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NM* Chocolate Chip Cookies An urban myth is a modern folk tale, its origins unknown, such as our signature chocolate chip cookie. If you have or haven’t heard its story, the recipe below should refute it. Copy it, print it out, pass it along to friends and family... as it’s a terrific recipe that is absolutely free.


½ cup (1 stick) butter, softened 1 cup light brown sugar 3 tbsp. granulated sugar 1 lg. egg 2 tsp. vanilla extract 1 ¾ cups all-purpose flour ½ tsp baking powder ½ tsp baking soda ½ tsp salt 1 ½ tsp instant espresso coffee powder 1 ½ cups semi-sweet choc. chips

DIRECTIONS 1. Preheat oven to 300° F. 2. Cream the butter & sugars until fluffy (30 sec, med. speed). 3. Beat in the egg and vanilla extract (+ 30 sec). 4. In a mixing bowl, sift together the dry ingredients & beat into the butter mixture (15 sec, low speed). Stir in the espresso coffee powder & chocolate chips. 5. Using a 1-oz. scoop or a 2-tbsp measure, drop cookie dough onto a greased cookie sheet about 3” apart. Gently press down on the dough w/ the back of a spoon to spread out into a 2” circle. Bake for abt 20 min. or until nicely browned around the edges. Bake a little longer for a crispier cookie. Yield: 2-dozen *NM stands for Neiman Marcus. See back of card.

Rip-Off Recipe Revenge Myth: A customer requests a dessert recipe from a restaurant or store, but the company charges 100 times the expected price for a fairly standard recipe.

Waldorf Astoria (1950s-80s) When confronted with a version of this rumor involving a Red Velvet Cake in 1965, the Waldorf denied serving such a cake. By the late ‘70s, the restaurant’s PR department was distributing “The Authentic Waldorf Red Velvet Cake Recipe.” If you can’t beat ’em… Mrs. Fields (1984-89) Unlike the Waldor, Mrs. Fields couldn’t divulge its top secret recipe when the rumor hit. Instead the company used an ad blitz and store posters headlined “Mrs. Fields recipe has never been sold.” The fine print further refuted the legend by stating that the company uses “specially blended ingredients” (read: mass-produced in factories) unavailable at supermarkets. Neiman Marcus (1990s) After an email forward popularized a Neiman Marcus variant of the recipe rumor, the company countered the claims on its website. The site defines “urban myth” and explains that one has spread about their “signature cookie,” and then follows the Waldorf’s lead by providing a free recipe. Neiman Marcus cafes didn’t even serve cookies until after the rumor circulated — the store decided to capitalize on the story by marketing a new product. (from the Corporate Myths website)

NM* Chocolate Chip Cookies Recipe Card  

This was an assignment in my Newspaper & Magazine Design course during the magazine segment of the class. My professor had us design a recip...