C URR E NTS
How do your customers view you? What services and products will you offer to set you apart? What type of entity will you use, i.e., sole proprietor, LLC, general partnership, limited partnership or a C or S corporation. Who has the money and how will it be used?
Friday, July 18 10:00 a.m. – 11:00 a.m. Retailer Roundtable: Lady Anglers: What They Buy and Why
online. We will set a group of esteemed angling bloggers loose to break down what topics are gaining the most reach, and what angling issues/trends are they most keen to write about. Bloggers are often our best ally in spreading excitement about the industry, and keeping them well stocked with interesting fodder is just plain smart business for any retailer, manufacturer or guide.
• Free delivery on all orders over $50 ($5 fee on any order under $50)
Also from AFFTA
• Invoicing or payment by credit card is avaliable
Presented by Hilary Hutcheson of Outside Media, Lise Lozelle of Maven Fly, Diane Bristol of Simms Fishing Products, Patagonia guide Rachel Finn, David Leinweber of Angler’s Covey and more!
AnglingTrade.com | June 2014
Women make over 80% of all purchasing decisions in the average American household. Yet, the flyfishing industry often fails to market, develop and sell women’s specific angling gear. This panel of retailers and professional fly anglers will delve into what draws women to the sport, what gear they covet, what products are moving for women and what retailers can improve upon to better tell the story of fly fishing to female consumers. Learn first-hand about what women want, and dial up your ability to more effectively target the female angling consumer from product selection to marketing efforts.
18
11:00 p.m. – Noon Bloggers Roundtable: A Round-Up of Web Chatter Avid anglers are passionate about all aspects of fishing… from patching pinholes in their waders to keeping up on the ‘fishing gossip’
• One stop shopping for office supplies, janitorial supplies, safety/first aid equipment, furniture, technology, print, and promotional products • Dedicated account management • Easy online ordering or order by phone
Please contact Lauren with any questions and if you need to renew your AFFTA membership, you can do so here http://www.affta.com/ join-affta/membership-applicationform/. Staples Advantage has created a program for AFFTA and our members. This program allows every member to be able to order from Staples Advantage and receive discount pricing based on the buying power of the entire association. It is very easy to start ordering—just contact Lauren Hemphill at lauren.hemphill@ staples.com or call her at (303) 5254802. Lauren will set you up under the AFFTA master account as your own bill to/ship to. Once you are set up with a log in, you can order from Staples Advantage and receive the following benefits: • Discounted business pricing— they can also match prices if you are finding something cheaper elsewhere • Next business day delivery
People News Simms has added some serious new talent to its marketing team in Bozeman. Matt Millette joins Simms as the company’s senior director of brand marketing after a decade with Nike. At Nike Matt was the director, global brand for NIKEiD, Nike’s custom product division. Matt’s new role at Simms will be to drive all marketing and brand initiatives.