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Where should  I  put  my  digital  series?   WIF  Workshop   10.21.15    

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Pros:   o High  discoverability  factor   o Large  potential  audience   o Easy  to  embed/link   o Monetization  option   o TrueView  ad  capabilities   o Coming  SVOD  platform  allows  for  greater   o Existing  creator  community  (VidCon,  Playlist  Live)   Cons   o Lower  quality  video   o Need  almost  daily  content  to  grow  quickly   o Not  a  large  audience  for  premium/narrative  content   o Views,  subscribers,  and  engagement  carry  a  lot  of  weight  here   Best  for:   o Short,  comedic  series   o Informational  series   o Genre  series  (see:  Video  Game  High  School)   o Mid-­‐to-­‐high  production  value  series  

Pros:   o Super  targeted  marketing  capabilities   o Auto-­‐play  on  Facebook  timelines   o Easier  to  “go  viral”   Cons:   o Lower  quality  video  than  YouTube   o Not  as  easy  or  intuitive  to  link  to  or  embed  from  external  sites   o Unable  to  monetize  views   o 3  seconds  counts  as  a  “view”  on  Facebook  (10  secs  for  advertisers)   Best  for:   o Silent  video/video  with  subtitles  (see:  Buzzfeed  viral  videos)   o Pop  culture/celeb-­‐driven  or  short  docuseries   o Non-­‐narrative  content  (lack  of  playlist  organization)  


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Pros:   o Premium  content   o SVOD  option  to  sell  content  directly  to  your  fans   o Existing  filmmaker  community   o Less  emphasis  on  views/subscribers   o Opportunity  to  become  a  Vimeo  “Staff  Pick”   Cons:   o Lower  discoverability   o Need  to  pay  for  massive  upload  capabilities  (Vimeo  Pro)   o Organization  system  is  difficult   Best  For:   o Long-­‐form  content  (features,  short  films,  long  serialized  content)   o High  production  value  content  (See:  High  Maintenance)  

Instagram/Vine/Snapchat   -­‐ Pros:   o High  possibility  of  discoverability   o Easily  shareable   o Can  promote  on  Facebook  to  same  audience  (Instagram)  or  autoplay   Vines  in  Twitter  feed   -­‐ Cons:   o Low  quality  video   o Length  limitations  (10  sec,  Snapchat;  15  sec,  Instagram;  6  sec,  Vine)   -­‐ Best  For:   o Short  form,  funny  or  visually  shocking  content  (See  Vine  or  Instagram   –“The  Girl  Who’s  Never  Been  on  a  Nice  Date”)   o Stop  motion  or  animated  content   o Trailers  

Where should i put my digital series?  

Pros and cons of multiple online platforms so you can decide where to post your project for optimal success.

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