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Product Design

PORTFOLIO By

Aniket Halder


The contents and material in this booklet presentation are selected works of Aniket Halder, designed during 2013 to 2015

Hello!

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of Aniket Halder


RÉSUMÉ Education

Work Experience

Skills

Projects

Competitions & Awards

Interests Languages known

Graduate Diploma program in the field of Product Design from the National Institute of Design, Ahmedabad. Higher Secondary from St Stephens School, Kolkata. Internship at Intech Safety Pvt.Ltd, 2 months. Internship at Titan Design Studio Bangalore, 6 monthss. Full time employee at LG Design India, March 2013 - present (3 years) • Sketching • 3D Modeling • Autodesk Alias Automotive • Photoshop • Illustrator • Indesign • Sketchbook Pro • Keyshot • CorelDraw SUT Sustainable Urban Transport, concept for (2012) FASTRACK WATCHES,a collection for the youth market (2012) CMPF for LG Microwave (currently in market). CMPF for LG Refrigerator (currently in market). CMPF for LG Airconditioner (currently in market). LG Active Speaker 2.1 & 5.1. LG Future Soundbar for TV Stereo TV LG Aircinditioner 2016. First place in SUT for Design, Regional Market research and Presentation at General Motors, USA Michigan Participation in Ferrari World Hypercar Design 2010 Best functional Employee in LG Electronics, Dec 2014 • Computer Enthusiast • Gaming • Reading • Music • Sketching and Rendering • English • Hindi • Bengali

aniket.pdesign@gmail.com +91 8588906670


UI/UX PROJECTS


Calendar Planner

Redefining the trip planning process by providing planner and booking window in a single platform. App proposed for both mobile and web embracing responsive design principles.

2 members

1.5 months


Background UI/UX Responsive

200 out of 240 million Indian Urban adults are online. 54 MILLION are avid TRAVELERS

Use online promotions

Book travel online

33%

45%

Only 6% uses off-line medium.

Connecting both Travel planning and Travel Booking

TRAVEL PLANNING

Online booking done through app or web

OPPORTUNITY AREA

TRAVEL BOOKING

User Group and Persona Scenario 54 million travelers 68% below age 45 years 50% in 25-34 years group

USER GROUP 25~ 45 YEARS User Persona Ambitious, Admired, Focused

Typical Plan Process Pre Planning (Year Starting)

MOTIVATION

Plan Finalization (4~1 week before trip)

Planning (2~1 month before trip)

a Sh ds

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Vi

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Fr

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ac Pl

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ns

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Incentive Fear Achievement Growth Power Social

he C

28 Architect Single New Delhi Traveler

INCREASING SOURCES

TECHNOLOGY


Concept Conceptualization Check best deals based on tentative trips

Check Holidays and plan tentative trips

Book tickets from deal links Finalized trip reflects on planner

Finalize Destination Share/Discuss

PRE PLANNING (year starting)

Task Flow Mobile

Web

PLANNING (2~1 months before trip)

PLAN FINALIZATION (4~1 weeks before trip)

Travel details are also available (SHARE)

Interaction Sketches & Paper prototype


Mobile Wireframe

Web Wireframe Wireframes Select type of calender

Normal view

Festival calender

anuar

anuar

ico

Calender Sun

Mon

Tue

Wed

Thu

Fri

Sun

Sat

Mon

anuar Festival indu

Tue

Wed

Lunar Thu

Fri

ear

Calender Sat

Sun

Mon

30

nn ive

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ico

Festival e e Tue

Wed

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are

sla 29

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e res

ail

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a 13

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nt

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r astrianis

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Lunar calender

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Cards can be shared with friends with whom you would like to travel through OTT or sms.

udais 20

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ear 27

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ast ndia6 5

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lanner 3

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ti i ati n ettin s 11

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ndia ndia

1

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28

29

1

2

est ndia 12

13

15

14

Current month is highlighted by raised tabs

12

13

ico

on the year view Max-3, min - 1`

Calender

Festival

Lunar

FEBRUARY ico

Calender

Festival

FEBRUARY

2, Feb to 04, Feb

ico

Lunar

Calender

March

Festival

Lunar

FEBRUARY

3

March

28, Feb

3

3

3

March April

ICON

ICON

May

ICON 04, May

Festival Festival Festival name name name

Year view

3

April

May

April

May ICON

June

22, May

3

3

3

July

ICON

Festival Festival name name

June

July

June

July

Lunar view of calender in all year, month , week and day format

Once trip details are set by user:

Click to select each day or long click and drag to set trip period

the selected dates get colour highlight

button from top to set trip details

icons on the month view anuar Sun

Mon

anuar

ico

Calender

Festival Tue

Wed

Lunar Thu

Fri

Sat

Sun

Mon

anuar

ico

Calender

Festival Tue

Wed

Lunar Thu

Fri

Sat

Sun

Mon

anuar

ico

Calender

Festival Tue

Wed

Lunar Thu

Fri

Sat

Sun

Mon

cations of deals on trips and shopping sites

ico

Calender

Festival Tue

Wed

Lunar Thu

Fri

-

Sat

anuar 30

29

1

2

3

4

5

30

29

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30

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30

1

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ICON 6

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12

ICON

ICON 10

11

12

6

7

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10

11

12

6

7

8

9

anuar

ico

31, Jan January to 04, February 3

Festival name

ICON

3

ico

31, Ja January to 04, February 3

Festival name

3

New Moon

13

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ICON

Month view ICON

ICON

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22, March Ma to 04, 28th March 3

Festival name

3

New Moon

13

Selection of calendar view from right drawyer

anuar Mon

anuar

ico

Calender Sun

Festival Tue

Wed

Lunar Thu

Fri

Sun

Mon

anuar

ico

Calender Sat

Current Week

Festival Tue

Wed

Lunar Thu

Fri

Sun

Mon

anuar

ico

Calender Sat

Festival Tue

Wed

Lunar Thu

Fri

ico

Calender Sat

Sun

Full Moon

Current Week

Mon

Festival Tue

Wed

30

29

1

2

3

4

5

Next Week

1

7

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10

11

12

3

2

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29

30

3rd Week

7

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3rd Week

13

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4th Week

1

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Half Moon

6

11

12

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5th Week

Sat

anuar

30

1

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12

5

7

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ICON

6 3rd Week

ICON

13

29 Next Week

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ico

31, January to 04, February

ICON 3

Back

ICON

Trips

20

Trips

ICON

Full Moon

5th Week

ICON Festival name

3

4th Week

20

anuar

ico

31, January to 04, February

Festival name

ICON

New Moon

14

21

4th Week

20

Fri

ICON

Next Week

6

Week view

30

29

Lunar Thu

Current Week

ICON

5th Week

3

30

31

1

2

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Shopping

3

ICON

Back

Shopping

Half Moon

New Moon

anuar Calender Sun

Mon

anuar

ico

Festival Tue

Wed

Lunar Thu

Fri

Calender Sat

Today

20

Mon

Today

20

Feb, 2016

Feb, 2016

Tomorrow

Tomorrow

21

ICON Festival name

21

anuar

ico

Festival Tue

Wed

Lunar Thu

Fri

Calender Sat

Sun

Mon

anuar

ico

Festival Tue

Wed

Lunar Thu

Fri

Calender Sat

Today

20

Sun

Mon

Today Full Moon

20

Feb, 2016

Feb, 2016

Tomorrow

Tomorrow

21

Feb, 2016

Feb, 2016

Feb, 2016

Next

Next

Next

Next

Feb, 2016 Next

23

22

Next

23

Feb, 2016

Next

Next

24

22

Feb, 2016

Feb, 2016

24

Next

23

23

Feb, 2016

Next

Next

24

Feb, 2016

Feb, 2016

Next

Next

Next

25

Next

26

25

Feb, 2016 Next

26

Feb, 2016

Fri

ICON Festival name

ICON Festival name

25

25

Feb, 2016

Feb, 2016

Next

Next

26

26

Feb, 2016

Feb, 2016

anuar

Shopping

To

Single click and drag to select period Single click to select each day

anuar

ico

Trip

Single tap

Sat

24

Feb, 2016

Next

Feb, 2016

Lunar Thu

Feb, 2016

Next Feb, 2016

Feb, 2016

Feb, 2016

Wed

22

Feb, 2016 ICON Festival name

Each plan card is opened on tap to show: Details of mode of travel including time and date. Details of shopping done and to be done.

ico

Festival Tue

21

Feb, 2016

22

Day view

Sun

13

ico

Trip

Shopping

To

From

MAP

MAP

Mode of Transport

Comodities

Long tap and drag Cancel

SAVE

Form for entry of Trip details: Location Type of travel

Cancel

SAVE

Form for entry of shoppping details: Location/ market Choices of shopping

User can book tickets or shop online from the deal links in the plan cards


Final Application

Responsive design accommodating left, right drawer and menu

Tap and drag to select dates Releasing touch opens up trip destination and mode of travel

Roboto Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789~!@#$%^&*()_+[]{}”:’;?></., Primary Colours Cyan 500 #00BCD4

Cyan 300 #4DD0E1

Grey 600 #757575

Green 500 #4CAF50

Orange 500 #FF9800

Grey 500 #9E9E9E

Secondary colours Red 500 #F44336 Accent colours Pink A200 #E91E63

Easy Share

Travel type and shopping offer notifications in accordance to your choice Itinerary is auto updated in app


XACT Fare

An App for a hassle free auto rickshaw trips and pay exact fare as per the rate and distance covered in respective cities


Background OPPORTUNITY AREA

UI/UX Responsive

75% of Global autorickshaws are found in India. 267 million people in India are middle class.

80% of middle class commuters use auto rickshaw in their daily transport 50% of auto rickshaws do not use the meter provided.

• • • •

Personal Auto-rickshaw meter. Track where you are going. Pay exact amount. Get estimate amount of your travel

Personal meter

User Group and Persona MOTIVATIONS More than 60 million travelers 68% below age 45 years 50% in 18-34 years group

USER GROUP 17~ 45 YEARS “I feel that everyday is new we all can start fresh leaving the past behind”

AGE OCCUPATION STATUS LOCATION TIER Ambitious

28 IT Single Bengaluru Enthusiast Focused

Admired

INCENTIVE FEAR ACHIEVEMENT GROWTH POWER SOCIAL

Bio Aaron is a Software engineer working at Cognizant. For the past few months he has been very stressed about the time spent in traveling to his office and back home. Due to heavy traffics and longer working hours, he can only invest very little time for his personal life. He is in search of a faster and easy mode of transport. He gets harassed regularly by the auto rickshaw drivers and their random fare expectations due to their refusal to use the auto meter.

PERSONALITY Extrovert

Introvert

Sensing

Intutuion

Thinking

Feeling

Judgeing

TECHNOLOGY IT & Internet Software Mobile apps Social Networks

Perspective


Scenario User observation

Frustration with office timings when auto drivers charge extra or refusal to go to the desired destination.

Female commutors at night have to think twice to get in an auto due to safety and trust issues.

A person in a new city is always easily charged extra or de足toured to get extra money.

Day in Life

Breaks for lunch with his colleagues

Takes the auto rickshaw to office 7:30 am Wakes up in the morning

8:30 am

9:00 am Reaches office and starts his work

12:30 pm

Reaches home and prepares dinner 6:00 pm Work gets over, takes auto rickshaw back home

7:30 pm

Ends the long day and goes to sleep 9:30 pm Watches TV and has his dinner

11:30 pm


Concept Conceptulization

Check shortest route Check the feedback of the auto driver

Sign in the app

Rectify the driver if he takes longer route

Search the desired destination

Interaction Sketches and paper prototypes

See detailed fare, how much extra you are paying for detour.

See the fare on app and pay accordingly


Wireframes Settings

Xact Fare

Select Location

History

Day / Night Charges

Account

Search location bar Search location bar

History

First name

Last name

Place

To Place

Distance m s

Fare

Place

To Place

Distance m s

Fare

Place Place

To

Distance m s

Fare

Place

To Place

Distance m s

Fare

Place

To Place

Distance m s

Fare

Place

To Place

Distance m s

Fare

Settings Email

Map

Complain Mobile Help

Contacts

Notification

Manage emergency Contacts

Places Add home Add Work photo and rating slide up from vehicle number

Alias

Xact Fare

START TRIP

START TRIP

Xact Fare

Alias

Xact Fare

Are ou Sure

Search location bar

LOGO

Shortest route fare

Search location bar

LOGO

XACT FARE

GET HELP

Xact Fare

es

No

Current route fare

Name of Driver Name of Driver

Rating

Map

Rating ehicle no

Signup for a free account ehicle no

our Email

Fare

Map

ms displayed

Comments

Sho Mor e

Create a pass ord Save

Create Account Already have an account Sign in

Feedback Feedback

Start Trip

Submit

Skip

Submit

Xact Fare

Skip START TRIP

e a

s

t

r d

y

u

i

o

f

g

h

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c

v

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p l

e a

s

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y

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o

f

g

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k

c

v

b

n m

END TRIP

p l

Fare

Do you ant to save your trip Decline

Accept

m s displayed

Xact Fare

Details

Fare

ms

Save

Feedback

Shortest path Alias

E tra fare

Shortest dis tance E tra Distance

Sho less

Name of Driver Save

Rating Feedback

ehicle no

Data not Found

Skip

e a

s

t

r d

y

u

i

o

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c

v

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p l


Final Application

Login provided and the history of past trips are kept in history tab to tally previous fares

App shows extra distance covered and the extra money spent. Also has a safety button for alarm.

15)Desired destination is given and the shortest path is shown. Longer route is displayed in orange color if taken. Extra kms and prices are also shown.


PRODUCT DESIGN PROJECTS


2016 New AC Inlet Design


Market Scenario

LG Scenario

Most of the front surfaces of ACâ&#x20AC;&#x2122;s are kept flat and simple for pattern application. But on the contrary, soft and curved/round design forms were identified as more preferable according to customers.

LG has a strong design identity through out the line up. Limitation in pattern application due to soft curved design throughout all models. A quick response to counter market dynamics.

Design Insights

Design Direction Flamboyant

Sharp

Soft

Minimalistic

Design language of most of the AC manufacturers were plotted. The key factors that drive the sensibilities of the designs come in two categories. On one hand is the flamboyant aesthetics and on the other, designs with softer stories.

The presence of bold and wider deco on flat surface to break the customer perception of white and wide front panels. To satisfy the customerâ&#x20AC;&#x2122;s aspiration for slim and compact finish. Target at creating compact AC forms to gel into the small urban living spaces.

2016 New Inlet Design


Final Concept renders

The front surface of the AC is enlarged to accommodate the pattern on it. This is done so since the market extensively demands for floral or geometric pattern on the overall surface. Application of screen print or pad printing is taken in to consideration for the large flat area in front surfaces.

The concept above shows a removable/detachable coloured deco which can be taken out to give an alternative look to the product. â&#x20AC;&#x2DC;Mughal Jaliâ&#x20AC;&#x2122;, as a pattern is introduced under the deco to give an Indian look and feel to the product.


32 inch Stereo TV


Research

32 inch Stereo TV Home Visits â&#x20AC;&#x201C; 06 Shop Visits â&#x20AC;&#x201C; 04

Patna

Dispersed Sound Patna was chosen as our research site since it had the most number of 32 inch television sold throughout India in the year of 2015.

Directed Sound

Changing the bottom facing speaker format to frontal configuration for directed sound and for better clarity. LG televisions has bottom facing speakers and hence the sound is dispersed or reflected leading to lower audible quality.

Insight and Direction

Disintegrated Theatre look

Integrated bottom speakers

Integrated sound bar

The aim of LG was to keep the panel and the front co-ordinate while integrating a new back cover to it. Side speakers were also taken into reconsideration to achieve a theatre look. Furthermore, the target was to achieve a cost effective method to recreate a retro yet fresh appeal to the design. The above three categories of design directions were taken forward to developed a breakthrough in the field of audio within a television set.


Final Renders


2.1 Active Speaker and Sound bar


Competition Study Philips

Philips speakers follow Geometrical aesthetitcs in their design forms. The Woofer designs are the key aspects brand identity and stand out as bold designs. The core features of the speakers include blue-tooth, usb, Micro SD card and FM radios. Sony

Sony on the other hand follow a much more Classic design. The speakers are predominantly is highlighted with circular rings up front. Few models include two woofer holes for maximum bass in the sound. The Speakers too come with USB support and exceed to a higher range in terms of price.

Design Direction

LG has their range of wireless speakers called the â&#x20AC;&#x153;Music Flowâ&#x20AC;?. It has a distinct appeal in the centre with a directional line running across vertically. It also follows a minimalistic design language with a clean surface. As per the on going trend of simplicity and minimalism, the aim of the models is to create a functional set of speakers with a non-fuss appeal.

2.1 Active Speaker and Sound bar


2.1 Active Speaker


Soundbar


Product Design Graphics


Market Scenario

CMFP Road Map & Hypothesis

2013 The surface design on the LG refrigerators needed a revamp to walk ahead of it competitors. Emphasis were laid on Research and Development in areas of Color, Material and Finish to come up with a fresh look.

2014

PARADISE & FLORID

2015

• 2013 - Designs had floral and a side wrap compositions
 • 2014 - Techniques of layering and transparency with dual colour, micro pattern and predominant red tones. • 2015 - Introduction of coloured stainless steel with floral effect, which was a fresh appeal in the market

Project Process High Preference

White options

Low Preference

Burgundy options

Delhi

8 mock-up options of each category were shown to the customer and their preferences were noted in every category.

Mumbai

Chennai

Kolkata

Choices of the customers were tabulated, Indian customers preferred floral pattern with big floral motif and a patterned background.

With the customers feedback and market survey, more than 18 mockup options were made and presented to stakeholders. A series of customer evaluations were done before finalizing the Paradise pattern.


The PARADISE Family

Paradise, as a collection has a side wrap appeal and a a pattern of finely detailed flower which is fresh to the market. The pattern got positive reviews among the audience from the southern part of India. Furthermore, the design became the highest selling pattern in the year 2015. With the sales statistics soaring high with the introduction of the design, LG Electronics has incorporated the same pattern on other home appliances such as Microwaves.


The FLORID Family

The Florid collection was developed alongside the Paradise collection. The collection too received rave review from the customers, hence the application of the pattern was expanded to other appliances such Microwaves, Airconditioners and Washing Machines. Coloways of the same pattern were also created to cater more variety to the market.


THANK YOU

Portfolio 2016  

Few of my works from 2013-2015.

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