Social media strategy: choose your platform For your first adventure in the advertising world, we present to you the following information so that you may test the different platforms and strategies without taking too many risks, until you find the one that works for you. Keep in mind that because each platform presents some peculiarities, you will have to adapt your media communication strategies.
Ask yourself the following questions to evaluate each platform What is the main purpose of this social channel? Are its features linked to the needs of my business? What is the main target audience of this platform? How much time will I have to spend on this social media platform to boost my sales?
FACEBOOK Primary Purpose: Build brand awareness and reputation through interesting content, and motiva-tional and informational posts. Main features: • Reaches a variety of audience segments with one post • Offers the possibility to set up ads to direct traffic towards your campaign • Enhances customer satisfaction through an interactive and fast exchange • Facilitates a strong engagement through contests and games
Primary Purpose: Shares breaking news and live updates, and promotes new products and brand contests using the power of trends and hashtags. Main features: • Used by an audience that is looking for quick info and an immediate response to questions about products or events • Known for its hashtag (#) communication system • Offers the opportunity to use trends and the latest updates to direct traffic towards your page/Campaign • Best platform for PR/publicity purposes when traditional media does not respond. 36