Designing for the Web ~ Research & Ideas
The Funnel of Focus The Funnel of Focus is an important visualisation aid in further defining a brief. Imagine a funnel: wide at the top and narrow at the bottom. At the top, is the â€˜blueâ€”skyâ€™ thinkingâ€”purely conceptual. At the bottom is specific, focussed thinking. Somewhere in the middle is the place for the ideal brief. A brief may start at either end of the Funnel. With definition, it could travel up, or down, to that centre point. Youâ€™re after a brief that is tight enough to be clear, but loose enough to be able to be used as a springboard to create the Idea Brief and Creative Brief.
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Designing for the web