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Designing for the Web ~ Research & Ideas

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The Funnel of Focus The Funnel of Focus is an important visualisation aid in further defining a brief. Imagine a funnel: wide at the top and narrow at the bottom. At the top, is the ‘blue—sky’ thinking—purely conceptual. At the bottom is specific, focussed thinking. Somewhere in the middle is the place for the ideal brief. A brief may start at either end of the Funnel. With definition, it could travel up, or down, to that centre point. You’re after a brief that is tight enough to be clear, but loose enough to be able to be used as a springboard to create the Idea Brief and Creative Brief.



  



 





 

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Five simple steps designing for the web  

Designing for the web

Five simple steps designing for the web  

Designing for the web

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