Designing for the Web ~ Research & Ideas
AN stands for Audience Need. Who is this idea for? Will they want it, or use it. Ideally, are they crying out for it? A stands for Approach. This is about implementation. How are you going to do it? You really don’t need to get completely bogged down in the nitty—gritty of this just yet, but an overall plan would be good at this stage. B stands for Benefit. Why should it be done in the first place? Will there be a competitive advantage? Will you be first to market with this idea? C stands for Competition. What will be your place in the market? Going through this process should give you a much clearer picture of your idea.
Creative Brief So, you have your three ideas. They’ve been dreamt up by the project team and client, so everybody should feel ownership of the ideas. Next, the designer should write a creative brief. This document details the creative requirements for the project. So, for our idea, the creative brief could include: 1. Produce a branded content vehicle for the new celebrity chefs section 2. Document proposed user flow with new content 3. Establish a new design based on the visual research associated with cooking The important thing to note here is that the creative brief is leading the design team down a road based on the ideas. The ideas were based on insights from the research.
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Designing for the web