Best healthcare companies to watch in 2021

Page 1

N W www.wkmedia.org | March 2021

E

Your Glory Our Showcase

Best

HEALTHCARE COMPANIES

To Watch In 2021

IN HOME CARE

Reimagining Home Healthcare & Enabling Patients to be Independent




Leading The Way

Leading Transformation With A Touch Of Humanity Healthcare sector is constantly growing in terms of research and innovation from centuries. But in recent times, healthcare sector has been broadened to accommodate many new technologies and techniques. We intend to shed light on such companies which bring innovation in this sector and broaden its horizons. Our latest magazine issue “10 Most Innovative Healthcare Companies In 2020” features companies which offer various services in healthcare industry. In healthcare industry there are various array of services which are essential to sustain human life, from manufacturing medical equipment to providing software which redefines how we resolve mental health issues. Featured companies have been continuously developing and researching new technologies and techniques to that they have in market. We take pride in showcasing their achievements and wish to see them changing the world for good. We at WK Media cherish integrity, respect truth and reward creativity. We wish to spread the word about new innovations to our reader community of CXOs, Businesses, tech companies, students, tech enthusiasts, innovators and freelancers. Through this magazine, we wish to serve our clients to best of our abilities and wish to see more collaboration between companies for the sake of better future. We would love to hear from our readers and subscribers about our issue, “10 Most Innovative Healthcare Companies In 2020”. Write us back with your suggestions at admin@wkmedia.com. Also, visit our website for your daily dose of tech where we upload content every day.


Publisher : Pranali Sawant Editor-in-Chief : Hemendra Patil

Managing Editor : Nikhil Vagase Assistant Editor : Mandakini Mali Contributory Writers : Anchal Pavde Ankita Joshi

Art Director : Maheshwari Kamble

Business Development Manager : Rohit Girkar

Visualizer : Robert Smith

Project Manager : Amar Sutar Adam Johnson

Head of Distribution & Production : Prafulla Sawant

Graphic Designer : Jeevan Patil

Head of Operations : Parmeshwar Bhase

Research Analysts : Supriya Patil Loren Godbil Sonal Bhandare Head of Advertising : Radhika Desai Shruti Kulkarni

N W

E

Your Glory Our Showcase


Contents Page IN HOME CARE Reimagining Home Healthcare & Enabling Patients to be Independent

16

Heal the world: Using Natural Energy Healing Technique to Heal Patients without Medicines

20

Rethink: Delivering Futuristic Development Care

Salt World:

28

Offering 100% Natural And Drugless Therapy To Relieve Symptoms Of Various Conditions

Articles

22

Benefits and Importance of Cloud Compu ng for Tech Entrepreneurs

10



N W

E

Your Glory Our Showcase


Aayuv Technologies Kiran Kalakuntla | Founder & CEO | ekincare.com

Banner Health Kathleen Oestreich | Vice President & CEO | ebannerhealth.com

Ceres Dirk Soenksen | Co-founder & CEO | ceresti.com

Conversa Health West Shell | Co-founder, CEO & Chairman | conversahealth.com

Heal the world Vivek Kamath | Founder & CEO | www.healtheworld.in

Inxite Health Systems Christopher Stets | VP Marketing | inxitehealth.com

Intelichart Gary Hamilton | Chief Executive Officer | intelichart.com

Just Associates Beth Haenke Just | CEO | justassociates.com

Rethink Daniel Etra | Co-founder & CEO | rethinkfirst.com

Salt World Mark D. Boyce | President & CEO | scribe.com


Cover Sto IN HOME CARE Reimagining Home Healthcare & Enabling Patients to be Independent


ory

BEST HEALTHCARE COMPANIES TO WATCH IN 2021

W

ith advancements in technology, healthcare is getting increasingly simple. The healthcare services which were available for the patients only in hospital have seen a paradigm shift. Now, extensive healthcare services are offered to patients in their home. Patients can receive exceptional services in the comfort of their homes that is more convenient and oftentimes results in better clinical outcomes. Bowes In Home Care is enabling such exceptional home-based services and programs since 2005. It offers care forward-thinking and promotes independence with often better outcomes and superior patient satisfaction. The firm is on the mission to keep patients safe, independent, and out of the hospital. Bowes In Home Care achieves this goal by integrating help from not only medical experts but also by forming industry-leading collaboration and partnerships to secure a complete continuum of care for its patients. This unique approach towards healthcare is the driving force behind Bowes In Home Care's unparalleled success. Bowes In Home Care first arranges a meet with patients and discusses all the concerns anyone has about home care management. Once it understands the concerns, next comes the designing of a tailored plan for individual's care. These customized plans for patients prevent complications and assure positive outcomes. Therefore, individuals feel relaxed as they know Bowes In Home Care is addressing their every need. Today, Bowes In Home Care is delivering home health care in innovative ways and making a difference in the life and livelihood of others. Uplifting the Home Healthcare Industry with Disruptive Techniques Bowes In Home Care understands the dire need to incorporate new technologies and techniques to offer an amazing experience to the patients. It is reimagining home healthcare by having its home care staff coordinate information and care, assists patient and caregivers with direct problem-solving. It is also actively providing patientcentered support to address issues, barriers, and challenges to achieve a stabilized home environment. Patients are mostly senior citizens, and the skilled nursing and therapy services offered are covered by Medicare, Veterans


Cover Story Benefits, and most insurances. Bowes In Home Care has a comprehensive list of insurance and VA contracts to allow for a broad and extensive service area for its patients. More importantly are the clinical programs it has developed over the past decade that reduce hospital readmissions, fall risk, and medication dependency. All the specialty programs designed by Bowes In Home Care go through a rigorous clinical review process and new treatment protocols, staff training, and medical oversight by its Medical Director. This ensures they are all part of the continued growth and development to bring innovative and forward-thinking care to its patients. A Dedicated Institution for Patients “The biggest challenge we faced truly was the fear. We care for those most vulnerable and our team was on those same frontlines with so many others. Never tiring, wavering in their commitment, or backing down out of fear. They knew the risk and they did not stray from their passion as a clinical practitioner or

their desire to help others. The fear was from the seniors we care for and their families and it was understandable. They turned to us for help, support, care, and assurance. We are so proud of the team here that delivered on that commitment to what was a new definition for the industry of what it takes to deliver quality patient care. That challenge was seemingly insurmountable at times and it was a test of our ability to call ourselves a leader in the industry,” asserts Michael Collura – CEO & President of Bowes In Home Care. Despite the challenges, Bowes In Home Care poised itself as the leader in the industry with its passion and zeal towards healthcare. Its motto – Individuality; Respected, casts a light on how it is a modern, forward-thinking institution that offers home healthcare with compassion and devotion. Bowes In Home Care has collaborated with several organizations to augment its services. In 2020, it formed strategic partnerships with companies to develop new patient care standards to further push the boundaries of its services. Bowes In Home Care is


BEST HEALTHCARE COMPANIES TO WATCH IN 2021

working with other medical practitioners, engineers, and scientists today on the continued development of new treatment protocols and a device for neuromuscular disorders and neuroplasticity of the brain that provides for new treatments for Parkinson's disease and Alzheimer's. Taking on the Covid19 Pandemic The pandemic has ravaged the world. Bowes In Home Care was no exception to it during the initial days. Undeterred, Bowes In Home Care stood up to the crisis and went toe to toe with different challenges. By increasing its clinical teams' training, staying on the frontline of medical experts, and following the recommendations/guidelines as they were issued, Bowes In Home Care came out on top thanks to its sound understanding of the impact of the pandemic and the fear and anxiety that would arise out of it. Bowes In Home Care educated its patients and their families, offering the much-needed peace of mind and putting their worries to rest. This approach loosened the tension and stress, enabling the company to tackle the pandemic with an upper hand. The Persona Redefining the Industry Michael acquired Bowes In Home Care in 2010 and has been instrumental in developing and delivering new and innovative ways for bedside and in the home patient care. Under his leadership, the various teams united under one banner – a genuine desire to care for the elderly.

Michael Collura CEO & President

“No organization can or will survive when the few works for their selfish benefit and lose sight of the team around them. The success in Bowes has everything to do with the team and its reorganization and success it enjoys today is 100% about the team that does see the truth of what it takes to be a quality care provider. They achieved what others could not and it shows today,” states Michael.




BEST HEALTHCARE COMPANIES TO WATCH IN 2021

Heal the world Using Natural Energy Healing Technique To Heal Patients Without Medicines t is clear that science and technology have contributed greatly in understanding, diagnosis and treatment of disease. However, the emphasis on science and technology to the exclusion of other elements of healing has also served to limit the development of a model that humanizes healthcare. This resulted in rising of numerous challenges faced by healthcare organizations and institutes as well as people around the world today. These challenges include people suffering from many diseases, ailments, organ failure and human mind blockages along with constant negative thinking in their day to day life.

I

mind, and soul healing through a distant healing methodology which its patients can avail by sitting at their home or office. The startup believes that distant healing patient can be in any location across the globe and away from the healers during the time of healing. In short, patients can avail healing by sitting comfortably in their office or home as well as their healing can reside any part of the globe without undergoing any surgery or taking medicines. More importantly, it is using natural energy healing methods to heal any diseases without any medicines. They possess healing expertise in body, mind, and soul like no other competitor in the market.

Furthermore, patients are unaware of the side-effects of allopathic medicines when they receive treatments. They also have limited or less knowledge on health care and alternative healing therapies. Therefore, it is a very tedious and tough task to create awareness of alternative healing therapies.

Offering Diverse Healing Therapy

The India-based company, Heal the world is offering distant healing services to patients across the globe. The Founder, Vivek Kamath along with his professional team is working in accordance with their vision, to enhance the longevity of life of their patients and make them disease-free throughout the lifetime. Vivek is a Software Engineer by profession and has worked as a freelancer for 23 years with the largest International Banks in UK, Germany, US, Australia, Singapore, Japan and Bahrain to manage large scale IT projects. Currently, he is working with 30 people to deliver the best healing therapy for people worldwide. Having Confidence in Distant Healing Incepted in 2017, Heal the world is revolutionary health care startup providing a quality proven cure for body,

16

WK MEDIA

Heal the world's mission is to educate the patients in health care and master the disease and train them to overcome the disease by learning self-healing techniques. To achieve this, the company practices alternative healing therapy such as REIKI, Mexican Healing, Melchizedek healing, crystal healing and past life regression therapies. These healing methods do not provide any medicine or carry out any surgery during the healing treatment. It completely focuses on helping patients to recover back their health without any sideeffects, saving huge cost and lengthy chronic treatment for chronic diseases such as cancer, heart disease, kidney diseases, diabetes etc. Building a Leading Brand Heal the world's skilled team has worked hard to learn diseases, anatomy, biology, neurology, Pharma medicines effects and side effects apart from various natural energy healing techniques. They have also learnt to automate the healing procedure to reduce the healing life cycle. As a result, it has healed many uncontrollable


diabetes type2, autoimmune disease diabetes type1, type3/1.5/LADA using Reiki and Mexican healing methods. Now, the healing company has built a strong customer base because it has treated a few celebrities and politicians who have taken its healing and are satisfied with its treatment. Achievements Since its inception, Heal the world has been working to treat a patient by using holistic way to heal their health challenges without medicines by sitting at their office or home. Hence, the company has received numerous achievements. These achievements are Ÿ Healed Liver Cancer stage 4 in 36 hours of efforts Ÿ Healed 2 cancers in a month's timeframe simultaneously Ÿ Healed 2 cases of glaucoma and activated dead retina cells Ÿ Healed Auto-Immune disease TYPE1/3/1.5/LADA Diabetes within a month. Ÿ Healed many type2 uncontrollable diabetes/insulindependent diabetes Ÿ Removed heart blockages within 21 days without surgery. Ÿ Remove womb cyst, kidney stones, breast nodes, tumors, cancer lung nodes, etc. within 21 days Ÿ Lumbar L5 PAIN, rheumatoid arthritis, knee transplant pain (removed in 15 minutes), Insomnia, depression, stress, anxiety, phobia, obesity, irregular periods in women, constipation, blood pressure (both high, low), cholesterol, kidney diseases, erectile dysfunction, addiction cases, learning disability, mathematics and exam phobia in students, marital relationship issues and many cases of pain management. Working on Projects The CEO Vivek with his team is trying to heal cancer stage 4 patients remotely without touching them or visiting their centers. They are also developing a few cancer products which are basically to automate healing procedures to save their healers time. Recently, Heal the world' team has done cancer miracles and healed Liver cancer stage 4 in 36 hours of person efforts total duration

Vivek Kamath Founder

of 2 months. Till now, they have treated 3 stage 4 cancers such as throat, breast, and liver as well as a treated couple of glaucoma patients. Future Goals Heal the world is aiming to be No 1 Alternative Healing therapy experts in the world. It wants to set up healing centers across every corner of the globe. Therefore, the healing company is looking for training centers franchises in India and abroad. It has already done a lot of inquiry from overseas countries to set up its healing centers in their country.

March 2021

17




BEST HEALTHCARE COMPANIES TO WATCH IN 2021

Rethink: Delivering Futuristic Development Care

R

ethink, a visionary startup promises to change the landscape of healthcare with video-based online training modules. These modules are ideal to meet the growing needs of trained professionals with ABA (Applied Behavior Analysis) specialty. Rethink's value proposition to its clients remains simple: provide an effective, affordable, and innovative means of care. Today, online medium can provide a gateway for companies to distribute products to millions of potential consumers. Rethink brings this open-access of technology to train therapists with ABA specialty inside schools, at homes, within organizations and in healthcare facilities across the globe. According to the US Centre for Disease Control and Prevention (CDC), 1 in 6 US children are diagnosed with a developmental disability each year. This includes a wide range of disabilities covering autism, ADHD, intellectual disorders, learning disorders, among others. Treatment for these is a major challenge for individuals, and their caretakers. It is estimated that only 30,000 ABA therapists are in service globally. This creates a myriad of challenges for parents, schools, and organizations to find quality therapy solutions. Developmental therapy for children is a necessity for their future development as adults, and time is of essence in finding therapy services. This is why calls for awareness regarding developmental disabilities like autism continue to grow louder. Perhaps the US healthcare needs a new vision to approach the conventional challenge, or a Rethink. Designing Research-Driven Product Offerings Catering to development disabilities can be a major challenge. On one hand, it involves managing caretakers like parents who often find it difficult to emotionally

20

WK MEDIA

distance themselves from their children. On the other hand, it involves providing an in-depth expertise in an area, which constantly evolves with growing research. Thankfully, Rethink was founded on the effectiveness of online video modelling tried, and tested in the military field, and medicine. Among its other previous works, the company has worked with the department of defense through the military base school system worldwide. The experience during these years proved crucial to the progress of Rethink. The company's methodology remains solely based-on medically-recommended ABA treatment, proven to work in key areas like online support, and training for individuals. Furthermore, the ROI proposition for the company also promises a robust forecast. According to the CDC, nearly 95% of the children in the US are covered with health insurance. Hence, Rethink's promising healthcare solution will remain at the forefront of tomorrow's healthcare as financial reimbursement for therapies continue to grow in the United States. Infusing Innovation with a One-Stop Solution Rethink was founded with a mission to meet the most challenging current need in the education, and healthcare sphere. Its research-driven approach has earned the company glowing accolades in the industry. Its signature award winning solution today boasts of over 1,500 video-based demonstrations, developed by recognized international experts. Moreover, apart from training caretakers, Rethink has also forayed into employee care with professional guidance for organizations. Its latest service offerings provide a much-needed professional approach to dealing with behavior challenges for employees, and their loved ones. This service remains the company's most promising offering for its future


growth as teaching employees with life-long critical skills also continue to earn praises from individual employees. Furthermore, the company provides robust data analytic platform for organizations to track development of their employees, with remote serving options. The automation platform is well received among its client companies, as it offers them complete control over costs for treatment, and ability to track service authorization. Today, Rethink has become a one-stop solution to meet development challenges faced by individuals at various stages of development. Building a Road Forward with Wisdom The impact of Rethink's corporate offerings has been substantial for individuals with dependents who require developmental care. Studies show that people with dependents with a developmental disability tends to experience anxiety, and depression at twice the average rates. Moreover, it also costs them hundreds of thousands of dollars each year in care costs. Rethink with its advanced platform has managed to impact over 7 million lives including schools in public districts. Rethink today caters to major school districts like New York, Dallas, Denver, San Francisco, and even Fortune 500 companies with over 500,000 employees. One of the most notable example of its success comes from its experience working with Costco. Rethink catered to critical employee needs at Costco serving 20% of its total employee population. The response of Donna Sexton, the Director of Employee Benefits at Costco is one of the prized memories for the Rethink team today. She said, “I can't think of any benefits we've ever added to our suite that got so much attention and so many letters to our president, thanking him for bringing Rethink on, and what a difference it was going to make in their lives.”

Daniel Etra CEO

for adults at workplaces with neurodiverse conditions. While reflecting on Rethink's tremendous success, Daniel shared a few words of wisdom from his experience. He said, “despite what many believe, every success is 'the 10-year overnight success'. According to Daniel, entrepreneurs need to pivot their business strategy to respond to changing market condition always, and have the patience to play the long game. He concluded his advice with, “every entrepreneur needs to be willing, and able to move the ball down the field a little bit each and every day.”

Daniel Etra, the CEO of Rethink attributes this success to the deep passion of its employees. He noted, “Rethink's employees have a deep passion for a social impact, and drive continuous innovation in the products that rethink offers”. He also stated that Rethink is in the process of expanding its core products to offer support

March 2021

21


BEST HEALTHCARE COMPANIES TO WATCH IN 2021

Cloud

Benefits and Importance of

for Tech Entrepreneurs

S

tart-ups these days want value for their money when they invest in a technology. Cloud is perfect fit for them because it provides robustness and convenience .The cloud is amongst the most powerful tools in any businesses today. Over the past decade, the cloud has diversified and changed the internet beyond recognition. Lesser cost, flexibility and stability are the basic benefits of cloud computing that are vital for tech start-ups to enable their survival and infrastructure. Cloud has enabled creation of millions of apps that are used by billions of people around the world. It also provides significant improvement in compute power because programs running on cloud can be powered by far more powerful processors and software than those on servers. Cloud has simplified how small businesses use data, data acquisition and data analysis has been made as easy for small start-up as it is for big companies. Cloud is essential to start-ups in following ways

22

WK MEDIA

Big data on cloud can generate insights Terabytes of data is generated about customers, businesses, trends and pretty much that requires generation of data. This data is in unstructured format, hence unusable. If a business wants to leverage effective decision making with use of this data, then it must be analyzed. This structured format of data generates insights about latest trends and improves sales and services. Analysis of this data is done using Big data software's which are more useful when they are combined with power of cloud. Manipulating data on cloud is much easier than on servers. Real-time data availability and scalability With cloud computing, scalability comes built in. If you need extra resources because of an unexpected peak in website traffic, you can increase your computing capacity instantly. If that peak only lasts for a day or two you can scale down as demand decreases. And, as you are charged on a pay as you go


basis, you only pay for the extra resources you have used. Besides scalability cloud also gives you competitive edge over servers as data is available in real time. You can access the data as it is being generated and can be made available across departments for improved collaborations. For example, you are viewing data from inventory for information, at the same time finance department can use that data to their work faster and smoother on their end. This improves efficiency in the company. Increased security With cloud hosting, your business is protected against hacking, infection and internal data theft. Cloud

providers are required to comply with a range of stringent security regulations in order to protect their customers' data. This includes the use of robust firewall technology that features intrusion prevention systems and in-flow virus protection. These detect and isolate threats before they reach your server. You can even extend your office into the cloud with extensive VPN features. Upward Scalability and lightning fast performance Cloud is future ready and is compatible to the future innovations. Cloud can be modeled according the customers need and does not need to be planned in advance. Performance can also be significantly improved as cloud computing offers high-performance servers with technology such as powerful CPUs and super-fast SSD drives.

March 2021

23


BEST HEALTHCARE COMPANIES TO WATCH IN 2021

Data Sharing is easy and secure with cloud

Environmental friendly

No business is an island because businesses work with suppliers and customers with whom data must be regularly shared. The cloud makes sharing data with customers effortless because it's available anytime and can be shared in seconds. A customer who needs to confirm the configuration of a new app can be shared the necessary information in seconds.

Moving your system to the cloud means that you won't need your own data centre and can reduce your own carbon footprint significantly. You won't need to power the servers or keep them cool. You won't even need data centre space which needs to be lit. However, there are more environmental benefits than simply offloading your carbon footprint to your provider. Once you have migrated to the cloud, you'll find that economies of scale mean that your provider can use energy in a much more efficient way and that the energy needed to run your systems is much less than it would be on-site. In this way, cloud computing reduces the overall impact on the environment.

The cloud has been transformed beyond its creator's imagination. What began as a buzzword for a new possibility has reshaped the internet into a more cogent, friendly, and easy to use technology. Its benefits and importance to entrepreneurs are manifold and multifaceted, those familiar with the technology understand this well.

24

WK MEDIA





BEST HEALTHCARE COMPANIES TO WATCH IN 2021

Salt World: Offering 100% Natural And Drugless Therapy To Relieve Symptoms Of Various Conditions

A

ir pollution is one of the biggest threats for the environment which affects everyone. The air we breathe has not only life-supporting properties but also life-damaging properties. All the impurities in the inhaled air harm us from inside. Companies like Salt world are solving these respiratory and lifestyle hazard problems by offering safe treatments. Today, salt therapy industry is widely recognized as a safe alternative and compliments other treatments to produce sustainable results. Even though it is still in its infancy, various business leaders are using it to attract new customers and create cross-marketing opportunities such as chiropractors, athletic departments and fitness centers, naturopathic physicians, veterinarians (for equine and pet salt therapy), etc. One such leader is Deepthi Babu, the Founder of Salt World. She established the company with the aim to revolutionize the wellness and drug-less therapy space in India. Though salt therapy is still at a budding stage in India, she hopes that its popularity will increase in the future. The versatile leader observed that people are looking for a natural, drugfree healthy life because of the atmosphere in major cities of India is prone to all respiratory issues due to the air quality/pollution. Therefore, the need for salt rooms will upsurge in the future. But, the main challenge is to spread awareness about the therapy since it is known to very less percentage of people. Offering Proven Natural Therapies Incepted in 2017, Salt World is a wellness centre offering natural and drugless therapy to relieve symptoms of respiratory and skin conditions. The company's mission is to go global, spreading the goodness of proven natural therapies that are not popular. It is also the Member of

28

WK MEDIA

Salt Therapy Association, USA and the only makers of halogenerator (A device used in Salt Therapy) in India. Since its inception, Salt World focusses on the health care sector that impacts people in a positive way with zero adverse effects on their health. Salt Room Therapy and Float Therapy being extremely popular abroad, with intense research it has realized the widened benefits of the therapy and limited knowledge of Indians about it. Apart from the Salt Therapy, the company also provides complete package an turnkey solution to open a salt room in any premises like hotel, resort, spa, yoga centre, private home, apartment, hospital, clinic, massage centre, shopping mall, school, pre-school, etc. Salt World's Unique Therapies Presently, Salt World offers Salt Therapy & Float therapy for its customers: Salt Therapy: Salt therapy aka Halotherapy is a holistic treatment which takes place under simulated conditions of a natural salt cave. Dry microscopic salt particles when inhaled access the deepest area of the respiratory tract to cleanse your lungs of pathogens, smoke residues and pollutants. The therapy also enhances the child's immunity and improves endurance. Clients can relax and breathe easy at its Salt Room. Halotherapy helps to eradicate various respiratory and certain skin conditions and also improves immunity, endurance and enhances lung capacity. It helps to maintain overall well-being. These negatively charged Salt particles being anti-viral, antibacterial, anti-fungal in nature not only helps in cleansing & detoxifying respiratory system & skin, but it also keeps a person calm, removes stress, depression & anxiety due to its anti-histamine property. Respiratory Conditions: Asthma, Bronchitis,


Bronchiectasis, Sinusitis, Migraine, Throat Infection / Congestion, Ear infection, Frequent cold & Flu, Persistent cough/smokers cough, Wheezing /Shortness of Breath, Allergies / Hay fever, Rhinitis, Snoring / Sleeping disorders, Pharyngitis, Tonsillitis, COPD. Skin Conditions: Psoriasis, Eczema, Skin infection, Dermatitis, improves PH level of the skin & Inhibits skin allergies. Overall Well-Being: Enhances Lung capacity, improves immunity, stamina & endurance, Reduces stress, headaches & depression. Float Therapy: The company provides a luxurious and relaxed experience in Float therapy (Float Tank or Sensory Deprivation Tank). Its state-of-the-art pool is filled with 800 kgs of Epsom salt and purified water to achieve buoyancy that enables a person to float effortlessly. The temperature of the saline solution is set at skin temperature so after some time, one can feel completely weightless. The divide between the body and water disappears and can become one thus experiencing 'Floating'. Also known as sensory deprivation tank or isolation tank, the float has been constructed to minimize the onslaught of varied stimuli on the senses like light, sound, noise, moving visuals etc to achieve. A series of a floating session can help in the following ways: Better physical form: Nagging aches and pain prevalent in conditions such as arthritis, osteoporosis, and fibromyalgia can be eliminated. Floating also helps in sports recovery and building endurance by strengthening and conditioning muscles. Mental clarity and enhanced creativity: Float takes a customer to the blank zone, the state of nothingness which is so vital in improving concentration, mental alertness and creativity. Initiate/ deepen customer's spiritual awakening: Float helps the brain achieve the theta state also known as the meditative state. In this level, one can achieve spiritual connect, reach a higher place of bliss, activate your chakra, each deep and profound wisdom beyond this dimension.

Deepthi Babu Founder

Building Strong Customer Base According to Deepthi, initially, she did not do any advertising to build a customer base. Having only the website and Google maps location, the Founder and his team started getting inquiries and clients when their customers started searching Salt World on Google. Recalling that moment, the versatile leader says, “But those were the people who knew salt therapy through some or the other means. Later on, we started creating awareness about salt therapy through newspaper articles and SEO, after which we are getting a good customer base.” To further expand its customer base, Salt World's newest center was launched at Banjara Hills, Hyderabad on November 1st, 2019.

March 2021

29





Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.