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Designing for the Web ~ Layout

So, everything is pretty cramped here. We then need to add some white space to create the harmony and visual comfort in the design. Here, I’m adding margins, changing the type family and weight and also adding some leading, (or line—height as it’s also known).

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Ponting defends England hierarchy Triumphant Australia captain Ricky Ponting believes the level of criticism aimed at England coach Duncan Fletcher and captain Andrew Flintoff is unfair. Australia won the first three Tests to regain the Ashes, and have won 14 out of 15 overall since their loss in 2005. “There are 11 guys in the team, or 13 in the squad, and its very harsh to blame the coach and captain” he siad.

Ponting defends England hierarchy

“They havent played anywhere near as well as they’d liked but we havent given them the opportunity to”

Triumphant Australia captain Ricky Ponting believes the level of criticism aimed at England coach Duncan Fletcher and captain Andrew Flintoff is unfair.

Ponting is only to well aware of the emotions that Fletchat and Flintoff are experiencing, as it is only 15 months since he became the first Australia captain for 19 years to lose an Ashes series.

Australia won the first three Tests to regain the Ashes, and have won 14 out of 15 overall since their loss in 2005.

Ponting, who celebrated his 32nd birthday on Tuesday, has responded magnificently with the bat in the current series, making over 500 runs in his first six innings, including two big centuries.

“There are 11 guys in the team, or 13 in the squad, and its very harsh to blame the coach and captain” he siad. “They havent played anywhere near as well as they’d liked but we havent given them the opportunity to” Ponting is only to well aware of the emotions that Fletchat and Flintoff are experiencing, as it is only 15 months since he became the first Australia captain for 19 years to lose an Ashes series. Ponting, who celebrated his 32nd birthday on Tuesday, has responded magnificently with the bat in the current series, making over 500 runs in his first six innings, including two big centuries.

The white space that has been added here is Passive White Space. There is a theory that Passive White Space is white space that is present within a composition that is unconsidered. I disagree: that’s just bad design. Passive Whitespace still has an important job to do; it’s there to create breathing room and balance. Now, within this content is something that I want the reader to see, the second quote. I could highlight it with a different colour or make the type size larger. I could do all of those at the same time. In this instance however, I’ve added white space around the element to draw the users eye, in addition to reducing the white space of the type, not the tracking, but actually making the type bold. This is Active White Space. White Space that is added to a composition to better emphasise or structure information.

Practice, practice, practice Sometimes, the only way to get to grips with a concept that can be as arbitrary and subjective as White Space, is to practice. In the same way martial artists have to spend hours upon hours of drilling simple techniques, graphic designers have to do the same. For many designers, this part of the craft is all but forgotten once you leave High School and replaced with classes on lateral thinking and design history. Working under the pressure of real clients demanding real work leaves little room for the time needed for these design ‘drills’. If you do find yourself with a spare hour or two though, I have a great place to start. Graphic design students have conducted these types of compositional exercises for decades and luckily for us, some of the design legends of past years have documented the process. One of my favourites has to be Emil Ruder. Emil Ruder was a Swiss typographer who died in 1970. After 21 years of teaching typography, he produced a book called ‘Typography: A Design Manual’ (ISBN: 3—7212—0043—8).

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Five simple steps designing for the web  

Designing for the web

Five simple steps designing for the web  

Designing for the web

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