Angus World Fall Issue 2018

Aberdeen Angus World P.O. Box 177, Stavely, Alberta T0L 1Z0 Phone: (403)549-2234 Fax: (403)549-2207 email: office@angusworld.ca Internet Location: www.angusworld.ca

"Official Publication of the Canadian Angus Association"

Volume 26 #2*

Dave Callaway Editor/Publisher

Table of Contents Cudlobe Angus Inaugural Excllence Honoree . . . . . . . . . . . . . . . . . . . . . . . . . . 6 BIXS ReBrands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Canadian Beef Sustainability Acceleration Pilot Project . . . . . . . . . . . . . . . . . . . . 10 Can’t Get Enough . . . . . . . . . . . . . . . . . . . . . . . . . .

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Big Deal - Carcass Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Advertising Rates Outside Back Cover . . . . . . . 700.00 Inside Back Cover . . . . . . . . . 650.00 Inside Front Cover . . . . . . . . . . 650.00 Full Page . . . . . . . . . . . . . . 600.00 1/2 Page . . . . . . . . . . . . . . . 420.00 1/3 Page . . . . . . . . . . . . . . . 350.00 1/4 Page . . . . . . . . . . . . . . . 275.00 Card Ad (annually) . . . . . . . . . 200.00

CAB Grid Pay $75 Million per Year . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 More CAB Stimulates More Demand . . . . . . . . . . . . . . . . . . . . . . . . . 18

Additional Charges

Beef Supply Chain Traceability Could Boost Value . . . . . . . . . . . . . . . . . . . . . . . . 20

Each Additional Color . . . . . . 100.00 Matched or Specified Color . . . 200.00 Full Color . . . . . . . . . . . . 400.00

The Argument for Value Added Traceability in Angus Cattle . . . . . . . . . . . . . . . . . 22 Cost - Free Quality Drives Beef Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Unintended Consequences? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Why ‘Veggie Meat Won’t Replace Beef . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Growing Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Early Path to Quality Beef . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Around the Round . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Auction Block . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Provincial Messages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Canadian Junior Angus Ambassador . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Canadian Junior Angus Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

Subscription Rates Canada 1 year . . . . . . . . . $50.00 (incl GST) United States 1 year . . . . . . . $50.00 USD (incl GST) Foreign 1 year . . . . . . . $50.00 USD (incl GST)

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P.O. Box 177 Stavely, Alberta T0L 1Z0

Canadian Angus Foundation Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

~ Printed in Canada ~

Events Calendar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

"Aberdeen Angus World" is dedicated to the promotion, growth and improvement of Aberdeen Angus Cattle.

- Official Publication of the Canadian Angus Association -

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Dave’s Desk

The year to this point has been a challenging year. Winter lingered on and on and on. Spring was unseasonably cold and frozen with many producers experiencing higher than normal death loss in their calf crop. Summer has been fraught with a shortage of moisture and in more areas than normal there have been wild fires. Rather a negative summary of the past few months, however cattle producers as a group are a resilient bunch and will endure what is thrown at them.

Not all is bleak on the horizon in a business that is constantly changing. As we ease into the fall

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there is a great line up of production, consignment and dispersal sales which have on offer tremendous opportunity to enhance and diversify the genetic base of your herd. Take the time to attend these sales as well as the many shows around the country to stay in touch with the industry, your fellow breeders and view new genetics that are available.

The Angus breed is in an enviable position in the beef industry but I guess that is kind of preaching to the choir. On a broader scope, past the breed advantages, raising cattle in Canada I feel has some great advantages which will become more obvious as we go down the road. We have an identification program for our cattle which is ahead of many of our trading competitors.

Advancements in technology and data management will enable us to react to the consumer’s desire to know the back story to the beef they consume. I recently seen a news story regarding the fish industry which indicated that some the fish offered through retail outlets as well as restaurants was not actually the species of fish that the consumer was lead to believe they were consuming. I would say that the fish industry has some work to do. The cattle industry is very

fortunate in that there are companies that market direct to the consumer who are contributing to programs that are endeavoring to track beef from birth to consumption. It makes economic sense to them to work with producers and everyone involved in the chain of custody through to them as purveyors of beef product to the consumer. The consumer is asking for the back story on the meat they purchase. It will take time and co-operation to get there. We are fortunate to have the infrastructure in motion to make it happen. I understand that there never seems to be an end to the things cattle producers are asked to do, but I think this is one that will ultimately pay dividends. I never thought I would see the day when a retailer would contribute money to programs involving cattle producers, but it is happening because it makes sense for them to do it. If it makes sense for them to do it, it probably makes sense for you to get involved. There are articles within this issue that cover some of this opportunity.

Until next time,

Dave Callaway

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Cudlobe Angus 2018 Inaugural CAB It began on the whim of a teenager, fifty years ago.

Dyce Bolduc, determined to carve his own path in the beef business, purchased three Angus females at a local auction. It seemed like the type of move a naïve cattleman would make, buying a breed that was unpopular and likely not profitable at the time.

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But Dyce and David Bolduc saw what few others could — potential.

The brothers, who together operate under the name Cudlobe Angus, run a cow herd of 500 outside of Stavely, Alberta. From the beginning, they’ve done things differently but their instincts have been spot on.

After successful show careers that brought home banners from majors across the United States and Canada, the brothers took a different approach to evaluating their livestock. They noticed a divide between what won for the judge and what worked on the ranch, and turned to data to reveal winners and losers.

When the Canadian Beef Grading System adjusted to account for quality grade in the early 1990s, the Bolduc brothers embraced the change, determined to search out carcass genetics and prioritize them in their herd. Their focus narrowed even further as they adjusted to create Angus cattle that could capture carcass premiums by targeting the Certified Angus Beef ® brand (CAB®).

“We’ve been fortunate enough to have a set of cattle that have met all the demands that we’ve asked from them,” Dyce says. “That goal has changed over fifty years, and so each time we’ve demanded that of these cattle, they’ve hit the mark as we’ve varied the target.”

The shift paid off for everyone.

“By continuing to focus on this and changing the makeup of their own cow herd, they created one of the most economically sustainable and industry-leading carcass herds in Canada,” says Rob Smith, Canadian Angus Association CEO. Their vision and determination to produce genetics that perform both for their commercial customers and on consumer’s plates earned them CAB’s 2018 Canadian Commitment to Excellence Award. The inaugural honor was presented at the Canadian Angus Convention, June 9 in Comox, British Columbia.

Dedication to how their genetics perform throughout the beef supply chain and an ability to look at what tomorrow’s market may hold led to their success and recognition.

Canadian Commitment to Excellence Honoree “I think we’ve got to have enough vision to try and develop a product that creates profit all the way through our industry, for every segment, and generates demand at that final consumer level,” David says.

The siblings use strict selection criteria, and as technology evolves they lean in to the change.

They select for high marbling bulls, use ultrasound data, DNA evaluate all bulls with the Zoetis i50K test and collect carcass data on their own and customers’ fed cattle.

The tools are their strategy, the data their map forward.

Tracking customer cattle performance is key.

They encourage commercial partners to collect the data and take the time to explain the cutout sheets. A 2018 group of 180 Cudlobe-sired feeder cattle graded 99% AAA or better, with 73% qualifying for CAB including 26% Prime.

It’s proof their system is working, and the foresight they had so many years ago was right, but the knowledge alone isn’t what the brothers hang their hats on. They want to see each customer also capture the added value. In addition to their annual bull sale, they also host a Cudlobe feeder calf sale. Customers can market Cudlobe-sired calves through the video auction, where they have consistently brought $50 to $90 above market price.

“David and Dyce have played a significant role in uniting and creating an environment of cooperation and collaboration within our industry,” says Canadian Angus leader Smith.

“They have proven that they have an ability to capture a premium on their genetics through application of advanced technologies and

dedication to their commercial customers, who benefit from their management and share in the rewards of their work.”

Paying it forward isn’t just a part of their business model. Both David and Dyce served the Canadian beef industry as president of the Canadian An-gus Association and have provided leadership through a variety of other industry organizations including the Canadian Beef Breeds Council, the Beef Improvement Federation and the Canadian Beef Grading Agency.

“David and Dyce create a foundation of success that is built on what happens after the cattle leave their ranch, and results in a high-quality product for the consumer. They continue to make the best better, and we’re proud to have such dedicated partners for our brand in Canada.”

By Nicole Lane Erceg

“I can’t think of any better example of people who are committed to excellence at every level of the beef supply chain,” John Stika, president of Certified Angus Beef LLC, says.

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BIXS ReBrands

by Deborah Wilson, Senior Vice President, BIXSco Inc

Deborah Wilson

BIXS Rebrands and Builds a Team to Reach Global Goals The Business Information Exchange Systems (BIXS) is proud to be taking giant leaps towards its future growth plans by hiring agriculture marketing expert James Bradbury to the position of Global Brand and Marketing Strategist, working out of Calgary, Alberta.

Bradbury comes from a consumer packaged goods background with a focus on food and beverage and brings branding, marketing, sales, communications and research skillsets to BIXS. Bradbury’s work with brands such as Guinness, Big Rock Brewery, Moosehead, Premium Brands and most recently as the Brand Officer for Canadian Beef with Canada Beef will help BIXS in developing its marketing initiatives as it moves to establishing a leading brand in global agriculture. His work with Canada Beef has proven Bradbury to be a passionate driver of collaboration and relationship building within the beef and cattle industry linking consumer behaviors with marketing strategy.

Joining James is Lee Irvine, as Business Development Executive and Member Relations.

Lee grew up in Southern Alberta, working in the auction market industry and on ranches in Southern Alberta, and Saskatchewan, as well as developing an international perspective through his work in Australia. Lee earned a Bachelor of Science degree in Animal Science and Agriculture Business from the University of Saskatchewan in 2001 and is a certified farrier through Pacific Coast Horseshoeing School, in Sacramento, California.

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Lee has spent the past 18 years working in the veterinary pharmaceutical industry performing multiple roles including National and District Sales Manager, and recently has been managing National and Global Key Accounts for Boehringer Ingelheim Animal Health. Lee’s passion and creativity were instrumental in creating pharmaceutical programs to prove the value of vaccination such as the Express Verified Program. In Lee’s progressive career he has won a number of awards for leadership, innovation and sales excellence and he has played a leading role in growing and improving Canada’s agricultural sector. Lee will be based in Red Deer with his wife and two boys.

James and Lee will work with Hubert Lau, President and Deborah Wilson Sr. Vice President, both well known in the industry as innovators, collaborators and advocates for change.

Along with these team additions BIXS will become Business Information Exchange Systems, and Jamie re-brand to Bradbury BIXS SYSTEMS, pursuing global markets and working with multiple species. The company will be comprised of Viewtrak Technologies and BIXSco Inc., continuing to deliver all services, software, hardware and data management to our users and customers. BIX SYSTEMS is also entering into a mutually beneficial partnership with the Livestock Forage Center of Excellence, which will benefit both parties.

Probably the most exciting development is BIX SYSTEMS is going public, and is on its first fund-raising rounds, with the expectation that the company will be on the TSX Venture Exchange in early October, with the ticker identifier of BIXS.

Hubert Lau

Lee Irvine

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Canadian Beef Sustainability Acceleration Pilot Project Canadian Beef Sustainability Acceleration Pilot Project Q3 Information & Facts Cargill just released its third quarter results from the Canadian Beef Sustainability Acceleration pilot project initiated in fall 2017. At just over 1 million pounds of beef from certified sustainable sources, the pilot’s volume nearly doubled from its first to its third quarter While much of this initial growth can be attributed to diligent efforts by the pilot’s partners as a result of updating systems, records and processes to ensure all beef that meets the standard is recorded and tracked, the program has also seen a steady increase in participation from cattle producers and foodservice partners. .

Payments made by participating retailers and foodservice operators are funding credits given to cattle producers during the pilot in appreciation for their involvement in, and commitment to, Canadian beef sustainability. The third quarter credit was $18.52 per head. The dollars-per-head credit varies each quarter of the pilot based on total number of qualifying animals, cattle weights and participating retailer and foodservice operator beef demand.

The goal of the pilot is to permanently deliver a consistent supply of beef from certified sustainable sources to our retail and foodservice customers and their Canadian consumers, according to standards recently developed by the Canadian Roundtable for Sustainable Beef.

Pilot Project Overview Q3 Pilot Project Progress

Steady progress has been achieved for the Canadian Beef Sustainability Acceleration (CBSA) Pilot Project since last fall: Slightly more than 1 million pounds of beef was produced from certified sustainable sources in the pilot’s third quarter, which is nearly double the 550,000 pounds produced in the first quarter.

Pilot project per-head credits to cattle producers for qualifying cattle vary each quarter based on the number of qualifying animals, cattle weights and beef demand from participating retailers and foodservice operators. Quarterly pilot project credit payments thus far are as follows: Ø 3rd quarter: $18.52/head Ø 2nd quarter: $20.11/head Ø 1st quarter: $10.00/head

Created to establish a certified sustainable beef supply in Canada, Cargill initiated a multi-stakeholder Canadian Beef Sustainability Acceleration (CBSA) pilot project. Launched in fall 2017, the pilot traces beef from audited farms and ranches through the supply chain to consumers.

This effort expands the project that ended in 2016, in which McDonald’s Canada collaborated with Cargill and other supply chain stakeholders to demonstrate the viability of such a program.

The current initiative operates according to standards recently established by the Canadian Roundtable for Sustainable Beef (CRSB) and involves Cargill, McDonald’s Canada, Loblaw Companies Limited, the Swiss Chalet Rotisserie and Grill and Original Joe’s restaurant units of Vaughan, Ontario-based Recipe Unlimited Corporation.

More recently, British Columbia-based casual dining chain Cactus Club Café became a participating partner. Certification bodies include Verified Beef

Production Plus (VBP+) and Where Food Comes From (WFCF), with the Beef Info-Exchange System (BIXS) registering cattle producers, tracking cattle through the supply chain and processing credits paid to producers to help offset the cost of implementing the pilot.

Most notably, a growing number of Canadian beef cattle producers are completing the steps necessary to qualify for the pilot, with the overarching goal of enabling retail and foodservice participants to consistently offer a supply of beef products from certified sustainable sources to consumers. Only Canadian cattle are eligible, with processing taking place at the Cargill High River, Alberta, facility. Cargill’s Guelph, Ontario, beef processing facility will soon be audited to qualify for this program, and Cargill will engage with the CRSB and the eastern Canada cattle industry to identify ways to increase the volume of certified sustainable beef available to Canadian customers and consumers.

Would you be interested in talking to one of our sustainability leads about our market-driven approach to making beef more sustainable?

I would be happy to make a connection or share more information.

Mike Martin - Cargill Director of Communications michael_martin@cargill.com 316-291-2126

Cargill In addition to undergoing audits for our own sustainability practices, Cargill is responsible for tracking the volume of qualifying beef delivered to participating customers and identifying new customers. We look forward to showcasing the Canadian beef industry through this effort.

Verified Beef Production Plus VBP+ is responsible for auditing cattle production operations.

Producers are responsible for scheduling audits with VBP+ and paying the costs associated with registering in the program.

Beef Infoxchange System BIXS is responsible for tracking the cattle through the supply chain via RFID ear tags.

Producers are responsible for tagging their cattle and sharing data with BIXS. That way, BIXS can validate cow-calf operations, backgrounders, feedlots and processors/abattoirs.

More Information at www.cbsapilot.ca Page 10

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Where Food Comes From, Inc. (WFCF) is a third-party food verification company with a mission to help tell your story through standards and/or claims. WFCF will verify cow/calf operations, backgrounders, feed yards and processors to CRSB standards, which can qualify your operation for the CBSA Pilot.

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Can’t Get Enough

by Miranda Reiman, Director, Producer Communications, Certified Angus Beef LLC It’s a story that keeps surprising the beef community.

In 2018’s first quarter, cattlemen again set records for the percentage of carcasses grading AA-Choice and Prime, and qualifying for the Certified Angus Beef ® (CAB®) brand. They kept breaking those records.

“It’s a little bit unbelievable,” says Mark McCully, the brand’s vice president of production.

Quality grades hit a high of 81.5% Choice and Prime in February, besting records just established in January and last fall.

“There’s a customer base out there today, people now accessing high-quality products that maybe just never thought they could before,” McCully says.

When you look at a greater slice of time, the story gets even richer.

Rewind to the first 16 weeks of 2010: 1 million head certified with a 24.1% CAB acceptance rate and a CAB-AA/Choice spread of $6.20/cwt. Comparing 2018 to 2010, acceptance rate increased by more than

Then, every single week in February set a new high for CAB brand acceptance, the share of black-hided cattle that made it into the brand after being presented to USDA and Canadian graders for evaluation.

“The first question when we look at this kind of quality is, ‘Have we reached some point of market saturation?’” McCully says. “The reality is, that would be showing up in some really narrow Choice-Select [AA/A] spreads, and that’s just not what we saw through April. We’re seeing the demand continues to grow and that spread continues to stay strong.”

The first 16 weeks of 2018 averaged 34.9% CAB, compared to 30.3% for 2017. That’s an added 13,188 head branded each week.

“The idea that we’ve matured or hit some sort of a quality ceiling, I understand why people say it, but I don’t believe the economic signals support that,” he says.

The CAB boxed beef premium averaged $8.76 per hundredweight (cwt.) for the first quarter, compared to $9.19/cwt. for those months in 2017.

That’s down slightly, but the math tells the more complete story, McCully says. The certified head count increased by 20.4% (from 1.3 million to 1.6 million, or 300,000 head), but the spread only declined 4.7%, or $0.43.

10 percentage points, certified head count rose by 55.5%. Even with that added supply, the CAB-Choice spread increased by 41.3%.

McCully says cattlemen have responded to the signals, which included a record $75 million in grid premiums paid for CAB qualifiers last year.

“The long-term trend has been driven by a focus on the carcass genetics,” he says. “It’s been an organized effort of managing that calf from the ranch to the packing plant.”

The widespread drought that affected many herds starting in 2011 and 2012 accelerated the genetic improvement.

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“We’re still seeing the effects from cattle made through that expansion phase,” McCully says. “The way that happened was by keeping back better, younger cattle—rebuilding with heifers, and oftentimes breeding them to Angus bulls.”

Mother Nature will get less credit as time goes on.

“We’re probably at the end of that big cattle turnover that happened through the drought,” he says. “So it will still be a factor, but to a lesser degree moving forward.”

USDA’s updated maturity standards also played a minor role in this winter’s quality grade hike. A December change allowed cattle to qualify for the most youthful “A” maturity category based on either dentition or skeletal evaluation. Many branded beef programs, including CAB, revised their specifications to match.

“The science showed it was eating-experience neutral,” McCully says, noting it brought in more brand-eligible carcasses than they initially estimated. “A few cattle that were getting downgraded before are now able to achieve premiums.”

Beef buyers have taken the recent quality upswing and asked for more.

“They’re accessing more of the product, whether that’s Prime or CAB—or CAB Prime—and they like it, and their customers like it, so they’re bidding that

product up,” McCully says.

“There was a time in my career where I would have said 30% [CAB acceptance] is probably where we’ll start maxing out. I don’t believe that’s the case anymore.”

The numbers show, “We’ve got opportunities to grow,” he says.

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Big Deal - Carcass Size

By Steve Suther, Director of Industry Information, Certified Angus Beef LLC put more weight on what they had rather than rush to market and pay more and more for new placements.

“There was virtually nothing working against the trend toward heavier weights,” McCully says. The first Cattle feeders try to get the most value from each distant sound of jake brakes can now be heard. pen, drawing on what they know of genetic potential Cow weights have risen more than steer weights in and background, with an eye on the markets. All of the last 20 years, and forage costs more than corn. The that led to steer weights advancing 330 pounds in the combination has ranchers redoubling efforts to curtail 40 years since the Certified Angus Beef ® (CAB®) brand mature size through selection and heifer management. was born.

“Corn is relatively cheap now, but that could change,” The trend is at a lull, but it’s expected to resume at McCully says. “If the cost of a pound of gain moves least for a while in this industry where all segments are beyond the value of that pound, we’d have downward paid by the pound, says Mark McCully, CAB vice pressure on weights. There’d be pressure to ramp up president of production. However, he notes several growth technologies as well, and a premium on factors that could finally stabilize size. ‘bulletproof’ genetics that grade with fewer days on feed.”

First explaining the drivers, McCully says the rising Genetics have certainly improved, enabling cattle to price of beef in comparison to corn underlies the trend. marble well with less waste fat and at lighter weights, Even when corn was at $7 per bushel, carcass weights but Choice premiums are only paid on those above did not falter. plant average. That still encourages feeding known “That’s because beef kept pace and the value of genetics a bit longer for CAB and Prime premiums, incremental gain was still supported,” he says, “especially paid on each head. on grids that rewarded the shift toward much better “We’ve always had the assumption that you have to quality grades. Grid selling also had feeders looking at feed to heavier weights to get cattle to grade, but that’s the cost of carcass gain rather than live-weight gain [see not a super-strong correlation, especially on average graphs].” cattle as they get Market Structure and Production have Supported Heavier Weights heavier,” McCully says. “You need to feed them to six tenths of an inch of back fat, but the data do not support feeding them to 0.8 or 0.9 inches. You reach diminishing returns.”

In 2016, an analysis of data on 850,000 Angus-type carcasses at CAB-licensed plants found marbling in Moreover, while cattle prices were on the rise, the 1,000-lb. carcasses was only slightly greater than in 900-lb. increasing cost of feeder cattle encouraged feedyards to Could beef carcass size, trending higher for decades, reach a plateau?

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carcasses while back fat increased at a greater rate.

Carcass size may be reaching practical limits within processing and distribution as rail height above the floor cannot easily be changed, and boxes of beef weighing more than 100 lb. make safe handling a challenge, McCully says.

Many formerly underutilized beef cuts benefit from larger size, such as the flat iron and Denver steaks from the chuck. The popular ribeye is most negatively affected, partly because of a tendency to cut the steaks ever thinner rather than innovate.

“We could remove the flavorful spinalis muscle, process trimmings into high-quality burgers and just sell the ribeye filet, rather than cut the whole ribeye too thin for most consumers to cook properly,” he says.

Some strip steaks could also benefit from innovative cutting, but the notion of “some but not all” brings up another issue: lack of consistency.

At every stage of processing beef, workers need to have standardized plans for efficient work. Packing plants designed to divide carcasses into eight boxes cannot easily adjust when subprimal weight dictates that be moved to 9 or 10 boxes.

The need for consistency and planning begins on the seedstock ranches that “have to look several years ahead to develop genetics for the next decade,” McCully says.

“Angus breeders selecting for high performance while keeping downward pressure on mature cow size is one example of proactive planning.”

As the modern cow herd evolves, every stakeholder from ranch to retail considers what incentives might emerge to create greater consistency in the box, meat case and ultimately on the plate.

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CAB Grids Pay $75 Million per Year

By Steve Suther, Director of Industry Information, Certified Angus Beef LLC (see figures 1 and 2), more than half of it paid in the last seven years.

“It started with the believers 40 years ago, but this is

CAB grids pay $75 million per year 20 years of data show CAB premiums still doubling every seven years.

John Stika - President of the CAB brand Figure 1

how it’s supposed to work,” says John Stika, president of the brand founded as a subsidiary of the American Angus Association in 1978. A foreshadowing of the USDA-reported $14 per hundredweight (cwt.) premium for CAB in one extreme week last year came 30 years earlier, when USDA reported a Colorado packer had bid an extra 50 cents.

Ten years after that, with some 1.5 million head accepted for the brand in

Angus producers can increase supply for the world’s leading premium beef brand in just two years—and still earn 44% more premium dollars for the greater supply. It seems to go against the laws of market economics, but that’s what happened from the start of 2016 through last December.

After a long string of sales records that reached 1.14 billion pounds last calendar year, many wondered if Certified Angus Beef ® (CAB®) brand premiums would keep fostering profitability for producers.

A biennial survey of licensed packers, including Cargill, JBS-USA, National and Tyson backs up the brand’s trademark, “the brand that pays.”

At a rate of $8,500 per hour, 24-7, that was $75 million for 2017, up from the $52 million paid in 2015; the linking year came in at $63 million. That brings the 20-year total for CAB premiums to $688 million Page 16

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1998, packers were paying $4.4 million per year in specific CAB premiums at $2 to $3 per cwt. on each accepted carcass.

“We celebrated any producer who could make 30%

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CAB, nearly twice the national average then,” Stika recalls. “Now 30% is the national average and we’re making all beef better.”

Nearly two-thirds of last year’s 4.54 million Angus cattle accepted for the brand sold on packer value-based “grids” that varied widely but averaged more than $5 per cwt. for CAB. USDA reports premiums paid on negotiated grids, but those make up less than 5% of fed cattle marketed these days. The rest of value-based marketings, about 60% of all fed cattle, sell through what USDA calls “formula pricing,” relying on a base other than spot-price negotiations. Most feeders call it all grid marketing, because all determine value per carcass through premiums and discounts.

Association Board member Dave Nichols, Bridgewater, Iowa, remembers when Ohio-based visionaries started the program.

“Those were really tough times for Angus, when everyone from the ranch to the consumer had bought into the ‘War on Fat’ and the federal government lowered marbling requirement for Choice,” he says. “As a young, performance-oriented breeder, I doubted CAB would succeed but supported it nonetheless.”

Skeptics were everywhere: how could a program that starts with phenotypic screening for a black hide ever hope to pay Angus producers? Carcass specifications were the key, of course.

“Fred Johnson, Mick Colvin and the resolute supporters saw it as the only way to achieve critical mass, to get millions of Hereford cows bred to Angus bulls,” Nichols says. “Astute Angus breeders rose to the occasion by ultrasounding and gathering carcass data to Figure 2 improve the breed, to where now CAB is the gold standard for almost everyone who enjoys beef. This saga is the thing dreams are made of.”

In the 1970s, current CAB Board Chairman David Dal Porto was just starting his herd in the rolling

Stephen Koontz Colorado State University foothills near Oakley, California, always supportive of the brand but not directly affected until the early 2000s.

“I saw all CAB did, not just for commercial and seedstock Angus producers, but linking them to feeders,” he says. “We started a relationship with Beller Feedlot in Nebraska and have been feeding high-quality Angus there ever since.”

Annual CAB grid premiums were at a short-term peak in 2002, having increased by nearly five-fold in three years before easing off a bit. That was partly because of less grid marketing and partly because the supply of CAB-accepted cattle was static for the next five years.

The number of those cattle grew 67% in the three years after the Great Recession, but total CAB grid premiums declined in the uncertain times. Then grid marketing took off while the annual inventory of CAB cattle went back to a flat trend through 2015. That squeeze catapulted grid premiums for the brand to double in two years, adding up to more than $230 million in those five years alone.

What’s so unique about the last two years is the simultaneously large increase in both CAB supply and grid premiums, Paul Dykstra says.

The beef cattle specialist for CAB calls it “a remarkable development over the last 10 years.”

Consumers realized the value of premium beef in the bleak economy a decade ago when the wholesale CAB cutout price was only $12 per cwt. more than Select grade. Then as all beef prices increased, the Choice-Select spread was slightly wider than the CAB-Choice spread in 2011 and ’13, encouraging more beef marketers to step up to higher quality.

“That’s underpinned by the fact that the Choice share of fed cattle grew from 55% to more than 70% in the last decade while Select fell to less than 20% — yet the Choice-Select spread has averaged greater than $10 for the last two years.” The CAB-Choice spread has been wider in 8 of those 10 years (see figure 3).

Stephen Koontz, Colorado State University professor all with an indispensable role to play.” and cattle marketing analyst, says those factors may help The shift reaches beyond consumers, Stika says. explain why premiums remain strong for top quality “We’ve moved the bell curve in production, with $75 beef even as supplies increase, “but it’s too soon to know million in CAB grid premiums representing one of the for sure.” largest market incentives available,” he says. “Some One thing’s for sure: consumers have changed. knew since 1978 that this would happen. Then we had “Right when we had the peak in beef prices, they pockets of producers who began to realize the profit kind of got tired of paying so much for beef as a potential. Now it’s industry-wide, as you can see by the commodity, so we had a little demand softness,” Koontz Prime percentage in the mix [quadrupling in four says, “except for the highest quality, which continues to years].” be pursued from foodservice to retail, across the board, Can the trend lines keep pointing upward for especially now that it’s come off the really high prices. high-quality beef?

“Keep an eye on two They just can’t get enough of the things,” Koontz says. really high quality, and that’s for “Exports, because with lots the entire food sector.” of protein out there, we Some of that is timing, and need some serious pressure includes the impact on Baby relief beyond the domestic Boomers reaching retirement market. Secondly, our age. It could be a demand shift, consumers’ growing depending on metrics. preference for high quality “As a consumer gets a little has been a driver for the last older and has money, it’s not more couple-three years and beef he’s looking for,” Koontz should be for at least the points out. “Economists measure next couple-three years.” income elasticity of demand Older consumers may based on how much more we have started that trend, but consume when income goes up.

Koontz says, “Millennials I’ll bet the added quantity is not have decided to go for high very much, but the quality, that’s quality for their own where they go.” reasons, from self-professed Stika notes a University of ‘foodies’ to the growing Missouri model shows premium number who preorder beef may add $1 billion to the online groceries. As a beef economy beyond the generation, they have so commodity level this year. CAB many boxes they want to could account for 40% of that, check, so many things they according to 2017 figures for the David Dal Porto want to do, living brand as compared to the overall CAB Board Chariman reasonably but trying a category. variety of things to find what works.”

“That level of business generated in our global Just as beef is not beef, he says consumers are not economy, through 19,000 partners and their consumers in this era far removed from anticipating customers, serves as a foundation that will keep what “your average housewife” will buy, he says. “Sort generating more premiums,” he says. “With out consumer groups. Whatever they’re listening to, commodity beef, there are winners and losers; at the figure out how to talk to them.” premium level, everybody’s got to win, many partners, Dal Porto, the CAB Board chairman, says to maintain leadership in the beef cattle sector, Angus breeders must “constantly improve at every level. We have to offer products that are good for consumers, good for the beef industry and good for the market.”

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More CAB Stimulates More Demand

By Steve Suther, Director of Industry Information, Certified Angus Beef LLC The long-term growth in premium beef production, market share and demand is starting to redefine overall beef demand and how it is measured.

Economic theory suggests more supply will lower the price, and higher prices tend to lower sales for a commodity. “A commodity like beef,” older textbooks might say. Premium beef has not always borne that out, particularly in the decade since the Great Recession of 2008, says CattleFax analyst Lance Zimmerman.

Figure 1

“Demand for high-quality beef remains exceptional, and producers really only need to look at the start of 2018 to recognize that,” he says.

Figure 2 The share of USDA Prime-grade fed cattle made new weekly record highs above 8% recently, even as the fed harvest continues to increase.

“That combination led to the number of Prime cattle being up more than 26% compared to last year,” Zimmerman says.

“With 6,500 additional Prime carcasses each week, you’d think Prime cutout must be suffering. Actually, it’s higher than last year, up nearly $13/cwt. through February.”

Eight years ago as a graduate student at Kansas State University, he and economist Ted Schroeder created a demand index model on a 2002 base, though adjusted last year to reflect a more conservative demand curve. It set aside the annual elasticity estimate for the Certified Angus Beef ® (CAB®) brand obtained by a survey of 15 economists in favor of elasticity figures from monthly data in Missouri research.

The original model began to show a breakaway separation after 2010, when the CAB demand index

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had advanced more than 50% since 2002. Choice demand was gaining less and heading lower for the next four years as CAB moved ever higher. By 2016, the CAB demand index would have reached nearly 380 and last year 640 (a 540% increase), while Choice failed to surpass 150 on that scale.

Using the more inelastic estimate, CAB demand set records for only eight years in a row compared to 13 consecutive years on the former scale. The brand reached an index value of 168 compared to 142 for Choice, also a record fractionally higher than the Choice demand index in 2015 (Fig. 1).

Another K-State model from economist Glynn Tonsor, “Annual all-fresh beef demand index” goes back to a 1990 base and showed a 23-year high in 2015 before falling off a bit since then.

Tonsor says recent years have shown “pork and chicken are not as substitutable for beef as once thought.”

He allows that may have to do with a steep decline in the share of Select-grade beef to less than 20% of fed cattle.

“I also think it reflects household changes,” Tonsor says. “We moved to two-income households, the value of time has grown and willingness to alter the primary meat ingredients for a meal has shrunk…this would reduce cross-price sensitivity.”

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Still, that sensitivity changes with an individual’s situation, he adds. “Folks are willing to pay up for higher quality beef as their economic status improves. As the share of steaks being consumed by robustly employed folks has increased, that may well have reduced steak price sensitivity.”

Zimmerman notes that the increase of more than 8.5% in U.S. average household disposable income from a 2014 dip to 2016 is the largest two-year growth in the 30 years that data has been charted. That helped maintain beef demand when prices climbed from $5.55 per pound in July 2014 to the record $6.15 the next year before falling back to $5.77 in 2016.

“The price trend increased again slightly in July 2017 ($5.83), but I bet median household income growth offset that,” he says.

Tonsor’s recent checkoff-funded demand study examined the impact of media coverage, too.

Those numbers show a steady increase in beef stories that mention taste, tenderness and flavor in the past decade, showing “a large marginal impact on beef demand, but not nearly as variable in media coverage as other topics.”

Some observers point out all fresh beef at retail has held a three-to-one price advantage over the broiler composite (chicken) for more than three years. That could be due to the increasingly larger share of that beef comprised of premium quality.

Boxed beef prices in the first quarter of 2018 say demand for the higher quality kind continues to lead demand factors. The CAB brand makes up 80% of all USDA certified programs that require Modest or higher marbling.

“Whether you look at the Prime, CAB or Choice cutouts,” Zimmerman says, “the increased value consumers are placing on higher quality cuts is driving most of the year-over-year gains. Middle meat demand is up 4% to start the year.”

It looks like beef demand continues strong, but primarily thanks to that premium quality.

Retail beef prices have remained relatively stagnant since summer 2017, Zimmerman says.

“If consumer beef prices are going to maintain historically wide premiums to pork and poultry, that puts more pressure on beef merchandizers to make sure it is worth the premium,” he says.

“Higher quality beef offers that concession, and I think that is where Certified Angus Beef offers a point of differentiation to wholesale meat buyers.”

Note the growth of demand in scatter gram as annual demand is plotted up and to the right; the only significant fallback in CAB demand was in 2004, after the disruption in global beef trade.

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Beef Supply Chain Traceability Could Boost Value

By Nicole Lane Erceg, Producer Communications Specialist, Certified Angus Beef LLC Talk about a national beef traceability system in the U.S. might seem like a broken record. It’s been discussed often, but no efficient structure yet encompasses the entire supply chain.

Advances in technology and evolved consumer buying trends might breathe new life into the idea.

As more beef sells under branded programs, consumers expect a promise with each purchase, from cooking performance to flavor and guarantees about how the meat was produced. Brands may be forced to verify additional marketing claims to maintain consumer trust.

According to the National Meat Case Audit 2015, nearly all beef at retail sells under a brand name, jumping from 51% branded in 2010 to 97% in 2015.

With a sea of brands now vying for attention in the meat case, consumers buy their beef based on brand loyalty and label guarantees.

Mark McCully, vice president of production for the Certified Angus Beef ® (CAB®) brand, says a traceability system could have merit.

“Traceability itself is not a marketing claim,” he says.

“However, I do believe it can be used in the future as a framework for identifying marketing claims that add value to beef products.”

The added information traceability could provide is the opportunity for branded beef, as McCully told the National Institute for Animal Agriculture earlier this year.

The 2017 Power of Meat study showed nearly 70% of meat consumers want more information about a company’s social, economic, animal welfare and environmental practices, and they are willing to pay for it.

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“We continue to see consumers looking for more assurances about products. As a brand that operates in a premium category, we believe scrutiny of our brand is probably even more rigid,” McCully says. “There’s an expectation, not just about how our product performs, but the social responsibility we have as a brand around the entire supply chain.”

While some labels make claims like sustainably-raised, humanely-raised or locally-sourced, verification and even definitions of these terms depends entirely on the brand’s production chain. Vague assurances without distinct standards lose their value in the consumer’s mind.

A consistent traceability framework could help verify those claims. Combine quality products with verified assurances and the pull-through demand could benefit the entire industry.

“I believe the economics will support traceability,” says McCully. “Certified Angus Beef is an example of how consumer-driven, pull-through demand can support the economics of verification. The key with traceability will be designing a system that fits today’s current pace of business.”

It’s not just domestic consumers who are hungry for information.

As one of the few developed countries that does not have a mandatory beef traceability system, the U.S. is at a disadvantage when it comes to global beef trade. A new framework could open up American beef to markets around the world where it’s currently not available to countries that require traceability for market access.

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Many beef brands have already begun using some traceability systems to add marketing value and CAB is no exception. The Path Proven program enables marketing CAB brand with additional production claims, and labels like Georgia Proud, GoTexan and Fresh From Florida are proving the source state.

However, traceability ends at the feedlot, not the ranch of origin.

In this case, information value is only half captured, because a large portion of the beef journey is still unverified. As one system varies from another, it also creates a lack of consistency across the meat case when consumers compare different brands.

A new traceability method could open the flow of knowledge for beef producers, too, McCully says. If information could move forward with the animals, it could flow back to provide a more robust picture of animal and meat quality.

“The progress we could make on the production side through genetic selection based on carcass quality feedback would be remarkable,” he says. “Traceability could help provide accurate data backwards so that we could link genomics to performance traits beyond the ranch gate and help improve our overall beef product.”

As the conversation continues, the question remains: How? It’s an inquiry left unanswered for today, but McCully sees a future system as a real possibility because of rapid developments in technology.

“Maybe it’s block chain or other technology, but I think we have the capability today to make it work.” he says. “What I do know is that it needs to be mobile and inexpensively fit into today’s speed of business.”

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The Argument for Value Added Traceability in Angus Cattle

By Deborah Wilson, Senior Vice President, BIXSco Inc

Deborah Wilson

Food is now the fourth most valuable counterfeit market and foods such as olive oil, honey, fish, beef, vinegar, vanilla and coffee, top the list. Globally, between $416 Billion and $1.7 Trillion of counterfeit food and goods are traded annually. Food verified by traceability is recognized as the way to understand where food is sourced, raised, grown or produced. This increases consumer trust in food, or in our case beef.

Verified Trust in Brands will continue to highlight responsibly-raised beef to convey health and quality.

Verification will continue to be provided by audits and sharing of information via electronic traceability platforms, one of the most successful to date is the Beef InfoXchange System owned by BIXSco Inc. ViewTrak Technologies and BIXSco Inc. will have completed merging both companies by November, to form a publicly traded company on the TSX Venture Exchange, known as the Business Information Exchange System - BIX Systems.

Canadians believe it is the responsibility of food manufacturers (75%) and farmers (67%) to share information about how their food is grown/produced and third-party audits are rated highest to build trust (Canadian Center for Food Integrity Report 2016).

Chain of custody tracking is required to support any marketing claims about the source cattle, when it comes to beef. BIX Systems provides an electronic chain of custody verification and has a track record for doing so successfully in sustainability pilot projects.

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Transparency and Sustainability remain fast-track approaches to driving value and brand trust.

What is sustainable beef? Very simply it is socially responsible, economically viable and environmentally sound. Sustainable development meets the needs of the present without compromising the needs of future generations.

On July 12, McDonald’s Canada demonstrated its commitment to commercialize the Canadian Beef Sustainability Acceleration (CBSA) Pilot Project by saying it will be the first company in Canada to serve beef from certified sustainable farms and ranches, beginning with its Angus menu line-up. Over the next 12 months, more than 20 million Angus burgers will be sourced according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB) traced by BIXS. What can Sustainability and Traceability mean to the export of Canadian Beef?

Beef is now the fastest-growing meat in China, outstripping stagnant demand for more widely eaten pork as consumers look to reduce fat in their diets. But domestic supplies are unable to keep up with demand given the high cost of raising cattle in China, prompting the government to rethink its import restrictions.

China’s imported beef purchases have soared in recent years, eclipsing Europe, South Korea and Japan since 2012. Last year, it became the world’s second-largest importer of beef after the United States, bringing in more than 800,000 tonnes worth $2.6 billion. That compares with just 6,000 tonnes in 2006.

“Domestic supplies cannot catch up with the rising demand. There is not enough premium beef, either.

And there are some food safety concerns in China,” said Pan Chengjun, executive director of food and agriculture research at Rabobank in Hong Kong. The latest steps come as Beijing aims to tighten imports of other commodities, sugar and broiler chicken, in a bid to boost the domestic industry.

China’s beef and veal consumption has risen more than 10 percent over the past five years, while consumption of chicken and pork has actually declined in recent years.

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In just the past 10 years, China’s direct chilled beef imports have increased from almost nothing in 2007 to 6,558 tonnes shipped weight (swt) in 2017, with Australia supplying the majority. Chilled beef is a relatively new concept for Chinese consumers, even among the more affluent. Demand is expected to continue to grow, with chilled meat potentially making up more than 50% of the market by 2027 (GIRA), supported by factors such as cold chain development and increasing disposable incomes. Along with that will come a demand for better quality beef, luxury beef for the affluent sector of consumers in China.

Canada is well equipped to deal with growing competition in China’s chilled beef market by leveraging our market and consumer insights, to understand how our product can best meet Chinese consumer needs in certain segments of the market. With the framework to deliver certified sustainable, fully traceable beef, and the Angus breed having a strong influence on the genetics for the Canadian cowherd, Canada has an opportunity to provide not just premium beef but luxury beef products. By leveraging the popular Angus Green Tag program, expanding its volume of tagged cattle and integrating with BIXS to provide traceability, the Canadian Angus Association has an opportunity to increase demand for Angus beef and supply a premium luxury beef product to China.

China: a valuable destination for chilled beef As a premium product, chilled beef naturally comprises a small proportion of China’s total beef imports. In 2017, imports of chilled beef comprised 1% of total direct beef imports by volume (at 6,558 tonnes swt) but 2.4% by value. Chilled beef is sold to both high-end restaurants, most of which are independent rather than chained establishments, and premium retail outlets, including e-retail. Chilled beef demand is expected to increase dramatically in China as the affluent consumer’s desire for a quality eating experience becomes more apparent.

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Cost-Free Quality Drives Beef Demand

By Miranda Reiman, Director, Producer Communications, Certified Angus Beef LLC

Mark McCully “Is marbling a free trait?”

The question was put to Mark McCully, vice president of production for the Certified Angus Beef ® (CAB®) brand at an Improvement Federation meeting in Loveland, Colorado.

His answer? Basically.

“The data that’s out there from a cow standpoint says we’re really in a pretty good spot,” McCully said, adding he’d like to see even more research.

There are a few correlations between marbling and some other traits such as milk production, but cattlemen can select accordingly, he said. “It’s a pretty positive story for us as an industry: there’s not going to be a sacrifice of cow function in our pursuit of improving the quality of our end product.”

The cost must show up in the feedyard, critics say, but performance and quality are more simultaneous than mutually exclusive, McCully said.

He shared an analysis of 600 pens of high and low grading cattle (10% Prime and 0.6% Prime) fed at Five Rivers Cattle Feeding yards across the High Plains. The June-to-October 2017 closeouts showed feed efficiency and average daily gains were the same with the higher grading pens having a slight cost of feed (COF) advantage at

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$0.70 per pound of gain compared to $0.72. The lower quality cattle finished at 1,358 lb., giving up more than 40 lb. of final weight to their higher quality counterparts.

“I hear that a lot, ‘These high grading cattle…you’re going to have to sacrifice performance,’” McCully said. “Data we see every day would definitely dispel that idea.”

That’s good news for those trying to match their cattle to market signals.

The National Beef Quality Audit (NBQA) suggests the industry should produce 5% Prime and 35% upper two-thirds Choice, but McCully said, “Maybe that’s too low.”

So far in 2018, beef across the United States is grading 7.6% Prime, 23% upper two-thirds Choice and just 17% Select.

“When you think about our competitive advantage, what we can do with genetics today and what the demand signals are,” he ventured, “I believe they’re telling us we need to ratchet those up a little bit.”

Today, packers market more boxes of Prime and branded beef than they do Select. The amount of Prime has nearly doubled from 2010 to 2018, going from 13 million lb. to 25 million per week.

At the same time, Select has dropped 40% in eight years.

That “dramatic shift” in the marketplace came while premiums remained steady. The Prime to Select cutout spread was around $40 last year.

The trends hold true for CAB, too, which will certify more than 5 million head of cattle, or 16% to 18% of the total fed-cattle supply.

“Packers reported $75 million paid back to the cattle owners on grid premiums [in 2017], specifically for CAB,” McCully said.

He expects the quality trend to continue, because it’s good for all segments.

High-marbling cattle offer feeders marketing flexibility.

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“We’ve been dealing with low feed costs for the last handful of years, but if we get into where we need to shorten days on feed, we’ll be able to keep sending a high-quality product out to our consumers while dealing with that,” McCully said.

The changing retail landscape demands more of the best beef in its pipeline. Costco has sold Prime beef for several years and Wal-Mart now carries an upper two-thirds Choice program, for example.

Larger supplies give retailers the confidence to feature beef in ads and “get very aggressive promoting high quality,” McCully said. “I don’t get the sense that they want to go backwards.”

Ground beef sales have expanded with more than 100 million lb. of CAB branded grinds sold annually.

“It’s no longer quality grade neutral,” he said.

“That whole burger category is significantly different than it was five to ten years ago. I think that’s a demand driver.”

Together, the increased focus on ground beef and innovative fabrication of end meats have helped elevate the value of those primals.

“The more carcasses we merchandize into those steak items and away from low-and-slow cookery methods, marbling obviously has a bigger benefit,” he said.

In export markets, it’s U.S. beef’s “high-quality, grain-fed” reputation that keeps global consumers coming back, McCully said.

It’s hard to make predictions 25 or 50 years out, but all the clues point in the same direction.

“I have a hard time finding a business model that doesn’t say if you increase the quality of your product, you’re going to increase demand,” he said. “We have the tools available to do this all while improving efficiency and reducing our cost of production.”

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Unintended Consequences?

By Justin Sexten, Director, Supply Management, Certified Angus Beef LLC You hear more about mature cow size and growth potential of calves, now that profit ebbs and flows with the cycle. We’ve written about mature size, but not much about how to use the relevant tools to change it. So now, let’s examine the strategies and tools available, and the unintended consequences of ignoring them.

Commercial breeders can draw on more selection tools than ever before to improve the next generation of cows to match the market and ranch environments. Genomic testing can identify sires in multi-bull pastures while indexing heifer genetic potential and sorting outliers for adaptability and docility. You could start with cow records and docility notes early on, then cull heifers at weaning that don’t make the obvious phenotypic and docility cuts.

With all the concern of increasing mature size in the cow herd, I am curious: how many heifers do you cull at weaning for being too large? Most will not hesitate to cull the small end, but my discussions suggest few sort off the larger heifers.

Early genomic testing helps us find those with greater potential for mature size and excessive milk production, versus heifers that simply were born early or carry genetics for early growth with moderate mature size.

If you didn’t test and sort heifers earlier, selection day may dawn without knowing much more than apparent post-weaning growth. Many commercial operations select bulls, even those used by artificial insemination (AI) simply

to ensure a live calf, but much opportunity for genetic progress relative to mature size, milk production, growth potential and carcass merit is foregone without genomic information prior to breeding on the females.

Some say just take the money you’d need for genomic testing and invest in better herd sires, those “spread bulls” with calving ease, post-weaning growth and carcass merit that are moderate in mature weight and height, with optimum milk for the environment. Over time, using sires matched to the market and ranch environments offer opportunity to produce heifers that do the same.

Many more say the best way to select replacement heifers is simply expose all potential keepers and retain those that conceive early, effectively selecting for early fertility and ranch adaptability. The 2018 Nebraska Beef Report looked into the outcome of a reproduction-based selection program.

Researchers looked at the age, weight and growth rate of heifers successfully conceiving to AI or natural service using 14 years of data collected throughout development. Weights were collected at late October weaning, February mid-winter development, April pre-estrus synchronization, late May AI, mid-July pregnancy check and mid-September pregnancy check.

Heifers cycling prior to estrus synchronization were older and heavier at all pre-breeding weigh-ups, and were the only ones bred AI. Previous work suggests heifers are more likely

to calve early in the calving season if cycling prior to breeding season, so selection for early puberty has benefits at weaning with older, likely heavier calves.

If you just want pregnant heifers after AI or natural service, rather than opens, results are similar: pregnant heifers had been older and heavier at weaning and remained heavier through the September pregnancy diagnosis. Weight gain from weaning to the April AI date was no different for pregnant and open heifers, so the best predictor of heifer pregnancy in this data was older, heavier weaning weights rather than weight gain during development.

This is why we don’t cull the heavier heifers early in development: they are more likely to conceive.

Unfortunately, the Nebraska retrospective study doesn’t allow us to follow the heifers to evaluate their mature size relative to these developmental criteria. We do know the genetic relationship between weaning weight and mature size are positive, so simply selecting replacements based on reproductive success may indirectly increase mature cow size.

The bottom line brings us back to genomic testing. It’s an unsurpassed opportunity to identify key sorting spreads in the females we seek to identify for breeding without discovering five years later our replacement selection method was inadvertently at odds with our goal of mature size moderation.

Why ‘Veggie Meat” Won’t Replace Beef

By Justin Sexten, Director, Supply Management, Certified Angus Beef LLC Lately the news is overrun with features on how we humans plan to shift away from meat as we’ve always known it to plant protein alternatives. Personally, I refuse to call it meat; vegetables and legumes in a meat-like form perhaps, but meat it is not.

“Lab meat,” despite not being commercially available, continues to garner news coverage with the implication it may be coming soon to a store near you. The troubling aspects of these products are the claims they make against the methods and efficiency we use in raising cattle, and the suggestion that these alternatives are more sustainable than the ruminant model. Recent research offers some compelling arguments that will add to our enjoyment of watching cows and yearlings graze pastures this spring.

At the 2018 Plains Nutrition Conference, Texas A&M University graduate student Jessica Baber presented on evaluating bovine efficiency at converting feed, forage and some human-edible proteins (HEP) to one HEP better known as beef. The work considered all feed sources a beef animal needs from conception to consumption to calculate the return on HEP invested.

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indigestible forage into new calves and milk for those calves, the conversion ratio of HEP out from HEP consumed in this stage was reported at 2,871 to 1. As you might expect, the huge factor in this lopsided efficiency ratio for the cow-calf segment derives from the fact that it consumes so little HEP. Since the stocker segment is also forage focused, the HEP conversion ratio is also favorable, but maintenance requirements for a growing calf coupled with greater feed supplement levels common to the stocker phase reduced that ratio to 5.94 to 1. The feedyard is the least efficient in the HEP conversion ratio, generating 0.65 pound of protein (beef) for 1 pound of HEP input, just due to the larger percentage of HEP concentrates used during the finishing phase.

When you look at the entire beef supply chain, the percentage each segment contributes is comparable to the amount of weight gained during the period. The cow-calf segment is responsible for 57% of human edible protein (yes, beef) while stocker makes up 10% and feedyard is 36% of the total.

Overall, the “return on protein invested” is favorable for the beef community, at 1.72 lb. of HEP returned for each pound consumed. Perhaps more importantly, the quality of this protein is enhanced threefold relative to human needs.

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While we often consider the protein needs of our cow herd, we rarely consider protein needs of the human race. Beef offers a much improved protein and amino acid balance to the human than any one plant or grain input consumed by cattle.

What the Baber study didn’t explore was the diversity and satisfaction of flavors associated with beef, but that goes without saying. Not much need to conduct that research in this context—I have yet to meet an omnivore who will argue that the protein found in cattle feed is tastier than beef itself, especially when it’s the Certified Angus Beef® brand.

So tune out those persistent lab meat feature stories with their wild assumptions. Instead, as you watch the calves turned out this spring to graze forage only a ruminant can digest, remember you are watching the ultimate value addition of turning sunshine and rain into a high-quality and tasty human-edible protein. The next time you hear some herbivore arguing that plants are a more efficient protein source, relax and quote the data. Beef is the product of superior resource efficiency, making use of two-thirds of the U.S. land that is unable to raise crops and improving the protein quality and taste over feed grains. If that data isn’t compelling enough, then just offer them a scoop of feed for lunch.

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Growing Requirements

By Justin Sexten, Director, Supply Management, Certified Angus Beef LLC Beef cattle genetic power keeps moving up. Just look at the trend for pre- and post-weaning growth potential across breeds. Look at the continued improvement in quality grade across the industry. Some say that growth increase has come at the detriment of the cow herd, increasing feed and forage requirements beyond what the ranch can maintain. But steer carcass weights peaked at 930 lb. in fall 2015, not maintaining their historic 5-lb. annual increase as predicted. While carcass weights vary seasonally, they have declined annually since 2015 and trend lower in 2018.

No, this isn’t just a review of carcass weights, but the trend change serves as an example of the role management can play in the ability to achieve genetic potential. Carcass weights are on their third year of decline, but genetic potential for carcass weight has continued to increase; the difference is management.

Cattle feeders can quickly change carcass weight by choosing to market cattle at lighter weights. Meanwhile, improvements in genetic potential for marbling let them do that while increasing or at least holding quality grade steady.

New research highlights the role management plays in allowing genetic potential to be expressed. Emma Neidermayer and co-workers from Iowa State University evaluated the influence implants and trace

mineral recommendations have on finishing performance. While their work focused on the finishing phase, the data pose interesting questions for the entire industry in view of gains in genetic potential.

For those who doubt what growth-promoting implants can do to reduce resources needed to produce beef, Neidermayer’s data showed a 10.5% increase in carcass weight while improving feed efficiency 23%, with no detrimental effect on quality grade. While these results exceed previous reports, the authors suggest that may be attributed to improved genetic potential further enhanced by technologies.

Better genetics and technology led the Iowa State group to evaluate trace mineral level during the finishing period as well. Historically, mineral recommendations were set to prevent animals from displaying deficiency symptoms without regard for improved performance.

This study went beyond that, looking at trace mineral levels where calves were not supplemented, or only at required levels, or at consultant-recommended levels (1.5 to 3 times the minimum requirement, depending on the mineral).

Carcass weights were improved 3% with no change in feed efficiency or carcass quality grade by adding trace minerals at levels recommended by industry consultants compared to those fed at merely the required level or

unsupplemented. These data suggest trace mineral supplementation may need to be modified to suit the “growing demand” for nutrients by calves with greater genetic potential.

As you visit with your nutritionist this summer, discuss your cow herd’s genetics. When purchasing mineral supplements or developing a creep feed, consider the increased growth potential you have built your herd around and ensure you’re providing adequate nutrients to capture genetic potential.

Deciding whether to creep feed calves is a ranch-level example related to the carcass weight discussion and the Iowa State experiments. Creep feeding is a management tool that can add nutrition to let a calf express its full pre-weaning genetic potential. Milk and abundant forage may be all that’s needed to meet the calf’s minimum requirements, but genetic growth potential may be left unmet due to inadequate nutrition.

That growth potential may not be lost, just transferred to the next owner—and similar to the carcass weight decline, the lighter weight calves may be just as profitable. Since genetic potential, nutrient resources and market value differ across operations, you should consider management strategies that optimize all three, rather than seeking to maximize only one.

Early Path to Quality Beef

By Justin Sexten, Director, Supply Management, Certified Angus Beef LLC You know the role health and nutrition play in feedlot performance, carcass quality grade and profitability. Yet many readers challenge the idea that these benefits can be realized at the ranch, unless they retain ownership beyond the farm or ranch gate.

The increasingly transparent market with buyers tracking results by source underscores that producing high-quality beef takes a systematic approach no one segment can afford to ignore. Ever. The time required to influence your herd’s genetic potential is measured in years, so managing for quality is always important.

It takes four years, really: Select a superior sire, gestate for nine months and nurse the cow for another seven months. Develop heifers prior to breeding for seven months, breed those superior replacements, repeat the nine months of gestation and add another 16-18 months to convert that planned mating into beef.

I’ve just summarized four years of hard work selecting sires and replacements, providing care, nutrition and health like it was easy, but you know it requires tremendous coordination and attention to detail.

Genetic improvement is not a task to be taken on by those who need instant gratification.

If your target is high-quality beef, whether through retained ownership or marketing the best possible product to the next owners in the supply chain, spring is the time to implement several key “best management Page 28

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practices” to sharpen your aim.

Those who will soon breed spring-calving females are laying the groundwork for their reality four years down the road. As quality grade continues to improve, make sire choices to position your herd well above today’s quality grade average of 75% Choice and better.

Consider aiming high enough to earn premiums for hitting the Certified Angus Beef® brand and Prime targets that already make up one-third of the fed cattle supply while earning steady to higher premiums on each animal.

For those looking at the result of decisions made last spring, now is a great time to enhance those quality genetics. If males are not steered at birth, branding or when cows are processed for spring turnout, quality opportunities keep slipping away. Steers begin depositing marbling at earlier ages than bulls and are less likely to suffer a marbling setback due to stress or illness from castration near weaning.

While working cows at turnout, be sure to vaccinate calves as well because maternal antibodies make way for a vaccine response by the time calves reach two months of age. It’s not uncommon to hear of vaccination for clostridia diseases such as blackleg in late spring, but the idea of protecting against pneumonia is less common. Respiratory vaccines at turnout prime the immune system to better respond at weaning, but

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perhaps more importantly, begin to offer protection before weaning. This is where best management practices for endpoint quality can pay off at the ranch.

Data from the dairy industry suggests heifers that contract respiratory disease early in life tend to be older at first calving and have decreased herd longevity. The more times a heifer calf encounters respiratory disease, the more those differences increase. Early vaccination is a support tool for genetic investment, ensuring heifers calve earlier and remain productive longer.

In later spring, just as cows hits peak lactation two months after calving, their calves’ ability to grow begins to outstrip milk supply. I’ve noted before how the environment can restrict nutrition to the cow and keep a lid on calf growth, but when that limitation comes from internal parasites, you have management options.

Treatment of internal and external parasites tend to benefit from delayed application, but you need to balance application timing with cattle handling opportunities and optimized pasture quality. Talk it over with your veterinarian.

Best practices for quality production are geared toward calves never having a bad day. Given the length of that process, each day for four years, there are many opportunities for all segments to capture value from these practices.

Around the Round

By Jill Seiler, Certified Angus Beef LLC Highly versatile, the beef round rises above the grinder.

Imagine your job is to sell beef as a menu solution, beyond the classic presentations of prime rib, filet mignon, strips and sirloin. Those are known for tender, flavorful and juicy steaks, but also known for hefty price points. Could your job include exploring new cuts and applications from the underutilized round?

It’s not so farfetched, according to presenters from the Certified Angus Beef ® (CAB®) brand at its Foodservice Leaders Summit in Napa, Calif., earlier this year.

The 160 beef marketers from CAB partner foodservice distributors and processors who paid to attend the annual educational summit certainly paid attention. After all, they could pay much less for an “end meat” round than any of the middle meats traditionally adorning customer menus. Top sirloin, often listed at the lowest price there, could make way for a new cut procured for $1 less per pound.

CAB Packing Director Clint Walenciak admitted the round has not instilled much sales excitement in the past, but math and knowledge could change that.

He noted several cuts such as the eye, inside round, the heel, knuckle and bottom round represent low-cost opportunities.

The company’s slide presentation shared one idea on how to make “knuckle sandwiches” from smoked, slow-cooked and pulled beef from the knuckle.

“Since these items don’t have major premiums on them, you can upgrade to CAB and really increase the quality for customers,” Walenciak said, noting a cut with less marbling would not produce the same satisfaction.

In the bigger picture, selling more of each CAB-accepted carcass as the brand adds more value back to the ranch, he said.

As CAB Corporate Chef Peter Rosenberg finished preparing shaved steak sandwiches from the eye of the round for a tasting demonstration, Walenciak kept the crowd connected with the economics, detailed examples showing as little as $1 beef cost for some $10 to $12 menu items.

Less expensive and ready for diverse cookery to make round items interesting, flavorful and tender, he showed pathways to higher profit margins for restaurant customers.

When it was time to sample the beef, the chef waited to see reactions as tasting overcame the bias that it had to be tough.

“Most of the people couldn’t believe that was an eye of round,” he said, “because it was so tender and since it was sliced differently.”

After he presented highlights on such favorites as the Steamship Round, which can feed a crowd of hundreds via a carving station, it was time for teammate Cody Jones to wrap up.

“It’s easy to talk about the middle meats; they’re sexy,” said the CAB executive account manager. “Sometimes we just forget to talk about the round.”

Its versatility and value have been raising the wholesale cut’s profile, however.

“We want to sell from nose to tail and drive as much value as we can from the chuck to the round,” said Jones, who once worked for one of the foodservice companies represented among attendees. “We make that whole animal worth more if we sell all the cuts for the brand.”

As key strategies, Jones outlined several cultural applications, such as Japanese shabu-shabu, sukiyaki and yakiniku; Korean bulgogi, Hispanic carne asada and German rouladen. He also noted some precooked, value-added products on the market and highlighted uses for the tasty, lean cuts in health care foodservice.

Chef Peter summarized, “Our goal was to show the value of the round other than in ground beef, to bring it to life so there are plenty of ideas and techniques, and then it will market itself. The next time these people look at a round, they’ll think past ground beef.”

Extreme value and the multiplier effect Catering math for 250, appetizer portions Seafood display: Assorted hot and cold appetizers: Salads and sides: Carving station: Steamship Round: Dessert:

$20.00 $10.00 $ 7.50 $ 5.00 $7.50

Total menu price per person $50.00 Here’s the beef: $5/person x 250 = $1,250 Actual cost of item $ 220 Profit on beef $1,030

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Auction Block Riverbend Farm Ltd Dispersal December 15, 2017 - Innisfail, Alberta Auctioneer: Steve Dorran, Airdrie, AB Sale Management: OBI Livestock Ltd., Red Deer, AB 76 Cow Calf Pairs $5,154 33 Cows $2,732 35 Bred Heifers $3,081 15 Bulls $3,253 159 Lots $4,016 Sale gross $638,500 High Selling Cow/Calf Pair: Riverbend Erica 29’14 sired by Riverbend Kodiak 2’12 out of a Riverbend Krugerrand 10’04 daughter purchased by Brent & Jackie Weiss, Maple Creek, SK for $4,500 and her bull calf by HA Image Maker 0415 purchased by Hamilton Farms, Cochrane, AB for $14,000 High Selling Bred Heifer: Riverbend Barbara 1’16 sired

by HA Image Maker 0415 out of an EXAR Upshot daughter purchased by Belvin Angus, Innisfail, AB for $7,750 High Selling Bull: JDM Earnan 15’15 sired by Connealy Earnan 076E out of a JDM Bardolene 25’02 daughter purchased by Brandl Cattle Co, Jarvie, AB for $7,000

}

Lazy S Ranch 49th Annual Bull Power Sale January 26, 2018 - Mayerthorpe, Alberta Auctioneer: Don Raffan, Armstrong, BC Black Angus $6,480 Red Angus Bulls $5,102 Sale gross $1,273,750

} Cutting Edge 13th Annual Angus Bull Sale March 1, 2018 - Rimbey, Alberta Auctioneer: Dan Skeels 22 Red Angus Bulls $6,081 30 Black Angus Bulls $5,650 52 Bulls $5,828 Sale gross $303,050

}

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Belvin Angus Bull Sale March 6, 2018 - Innisfail, Alberta 72 Yearling Bulls $7,416 4 Extra Age Bulls $11,625 76 Bulls $7,638 12 Yearling Heifers $5,750 Sale gross $649,500 High Selling Bulls: Belvin Entourage 7009sired

by SAC Conversation out of a Wiwa Creek Monarch 248'12 daughter purchased by Diamond Willow Ranch, Airdrie, AB for $20,000 //// Belvin Entrepreneur 7064 sired by HF Junction 18B out of a Ring Creek El Tigre 9X daughter purchased by East & West Ranching Co Ltd, Manyberries, AB for $17,500 //// Belvin Editor 7131 sired by HF Syndicate 65B out of a Belvin Tres Marias Patron 205 daughter purchased by Glenbar Ranching, Longview, AB for $16,500 //// Belvin 3E Dillinger 6215 sired

by SAV Resource 1441 out of a SAV Bismarck 5682 daughter purchased by Mantei Farms Angus, Estevan, SK for $15,500 //// Belvin End Zone 7204 sired by Belvin Velasquez 213'11 out of an SAV 004 Predominant 4438 daughter purchased by Soderglen Ranches, Airdrie, AB for $14,000 //// Belvin El Nino 7136 sired by Merit Cast Iron 5094C out of an SAV Pioneer 7301 daughter purchased by Carlson Farms Ltd, Tompkins, SK for $12,000 //// Belvin Empire 7049 sired by Belvin Velasquez 203'1 out of a Sunny Dynasty 13R daughter purchased by Morinville Colony, Sturgeon County, AB for $12,000 //// Belvin Earnings 7075 sired by KR Cash 4003 out of a Belvin Velasquez 203'11 daughter purchased by East & West Ranching Co Ltd, Manyberries, AB for $11,500 //// Belvin Damage Control 6207 sired by HF Junction 18B out of a Belvin Tres Marias Patron 205 daughter purchased by Klaudt Ranches, Medicine Hat, AB for $11,000 //// Belvin Exclusive 7113 sired by HF Syndicate 65B out of a Belvin Velasquez 203'11 daughter purchased by East & West Ranching Co Ltd, Manyberries, AB for $10,500 High Selling Heifers: Belvin Lady Di 217'17 sired by Wiwa Creek Monarch 248'12 out of a Sunny Dynasty 13R daughter purchased by Golo Holdings, Red Deer, AB for $10,500 //// Belvin Lady Blossom 70'17 sired by HF Junction 18B out of a Belvin Zeppelin 17'12 daughter purchased by Anchorage Farms, Olds, AB for $9,500

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Built Right 5th Annual Bull Sale March 6, 2018 - Provost, Alberta Black Angus, Simmental & Charolais Bulls 28 Angus Yearling Bulls $5,530 27 Charolais Yearling Bulls $5,664 28 Yearling Simmental Bulls $5,852 83 Yearling Bulls $5,682 High Selling Black Angus Bulls: Pederson Easy Rider 412E sired by Bar EL Muchmore 155A out of a Ring Creek Dogwood 54Y daughter purchased by Clifford Land & Cattle Chauvin, AB for $17,000 //// Pederson Explosion 407E sired by Bar EL Muchmore 155A out of a Sitz Dash 10277 daughtger purchased by Clifford Land & Cattle and WJ Simmentals for $9,250

}

Mar Mac Farms Bull Sale March 7, 2018 - Brandon, Manitoba Guest consignors: Angus Valley Farm & McRae Land & Livestock Red Angus Bulls $6,566 Black Angus Bulls $4,272 Simmental Bulls $6,817 Bred Commercial Females $2,430 Open Commercial Females $1,300 High Selling Angus Bulls: Red Mar Mac New Secret 79E sired by Red Chopper K Capacity out of a Red Cockburn Ribeye 346U daughter purchased by Routledge Stock Farm, Lenore, MB for $9,000 //// Red Mar Mac Explosion 41E sired

by Red Six Mile Signature 295B out of a Red Ter-Ron Mambo 28K daughter purchased by Pederson Farms, Neepawa, MB for $9,000 //// Red Mar Mac New Edition 29E sired by Red Chopper K Capacity 308B out of a DMM Creed 75W daughter purchased by Dersta Farm Ltd, Red Deer, AB for $8,500 //// Red Mar Mac Envoy 122E sired by Red Chopper K Capacity 308B out of a Red Bieber Rough Rider daughter purchased by Watson Cattle Co, Lethbridge, AB for $8,500 //// Red Mar Mac Expansion 21E sired by Red Six Mile Signature 295B out of a Red Ter-Ron Mambo 28K daughter purchased

by Belle Plain Colony, SK for $8,500 Volume buyers: Clay McPeak (4 bulls) //// Jay Sprott (4 bulls)

}

Brandl Cattle Company Bull Sale March 10, 2018 - Jarvie, Alberta $5,913 27 Black Angus Yearling Bulls 15 Red Angus Yearlings $5,363 42 Bulls $5,717 20 Commercial Open Heifers $1,550 High Selling Black Angus Bulls: BCC Poker Face 19E sired by Mohnen South Dakota 402 out of a Woodhill Foresight daughter purchased by Arturo Martinez, Hermosillo, Sonora, Mexico for $15,000 //// BCC Game Changer 26E sired by Mohnen South Dakota 402 out of a Hyline Right Way 781 daughter purchased by Don & Deb Breitkreitz, Fort Assinaboine, AB for $10,000 High Selling Red Angus Bull: Red BCC True Deal 83E sired by Red Corona Creek True Deal 38B out of a Red BCC Emperor 54W daughter purchased by Arturo Martinez, Hermosillo, Sonora, Mexico for $12,000 Volume Buyers: Fred and Rita van de Ligt, Jarvie, AB - 4 bulls //// Boulerice Family Farm, Dapp, AB - 4 bulls

}

Early Sunset Bull & Female Sale March 11, 2018 - Edam, Saskatchewan Auctioneer: Ryan Hurlburt Sale Management: OBI Livestock Ltd., Red Deer, AB 34 Angus & Simmental Bulls $4,841 23 Angus & Simmental Heifers $2,746 57 Lots $3,996 Sale gross $227,750 High Selling Bull: Early Sunset Profit 122E (3/4% purebred) sired by Profit out of an R Plus 9089W daughter purchased by Glen Campbell, Kensington, PEI for $8,000 //// Early Sunset Game Day 20E sired

by GDAR Game Day 449 out of an HF Supreme 37T daughter purchased by Garrett Farms Ltd, Paynton, SK for $7,750 High Selling Female: Early Sunset Beauty 95E sired by GDAR Game Day 449 out of a Young Dale Xcaliber 32X daughter purchased by Merit Cattle Co, Radville, SK for $5,000

}

Leeuwenburg Angus 27th Annual Bull Sale March 13, 2018 - Lethbridge, Alberta Auctioneer: Bob Balog 47 Red Angus Bulls $8,970 14 Black Angus Bulls $6,346 2 Simmental Bulls $5,500 3 Two Year Old Red Bulls $5,583 Sale gross $537,300 High Selling Red Angus Bulls: Red LWNBRG Harvestor 41E sired by Ted Harvestor 154A and out of a Red Brylor/WSP Karweik 1P daughter purchased

by Scott Stock Farm Ltd, Crossfield, AB for $50,000 //// Red LWNBRG Revolve 166E sired by MRLA Reload 56C and out of a Red Beiber Rollin Deep

Y118 daughter Y118 50% possession and interest purchased by Wards Red Angus, Saskatoon, SK for $14,000 //// Red LWNBRG Harvestor 146E sired

by Red LWNBRG Harvestor 103C and out of a Red SSS Endorse 639X daughter purchased by McIntyre Ranch, Lethbridge, AB for $12,250 //// Red LWNBRG Harvestor 36E sired by Red LWNBRG Harvestor 103C and out of a Red Six Mile Sakic 832S daughter purchased by McIntyre Ranch, from Lethbridge, AB for $12,000 //// Red LWNBRG Traction 57E sired by Red LWNBRG Harvestor 103C and out of a Red LWNBRG Chateau 142Y daughter purchased by McIntyre Ranch, Lethbridge, AB for $12,000 //// Red LWNBRG Fusion 34E sired

by Red Andras Fusion R236 and out of a Red Fineline Mulberry 26P daughter purchased by Wilson Ranch Ltd, Maple Creek, SK for $10,750 //// Red LWNBRG Proline 55E sired by Red LWNBRG Harvestor 103C and out of a Red Brylor Kodiak 3A daughter purchased by Spring View Colony Farming, Gem, AB for $10,000 High Selling Black Angus Bulls: LWNBRG Reserve 9E sired by LWNBRG Reserve 163C and out of an SAV Networth 4200 daughter purchased by Spring View Colony Farming, Gem, AB, for $9,750 //// LWNBRG Reserve 80E sired by LWNBRG Reserve 163C and out of a Vision Unanimous 1418 daughter purchased by Spring View Colony Farming, Gem, AB for $8,750 Volume Buyers:Wolf Creek Farming Co, Stirling, AB (6 Red Angus Bulls)//// Fath Farms, Vulcan, AB (5 Red Angus Bulls) //// McIntyre Ranch, Lethbridge, AB (4 Red Angus Bulls)

}

18th Annual On Target Bull Sale March 13, 2018 - Barrhead, Alberta Auctioneer: Steve Dorran Sale Management: OBI Livestock Ltd, Red Deer, AB 81 Yearling Bulls $4,912 Sale gross $397,900 High Selling Bulls: Dwajo Focus 56E sired by Cudlobe Total Focus 6A out of an FRL Image Maker 543R daughter purchased by Sunnybend Farms, Westlock, AB for $8,000 //// BLI Entourage 783E sired by R Plus Hitman 419B out of an LFE Dreaming Red 503S daughter purchased by Grant Hunter, Craigmyle, AB for $8,000 //// Red Cinder Voltage 4E sired by Red Soo Line Power Eye 161X out of a Red Cinder Pursuit 101S daughter purchased by Altona Falls Red Angus, Fort St. John, BC for $7,250

}

1st Annual Allandale Angus & Golden Sunset Ranch Bull Sale March 15, 2018 - Vermilion, Alberta Sale Management: OBI Livestock Ltd, Red Deer, AB 6 Two Year Old Bulls $4,250 43 Yearling Bulls $4,988 $4,898 49 Bulls Sale gross $240,000 High Selling Yearling Bulls: Red Golden Sunset Wall ST 62E sired by Red Six Mile Signature 295B out of a Red 5L Crossbow 1173-44V daughter purchased

by Little De Ranch, Turtleford, SK for $11,250 //// Allandale Charlo 18E sired by Coleman Charlo 0256 out of a Tombstone 050 daughter purchased by Minburn Colony, Minburn, AB for $7,500

}

Johnson Livestock Bull Sale March 15, 2018 - Peebles, Saskatchewan 128 Black Angus Bulls $5,738 Sale gross $737,400 High Selling Bulls: JL Beef 7091 sired by SAV Renown 3439 out of an SAV 707 Rito 1439 daughter purchased by Bone Creek Ranch & 110 Group, Eastend, SK for $66,000//// JL Force 7066 sired by SAV Registry 2831 out of an SAV Pioneer 7301 daughter purchased by Percyview Farms Ltd, Kisbey, SK for $22,500//// JL Renown 7104 sired by S A V Renown 3439 out of a JL Royal Answer 9018 daughter purchased by Triple J Farms, Whitewood, SK for $18,000 //// JL Beef 7091 sired by SAV Renown 3439 out of an SAV Four Seasons 5231 daughter purchased by Athabasca Colony, Athabasca, AB for $11,000 //// JL Renown 7051 sired by S A V Renown 3439 out of an SAV Eliminator 9105 daughter purchased by D&N Livestock, Peebles, SK for $10,000 //// JL Forever Bull 7108 sired by S A V Renown 3439 out of an SAV Pioneer 7301 daughter purchased by Josh Herauf, Davin, SK for $10,000

}

Get A Grip Bull and Select Female Sale March 15, 2018 - Forestburg, Alberta Auctioneer: Brent Carey 52 Angus Bulls $7,306 4 Simmental Bulls $5,888 19 Open Heifers $3,750 Sale gross High Selling Angus Bulls: Red Ter-Ron Venture 67E sired by Red U2 Reverence 198C out of a Red U2 Big League 544R daughter purchased by Adair Angus, Wolseley SK for $15,500 //// Red Ter-Ron Electra 61Esired by Red U2 Renown 193C out of a Red Ter-Ron Realdeal 01W daughter Blairs.Ag, Lanigan SK for $15,500 //// Red Ter-Ron Hustler 10E, sired by Red Twin Heritage Hustle 25A out of Red Six Mile Sure Shot 195Z daughter purchased by

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ensen Red Angus Leader SK, for $15,000 //// Red Ter-Ron Boulder 75E sired by Red U2 Renown 193C out of a Red Twin Heritage Hustle 25A daughter purchased by Moose Creek Angus, Kisbey SK for $13,500 High Selling Heifers: Red Ter-Ron Misty 141E, sired

by Red U2 Reverence 198C out of an XO Crowfoot Challenger 354A Cactus Coulee Ranch, Jenner AB, for $6,750 //// Red Ter-Ron Cresta 4E sired by Red Ter-Ron Shocker 10C out of a Red Royal K-C Duke 08R daughter purchased by Jeff & Monica Harvey, Ponoka AB, for $5,600 //// Red Ter-Ron Rebecca 156E sired by Red U2 Renown 193C out of a Red Ter-Ron Wicked 53Y daughter purchased by Sunberry Valley Ranch, Sundre AB, for $5,000 //// Red Ter-Ron Duchess 6E sired by Red Ter-Ron Bazinga 13B out of a Red Howe Mr Matrix 7L daughter purchased by W Sunrise Angus, Lundbreck AB for $4,800

}

Duralta Farms 13th Annual Bull Sale March 16, 2018 - Vegreville, Alberta 24 Black Yearling Bulls $5,498 19 Red Yearling Bulls $5,589 7 Red Two Year Old Bulls $6,429 50 Bulls $5,663 Sale gross $283,150 High Selling Black Angus Yearling Bulls: Duralta 1441Y Leader 78E sired by SAV Resource 1441 out of an HF Bears Paw 32T daughter purchased by Jodi Flaig, Two Hills, AB for $12,000 //// Duralta 9C Onward 161E sired by Duralta Spring Fever 9C out of a Duralta 307R Upward 49Y daughter purchased

by Stuart Cattle Station, Edam, SK //// Duralta 9C Frontier 137E sired by Duralta Spring Fever 9C out of an Arda Direct 32R daughter purchased by Brimacombe Family Farm, Bashaw, AB for $8,500 High Selling Red Angus Yearling Bulls: Red Duralta 114Y Break Stand 1 sired by Red SSS Break Out 114Y out of a Red Six Mile Fifth Gear 275X daughter purchased by Diamond K Ranch, Maple Creek, SK for $9,500 //// Red Duralta 67A Raptor 76E sired by Red Moose Creek Raptor 67A out of a Red Duralta 540R Big Jack 36W daughter purchased by Brian & Kevin Litwin, Vegreville, AB for $8,000 High Selling Red Angus Two Year Old Bulls: Red Duralta 67A Deploy 91D sired by Red Moose Creek Raptor 67A out of a Red Six Mile Fifth Gear 275K daughter purchased by George Kowalchuk, Willingdon, AB for $7,750 //// Red Duralta 67A Raptor 193D sired by Red Moose Creek Raptor 67A out of a Red Spring Creek Credit 25L daughter purchased by Metro Myshankiuk, Lavoy, AB for $7,000

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Canada’s Red White and Black Bull Sale March 17, 2018 - Moose Jaw, Saskatchewan Auctioneer: Scott Johnstone 22 Black Angus Bulls $3,930 2 Red Angus Bulls $3,200 24 Polled Hereford Two Year Olds $4,794 9 Polled Hereford Yearling Bulls $3,733 $3,975 10 Simmental Bulls 4 Limousin Bulls $4,388 1 Charolais Bull $3,100 1 Hybrid Bull $4,000 73 Bulls $4,190 Sale gross $305,900 High Selling Black Angus: Glennie Prime Cut 4D sired

by Basin Prime Cut 354K out of a Ron’s Baros 76G daughter purchased by Jordan Bircham of Piapot, SK for $7,500 High Selling Red Angus: Red Triple H Moon 111E sired by Red Ole Moonshine 453B out of a Red SVR Equalize 134N daughter purchased by Martin Hippert of Gravelbourg, SK for $3,400

}

U-2 Ranch Bull Sale March 20, 2018 - Coaldale, Alberta Auctioneer: Brent Carey, Stavely, AB Sale management:Transcon Livestock Corp, Sundre, AB 98 Red Angus Yearling Bull $10,364 58 Black Angus Yearling Bulls $9,860 3 Hybrid Bulls $4,333 159 Yearling Bulls $10,067 Sale gross $1,600,600 High Selling Bulls: Red U2 Blue Collar 295E sired by Red U-2 Reckoning 149A out of a Red Minburn Copenhagen 3Y daughter 1/2 interest & 1/2 possession purchased by Rust Mountain Ranch, Mercer, ND for $76,000 //// U2 Temptation 180E sired by HF Syndicate 213Z out of a Young Dale Exclusive 25X daughter half interest purchased by Freyburn Angus, Oxbow, SK for $47,500 //// Red U2 Reputation 279E sired by Red U-2 Reverence 198C out of a Red U-2 Strike Force 24Y daughter 1/2 interest purchased

by Genex, Guelph, ON //// U2 Collision 156E sired

by U-2 Coalition 206C out of a Dameron First Impression daughter purchased by Spruce View Angus, Killam, AB for $24,000 //// Red U2 Strut 97E sired by Red U-2 Riff 1213C out of a Red U-2 mama’s Boy 167X daughter 1/2 interest purchased by Rust Mountain Ranch, Mercer, ND for $23,000 //// Red U2 Head Games 330E sired by Red U-2 Foreigner 413B out of a Red U-2 Maxim 168Z daughter purchased by Howe Angus, Moose Jaw, SK for $22,000 //// Red U2 Retrospect 29E sired by Red U-2 Reverence 198C out of a Red U-2 Authentic 139A daughter purchased by McMillan Ranching, Carievale, SK for $22,000 //// Red U2 Revved Up 383E sired by Red U-2 Reverence 198C out of a Red Flying K Ambush 51T daughter purchased by

Fall 2018*

Majestic Ranches, Jenner, AB for $21,000 //// U2 Brady 182E sired by HA Prime Cut 4493 out of an HF Grizzly 12T daughter purchased by LLB Angus, Erskine for $20,000

}

Minburn Angus 21st Annual Bull Sale March 23, 2017 - Minburn, Alberta Auctioneer: Don Raffan, Armstron, BC Sale Management: OBI Livestock Ltd. & Castlerock Marketing 47 Yearling Bulls $4,981 Sale gross $234,100 High Selling Yearling Bulls: Minburn Element 53E sired by Poss Element 215 out of a Spruce View Gabriel 115T daughter purchased by Bill Schmidt, Tofield, AB for $9,000 //// Minburn Element 22E sired by Poss Element 215 out of a Beverly Hills Rebel 103 daughter purchased by McCrae Land & Cattle Co. Ltd, Vermilion, AB for $8,500

}

Stockman's Select Bull Sale March 24, 2018 - Moose Jaw, Saskatchewan Black Angus Yearling Bulls $4,794 Black Angus Two Year Old Bulls $7,179 Hereford Two Year Old Bulls $5,552 Hereford Yearling Bulls $7,000 Commercial Heifers sold from $1300 to $1660 High Selling Yearling Angus Bulls: Anderson Awe 7101 sired by Greenwood Colossal JJP 28C out of a Young Dale Zalman 18Z daughter sold for $8,000 High Selling Two Year Old Angus Bull: Anderson Dagger 6136 sired by Young Dale Zalman 18Z out of a Soo Line Motive 9016 daughter sold for $14,000 High Selling Two Year old Hereford Bull:Triple A 1229 Dakota 70D sired by ECR 9022 Dakota 1229 out of a CL 1 Domino 9121W daughter sold for $10,000 High Selling Two Year Old Hereford Bull: Triple A 0124 Eveready ET 705E sired by RST Time’s A Wastin 0124 out of a Triple A 87J Maximum 4M daughter sold for $9,500

}

26th Annual Everblack Angus Bull & Female Sale March 26, 2018 - Vermilion, Alberta 66 Two Year Old Bulls $6,678 10 Yearling Bulls $6,125 14 Purebred Heifers $4,775 14 Commercial Heifers $1,460 Sale grossed $589,290 High Selling Two Year Old Bulls: Everblack Vision 10D sired by Peak Dot Unanimous 743B out of a Soo Line Tank 5108 daughter purchased by Wilson Ranching, Vermilion, AB for $11,000 //// Everblack Vision 151D sired by Peak Dot Unanimous 743B

out of a Clegg Net Worth 22W daughter purchased

by Anchor Lazy U Cattle Co, Killam, AB for $10,000 //// Everblack Rito 263D sired by SAV 9969 Rito 2242 out of a Minburn Traveller 38J daughter purchased by Bill Bateman, Calgary, AB for $10,000 //// Everblack Night Train 46D sired by U-2 Nighttrain 422A out of a Justamere New Deal 726L daughter purchased by Sunny Bend Farming, Westlock, AB for $9,500 //// Everblack Vision 163D sired by Peak Dot Unanimous 743B out of a Spruce View Zeb 81P daughter purchased by Aspen View Angus Farms, Edgerton, AB for $9,500 //// Everblack Montana 202D sired by Everblack Wisdom 178Z out of a KG Wisdom 1414 daughter purchased by Westman Farms, Vermilion, AB for $9,500 High Selling Yearling Bulls: Everblack Vision 18E sired

by Peak Dot Unanimous 743B out of a U2 Blackrock 43Y daughter purchased by Jamie Mills, Frenchman Butte, SK for $12,750 //// Everblack Bullseye 16E sired by HF All Inclusive 278C out of a TC Aberdeen 759 daughter purchased by Jay Jans, Tompkins, SK for $7,500 High Selling Heifer: Everblack Kathleen 5E sired by Peak Dot Unanimous 743B out of a Dryland Alliance 259 daughter purchased by Bar EL Angus, Stettler, AB for $13,750

of a Crescent Creek Chisum 16Z daughter purchased

by Logan Scharf, Grandora, SK for $4,750 //// ACC Rito 82E sired by Crescent Creek Rito 79A out of an S Chisum 0206 daughter purchased by Oak Lane Farms Ltd, Virden, MB for $4,750 High Selling Red Angus Two Year Old Bulls: Red ACC Dynamo 127D sired by Red D-Bar Dynamo 67Y out of a Red Anderson’s Duke 5M daughter purchased by Tim Hecker, Maple Creek, SK for $7,500 //// Red ACC Dynamo 132D sired by Red D-Bar Dynamo 67Y out of a Red Lazy MC Smash 41N daughter purchased by Gerrad Wenzel, Minitonas, MB for $7,500 //// Red ACC Dynamo 93D sired by Red ACC Dynamo 11B out of a Red Bakers Wild Card 814W daughter purchased by Peter Wanochka, Preeceville, SK for $6,500 High Selling Black Angus Two Year Old Bulls: ACC Swaze 160D sired by Red Wraz Swayze 146B out of a Crescent Creek Pacesetter 128Z daughter purchased

by Watts Ranch Ltd, Birch River, MB for $5,750 //// ACC Krugerand 164D sired by ACC Krugerand 12B out of an HF Tiger 5T daughter purchased by Kruklylyk Livestock, Benito, MB for $5,250 //// ACC Fortitude 20D sired by PA Fortitude 2500 out of an S Chisum 6175 daughter purchased by Kruklylyk Livestock, Benito, MB for $5,250

Anderson Cattle Company Bull Sale March 27, 2018 - Swan River, Manitoba Auctioneer: Chris Poley 27 Red Angus Yearling Bulls $5,344 12 Black Angus Yearling Bulls $4,542 10 Red Angus Two Year Old Bulls $5,605 5 Black Angus Two Year Old Bulls $4,650 54 Bulls $5,150 13 Commercial Replacement Heifers $1,681 9 Commercial Cow/Calf Pairs $2,458 Sale gross $322,075 High Selling Red Angus Yearling Bulls: Red ACC Big Shot 118E sired by Red U-2 Magnum 227C out of a Red Bakers Wild Card 814W daughter purchased

by Brylor Ranch, Pincher Creek, AB and WRAZ Red Angus, Wawota, SK for $9,000 //// Red ACC Pacesetter 104E sired by ACC Pacesetter 73B out of a Red Lazy MC Smash 41N daughter purchased by Grant MacLeod, Durban, MB for $8,000 //// Red ACC Cannon Fire 49E sired by Red Shiloh Cannon Fire 8C out of an ACC Tiger 3Z daughter purchased

by Dwight Pollock, Virden, MB for $7,000 High Selling Black Angus Yearling Bulls: ACC Cash 83E sired by KR Cash 4003 out of a Young Dale Nozeka 2Z daughter purchased by Kembar Angus, Brandon, MB for $7,500 //// ACC Cannon Fire 14E sired by Red Shiloh Cannon Fire 8C out of a Crescent Creek Chisum 16Z daughter purchased by BWR Stock Farm, Swan River, MB for $5,750 //// ACC Innovation 57E sired by MAR Innovation 251 out

Hamilton Farms Bull & Select Female Sale March 28, 2018 - Cochrane, Alberta Auctioneer: Steve Dorran 103 Yearling Bulls $9,252 31 Yearling Heifers $5,510 Sale gross $1,123,800 High Selling Bulls: HF Cowboy Up 92E sired by HA Cowboy Up 5405 out of an HF Rebel 53Y daughter purchased by Canadian Sires, Carstairs, AB & Circle 7 Ranch, Shaunavon, SK for $34,000 //// HF Cowboy Cadillac 128E sired by HA Cowboy Up 5405 out of an HF Tiger 5T daughter purchased by Hextall Livestock, Grenfell, SK for $32,500 //// HF Cloud-9 67E sired by BSF Hot Lotto 1401 out of an LLB Reflection 607A daughter purchased by Poplar Meadows Angus, Houston, BC for $32,500 //// HF Mysterio 180E sired by Musgrave Big Sky out of a Pleasant Valley Lute 1207 daughter purchased by Everblack Angus, Vermilion, AB for $ 23,000 //// HF Thumper 108E sired by HA Cowboy Up 5405 out of an MCATL Pure Product 903-55 daughter purchased by LLB Angus, Erskine, AB for $22,000 //// HF Perfect Storm 198E sired by Musgrave Big Sky out of an HF Tiger 5T daughter purchased by HBH Cattle, Rivers, MB for $22,000 //// HF Hidden Figures 53E sired by BSF Hot Lotto 1401 out of a Ring Creek Burl Ives 88Y daughter purchased by Alta Genetics, Balzac, AB for 20,000 //// HF Unit 55E sired by HF unit 14C out of an HF Power Source 94M daughter purchased by Lewis Farms, Spruce

}

}

Grove, AB for $20,000 //// HF Hot Ticket 38E sired

by BSF Hot Lotto 1401 out of an HF Tiger 5T daighter purchased by Northway Cattle, Cleardale, AB for $19,000 //// HF Cowboy Up 148E sired by HA Cowboy Up 5405 out of an HF Rebel 53Y daughter purchased by East & West Ranching, Manyberries, AB for $18,500 //// HF Saddle Up sired

by HA Cowboy Up 5405 out of an HF Tiger 5T daughter purchased by Kendall & Stacey Gaboury, Spiritwood, SK for $17,000 //// HF Cowboy Up 229E sired by HA Cowboy Up 5405 out of an HF Tiger 5T daughter purchased by Mar Mac Farms, Brandon, MB for $17,000 //// HF Cowboy Up 184E sired by HA Cowboy Up 5405 out of an HF Tiger 5T daughter purchased by East & West Ranching, Manyberries, AB for $16,000 //// HF Ride On 121E sired by HA Cowbou Up 5405 out of an HF Tiger 5T daughter purchased by Bandura Ranches, Duchess, AB for $15,500 //// HF Cowboy’s Creed 236E sired by HA Cowboy 5405 out of an HF Kodiak 5R daughter purchased by Gurney Land & Livestock, Fort Macleod, AB for $14,500 //// HF High Tide 3E sired by HF Tiger 5T out of an HF Power Stroke 59M daughter purchased by East & West Ranching, Manyberries, AB for $14,000 //// HF Shawshank 243E sired by LLB Reflection 607A out of an HF Tiger 5T daughter purchased by Diamond T Cattle, Olds, AB for $14,000 High Selling Females: HF Tibbie 90E sired by HA Cowboy Up 5405 out of a Pleasant Valley Lute 1207 daughter purchased by Nelson Ranches, Calgary, AB for $16,000 //// HF Rosebud 64E sired by BSF Hot lotto 1401 out of an HF Who’s That 7A daughter purchased by David H McDougall, Calgary, Ab for $8,500 //// HF Queen 247E sired by May-Way Breakout 1310 out of an HF Ideal 266U daughter purchased by Everblack Angus, Vermilion, AB for $8,250 //// HF Erica 306E sired by Bar-H Crossfire 63A out of a Southland Exclusive 62U daughter purchased by Lesley Pelletier, Calgary, AB for $8,000 //// HF Evening Tinge 13E sired by HF Unit 14C out of an HF Kodiak 5R daughter purchased by Arda Angus, Acme, AB for $7,500 //// HF Rosebud 243E sired by HA Cowboy 5405 out of a Riverbend Powerline 0050 daughter purchased by Grand River Angus Farms, Grand Rapids, MI for $7,000 Volume Buyer: East & West Ranching, Manyberrires, AB (12 bulls)

}

Double ‘F’ Cattle Co Bull & Female Sale March 29, 2018 - Prince Albert, Saskatchewan 44 Yearling Black Angus Bulls $6,193 Sale gross $272, 500

Fall 2018*

} Angus World

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Triple A Angus Bull Sale March 31, 2018 - Moose Jaw, Saskatchewan $4,331 36 Black Angus Yearling Bulls 5 Red Angus Yearling Bulls $3,580 41 Bulls $4,239 Sale grossed $173,800 High Selling Black Angus Yearling Bulls: Valley Lodge Renown 62E sired by SAV Renown 3439 out of a Cudlobe Rainmaker 49L daughter purchased by Anderson Cattle, Bethune, SK for $13,500 //// Valley Lodge Impressive 44E sired by Mohnen Impressive 1093 out of an SAV Bismarck 5682 daughter purchased by Russell Long, Central Butte, SK for $7,250 //// Nu-Horizon Fugitive 7004E sired by Soo Line Motive 9016 out of a JL Jock 9002 daughter purchased by Fairhill Ranch, Swift Current, SK for $6,000 //// Lodge Solution 50E sired by KG Solution 0018 out of a Nu-Horizon Ribeye 203Z daughter purchased by Fairhill Ranch, Swift Current, SK for $6,000 High Selling Red Angus Yearling Bull: Red Triple H Hustle 17E sired by Red Pasquia Hustle 12B out of a Red Vikse Da Fully Loaded 88X daughter purchased by Trevor Leippi, Southey, SK for $6,000

}

Delorme’s ‘Your Choice’ Bull & Female Sale April 2, 2018 - Maple Creek Saskatchewan Auctioneer: Gordie Cameron, Maple Creek, SK 44 Yearling Black Angus Bulls $4,695 7 Yearling Black Angus Heifers $3,031 Sale gross $229,550 High Selling Bulls: Boundary Chinook 46E sired by Shipwheel Chinook out of an SAV Net Worth 4200 daughter purchased by Peno Land & Cattle, Bracken, SK for $8,000 //// South Shadow Resource 52E sired

by SAV Resource 1441 out of a BT Right Time 24J daughter purchased by Rocky Top Ranch, Eastend, SK for $7,600 //// South Shadow Download 33E sired by Baldridge Download Z013 out of an SSA 109 In Focus 35U daughter purchased by Rick & Rachel Bauer, Maple Creek, SK for $7,250 //// Boundary Resource 43E sired by SAV Resource 1441 out of a SSA 104 Freedom 92U daughter purchased

by Manyberries Creek Ranching, Manyberries, AB for $7,250 //// South Shadow 98Z Gridiron 15E sired

by SSA Gridiron 98Z son out of a Connealy Thunder daughter purchased by Howard Bock, Eastend, SK for $7,100 High Selling Heifers: South Shadow Errolline 173E sired by Baldridge Download Z013 out of a Mytty In Focus daughter purchased by Bouchard Livestock, Crossfield, AB for $4,100 //// South Shadow Blackcap 58E sired by TSN Order of Duty 73C out of a Shipwheel Chinook daughter purchased by Crowe Bros, Gilbert Plains, MB for $3,750 //// South Shadow Diamond 177E sired by TSN Order of Duty 73C out of a BC Eagle Eye 110-7 daughter purchased

by Battle Creek Angus, Maple Creek, SK for $3,750 Page 36

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Volume Buyer: Arndt Ent, Maple Creek, SK purchasing five; Volume $ buyer Manyberries Creek Ranching choosing three bulls.

}

Blairs.Ag Cattle Co. “e Pursuit of Excellence” Red & Black Angus Bull Sale April 3, 2018 - Sedley, Saskatchewan 3.5 Black Angus Extra Age Bulls $16,929 22 Black Angus Two Year Old Bulls $7,034 6 Black Angus Yearling Bulls $4,983 23.5 Red Angus Two Year Old Bulls $10,149 1 Simmental Yearling Bull $6,250 56 Bulls $8,726 Sale gross $488,650 High Selling Red Angus Two Year Old Bulls: Red Blair’s Kargo 562D sired by Red Ringstead Kargo 215U out of a Red Brylor SDL Richter 212R daughter ½ interest full possession purchased by Juan Carlos Barajas, Mexico for $21,000 //// Red Blair’s Kargo 557D sired by Red Ringstead Kargo 215U out of a Red Brylor SDL Richter 212R daughter ½ interest full possession purchased by Hillcrest Colony, Dundurn, SK for $15,000 //// Red Blair’s Power Eye 5D sired by Red Soo Line Power Eye 161X out of a Red Bieber Make Mimi 7249 daughter ½ interest full possession purchased by Hillcrest Colony, Dundurn, SK for $14,000 //// Red Blair’s Power Eye 603D sired by Red Soo Line Power Eye 161X out of aRed Bieber Make Mim 7249 daughter ½ interest full possession purchased by Circle 7 Simmentals, Shaunavon, SK for $14,000 High Selling Black Angus Extra Age Bulls: Blair’s Candelero 406D sired by Tres Marias 8155 Candelero out of a Tres Maria 6301 Zorzal daughter ½ interest full possession purchased by Canadian Sires, Olds, AB and Greenwood Angus, Lloydminster, SK for $16,500 //// Blair’s Discovery 660D sired by Stratum 1333 Credito Discovery out of a Tres Maria 5887 Hornero daughter ½ interest full possession purchased by Brooking Angus Ranch, Radville, SK for $11,000 High Selling Black Angus Two Year Old Bulls: Blair’s Final Exam 742D sired by OSU Final Exam 3139 out of an SAV Brilliance 8077 daughter purchased by Everblack Angus, Vermilion, AB for $10,500 //// CCCJ Lancaster 11D sired by Sitz Logic Y46 out of a Soo Line Motive 9016 daughter purchased by Triple V Land & Cattle Co Ltd, Eastend, SK for $10,500 //// Blair’s Final Answer 301D sired by SAV Final Answer 0035 out of a JS Bomber 1Y daughter purchased by Lost River Farming, Allan, SK for $10,000 High Selling Black Angus Yearling Bulls: Lot 48 - CCCJ Troubadour 6E sired by S A V Seedstock 4838 out of an HF Kodiak 5R daughter purchased RJS Ag Ltd, Oungre, SK for $8,500 //// CCCJ Lotto 21E sired by BSF Hot Lotto 1401 out of an RR 7407 Rainmaker 2154 daughter purchased

by Ravenworth Angus, Middle Lake, SK for $7,500

Fall 2018*

Windy Willows 15th Annual ‘Git ‘R Done’ Bull & Female Sale April 3, 2018 - Hodgeville, Saskatchewan Auctioneer: Steve Dorran, Airdrie, AB Sale Management: OBI Livestock Ltd, Red Deer, AB 46 Yearling Bulls $4,614 11 Open Heifers $2,564 $240,450 Sale gross High Selling Bull: Windy Willows Seedstock 216E sired by SAV Seedstock 4838 out of a an SAV Final Answer 0035 daughter purchased by Brian & Edith Guilloux, Kennedy, SK for $11,000

}

Peak Dot Ranch Spring Bull Sale April 4, 2018 - Wood Mountain, Saskatchewan Auctioneer: Steve Dorran 174 Yearling Bulls $9,418 Sale gross $1,649,750 Top Bulls: Peak Dot Element 95E sired by 4M Element 405 out of a Peak Dot Easy Keeper 902T daughter purchased by Northway Cattle Co, AB for $85,000 //// Peak Dot Element 78E sired by 4M Elemnet 405 out of a Vision Unanimous 1418 daughter purchased by Alta Genetics, AB for $70,000 //// Peak Dot Element 114E sired by 4M Element 405 out of a KR Cash Flow daughter purchased by Glasman Farms, MB for $60,000 //// Peak Dot Cash Flow 13E sired by KR Cash Flow out of an SAV 004 Capacity 5234 daughter purchased by Skogen Livestock, MT for $45,000//// Peak Dot Top Soil 176E sired by SAV Topsoil 4354 out of a Peak Ddot Predominant 82S daughter purchased by Northway Cattle Co, AB for $43,000 //// Peak Dot Earnhardt 164E sired by Janssen Earnhardt 5003 out of a Peak Dot Epic 1069X daughter purchased by Brad Arrowsmith, NE - SSS Cattle Co, AB for $34,000 //// Peak Dot Seedstock 315E sired by SAV Seedstock 4838 out of an SAV 004 Predominant 4438 daughter purchased by Skogen Livestock, MT for $32,000//// Peak Dot No Doubt 180E sired by Hoover No Doubt out of a Basin Prime Cut 354K dsaughter purchased by Dohrmann Cattle Co, ND for $30,000 //// Peak Dot Top Soil 151E sired by SAV Topsoil 4354 out of an SAV Eliminator 9105 daughter purchased by Someday Ranch, SK for $28,000//// Peak Dot Cash Flow 141E sired by Hoover No Doubt out of an SAV Iron Mountain 8066 purchased byHillcrest Enterprises, SK for $27,500 //// Peak Dot Unanimous 170E sired by Vision Unanimous 1418 out of an SAV Eliminator 9105 purchased by Northway Cattle Co, AB for $27,000 //// Peak Dot Element 282E sired by 4M Element 405 out of a Stevnson Bruno 6371 daughter purchased by Bandura Ranches, AB, for $20,000 //// Peak Dot No Doubt 55E sired by Hoover No Doubt out of a Duff Encore 702 purchased by Shady Lane, AB for $20,000 //// Peak Dot Feedstock 34E sired by SAV

Fall 2018*

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Seedstock 4838 out of an SAV Eliminator 9105 daughter purchased by Scott Stock Farm, AB for $19,000 //// Peak Dot Earnhardt 156E sired by Janssen Earnhardt 5003 out of an SAV Radiance 0801 Double F Cattle Co, SK for $19,000 //// Peak Dot Top Soil 154E sired by SAV Topsoil 4354 out of anSAV Radiance 0801 purchased by Heinz Cattle Co, AB for $19,000 //// Peak Dot Easy Decision 99E sired by Peak Dot Easy Decision 952C out of an SAV Bismarck 5682 daughter purchased by Nansel’s Flying N Ranch, MT for $18,000 //// Peak Dot Element 76E sired by 4M Element 405 out of a Peak Dot Pioneer 9X daughter purhcased by Hillcrest Enterprises, SK for $17,500 //// Peak Dot No Doubt 2114E sired by Hoover No Doubt out of a Vision Unanimous 1418 purchased by Soderglen Ranches, AB for $17,000

}

28th Annual Northern Progress Bull Sale April 6, 2018 - Saskatoon, Saskatchewan Auctioneer: Mike Fleury 5 Two Year Old Bulls $6,550 12 Long Yearlings $5,963 42 Yearling Bulls $5,590 59 Bulls $5,747 Sale gross $339,050 High Selling Bulls: Red RSL Moonshine Man 39E sired by Red Six Mile Moonshine Man out of a Red RSL Stockman 587R daughter purchased by Lauron Red Angus, Didsbury, AB for $15,500 //// Red RSL Scenic Route 29E sired by Red Lauron Scenic Route 8Y out of a Red Six Mile Troy 243T daughter purchased by Red Rich Red Angus, Forestburg, AB for $15,000

Crescent Creek Angus 20th Annual Bull & Female Sale April 7, 2018 - Goodeve, Saskatchewan Auctioneer: Steve Dorran, Airdrie, AB 56 Angus Bulls $5,480 35 Angus Open Heifers $3,566 Sale gross $431,700 High Selling Bulls: Crescent Creek Entrepreneur 52E sired by Crescent Creek Entrepreneur 100C out of a PA Fortitude 2500 daughter purchased by Dan Sawley Fenwood, SK for $15,000 //// Crescent Creek Entrepreneur 34E sired by Crescent Creek Entrepreneur 100C out of an S McCoy 124 daughter purchased by Bear Creek Angus, Maple Creek, SK for $14,000 High Selling Heifers: Crescent Creek Pride 100E sired

by Crescent Creek Entrepreneur 100C out of a Crescent Creek Fortune 67X daughter purchased by Pinegrove Angus, Val Marie, SK for $7,250 //// Crescent Creek Lady Bate 28E sired by Chapman Memento 3589A out of a Geis Maximum 80’01 duaghter purchased by Pinegrove Angus, Val Marie, SK for $7,000 Volume Bull Buyer: Kopec Ranch, Ericksdale, MB Volume Heifer Buyers: Wish Bone Angus, Meadow Lake, SK; Sterling Angus, Moosomin, SK

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Fall 2018*

}

Burnett 34th Annual Black Angus Bull Sale April 7, 2018 - Swift Current, Saskatchewan $4,620 47 Yearling Bulls Sale gross $217,140 Auctioneer: Donnie Peacock, Swift Current, SK High Selling Bulls: Burnett Elf 15E sired by Shipwheel Chinook out of a Crowfoot Fred 2301Z daughter purchased by Pleasant Valley Farm, Gull Lake, SK for $6,750 //// Burnett Optimum 11E sired by Baldridge Optimum out of a Will Role Model daughter purchased by Justin Hozack, Marwayne, AB for $6,500

} Rodgers Red Angus 45th Annual Performance Bull Sale April 10, 2018 - Lethbridge, Alberta Auctioneer: Bob Perlich, Lethbridge, AB 59 red Angus Yearling Bulls $6,025 20 Commercial Cow/Calf Pairs $2,905 22 Commercial Replacement Heifers $1,665 High Selling Bulls: Red Rod Rawhide 7809E sired by Red Red-Rock Rawhide 974C out of a Red LPC Emperor 4422H daughter purchased by V8U Ranch, for $17,000 //// Red Rod Knight 7919E sired by Red Ringstead Windup 5W out of a Red Ringstead Windup 5W daughter purchased by Westwick Ranching Ltd for $9,000 //// Red Rod Nebular 7902E sired by Red Rod Nebula 637B out of a Red Geis Oscar 255’04 daughter purchased by Hargrave Ranching Coompany for $9,000

}

British Columbia Angus Association

Hello, Fellow Angus breeders and enthusiasts: For those who attended, you know. For those who did not, June 7th through 10th were four terrific days during which the annual Canadian Angus National Convention was held. The venue at the Crown Isle Resort and Golf Community in Comox, was beautiful and luxurious. If you have not been, it is a must see destination. Great food, fantastic service, friendly and welcoming staff, and yes, a first class golf course!

The keynote speaker, Bruce Vincent, along with VBPT, Agri-sustainability, JRL online, Delta Genomics and EPD 101 provided not only educational, but inspirational and thought provoking sessions; all of which were very good and well attended.

Tours on Thursday and Friday included a trip to a Salmon Farm, a geoduck clam fishery, Deep Bay Marine Field Station and Wayward Distillation House. The reviews of these tours were excellent.

The CAA President’s reception was held at another beautiful facility, Shelter Point Distillery, which of course they make single malt whiskey.

Friday evening, it was off to Heart of the Valley Farms. This cannot be overstated; a huge thank you to Brad and Aleta Chappell for allowing us to disrupt their lives and wander through their cattle. With some help from the Comox Valley Economic Development, and not one but two live bands, Brad and crew hosted an enormous beef and seafood dinner in their calving barn. Outstanding!

Prior to the Canadian Angus Annual General meeting, the Junior Ambassador speech competition was held with Matthew McGillivray from Kamloops

Alberta Angus Association

Hello Fellow Angus Breeders. I hope everyone’s enjoying their summer.

First off I would like to invite one and all to the Alberta Angus AGM that will be held in Bashaw August 14th. The Alberta Board of Directors would like to cook you a steak and be your hosts for this evening event. It will be a great opportunity to network and to be informed on the goings on of the industry. This year we are excited to have Doctor Cody Creelman “Cow Vet” as a guess speaker after the meeting portion of this event. Please plan to come for the day as the Alberta Junior show will be wrapping up with the Confirmation show which features some of the Highest Quality Angus Genetics around. These junior members do an amazing job. The

by Jim Moon ~ President, BC Angus Association

BBQ and AGM will be at the conclusion of the Days events starting Approximately at 5:45 pm.

I have to do a big shout out to the BC Angus Association for hosting a very Fun and Exciting Canadian Angus AGM and convention in Comox on Vancouver Island. There were some Amazing guest speakers, engaging panel discussions , and informative sessions, all in a beautiful setting. I hope we as Alberta Angus can do as good of a job next year, as we are hosting in Alberta. Yes, we are going to be in the Heart of Cattle country, in the Badlands of Drumheller Alberta. We hope this will be a family fun event as Drumheller has much to offer. Drumheller has a beautiful Convention Center on the banks of the Red Deer River. There will be Hotels for every Budget and Camping if that works for you as well. If you are interest in helping for this event, wether it be with planning or volunteering for the event please let me or the AAA office know.

Alberta Angus would like to congratulate the following Breeders and Icons of our industry: 2018 Honorary President Mrs. Linda Henderson

becoming the Junior Ambassador. Also, during the AGM the president elect Trevor Welch was introduced and following dinner the Building the Legacy auction gathered up $168,500. This event is so well supported.

Congratulations go out to Tom deWaal for being elected the BC Angus representative to the Canadian Angus Board.

I would like to personally thank, Jill Savage, for all her efforts in making this event happen as without her it would not have. All the while she and Lance were in the process of selling their home and moving to another. The membership and board of BC Angus owe Jill their gratitude.

Another sincere thank you must go to all those who sponsored the convention. Without their support putting on a gathering of this caliber would certainly not be possible.

In closing, I would like to wish you all the great weather that is needed in order to put up the 1st, 2nd or maybe the 3rd cut of hay, wherever you are in this weather diverse province.

Jim Moon 2018 Purebred Breeder of the Year Arda Farms 2018 Commercial Breeder of the Year Bill and Pat Batemen Breed Builder Rob Holowaychuk Contemporary Breeder Everblack Angus Some events of the summer were the Northern Alberta field day held June 16th.

Thanks to Pedersen Livestock, Pugh Farms and MJT Cattle Company for hosting a great event. The Southern Alberta Angus Club gathered at Lauron Red Angus on August 11, featuring a choice Pen show, Ag Product demos, Speakers on forages and spectacular Angus fellowship.

Gold Shows are once again going to be in Olds and Edmonton. Stay tuned for more information as we move into the fall, and the Fall show run.

I would also like to thanks to a few hard working members of our board that will be stepping down as their terms have expired. It’s been great working with you all and we are sad to see you go. Thanks for your service Dave Hofstra, Greg Pugh, Cole Goad, Georgina Smith and Kaleen Harris who is moving to Saskatchewan.

Sincerely Blake Morton

by Blake Morton ~ President, Alberta Angus Association

Fall 2018*

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Saskatchewan Angus Association

Summer is always a busy time of year for beef producers, the to do list never lacks a job that remains unchecked. The summer is also a great time to reflect upon our spring bull sales and start planning on how to improve for the future.

Breeding decisions have been developed and implemented for most of the registered herds across

by Sheldon Kyle ~ President, Saskatchewan Angus Association

our province. If we continue to listen to our customers it is evident that the Angus breed is positioned to provide many if not everything that they are asking for. Granted it may not always be found in the same genetic package. I was once told that the only constant is change, so remain aware of indicators as they emerge so that you will be positioned to fully benefit as the beef industry evolves.

Summer provides a great opportunity to attend Association and industry events. Whether it be a field day, an annual general meeting or a conference there are benefits to being involved. Every time I head home from one of these events my head is full of new ideas, I have a list of new contacts and have developed deeper relationships. I’m very excited about the new strategic plan that was unveiled during the CAA Convention at Comox in June. Take time to familiarize yourself with this plan as it will be the road map for our breeds activities as we move forward.

Our Saskatchewan Association remains committed to providing networking and educational

Manitoba Angus Association

by Barb Airey ~ President, Manitoba Angus Association

Greetings from Manitoba!

Our summer show was held at Harding, MB. Grand Champion female went to Merit Cattle Co. with Merit Flora 6078D & Merit 8130F and Grand Champion bull was exhibited WKJ Eclipse 5E exhibited by Jayne and Brad Rutten. Both Merit and Rutten also received Supreme Champion over all which means they will represent Harding, and the Angus breed at the Agribition RBC Supreme.

Ontario Angus Association

Angus World

Fall 2018*

With the dry, hot weather fall has come early to Manitoba. Most of the province has drought conditions and this will be a year to get creative with feed for livestock. We can be thankful for our hardy Angus cows. Going forward into fall wean calves earlier, cull heavy, and pray hard.

Manitoba is looking forward to hosting the Canadian Angus National Show in conjunction with Ag Ex in Brandon. The show is Thursday, October 25. Hope to see you all there!

by Andy Fraser ~ President, Ontario Angus Association

As I write this message most Ontario farmers are breathing a sigh of relief as we have received some much needed rain in the past week. I would personally like to congratulate the Canadian Junior Angus Association on a job well done with the CJAA Showdown which took place here in Barrie. The turnout of Junior members and cattle exhibited were outstanding to say the least. Our summer field day will be held at Gilcrist Farms on Aug 12th, and we are looking forward to some great fellowship at this event. Our fall fairs and point shows are also coming

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opportunities for our membership and on October 3rd we will be hosting another Breeder Session in Moosomin - our speaker line up will be engaging and thought provoking - we hope to see many of you there.

Moving further into fall we are busy with preparation for the fall shows and sales. These are great opportunities to showcase your breeding programs development and direction. Our Gold and Junior Show will once again be at the Lloydminster Stockade Round-up October 31-November 3 and Canadian Western Agribition will be a hive of activity as always, from November 19-24. We are continually looking for volunteers to aid in the success of these events so if you are available to help out, please let us know. Our Saskatchewan Angus Masterpiece Sale has been revamped and will be hosted in Saskatoon under the capable management of Bouchard Livestock. Get involved and support your provincial Angus association.

Sheldon Kyle, President

up, and I expect some strong quality shows. As well our club and breeder sales will be starting up here the first of September. Please visit our website to see dates and locations at www.ontarioangus.com . Our new 2018 Ontario Angus Association breeder directories are now available, if anyone would like a copy please just get in contact with our secretary Julie Townsend, at jltownsend1977@gmail.com I would like to wish the best of like to everyone with their respective fall shows and sales.

Sincerely, Andy Fraser

Maritime Angus Association

Greetings from the East Coast! There has been lots going on with Angus in the Maritimes and it is only gaining momentum. We are enjoying a bit of rain today (which we are very thankful for- as we have been dry, and lots of parts of the country are in some pretty drought-y situations). The Maritime angus cow herd is largely out to pastures and everyone is busy putting up winter feed-stocks.

The summer kicked off with our annual Maritime Angus Field Day & Junior Heifer Show, which was

by Amy Higgins ~ President, Maritime Angus Association

a huge success. The Prince Edward Island Angus producers hosted a fantastic weekend led by Tim Dixon, Ronnie Ford and their respective families. The Canadian Angus Foundation sponsored a keynote speaker for the weekend in Kevin and Lydia Yon (Kevin is the president of the American Angus Association) from Yon Farms in South Carolina. Our Maritime honorary president, Ernie Mutch of Earnscliffe, PEI was awarded his pin and Maritime Commercial Angus Producer of the year in Brian & Krista Morrison of Summerside, PEI were presented that honor.

The Maritime Board has been working through a comprehensive marketing plan to increase exposure to both our membership and potential memberships with funding from the CAA Special Projects program. We are now active on Facebook, Twitter, and Instagram (@maritimeangus) and have recently finished up a promotion inviting anyone to enter a picture of their #greentagsatwork with Angus/Angus Influence cattle which received a response better than anticipated engaging a diverse demographic of membership.

Brian Good and Bob Toner travelled around with our local Canadian Angus President, Trevor Welch and visited various producers and our local packing plant Atlantic Beef Products who is a very key participant in our local beef scene and has various branded beef programs underway.

Upcoming events of note include a NB Angus Pasture Tour, with guest speaker Tim Lehrbass from Lambton Co, ON who will be speaking to rotational grazing and pasture management. August is when the summer show season gets going with Gold Shows happening at Old Home Week (Charlottetown, PEI) and Nova Scotia Provincial Exhibition (Truro, NS).

NB Beef Expo (Sussex, NB) hosts a Gold Show in September.

All in all, it has been a very positive 2018 for Angus in the Maritimes. We wish everyone the best, and that timely rains come soon for all in need.

Fall 2018*

Cheers, Amy Higgins

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Canadian Junior Angus Ambassador

Hello readers, I hope you’ve been having a nice summer. Mine has been busy with ranch work but I have been able to attend a few events as your Junior Ambassador.

I attended the Annual Convention in Comox, British Columbia in June and it was a great time. The BC board did an excellent job booking a beautiful location and interesting tours and speakers. It was also where I learned I would be the 2018/19 CJAA Ambassador. Next, I attended some smaller

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Angus World

Matthew McGillvary ~ Robert C. McHaffie Junior Ambassador

local fairs and as it is one of my goals to increase our membership, I talked to several kids about joining the CAA. My first real event as ambassador happened recently at Showdown in Barrie, Ontario. It was the first Showdown I was able to attend since Armstrong in 2013. I had a great time meeting other Juniors and Board members as well as participating in the show. I am very excited for Showdown 2019 as it is going to be in Barriere, BC. My hope is that the location will allow more of the BC members to attend and hopefully help me to build BC’s membership numbers. CJA is such a great program and I would like to see more BC kids take advantage of the many opportunities. For anyone else who would like to attend next year’s Showdown we really encourage you to take the trip ‘west’ and make sure to apply for travel bursaries from the Canadian Angus Foundation as there are several available.

My plans for the rest of my term are still taking shape, I would like to attend a few

Fall 2018*

shows in the fall such as Farm Fair, Agribition, and the Toronto Royal. Unfortunately, I will not be able to attend the Canadian Beef Industry Conference in August as it interferes with my 4-H achievement. However, I will be attending the Pacific National Exhibition in Vancouver shortly after and I will do my best to represent our Association there. I have not decided on my international trip either but I am looking into the UK, Mexico, and Australia as a few front-runners.

I am excited at the many possibilities that this program is offering and I hope it will allow me to meet many of you and learn about and represent our industry. I would like to thank Belinda, Cecile and the CAF for all their work as well as many of the members as all have been very kind and welcoming. I look forward to the year ahead and wish you all a great summer.

Canadian Junior Angus Association

Hello Juniors and Fellow Angus Breeders, Your Canadian Junior Angus Association has just finished our AGM at Showdown in Barrie, Ontario. We had a fantastic show with just under 100 juniors and 150 cattle present. I want to thank all of the sponsors and supporters of our Junior programs that helped to make our show and other events possible! At Showdown we also welcome in our new directors and elect in our new executive for the coming year. Incoming directors include Naomi Best representing Manitoba and Beverly Booth representing the Maritimes. We would also like to thank our out-

Meghan McGillvary ~ President, Canadian Junior Angus Association

going directors Raina Syrnyk and Ella Wood for their time on the CJA board.

The 2018/2019 executive is as follows: President - Meghan McGillivray, Vice President - Tyra Fox, Secretary - Robert Geis and Treasurer Heidi Tymko. For any Junior members interested in becoming a director the deadline for nominations is January 31. I have been on the board for three years now and I can guarantee that it is an amazing experience and you will learn a ton!

This year the CJA has been fortunate enough to receive a donation heifer from Wright Livestock, Melfort, SK to raise funds for our CJA scholarship. We will be selling her by dutch auction at the Power & Perfection Sale at Agribition November 23! Our CJA scholarship is awarded at Showdown annually and the application deadline is June 15. This year our winners were Meghan McGillivray, Halley Adams and Heidi Tymko. Congratulations!

Be sure to mark your calendars for the 2019 GOAL Conference which will be held in Moose Jaw, Saskatchewan from February 16-18. The conference provides lots of great presentations from speakers in our industry in addition to networking opportunities for our Juniors. We also

give out our Foundation Legacy Scholarships at GOAL so make sure to get your application in by January 5th if you are interested.

Showdown 2019 is going to be in Barriere BC, my home province, July 18-20. There are travel bursaries available to attend Showdown and GOAL, both nationally and in many of our provinces. Additionally if you are looking to bring cattle to Showdown there is also trucking assistance available so make sure to look into that option!

I encourage everyone under the age of 21 to get involved with our Junior program. We have so many opportunities to take advantage of such as scholarships, awards, travel bursaries and our annual Junior events! Follow us on Facebook or visit our website at https://juniors.cdnangus.ca to learn more - I promise you won’t regret getting involved!

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Best regards, Meghan

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Canadian Angus Foundation Message Cecilie Fleming, Canadian Angus Foundation Chair

Seeds of Encouragement & Success Through the generous donors and the lively bidders, the “Building a Legacy 7 Fundraising Auction” held in June in Comox, BC garnered the Canadian Angus Foundation $168,250 to help build the Foundation’s ability to fund projects that meet the objects of our mission and vision.

At the Convention in Comox the Foundation also awarded the 2018 Outstanding Young Angus Breeders to Karl & Kristine Sauder of Wawota, SK and the 2018 Dick Turner Memorial Scholarship was awarded to Macy Liebreich of Radville, SK. The 2018 Junior Angus Stockman Award was announced at Convention and was awarded to Wade Olynyk of Goodeve, SK at Showdown in Barrie, Ontario.

One of the Foundation’s flagship projects is the Robert C. McHaffie Junior Ambassador honor. Five young Angus Breeders earned their way to Comox to compete in interviews, quizzes, public speaking, salesmanship, pubic relations and to be observed on how they handle themselves in public. These young Angus Breeders were a delight to spend time with and we are very proud of their confidence, knowledge and the skills they possess at this young age. The national finalists competing were Robert Geis of Barrhead, AB; Jennifer Jeremy of Brandon, MB; Matthew McGillivray, Kamloops, BC; Tyra Fox, Lloydminster, SK and Jarrett Hargraves, Proton Station, ON. The 2018 Robert C. McHaffie Junior Ambassador was awarded to Matthew McGillivray of Kamloops, BC. You will see Matthew at various Angus events through out the year promoting Angus.

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Angus World

We would like to thank our outgoing Foundation Directors for their years of service, wisdom and creative thinking. Retiring directors were Jim Colodey, Cornwall PEI; Erika Easton, Wawota, SK; Dave Sibbald, Calgary, AB; Jane Halford, Edmonton, AB and David Bolduc, Stavely, AB. We welcome our incoming Foundation Directors Susan MacKinnon, Kinross, PEI; Jackie Brown, Calgary, AB and Raina Syrnyk, Ethelbert, MB. They join the sitting directors Lorraine Sanford, Quesnel, BC; Tammi Ribey, Paisley, ON; Noreen Blair, Lanigan, SK; CAA directors – Shawn Birmingham, Brandon, MB, Ryan Currie, Bristol, QC, Brian Geis, Barrhead, AB; Treasurer – Rob Smith, Olds, AB; Executive Director – Belinda Wagner, Regina, SK; Past Chair – Sylvia Jackson, Caledon, ON; Vice Chair - Kirk Wildman, Sangudo, AB and myself, Chair – Cecilie Fleming, Granum, AB. Together we shepherd the activities of the Foundation and seek for new opportunities to expand the benevolent work of the Foundation.

At Canadian Junior National Angus Show “Showdown 2018”, Junior Angus scholarships were presented to three driven young ladies. Meghan McGillivray of Kamloops, BC received the first-place scholarship of $2,000; Halley Adams of Forestburg, AB received second-place and $1,500; and Heidi Tymko of St. Paul, AB received third-place and $1,000. Congratulations on your scholarships and all the best in your future education and career path.

In our Member Education and Development Initiatives we provided Speaker Sponsorship to the Maritime Angus Association for their annual Field Day and Junior Show. They brought in Kevin Yon of the American Angus Association as their guest speaker.

In the Self-Directed National or International Travel Bursaries we have offset some of the travel expenses for two young Angus Breeders who attended the Graham Livestock School in Kansas to expand their livestock skills and a young fellow who will be attending the Canadian Beef Industry Conference in London, ON in August. Showdown travel and trucking support was accessed again this year to help juniors and their cattle get to Barrie, ON for Showdown. Please encourage Angus Juniors and Young Angus Breeders to make applications to look beyond the barn and fences of home and take advantage of these travel bursaries.

Fall 2018*

We are joining an existing program with a new initiative. We created a new Scholarship for Angus Juniors in the 13-15 age category. Congratulations to the top six intermediate aggregate winners at Showdown – Nolan Chalmers, Jessica Davey, Owen Dudgeon, Madison Etheir, Braiden Hasson and Hillary Sauder who each were awarded $500 toward their education. This will be supported by the Angus Roots program, which is the “Tree Leaves” that Breeders, Families and Industry can purchase and have their name engraved on the leaf. The tree is forever growing and adorns a wall in the Angus Archives at Angus Central. You purchase a leaf on the tree for $350 and the contribution goes toward the new scholarships. Please think about giving these as gifts to your families or adding your herd name the Angus Roots program.

Lastly, we want you and your operation to be included in the Angus History Book. It is moving full steam ahead under the direction of Past Chair Sylvia Jackson, our Managing Editor Tina Zakowsky and our Intern and Project Manager Brandy Thaxter.

Please reach out immediately to ensure you and your family have been included, as the window of opportunity is closing rapidly. Our contest to “Name the History Book” was won by Meggan Laidler of Frenchman Butte, SK and the winning name is The Breed, the Legends, the History - Canadian Angus History Book, 2019 Edition. The goal is to launch the History Book at the 2019 Convention in June in Drumheller, AB. That is only 10 months away and we must stay on a very tight production schedule in order to meet our deadlines. Be proactive and ride for the Angus brand, get involved and be a part of our Angus story to be enjoyed by future Angus breeders.

Please let the Foundation know of any Angus memorabilia (books, pictures, important documents, trophies, banners, figurines, etc.) that you or someone you know may have and would willing to donate to the Foundation Archives. Once again thank you to all who support the Canadian Angus Foundation buy donating, bidding, buying and promoting; you all contribute to the fantastic opportunities that are offered to our Angus family.

Cecilie Fleming CAF Chair

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Davis-Rairdan Embryo Transplants Ltd. Davis-Rairdan International P.O. Box 590 Crossfield, Alberta Canada T0M 0S0 Phone (403)946-4551 Fax (403)946-5093 Website davis-rairdan.com email embryos@davis-rairdan.com

Custom Service Program ▲ Custom Collection ▲ Private Storage

SERVICES OFFERED

● On-farm freezing & collection

● Donor care facility

Tel: (403) 226 0666

● Recipient herd

e-mail: twhite@altagenetics.com Semen - Supplies - Nitrogen

C A R D

ALBERTA BREEDERS SERVICE Neil Hazel

Box 5, Site 4, R.R. #1, Olds, Alta T4H 1P3

Phone (403)507-8771 Fax (403)507-8772

● Licensed facility for embryos exports

● Genetic Marketing & Selection

● International Embryo Sales

Steve Dorran Auctioneer

P.O. Box 10100, Stn Main, Airdrie, Alberta, T4A 0H4

760.972.7736

S E C T I O N

TRANS TECH GENETICS LTD. EMBRYO TRANSFER SERVICES

VLAD PAWLYSHYN D.V.M.

MARILYN BRAITWAITE Box 8265, Saskatoon, SK S7K 6C5 A.H.T. Ph (306)931-2904 ● Fax (306)242-1563 Certified Bovine E.T. Practitioner

GUMBO GULCH

RTHE ED ANGUS COW MAKERS

CATTLE CO.

Progressive Performance... Optimum Maternalism!

CANADIAN RED ANGUS PROMOTION SOCIETY 780.678.9069 - www.redangus.ca - office@ www.redangus.ca

PUREBRED BLACK ANGUS Steve Aylward Cell: (250)784-5136 P.O. Box 6, Pouce Coupe, British Columbia V0C 2C0 gsaylward@gmail.com

R.R. #2, New Norway, AB T0B 3L0

Don Raffan AUCTIONEER

Bus (250)546-9420 / Cellular (250)558-6789 Comp. 19, Larkin Site, RR 3, Armstrong, BC V0E 1B0

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Mile 11 on #2 Highway South of Dawson Creek

Aberl ynn A ng us Marie Bradshaw Gordon Bradshaw 5343-39st Close R.R. #3, Site 3, Box 6 Innisfail, AB T4G 1T8 Innisfail, AB T4G 1G1 (403)227-0354 (403)227-5431 “Quality you can see. Breeding you can trust.”

Sealin Creek Ranch

Pioneer Red Angus Breeder

Bryan & Sherry Mackenzie

P.O. Box 122, Pincher Creek, Alberta T0K 1W0 Phone: (403)627-5676 / Fax:(403)627-4653 / brylor@telusplanet.net

Registered Angus

Dan & Janette Speller

A

Box 59, Monte Lake, BC V0E 2N0 (250)375-2268

W

Owners: Peter & Francesca Cox

C A R D

ACHER ANG B US SH

S E C T I O N

Darrel & Wendy Ashbacher & Family

P.O. Box 99, Halkirk, Alberta T0C 1M0

Ph: (403)884-2181 Fax: (403)884-2381

Managed by: Christy Elliot

ch

ring w Sp s Ran illo

Jay & Lenore Davis Box 184, Acme, Alberta T0M 0A0 (403) 546-2299

Re us gister ed Black Ang

Tel: (250)446-2269 Fax: (250)764-0537

22km Christian Valley Westbridge, British Columbia

Owners:

Flint & Flint (780)855-2181

BLIND CREEK ANGUS

New Norway, AB

Wayne and Peggy Robinson

Box 36 Mossleigh, Alberta T0L 1P0 Phone (403) 934-4083

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Diamond Willow Ranch Registered Black Angus

Ted & Marci McPeak

CATTLE C

VRegistered

JWJ

(403)948-3085

RR #1, Stn. Mn., Airdrie, AB T4B 2A3

Angus

W V

O

Wayne Branden & Jane Morrow

From Airdrie Overpass on SH 567, 10km W., 5km N., on SH 772

Phone: (780)674-2335 ~ Cell: (780)305-4813 ~ Fax: (780)674-4398 P.O. Box 11, Camp Creek, AB T0G 0L0 - jwcattle@telusplanet.net

LA

ORENZ NGUS

Richard & Joyce Lorenz

(403)728-3285 R.R. #1, Markerville, Alberta T0M 1M0

MINBURN ANGUS

Breeding 150 Functional Black Angus Females Since 1945

Danny & Conna Warrilow Bill & Barbara Warrilow Ph/Fax: (780) 593-2205 (780) 593-2208 P.O. BOX 39, MINBURN, ALBERTA T0B 3B0

LAKEFORD ANGUS

Dwayne & Joanne Emery (780) 674-4410

Dan & Shelley Prichard Ph/Fax: 780-385-2298 lakeford@telusplanet.net Killam, Alberta Doug Noad 403-660-8371

“Visitor’s Welcome”

S E C T I O N

Ron & Laurie Hunter & family “Quality Registered & Commercial Stock”

RR 2 Didsbury, AB T0M 0W0

(403)335-9112

F RR A N C H BAR

“RANCH RAISED BALANCED PERFORMANCE CATTLE” Angus

Horned Hereford

Murray and Cam and Kim Box 32, Gloria Fraser Fraser Hussar, Alberta ANGUS REGISTERED 403-787-2341 403-787-2165 1SO P.O. Box 31, CampTOJ Creek, Alberta T0G 0L0

Fleming Stock Farms

Box 1, Granum, Alberta T0L 1A0 Ph: 403/687-2288 Fax: 403/687-2088 flemingangus@xplornet.com

Duncan, Cecilie, Cooper & Ricki Fleming “Quality goes in before the name goes on”

FARMS

LEEUWENBURGH ANGUS REGISTERED RED & BLACK ANGUS

Willard Leeuwenburgh Home: 403-381-3191 Cell: 403-382-1990 Fax: 403-381-9093

INDON LA NGUS F ARMS

Jack Leeuwenburgh Home: 403-327-9618 Cell: 403-330-6123 Fax: 403-327-9629

Box 25, Lethbridge, AB T1J 3Y3 leeuwenburghredangus@telusplanet.net

Lindsay & Donna Penosky & Family

" Our Greatest Asset - Quality Angus"

Robert & Gail Hamilton

P.O. Box 37, Botha, AB T0C 0N0 Phone: (403)742-4337 ● Fax: (403)742-4341

Box 11, Site 15, R.R.# 2, Cochrane, Alberta T4C 1A2 (403) 932-5980 ~ hamiltonfarms.ca

Lee & Laura Brown

Box 217, Erskine, AB T0C 1G0 Ph: (403) 742-4226 Fax (403) 742-2962 Page 48

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OW HBILLS RANC B N I H RA B

C A R D

Dave & Jean Prichard 780-385-2226

V

WARREN BECK

Box 610, Delburne, Alberta T0M 0V0 (403)749-2953 email: wrbeck120@gmail.com

Stauffer Ranches S

Stacey & Michel Stauffer

V

Ring 403.627.2511 Fax 403.627.2650 Box 2377, Pincher Creek, Alberta T0K 1W0

RIVERBEND FARM LTD. Bud, Barb & John McBride Box 51, Benalto, Alberta T0M 0H0 Phone: (403)746-2555 / Phone/Fax: (403)746-2630

Stoneydale BLACK ANGUS

Ken & Sharon Chitwood

Ph:(403)948-3094 Fax: (403)948-6329 R.R. #2, Airdrie, AB T4B 2A4

Premium Quality Since 1972

Glen, Dale, Wayne & Terry Elliott

Ph/Fax: (403)832-3774 l Ph: (403)832-3112 P.O. Box 113 Seven Persons, AB T0K 1Z0

C A R D

Park F w ar o ill

m

W

S E C T I O N

Purebred Black Angus since 1920

Jim & Betty Richardson (403)224-3286

Box 32, Bowden, AB T0M 0K0

Registered & Commercial Red Angus

THISTLE RIDGE RANCH Ben & Carol Tams

P.O. Box 4205, Taber, Alberta T1G 2C7 Phone/Fax: (403)223-4118

Red

SPRUCE VIEW ANGUS RANCH

TR

IPLE

X

Lassiter Brothers

Angus

Box 763, Bassano, Alberta T0J 0B0 Ph: 403/641-4467 ~ Fax:403/6412355 xxxangus@telusplanet.net

Spring Bull Sale ● Female (Private Treaty) ● Embryos Using A.I. program & Embryo transfer to raise well balanced cattle.

D TO BRE AT’S D TH E E BR THE

(306) 567-4702

R ED ANG US

D REE SSB CRO

Doug & Lynn McIvor

Box 688, Davidson, SK S0G 1A0

Wayne Grant

P.O. Box 174, Killam, Alberta (780)385-2216

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Wes & Kim Olynyk (306)876-4420 Irene Olynyk (306)876-4400 Annual Bull Sale First Saturday in April Box 192, Goodeve, SK S0A 1C0

C A R D S E C T I O N

Double AA Angus Bill Dillabaugh

P.O. Box 91, Coleville, SK S0L 0K0 (306) 965-2554

Annual Rancher’s Choice Spring Bull Sale

Jim & Peggy Grant P.O. Box 220, Edam, SK S0M 0V0 (306)397-2541

Flying K Ranch Registered Red Angus Since 1972

Brian & Christine Hanel Box 1902, Swift Current, SK S9H 4M6 (306)773-6313 email: chanel@t2.net

Donna Hanel

R.R. #1, Wymark, SK S0N 2Y0 Ph/Fax: (306)773-6984

10 miles south of Swift Current on Hwy #4 & 8 miles west

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Ranches Inc.

Jon & Shelly Fox

P.O. Box 320 Lloydminster, SK S9V 0Y2 www.justamereranches.com

Phone: 306-825-9702 Fax: 306-825-9782 Res: 306-825-9624 Email: justamere@sasktel.net

“Raising Quality Cattle To Work For You”

Keith, Linda & Stacey Kaufmann 306/454-2730

Shane, Alexis,

Keaton, Kamrie, Kohen Registered & Korbyn Kaufmann 306/454-2688 Red & Black Angus www.southviewranch.com P.O. Box 130, Ceylon, SK S0C 0T0 ● Fax: (306)454-2643 ● svr@sasktel.net

SPLENDORVIEW ANGUS FARM John Gottfried & Family

P.O. Box 183, Luseland, SK S0L 2A0

(306) 834-2844

Luseland - .5 mile W, 12 Miles S & .25 mile W. Kerrobert - 12 miles W, Hwy# 51, .5 mile N, .25 mile W

WRed il-Sel Angus

Est: 1980

Doreen 306/642-3081 306/642-3448 Fax Corbin, Lynette, Cole & Conner 306/263-4407 The Selody’s ~ P.O Box 266, Assiniboia, SK S0H 0B0

Black & Red Angus

Bruce, Ione Austen & Breanna Anderson

204.734.2073 - 204.734.0730 Comp 2 R.R.# 2, Swan River, MB R0L 1Z0 www.andersoncattle.ca - andersoncattle@inethome.ca

ANGUS

Ian Gross

P.O. Box 29, Rush Lake, Saskatchewan S0H 3S0 ● (306)773-6873

H “T

E

CE UR SO

”

Don & Jeannette Currie

R.R. #1, Nottawa, Ontario L0M 1P0 Ph/Fax: (705)445-1526

NBERRY CREE A K ANGUS CR

David & Jeanette Neufeld 204/534-2380

C A R D

Box 171, Boissevain Manitoba R0K 0E0

Z RED ANGU A R Phil Birnie S W Box 461, Wawota, SK S0G 5A0

Ph: 306/739-2988 ~ Fax: 306/739-2137 ~ Cell: 306/577-7440 email: wraz@sasktel.net Red Angus Bulls & Females For Sale ~ Commercial Heifers Herdsman: Gordon Murray 306/739-2177 - cell: 306/646-7980

Y YOUNG DALE D

ANGUS FARM

Barry & Marj Young & Family

Box 28, Carievale, SK S0C 0P0 (306) 928-4810 youngdaleangus@xplornet.com

Rideau Angus (613)258-2762 Farm R.R. #4, Kemptville, ON K0G 1J0 D & C Cattle Co Doug & Carolyn Milne-Smith

T ULL AM ORE FA R M S

BILL & SYLVIA JACKSON

12201 TORBRAM RD, CALEDON. ONTARIO L7C 2T4 * (905)843-1236

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S E C T I O N

Events Calendar

Toronto, ON November 9 Farmfair International Angus Shows Edmonton, AB November 11 Brooking Angus Ranch Open Book Invitational Sale (online) November 17 Northern Select Sale Camrose, AB November 19 - 24 Canadian Western Agribition Regina, SK November 22 Agribition Angus Shows Regina, SK November 23 Power & Perfection Sale Regina, SK November 29 Nelson Hirsche Purebreds Production Sale Del Bonita, AB November 30 Manitoba Angus Annual General Meeting Brandon, MB December 1 The British Connection Bull Sale Lethbridge, AB December 1 Keystone Klassic Sale Brandon, MB December 3 Frontline Female Sale Moose Jaw, SK December 5 Cudlobe Angus Bull Sale Stavely, AB

September 16 Angus Preview Show Brampton, ON October 1 Cudlobe Angus Influence Feeder Sale Stavely, AB October 3 Saskatchewan Angus Breeder Information Session Moosomin, SK October 6 Shades of Autumn Production Sale Houston, BC October 13 British Columbia Elite Angus Sale Prince George, BC October 13 Blue Water Angus Sale Hanover, ON October 19 - 20 Red Roundup Red Deer, AB October 25 Manitoba Ag Ex Angus Show Brandon, MB October 29 Chinook Classic Angus Sale Taber, AB November 2 Lloydminster Stockade RoundupAngus Shows Lloydminster, SK November 3 T Bar K Complete Red Angus Dispersal Whitewood, SK November 4 Royal Agricultural Winter Fair Angus Show

December 6 Peak Dot Ranch Fall Bull & Female Sale Wood Mountain, SK December 7 Touch of Class Sale Saskatoon, SK December 8 Pride of the Prairies Sale Saskatoon, SK December 8 Atlasta Bull Sale & Seriously Black Female Sale Sylvan Lake, AB December 10 Young Dale Production Sale Alameda, SK December 12 Bred fo Success Female Sale Briercrest, SK December 13 Form & Function Sale Lloydminster, SK December 14 Merit Cattle Co ‘Females of Merit’ Sale Radville, SK December 14 66 Ranch Fall Bull & Female Sale, Fort Macleod, AB December 15 Angus Collection Sale Olds, AB December 17 Border Butte Bull Sale Medicine Hat, AB December 19 Masterpiece Angus Sale Saskatoon, SK

Advertisers Index 66 Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Belvin Angus . . . . . . . . . . . . . . . . . . . . . . . . . . OBC Benchmark Angus . . . . . . . . . . . . . . . . . . . . . . . . . 3 BC Elite Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 Blast Angus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Border Butte Angus . . . . . . . . . . . . . . . . . . . . . IFC Bouchard Livestock International . . . . . . . . . . . . . . . . . 45 Canyon Tree Farms . . . . . . . . . . . . . . . . . . . . . . . 21 Castlerock Marketing . . . . . . . . . 25, 27, 32, 33, 37, 41 Page 52

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Cudlobe Angus . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Form & Function Sale . . . . . . . . . . . . . . . . . . . . . 37 Fraser Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Frontline Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Glen Islay Angus . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Lorenz Angus . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Marberly Angus . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Merit Cattle Co . . . . . . . . . . . . . . . . . . . . . . . . . IBC Nelson Hirsche Purebreds . . . . . . . . . . . . . . . . . . 19

Fall 2018*

Northlands Beeftech . . . . . . . . . . . . . . . . . . . . . . .

Northlands Farmfair . . . . . . . . . . . . . . . . . . . . . .

Poplar Meadows Angus . . . . . . . . . . . . . . . . . . . .

Pride of the Prairies Sale . . . . . . . . . . . . . . . . . . . .

Red Moon Angus . . . . . . . . . . . . . . . . . . . . . . . . .

Red Roundup Sale . . . . . . . . . . . . . . . . . . . . . . . .

T Bar K Ranch . . . . . . . . . . . . . . . . . . . . . . . . . . .

Touch of Class Sale . . . . . . . . . . . . . . . . . . . . . . . .

WRAZ Red Angus . . . . . . . . . . . . . . . . . . . . . . . .

42 43 21 33 21 45 23 32 11