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Designing for the Web ~ Layout

Subject, Space, and Movement Generally speaking, a portrait photograph will have a subject and space around them. Visual interest in portrait photography can come from movement; how the eye moves around the shot. To get the eye moving, the photographer modifies the space around the subject. Look at this portrait:

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The photographer has framed the subject on the right, allowing for whitespace, or Looking Room, in the direction the subject is looking. The framing of the subject (1), with the space to the left (2) — the Looking Room — creates movement, shown by the arrow (3). Note the subject is not framed centrally, (shown by the lighter dotted line).

1

2

3

The root of this discomfort is what the framing is telling our eye to do. The subject, looking to the left, suggests to us that we should do the same. However, the Looking Room on the right is telling our eye to occupy this space. The result is a confusing back and forth.

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Five simple steps designing for the web  

Designing for the web

Five simple steps designing for the web  

Designing for the web

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