, ML and AI

Embedded analytics

While all the business executives all over the world believe that cloud computing will be the reason their business will operate completely different than they operate now by 2024, Japanese believe it be IOT/ML that will be a game changer. Overall we believe all these technologies will have collective impact on the global market.

The historical line between operational applications and analytics continues to blur. Thanks to advances in machine learning, prescriptive “intelligent applications” have become a reality. These data-driven self-learning business processes improve automatically over time and as people use them.

Advancements in Deep learning

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Importance of Human Insight

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End-to-end decision-making platforms Analytics has traditionally paid attention only to a small part of the end-to-end “data journey.�

Information and insight are useless unless something actually changes in the business. More holistic, endto-end approaches to analytics are emerging, not only because of the combination of operations with analytics, but also with more proactive and seamless approaches to converting user analysis into concrete actions. This depends fundamentally on human judgment, consensus, and creativity, but it must be

supported by better integration between analytics, traditional business-planning activities, and social collaboration platforms.

Data-driven Upskilling Enterprise organisations should concentrate not simply on selecting eorts for top analytics ability, yet in addition on instruction, reskilling, and upskilling for current employees as the requirement for datadriven decision making increments and the lack of ability develops.

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TECH INNOVATORS

Salt World Deepthi Babu Founder

Offering 100% Natural And Drugless Therapy To Relieve Respiratory And Skin Conditions

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ir pollution is one of the biggest threats for the environment which affects everyone. The air we breathe has not only life-supporting properties but also life-damaging properties. All the impurities in the inhaled air harm us from inside. Companies like Salt world are solving these respiratory and lifestyle hazard problems by offering safe treatments.

Today, salt therapy industry is widely recognized as a safe alternative and compliments other treatments to produce sustainable results. Even though it is still in its infancy, various business leaders are using it to attract new customers and create cross-marketing opportunities such as chiropractors, athletic departments and fitness centers, naturopathic physicians, veterinarians (for equine and pet salt therapy), etc.

One such leader is Deepthi Babu, the Founder of Salt World. She established the company with the aim to revolutionize the wellness and drug-less therapy space in India. Though salt therapy is still at a budding stage in India, she hopes that its popularity will increase in the future. The versatile leader observed that people are looking for a natural, drug-free healthy life because of the atmosphere in major cities of India is prone to all respiratory issues due to the air quality/pollution. Therefore, the need for salt rooms will upsurge in the future. But, the main challenge is to spread awareness about the therapy since it is known to very less percentage of people.

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Offering Proven Natural Therapies Incepted in 2017, Salt World is a wellness centre offering natural and drugless therapy to relieve symptoms of respiratory and skin conditions. The company's mission is to go global, spreading the goodness of proven natural therapies that are not popular. It is also the Member of Salt Therapy Association, USA and the only makers of halogenerator (A device used in Salt Therapy) in India.

Since its inception, Salt World focusses on the health care sector that impacts people in a positive way with zero adverse effects on their health. Salt Room Therapy and Float Therapy being extremely popular abroad, with intense research it has realized the widened benefits of the therapy and limited knowledge of Indians about it. Apart from the Salt Therapy, the company also provides complete package and turnkey solution to open a salt room in any premises like hotel, resort, spa, yoga centre, private home, apartment, hospital, clinic, massage centre, shopping mall, school, preschool, etc.

Salt World's Unique Therapies Presently, Salt World offers Salt Therapy & Float therapy for its customers: Salt Therapy: Salt therapy aka Halotherapy is a holistic treatment which takes place under simulated conditions of a natural salt cave. Dry microscopic salt particles when inhaled access the deepest area of the respiratory tract to cleanse your lungs of pathogens, smoke residues and

Respiratory Conditions: Asthma, Bronchitis, Bronchiectasis, Sinusitis, Migraine, Throat Infection / Congestion, Ear infection, Frequent cold & Flu, Persistent cough/smokers cough, Wheezing /Shortness of Breath, Allergies / Hay fever, Rhinitis, Snoring / Sleeping disorders, Pharyngitis, Tonsillitis, COPD. Skin Conditions: Psoriasis, Eczema, Skin infection, Dermatitis, improves PH level of the skin & Inhibits skin allergies.

Overall Well-Being: Enhances Lung capacity, improves immunity, stamina & endurance, Reduces stress, headaches & depression.

Float Therapy: The company provides a luxurious and relaxed experience in Float therapy (Float Tank or Sensory Deprivation Tank). Its state-of-the-art pool is filled with 800 kgs of Epsom salt and purified water to achieve buoyancy that enables a person to float effortlessly. The temperature of the saline solution is set at skin temperature so after some time, one can feel completely weightless. The divide between the body and water disappears and can become one thus experiencing 'Floating'. Also known as sensory deprivation tank or isolation tank, the float has been constructed to minimize the onslaught of varied stimuli on the senses like light, sound, noise, moving visuals etc to achieve. A series of a floating session can help in the following ways: Better physical form: Nagging aches and pain prevalent in conditions such as arthritis, osteoporosis, and fibromyalgia can be eliminated. Floating also helps in sports recovery and building endurance by strengthening and conditioning muscles.

Mental clarity and enhanced creativity: Float takes a customer to the blank zone, the state of nothingness which

is so vital in improving concentration, mental alertness and creativity.

Initiate/ deepen customer's spiritual awakening: Float helps the brain achieve the theta state also known as the meditative state. In this level, one can achieve spiritual connect, reach a higher place of bliss, activate your chakra, each deep and profound wisdom beyond this dimension.

Building Strong Customer Base According to Deepthi, initially, she did not do any advertising to build a customer base. Having only the website and Google maps location, the Founder and his team started getting inquiries and clients when their customers started searching Salt World on Google.

Recalling that moment, the versatile leader says, “But those were the people who knew salt therapy through some or the other means. Later on, we started creating awareness about salt therapy through newspaper articles and SEO, after which we are getting a good customer base.” To further expand its customer base, Salt World's newest center was launched at Banjara Hills, Hyderabad on November 1st, 2019.

Remarkable Achievements For Deepthi, her biggest achievements were getting more inquiries based on the testimonials given by their clients who are benefitted. The Founder states, “For now, step by step we will expand our service pan India; slowly and gradually will show our presence globally.” Thus, she would like to collaborate with other high-end wellness centres, fitness centres, Holistic therapies, pulmonologists, paediatricians and general physicians.

Among their other achivements, Salt World is the only Indian company which produces salt therapy devices called halogenerators and they also house India's largest floatation tank.They have served more than 1000 clients in last two years.

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Stay relaxed at our therapy rooms and our therapies takes care of your mind, body & Soul. Get salted and go healthy & happy.

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pollutants. The therapy also enhances the child's immunity and improves endurance. Clients can relax and breathe easy at its Salt Room. Halotherapy helps to eradicate various respiratory and certain skin conditions and also improves immunity, endurance and enhances lung capacity. It helps to maintain overall well-being. These negatively charged Salt particles being anti-viral, anti-bacterial, anti-fungal in nature not only helps in cleansing & detoxifying respiratory system & skin, but it also keeps a person calm, removes stress, depression & anxiety due to its anti-histamine property.

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Adding 'Arthah' To Infrastructure Industry Gautam Thapar CEO

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hapar builders has become a household name in the vicinity of Noida and Ghaziabad since their inception. They are known for their quality real estate infrastructure building capabilities.

Thapar builders was founded in 1983 by Mr Ashok thapar with a vision of building quality infrastructure projects. It was his vision that set roadmap for thapar builders to reach the stage they are at today. Currently the company is led by his Elder son Mr Gautam Thapar and he serves as the CEO of the company. The board of directors also include Mr Ashok thapar, veena thapar and Arjun thapar. They have their corporate offices in gurgaon, while the sales office is in New Delhi.

Over the 36 year of its existence Thapar builders have developed real estate projects across Delhi NCR and Mumbai. To name a few projects, The Arthah, Thapar plaza, Thapar Arcade, Complex, Chambers and many more are proof of their strong belief of quality over quantity.

Since childhood it was dream of Mr Gautam to do something extra-ordinary in the field of Infrastructure industry in India. This dream drove him to the path of entrepreneurship. His father played a crucial role in

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choosing the direction of his career. He inspired him to dream of starting a construction company in India when he was a kid. Being with his dad he visited different construction sites and understanding how they worked. He even used to travel the world with him and he would always ask himself one question, why is India not up to the mark of other countries in the field of infrastructure? He says “I think those tall and amazingly looking buildings from the rest of the world motivated me enough to do the same for my own country.”

While building an organization come the bigger challenges. At an organizational level, one of the most challenging environment he has ever been is where he had to deal with the government authorities, employees, suppliers, and buyers, owing to the fact that he had studied in United States and barely knew how to deal with people here in India. People in India work differently, the challenge was to make them work in a professional and transparent manner such that our thoughts and intentions are in sync. Another challenge was to understand how different government organizations worked. He somehow, found a way out by motivating his people to do their best. It was just a matter of time when they all started

to work in sync with his vision as if it was theirs too.

Thapar builders have lot to offer in the field of real estate. They basically deal in both, residential and commercial buildings, covering Delhi, U.P., Haryana and Mumbai, with projects ranging from construction, integration of real estate development, property analysis and investment, to building development, management, and hospitality. They are gradually moving towards warehousing and co-working/coliving spaces.

Thapar builders feel that their dearest project, 'The Arthah', separates them from the rest in the industry. It is not just a residential project for them, but a dream come true. Structured exceptionally at 103 meters tall and situated at a luxurious spot, this project is here to transform the future of group housing and societies as well as the residential leasing in India. The project offers residential units with top class specifications that meet the expectations of the lifestyle that the urban population seeks for. It ensures the well-being and easy living with all the needful residential facilities for the property owners within their safe environment.

As technology evolves, everyone is trying to catch up with the pace. Thapar builders are actively researching and investing in sustainable living and related companies as we see a promising potential in the idea of 'Internet of Things' and 'Connected homes' for sustainable living.

As thapar builders focus on quality over everything else, they look for the same in their clients and partners. An organization with a high morale, great vision, grounded ethics and is self-driven, is the best match for them. You see, if it can drive to make a difference in the world and be the best of its kind, we are already in sync with each other. They are also looking for technologies that are path breaking and that can excite their customers and give them value at the same time.

While starting a business or sustaining it, one must be honest in their intentions. Thapar builders always deliver what they promise and are always open to receive the criticism in constructive way, which always helps in building a successful customer base.

The success formula for any successful organization remains the same, its people are honest and hardworking. People at Thapar Builders are no different.

Of all the projects that they had taken in their hands, they are most proud of 'The Arthah' as it is very close to their hearts. Though, it's too early to start counting their achievements as this may make them slow in their achievement while there is a long way to go. The Arthah has its relation to Hinduism. 'Arthah' is one of the four aims of a human life, as per Bhagwat Geeta.

This project is built on this very definition, giving 'arthah' to our customers' existence by offering them prosperity in the form of exceptional and luxurious living.

Thapar builders' mission is to offer professionalism and innovation under one roof to satisfy and make their customers happy. Their core values simply translate to professionalism and innovation. They have always considered these two as the stepping-stones in their way to succeed. Ever since their existence in the industry, they have built projects keeping the good of our customers in mind.

You can find them at http://www.thaparindia.com.

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Ways

Artificial Intelligence Is Connec ng The Unconnected Dots

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here has been many events and incidents which couldn't have been explained without the technology we have today. Similarly Artificial intelligence is changing the way we see the world by connecting the unconnected dots. All the unsolved puzzles can now be solved with the help of artificial intelligence.

It is believed that you can't undo a thing you have done in the past but that's not always true. With the help of artificial intelligence we can go back and solve unsolved mysteries using its capabilities.

Others might prefer the saying 'nothing is impossible' and this is the kind of mind set data scientists need to have.

Technologies like AI and deep learning are making the previously impossible possible - so try telling a data scientist that you can't do anything.

Below are the ways artificial intelligence is doing that already.

Extracting vocals from a song The field of natural language processing has much more to contribute yet to the real application in artificial intelligence. We all can agree that devices still have problem recognising the human voice and interpret it correctly.

Now, with the help of artificial intelligence we can extract the vocals from a song. All the layers of a song can be separated using CNN (Convoluted Neural Networks).

Now, separation is only the first stage of the process but it's the key step that makes everything else possible. Extracted vocal data may be incomplete or include small amounts of music data that could result in errors. The solution is actually very similar to unblurring images as a means of filling in missing data.

Cropping of the images using AI

Making a blurry image into a high-definition image using image reconstruction algorithm Previously, if you got a blurry image of a criminal, number plates, or a lead in an investigation you just had to work with it as it is. But now a days the science of artificial intelligence is helping in image reconstruction. AI predicts the missing pixels from the pattern of exiting pixels and reconstructs the image to give a clearer picture.

You're not going to get pin-sharp images out of this technology but it can make information in low-quality smartphone images visible.

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Computational photography is really coming into shape with various developments in artificial intelligence algorithms. These algorithms are capable of cropping the image without damaging the original picture. These algorithm are also capable of recreating the shape of mountains and details like pathways and shadows with an impressive amount of accuracy.

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